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30|Retail News|May 2019|www.retailnews.ie

Eating Habits

Embracing Healthy Eating

Irish eating habits are shifting, as the nation chooses healthier meals, according to new research conducted by Heinz into meal habits in Ireland. NEW research conducted by Heinz shows that we’re no longer a nation mindlessly munching on mere meat and two veg, as Irish tastes and culinary skills have become more experimental and more health-focused. The research was developed by Heinz to coincide with the launch of #MyTable, a fun new campaign to promote Heinz’s popular No Added Sugar Beanz. Overall, the report highlights the shift towards healthier eating and more experimental food choices amongst Irish adults. The report shows how attitudes differ, depending on life stages, with the priorities of Gen Z often differing to those of Baby Boomers. Importantly, the research demonstrates that, as part of

our societal culture, mealtimes really matter. Irish people hugely value meal times with family and friends, regardless of age. More Adventurous Tastes We’re getting healthier and more adventurous! Doubtless, the effect of popular TV cookery programmes and the rise of food-internet-culture have contributed to the nation’s rising confidence in trying out new foods. Eating healthy is a priority for the majority of Irish people - with the demand for Low Sugar and Low Salt options growing. This trend is validated in the following results: • 68% of survey respondents claim

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they ‘like to eat healthily most of the time’, with Baby Boomers more likely than any other age cohort to make that claim; 73% ‘believe Irish families are more adventurous with their food choices than they were five years ago’; 66% believe that ‘there should be more low sugar/salt options available’.

Rise of the Flexitarian However, being healthy is challenging. Gen Z and Millennials are most likely to claim that being ‘super busy’ makes it difficult for them to make healthier choices, whilst Baby Boomers are finding it easier. Almost half the population (43%) chooses to ‘sometimes

Profile for Retail News

Retail News May 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

Retail News May 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

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