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REVIEWS

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Reach for the Spike René Carayol’s Spike urges readers to find not just their strengths, but the very essence of who they are, finds Kirsten Levermore

Spike René Carayol LID Publishing bit.ly/lidspikebook

This definition is at first “Everyone is a winner. frightening (do I really There need never be any know my brand?), then losers anymore.” These exhilaratingly inspiring opening words of René (Yes! This is what makes you Carayol’s Spike have a page unique on planet Earth).” all to themselves; the silence The text itself serves surrounding them is as two purposes: a love letter powerful as the sentiment to the mentors, mentees itself, reaching all the way and leadership teams that to the core beliefs we hold have guided and influenced about our personalities and Carayol throughout his life; the world around us. And and empowering readers that’s just page one. with the knowledge that, if The word, ‘spike’ – we identify and utilize our simultaneously conjuring own and others’ spikes, we up images from economics, can be winners in any arena. sports, construction and Spike comes from a man neuroscience – is leadership who has had quite the trip speaker, broadcaster and to the top, and been called coach Carayol’s shorthand upon as speaker and coach for ‘strengths positively to the biggest names in identified kick-start the world (many of whom excellence’, a philosophy he mentions early on, that asks us to look deep including President Bill within and find what makes Clinton, Prime Minister us great. Spike is a philosophy David Cameron, boxer Ricky Part-autobiography, that asks us to look Hatton and Sir Richard part-philosophy, Spike deep within and find what Branson). Simply put, imparts its wisdom via makes us great Carayol is a storyteller who personal stories from the knows how to write, and lives of Carayol and people his charismatic, engaging from his past. Each one highlights a different case, both in life and work, tone will weave Spike into your consciousness, following you throughout your day. in which a ‘spike’ was identified (or not) and Curiously, there is little instructional value utilized (or mislaid). Coming from the pen of a to Spike – the aim is simply to act as a beacon, prolific motivational speaker, it is no surprise drawing you into the search for your spikes that Spike has all the hallmarks of Carayol’s without providing the tools to identify them. character: it is flowing, detailed, enrapturing No test, not even a list of possible spikes. It is and inspiring. maddening and somehow furiously engaging, It also asks pointed, sometimes intimate forcing the reader to think, dwell and even questions: spikes are not simple strengths, meditate on the answers. like being good with Microsoft Excel. In Perhaps Carayol has founded a new subCarayol’s own words, a spike is: “Something genre of self-improvement? that is your brand, the essence of what you are.

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Dialogue Q4 2017