program
Presentation formats
Daily structure
Here are the main formats for the event:
Day 1
Panels with keynote speeches of 15 to 30 minutes each, followed by Q&A sessions. Debates bringing together on stage both local and regional industry heavyweights alongside keynote speakers for an open debate engaging the audience with its strongly interactive elements. Workshop presentations Expo launches Special happenings – like the World Press Photo exposition and the IAB MIXX Awards Gala. Since the schedule is flexible and changes may show up until the event actually debuts, make sure you’re not missing anything by checking www.ronewmedia.ro programme for updates.
Wednesday, May 16
Search & Social Media While this topic will surely be discussed in the other two days, it was obvious we had to dedicate a full day to the Internet “darlings” Facebook and Google (we ranked them alphabetically, just to be on the safe side) and to the companies active in the search and social media related business. You will also be treated to a healthy dose of useful information from speakers representing Orange – France Telecom, MediaCom, and Microsoft. Rounding off the day, companies from Central and Eastern Europe will share their experience with social media in the region.
Day 2 Thursday, May 17
Digital Marketing, Mobile & Gaming This is one full day! The three major topics (Digital Marketing, Mobile, and Gaming) are followed by two major events: IAB MIXX Awards (for the first time in Romania!) and the World Press Photo exhibition. You won’t want to miss the presentation from major companies, including MSN.com – Microsoft, Albion, Brainstorm Digital, Y&R, OgilvyOne, and Mediamind. The evening will be filled with awards, stars and entertainment. Andi Moisescu, TV personality and one of the judges on “Romania’s Got Talent”, will moderate an original debate reuniting celebrities that will share with the audience their online experiences. Next up will be the IAB MIXX Awards Gala, and then it’s time to party, at The Silver Church Club!
Day 3 Friday, May 18
Content & eCommerce Some might find it difficult to stay sharp after the first two days and the party, but the third day is not to be missed. It will be Skype’s first ever official appearance in Romania and, in another first, Thomson Reuters will be present on stage. Also presenting is CME, the most active TV player in Central and Eastern Europe. Still not enough for you? Let’s add BBC, Yahoo!, Orange, Samsung and Allegro/Naspers and you know you’ll have to be there! Piano Media steals the stage when meeting with publishers looking to find profitability on the advertising and e-commerce axis. Can a paywall work? Are people willing to pay for content? These hard questions will be answered at RoNewMedia. Next is another hot (and thorny) issue, video-on-demand, to be tackled by players like HBO GO, SeeNow, and Voyo.
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