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14|Retail News|March 2019|www.retailnews.ie

The Retail News Interview

Leading From the Front Kari Daniels, CEO, Tesco Ireland, is the 2019 President of Appeals for the Irish Grocers Benevolent Fund. Here, she discusses her approach to the role, how she plans to involve more Tesco colleagues in events and the challenges facing the IGBF in 2019. Kari Daniels, CEO, Tesco Ireland, and President of Appeals, IGBF.

KARI Daniels might be relatively new to the Irish grocery market, having taken up her position as Tesco Ireland CEO in September 2018, but she’s no stranger to working with a grocery charity, having worked extensively with Grocery Aid in the UK, during her 17 years with Tesco’s UK operation. “I was heavily involved with Grocery Aid in the UK, and I really enjoyed working with them, so when I was asked to be President of Appeals for the IGBF, I was delighted,” she reveals. Traditionally, one of the biggest issues facing an incoming President of Appeals is the substantial challenge of juggling the role with the pressures of the day-job in Ireland’s ultra-competitive grocery industry, which one suspects is even more of a concern when you’re the newly appointed CEO of one of the largest retail groups in the country.

“That’s just life, isn’t it?” Kari smiles. “I am committed to the role and to building on the fantastic success of IGBF to date. I think a lot of my colleagues in Tesco Ireland can play an important role to help me during my tenure as President of Appeals. Essentially, the way I am going to approach it is to understand that all my Tesco colleagues are part of this industry industry, so I’d like to actually get the help of category directors and commercial managers: I’m asking them to take ownership of different events. “Our Fresh Category Director, John Brennan, is a very keen golfer and he was delighted when I asked him to take the lead on the golfing events, and we will get more colleagues around the country involved in terms of entering teams into some of the golfing tournaments,” she continues.

“Clearly, I have a big role to play but what’s really encouraging has been the enthusiasm of the team to get involved to lead some of the activities. I’m absolutely committed to giving ample time to support the IGBF’s goals and striving to deliver the best outcomes to the beneficiaries of the Fund. That’s essentially how we’re going to approach it.” A Multi-Faceted Approach Kari sees her mission as President of Appeals as being multi-faceted, and not just about asking suppliers to contribute financially: “The brief clearly is about fund-raising; that’s the primary job to be done. I want to raise as much as I can for the organisation. Secondly, I think there is an opportunity to raise awareness of the IGBF, and thirdly, there is a chance to widen the net in terms of

Profile for Retail News

Retail News March 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

Retail News March 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

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