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60|Retail News|May 2019|www.retailnews.ie

Forecourt Focus: Interview

Maxol Chief Unveils Future Development Plans Brian Donaldson, CEO of The Maxol Group, explains how the company is preparing for the future of fuel service. THE McMullan family has been meeting fuel needs in Ireland for almost 100 years. The world has changed dramatically since James and William McMullan signed their first supply agreement, but some things have stayed the same, in particular the family’s commitment to Maxol and the commitment of the Maxol Group to serving fuel needs on the island of Ireland. The fuel service sector in Ireland faces not only the possibility, but the inevitability, of significant disruption to the market. The forecourt sector in Ireland has become far more foodservice focused than ever before in its history and standards in the Irish market are amongst the highest in the world. The rise in numbers of hybrid and electric vehicles on the roads will continue and it will change how we use the forecourts of the future. Investing in the Network The 2017 figures for the Maxol Group showed a 2017 turnover of €607m, with €13.6m profit, while the figures for 2018 show double digit growth in profits. Maxol has invested €128m in its network between 2012 and 2017, with a further €100m investment confirmed for additional redevelopments by 2020. In 2019, the company is investing €37m in its network, including large redevelopments in Enniscorthy, which was completed in March 2019, Dolphins Barn in Dublin, which is underway, and Clarecastle, in Mayo, which is scheduled for completion in August, following a €4m investment. In Dublin, Maxol has completed redevelopments this year at Harold’s Cross, Turvey, M3 Mulhuddart, Ballycoolin, Mespil Road, Lucan and Adamstown, with plans for the new-look at Maxol Sandyford due to be completed

in June of this year. “Maxol operates in an incredibly competitive market so we’re constantly looking at ways we can redesign and reshape our model to future proof our business, with the main aim of transforming from being a fuel provider to a full convenience retail fuel offering,” explained Brian Donaldson, Maxol Group CEO. “This hasn’t happened overnight; we have been investing heavily in the redevelopment of our service stations right across Ireland for the last number of years and the hard work is paying off, leading Brian Donaldson, CEO, The Maxol Group. to strong trading performance. growing its share of income from food. Maxol remains as ambitious as ever and This is evident through the introduction we are constantly looking at ways we can of additional dining options that give differentiate, diversify and evolve.” customers more choice across different times of the day, including Freshly New Own Label Range Chopped, Abrakebabra, Zambrero, Over the last seven years, Maxol has Insomnia, the new-look Maxol Deli and been paving the way to a more healthy the advent of Maxol’s own-brand range, fresh food offering with multiple options, including pre-packed sandwiches and increasing the choice for customers and

Profile for Retail News

Retail News May 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

Retail News May 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

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