March09Easter
The increasingly popular Green & Black’s Organic range of chocolate eggs.
is taking the opportunity this Easter to shrink their environmental footprint by reducing excess packaging. As a result, there will be a 25% reduc-
tion in weight in medium and large Easter shell egg packaging and 60% of Cadbury’s Easter egg packaging will be biodegradable.
In line with the growing consumer trend for organic offerings, there are six luxurious eggs under the Green & Black’s Organic chocolate brand able for 2009. In fact, Green & Black’s claims to be the fastest growing luxury shell egg brand in the UK. This year, large eggs will be available in milk and dark chocolate varieties and medium eggs will be available in dark, milk, maya gold and butterscotch chocolate. Green & Black’s Easter range also focuses on using sustainable packaging, with all eggs boxed in recycled card, wrapping up the ultimate premium gift in line with growing consumer trends. Wispa was relaunched in October 2008 and to date sales have been phenomenal. From October to December 2008 alone, there were over 10m bars sold and according to ACNielsen, in the same period, Wispa was the number one selling chocolate bar. Following this unprecedented success, Wispa will be available in large shell egg format this Easter.
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