__MAIN_TEXT__

Page 5

CONTENTS

5

In depth LEADERSHIP & PEOPLE

I N N O VAT I O N & TECHNOLOGY

37

51

38

52

Kate Cooper: The leadership column Inspire a movement

42

Vivek Wadhwa: The innovation column Customer-centric innovation

54

Trial and error

Fighting back against the digital barons

46

Leadership under the microscope

FINANCE & AC C O U N TA N C Y

MARKETING & SALES

59

65

Phil Young: The finance column

Giles Lury: The marketing column

60

66

Faster, stronger

Selling disruption

62

68

Trust in the transfer

The future is omnichannel

S T R AT E G Y & O P E R AT I O N S

71

Rita Gunther McGrath: The strategy column

72

Succeeding in the project-based economy

76

Check your assumptions

Q4 2019 Dialogue

Profile for LID Business Media

Dialogue Q4 2019  

Today’s global economy is shaped more by businesses than by nation states: by the goods and services they provide, the networks and supply c...

Dialogue Q4 2019  

Today’s global economy is shaped more by businesses than by nation states: by the goods and services they provide, the networks and supply c...