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28|Retail News|October 2018|www.retailnews.ie

New Research

Surprising Results from Shopper Survey

The HIM Irish Grocery Shopper Report 2018 highlights the opportunities that exist for retailers and suppliers in the Irish market. THE latest research into the Irish grocery sector by HIM research & consulting, part of William Reed Business Media, makes interesting reading for both retailers and the companies who supply them. Their annual syndicated research into the Irish grocery shopper takes an in depth look at key year-on-year trends that are impacting the sector, identifying opportunities for growth and challenges that may be on the horizon. Furthermore, the report benchmarks retailers against each other across a range of different satisfaction categories such as range,

availability and service. The latest report includes information on: • The channels that shoppers are using; • Why they are visiting these stores; • Which retailers are performing best; • What the future looks like for Ireland and what can we expect to see in future shopper behaviour? So what are the biggest surprises to come out of the report? “What surprised us was the consistently high rankings of discounters, who seem to have ticked virtually all boxes for shoppers,”

explains Richard Bissett, Country Manager – Ireland, HIM. “We know from Tesco’s resurgence in the last 18 months that this is a very dynamic market, so both Aldi and Lidl will need to continue with their efforts. Forecourts are also performing better than we might have expected in hot drinks. This offer had delivered function over form for years, but now it seems to delight the consumer more often than not.” Where Are We Shopping? At a retailer level, the traditional multiples still dominate among recent

Retail News October 2018  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

Retail News October 2018  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

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