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2013 g Servin

t the Grea

Lakes Bay Area and Beyond With a Breath of Fre

e Press

Rate & Media Pack

Display Advertising Rates / Frequency Discounts & Packages 1x Base 2x Monthly 6x Quarterly 12-23x Semi-Annual Full Page $700 $650 $600 $575 2/3 Page $560 $520 $500 $450 1/2 Page $460 $450 $375 $335 1/3 Page $420 $380 $350 $300 1/4 Page $350 $325 $275 $250 1/6 Page $275 $260 $220 $190 1/8 Page $180 $175 $160 $140 1/12 Page $160 $115 $100 $85 Less Than 6� $25 $20 $17.50 $15 Out & About Print Rate: $20 for 50 words; 15 cents for each additional word; or $100.00 for six issues.

Publication/Deadline Dates

Combo Packages Purchase two online marketing service packages and get 10% off qualifying services! Purchase three and receive 15% off! Print advertising is also included in combo deals, with print discount given at long-term frequency rate.

Contact Us PHONE: 989-799-6078 MOBILE: 989-780-4162 FAX: 989-799-6162 EMAIL: Review Online:




762 763 764 765 766 767 768 769 770 771 772 773 774 775 776 777 778 779 780 781 782 783 784 785

January 4 January 18 February 1 February 15 March 1 March 22 April 5 April 19 May 3 May 17 June 7 June 21 July 12 July 25 August 9 August 23 August 29 September 13 October 4 October 25 November 8 November 29 December 13 January 3

January 10 January 24 February 7 February 21 March 7 March 28 April 11 April 25 May 9 May 23 June 13 June 27 July 18 August 1 August 15 August 29 September 5 September 20 October 11 November 1 November 15 December 5 December 19 January 9

Out & About

Online Banner Advertising Every month we deliver optimum visibility to local businesses and direct significant amounts of traffic directly to your website and/or Facebook page from our growing and expanding network of sites at prices you can afford. We can host your jpg or animated gif banner. BANNER DESIGN 160 x 216 700 x 98

$25 for jpeg gif starts at $50 for 4 frames $40 for jpeg gif starts at $80 for 4 frames

The most comprehensive guide to what’s happening in the Great Lakes Bay & beyond! This is the ultimate online resource for events & happenings in the tri-cities, expanding upon our print foundation that has serviced the area for over 3 decades. The perfect package to highlight your business and its events within our growing web presence in the community. By placing you in control of profiling your event updates, you obtain premier visibility across the expanse of our entire website, which in itself receives thousands of visitors per week: Summary by Month Month Daily Avg Hits Nov 2012 15,268 Oct 2012 18,749 Sep 2012 16,641 Aug 2012 15,287 Jul 2012 14,877 Jun 2012 15,911

Pages 2,439 3,096 2,933 2,704 3,180 2,449

Visits 652 662 573 545 576 589

Additionally, you will receive a profile that contains your own calendar, which will feed into the selected genre of Out & About calendars as well as on our Today’s Events footer display, which displays on the Review home page and spans across all other sections of the site as an entire profile classified with every event that you list. In 2013 we have added a new feature syndicating the “Today’s Events” on the Review Magazine site to our Facebook page, with over 1,300 subscribers and our Saginaw Area Daily Events Facebook page with over 4,800 subscribers. Collectively, we’re providing you with an innovative and groundbreaking marketing tool for promoting your events, website, business, and other social media profiles such as Facebook to thousands of people per day.


160 x 216

700 x 98 BANNER PUBLICATION By the Time 160 x 216

1 month package - $65 3 month package - $150 (includes 1 banner change) 1 year package $365 or $36.50/month (includes 1 jpeg banner design and 3 changes)

700 x 98 Banner 1 month package - $80 3 month package - $200 1 year package $500 or $50 per month Combination 160 x 216 and 700 x 98 1 month package - $125 3 month package - $300 $800 per year or $80 per month Add 60% To Double The Frequency of Your Banner By the Impression 160 x 216 by the Impression Pricing per 1,000.... $20/1k If more than 10k... $15/1k If more than 20k... $10/1k 700 x 98 by the Impression Pricing per 1,000.... $27.50/1k If more than 10k... $20/1k = $200 If more than 20k... $15/1k = $300 Banner change admin fee - $10 Add 20% for Page Header Rotation


150 • Yearly Package: $365

Specs and Policies •

Preferred Position: Inside front cover, center spread, or back page add 10%.

Mechanicals: Page dimensions: 6 col. x 12.5” (10.25” x 12.5”), column width 1 and 9/16”.

Artwork/Ad Design: Basic production work for print is free. 10% discount for print-ready artwork. Custom design work: $50/hour. Please provide CMYK print-ready artwork in PDF or JPG format, minimum resolution 200 dpi.

Agency Discounts: All rates are net. For gross agency rate add 17.05 percent. Advertisers are held responsible for charges in the event an advertiser’s agency defaults on payment.

Guaranteed Position: 10% surcharge on the total cost of the ad.

Payment Terms: Payment in advance is required of all advertisers until credit is established. 30 day net billing. One-and-a-half percent service charge per month is added to any account with a balance outstanding 30 days from invoice.

In the event an advertiser breaks a contract, short rate billing will occur and the advertiser will be rebilled at the rate reflective of ads actually run.

We reserve the right to revise rates at any time.

Spot Color: $50; Full 4-color Process: $80.

Pre-Printed Inserts: $50 set-up; $35 per thousand.

Release Fees: The Review holds copyright to all ads produced by the Review but encourages reproduction of its ads in other media. Release fees of $20 for ads of a quarter page or less and $40 for ads larger than a quarter page will be charged to the advertiser.

Production Fees: For late ads and copy changes after deadline (5pm Friday): $25.

Design, Print and Web Development Our team of media specialists is ready to help you with... PrePress Production and Printing Website Design and Hosting Digital Animation Graphic Design Copywriting Illustration Photography Logo Creation

Full color print on both sides with your choice of finish.

Complete with custom design.

Your Business Card One thousand cards for $125; reorder only $60.


Consider This Before You Make an Advertising Decision... In 2006, less than 60% of US households were on cable. This number is continually declining with the growth of satellite TV and online on-demand free video services. Additionally, with the booming popularity of DVRs, more consumers than ever are skipping past paid advertising. Audience reach is measured by the total listening on all stations. When you divide this by the number of stations beaming into the tri-city market, the audience of any one station is extremely low. For example, 6 radio spots in one week on even the top rated stations will reach only 17.4% of the market, and with 42 spots you reach about 33.5%, according to RMH Research. Even in a “best case” scenario,this can result in less than 6,000 people hearing your message. Plus, it’s very expensive.

As for competing print media throughout the mid-Michigan area, The Review circulation has remained constant, unlike the daily publications, which have cut back to weekend publishing and curtailed their print circulation. For weekly distribution of specialty publications, the bi-weekly Review Magazine is a fraction of the investment, with a circulation double that of the weekly Township Times and monthly Word-Up Magazine, and over three times that of the monthly Great Lakes Bay Magazine (formerly Tri-City Magazine and before that known as Interlude Magazine). Readers usually keep The Review for at least two full weeks, making use of our extensive entertainment calendar, as well as other informative features, top-notch writing and investigative reporting, referring to each edition repeatedly.


20,000 distributed with less than a one percent return ratio.


According to CPVS an average of 2.5 readers view each copy of The Review.

Distribution List Saginaw

Bay City

Midland & Surrounding Areas

Westside Misc.- Butman Fish Library, Gary’s Auto Body, The Farmers Market, The Big Ugly Fish, Chinese Buffet. Court- Michigan Coni Island, Records &Tapes Galore, Court Street Café, Fuzzy’s. Old Saginaw City- Adomaitis Antiques, Westside Party Store, The Mixx/Metro Grill, Jake’s Old City Grill, Perry’s Schuch Hotel, Steamer’s Pub, Red Eye Coffee Shop, JB Meinberg, Woody O’Brien’s, Retro Rocks, Old Town Gym, The Stable, Hamilton St. Pub, Hamilton Square, The Junction, Affordable Printing. South Michigan- Vintage Pointe, Princing’s Pharmacy, Nuechterlein Jewelry, Saginaw Court House, Jimmy Johns, La Placita, New Image Salon, Spotless Cleaners, Kelley Glass, Saginaw Community Mental Health, Someplace Else. North Michigan- Old Town Furniture, Happy’s, Fralia’s, Michigan Coni Island, Old Town Eatery, The New Bond Inn, Art Sample Furniture,The Panda House, Your Party Store, Pit and Balcony. State- Len & Gerry’s, LeFevre Family Bowl, The Magic Bean Cafe, Levi’s Restaurant, The Listening Room, Rascal’s, The Davenport Grill, Good Times Pizza, Chinese Take Out, The Texan, Kroger Supermarket, Mooney’s Ice Cream, State Lanes, Awards & Sports, White’s Bar, Horizons Conference Center, The DI Lounge, Grand Central, Maria’s Restaurant. Gratiot- Huron Fish Co., Beefy O’Brady’s, Zorba’s Restaurant, Hamilton Home Bakery, The Hydroponics Shop, Tony’s Take Out, The Sports Page, The Scottish Inn, Spencers of Saginaw, The Art Gallery, Parrot Bay, Sullivan’s Restaurant, Edwards Men Shop, Kroger’s, McColgan Gallery, The Purple Sage, Beef O’Briens. Shields- Hop & Shop, Eudici’s Pizza, Gratiot Auto, Labelle’s Restaurant, Scott’s Party Store, Flannigan’s, Tuffy Muffler, Martin Chevrolet, The Roadhouse, Intermission Deli, Crooked Creek. Genesee & Downtown- Clark’s Party Store, Children’s Museum, Hourglass Lounge, Hoyt Library, Al’s Market, The Temple Theatre, The Dow Event Center, The Montague Inn, MC McCabes, Lyric Lounge, Best Western, Stone Pony, The French Outpost, Kroger. Center Ave.- Meadowcreek Clothiers, Tony’s Take Out, The World Café, The Corset Shop, Ideal Party Store, Morning Emporium. Bay- The Baywood, Baywood Lounge, Duke’s Car Stereo, Intermission Deli, Boardwalk Party Store, New China, Fashion Square Cinemas, Second National Bank, Tony’s Take Out, Fashion Square Mall, Little Caesar’s, Hunan Restaurant, Sabai Sabai, Smokin Post, Jimmy John’s, Guitar Center, Garden Mall, Nationwide Auto, Discount Tire. TittabawasseeHerter Music, Damon’s, Holiday Inn Express, Barnes & Noble, The Quad Theatres, Lawndale Market, Bennigan’s, Garber, Hooter’s of Saginaw, Deja Vu, SVSU, Delta College, Bay Valley Hotel & Resort, Marathon Gas Station, Stacey’s Restaurant.

Salzburg/Lafayette/Columbus Ave. Area- Bailey’s Bar, Lighthouse Lounge, South Branch Library, Rudy J’s, Cashman Comics, Bells Bar, Broadway 7-11, Tuthill’s Market, The Green Hut, Grandpa Tony’s, Speed Queen. Downtown Area- Bemo’s, JD Cove, Mid Michigan Music, Herter Music, State Theatre, Meadowcreek Clothier, PaperWorks, Edwards Men Shop, World Cafe International Bistro, Brewtopia, Karma Inc, Stock Pot Restaurant, State Lunch, Intermission Deli, Bayshire Beauty Academy, Saginaw St. Salon, Bay City Coffee & Tea, Gatsby’s Sweet Boutique, Holiday Inn, Double Tree Hotel, Espresso Express, Kingfish Restaurant, Stein Haus, Washington Lanes, Bay City Branch Library, KFC, Ideal Party Store. Midland Street- Sutherland Bakery, Lumber Baron’s, Arlington Hotel, Lucky’s Bar, O’Hare’s, Rathskeller, Tommy V’s, Eudici’s Pizza, Old Town Party Store, The Pharmacy, Sage Library, The River Rock. Euclid & Misc.- Monitor Lanes, Mort’s Northern Tavern, Euclid Party Store, Seven Eleven, KFC, Bay Lanes, The Texan, Thelen Auto, Granpa Tony’s, Castaways.

Midland- Gimmicks, LaLonde’s Market, 707 Bar, Creative Spirit Center, Tobacco Shop, Cafe American, Lil Chef, Big Boy, Boychuck State Farm, Laundrymat, Heritage Tattoo, Mancino’s, Shirlene’s, The Boulevard, Holiday Inn, Espresso Milano, Pizza Sams, 101 Main St., The H Hotel, Northwood Gallery, Mid Michigan Music, Midland Center For the Arts, Westown Grocery, AT Frank, Texan, Eastman Party Store, Barnes & Noble, Amazing Deli, Invisions Musiq, Coffee Chaos, Collector’s Corner. Bridgeport- Rhodes Leather, Cass River Yacht Club, Big Boy, Kroger, T/A Truck Stop, Liquor Express, Candlelite Bowl, Day’s Inn, Kessel - Dixie Hwy, Dunkin Donuts. Frankenmuth- Kroger, Main St. Bar, Tiffany’s, Essence Shop, Captain Hooks, Sullivan’s Black Forest, Willi’s Market, Satow Drugs, Gera Bar, Tangle Hair Salon. Birch Run- Comfort Inn, Exit Restaurant, Tony’s Take Out, Seven Eleven, Birch Run Drugs, Fastway Store. Freeland- Cork n Ale, Burt Watson, Pat’s Food Center, 1st Base Sports Bar, Eudici’s Pizza, The Long Cabin, Olive’s. Auburn- Pat & Jerry’s, Auburn Hotel. Sanford- Village Party Store, Alex’s Railside Restaurant, Northern Lanes.

Review Our Readers Reader Profile: 25% of our readers are between 21 and 35. 19% are between 35 and 45; another 33% 45-60 and 16% being over 60.

Travel: 45% of our readers took a trip out of Michigan in the past year; 25% flew on a commercial airline at least once per month.

Restaurants: 39% of our reader say they eat out at least once per week; 29% more than once per week; 26% once a month or more.

Music: 59% of our readers go to concerts or elsewhere to listen to music at least once a month. 26% responded they go more than once a week.

Education: 69% of our readers have attended college; 48% have completed graduate work.

Nightclubs: 34% of our readers go to nightclubs once or more per week. 25% go more than once per month. 31% go at least once per month.

Online Readership: Our most recent server stats over the last 6 months show an average of over 500 visitors a day while over the past year we posted over 4.1 million page views!

Sports: 52% of our readers attend local sporting events at least once per month; 23% responded they attend more than once per month.

2013 Bay Area Review Magazine Rate Pack  

Rate pack for advertising in the Review Magazine print and online editions.