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DANISH CRAFTS COLLECTION

We got to know the Danish Crafts Collection during the September edition of Maison & Objet, in Paris, France. At the hall 8 for Now! Design à vivre, the booth of this joint venture between Danish Crafts and the Danish Agency for Culture we had the chance of talking a with Kristian Kastoft about this project. We get to know that the Danish Agency for Culture has under it purpose the mission of promoting national architecture, design and craft. The project has been travelling the world for more than 15 years, it started in 1999. In January of 2014 a political decision was made and Danish Crafts and the Danish Agency for Culture were merged putting the collection under the protection of the Danish Arts Foundation and the agency acting as the secretariat. Beyond this cooperation strategy there is also a cleared purpose of creating the opportunities of the selected participants to have their works produced by design companies. Some of the companies involved in this production activity were Bolia, HAY, Kähler, Normann Copenhagen, Pautian and Vipp. Other partnerships were established along the way and in 2006 Danish Crafts and MoMA Design Stores decided to go ahed with the CC+ for MoMA. This specific collection was built over a selection of previous collections, a selecting process lead by the mu-

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seum and then sold at their own design stores in New York. This good experience with the American museum lead Danish Crafts to set similar collections like those showed in Expo Zaragoza, in 2008, or at SKANDIUM in London, during 2010. At Maison & Objet the CC18 collection, under the Danish Arts Foundation, gathered 27 participants and it was curated by Pil Bredhal a Danish product and furniture designer. In Pil Bredhal’s opinion design has always a message and it goes beyond the simple balance between form and function. The CC18 was under the sustainability in material, production method and idea. The curator states that “some of the selected craftspeople have a focus on organic and bio-degradable materials, others have created brand-new materials or developed new production models capable of creating jobs for marginalized groups”. The CC18 was produced to underline the potential of Danish craft and design, to go further than just an aesthetical desirable line of products to be bought and to show like Pil Bredhal wrote that “craft and design are carriers of history that influence our habits and our way of being in the world”.

DESIGN MAGAZINE 19 (SEPTEMBER/OCTOBER 2014)  
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