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56|Retail News|April 2019|www.retailnews.ie

What's New KITKAT SENSES GOES SINGLE NESTLÉ is expanding the range of KitKat Senses, its premium variant of the world famous KitKat, a year after its initial launch. Two new premium single bars KitKat Senses Salted Caramel and KitKat Senses Hazelnut, are now on sale nationwide. Each bar is comprised of three delicious KitKat Senses chocolates, perfectly packaged for consumers’ next ‘me-time’ moment. The new KitKat Senses singles are the perfect combination of delicious KitKat chocolate and wafer with a thick layer of indulgent salted caramel filling infused with crunchy caramel flakes (Salted Caramel variant) or a layer of sumptuous praline and crunchy hazelnut pieces (Hazelnut variant).

SHELTON DISTRIBUTES PEZ IN IRELAND SHELTON Distributors Ltd will now take on the Irish distribution of the global confectionery brand Pez. Pez, which originated in 1927, is an Austrian company that supplies its confectionery products to 80 countries worldwide, selling 70m dispensers annually and five billion Pez candies are consumed every year! Pez are most known for their candies and novelty licensed dispensers, but also offer dextrose, fizzy and a range of gifting lines. “Shelton is perfectly placed to successfully distribute the mighty Pez brand nationwide with an excellent strategic fit with Shelton’s existing brand portfolio,” noted Peter Hempel, Area Business Manager, Pez International GmbH.“We very much look forward to an excellent partnership with Shelton.”

KITKAT RUBY RETURNS THE Ruby chocolate version of Nestlé’s four finger KitKat will appear in retail stores nationwide following the incredibly successful launch in Tesco last year. This unique KitKat offers a new taste experience; the crispy, four-finger wafer bar is coated with Ruby chocolate, derived from Ruby cocoa beans, which has an intense berry-fruitiness taste that occurs naturally without the addition of any flavour or colour. “We were totally overwhelmed by the amazing response to the launch of KitKat with Ruby chocolate last year,” said Maria McKenna, Confectionery Marketing Manager at Nestlé Ireland. “We are delighted to be able to take this big innovation in confectionery to a wider audience and give more KitKat lovers the chance to discover a different chocolate experience!”

BALLYMALOE LAUNCH DELICIOUS IRISH MAYONNAISE FOLLOWING a long tradition of making homemade mayonnaise at Ballymaloe House, Ballymaloe are thrilled to announce the launch of their delicious new Irish Mayonnaise. Their unique tasting Mayonnaise is made in small batches with Extra Virgin olive oil, Irish free-range eggs and cracked black pepper. Its wonderful taste and high quality ingredients really set it apart from other Mayonnaise brands on the market.

COCA-COLA ENERGY LAUNCHES IN IRELAND COCA-COLA Ireland will expand its portfolio with the launch of Coca-Cola Energy, the first energy drink released under the Coca-Cola brand. With a great Coca-Cola taste and feeling that people already know and love, Coca-Cola Energy features caffeine from naturally-derived sources, guarana extracts, B vitamins and no taurine. It will be available in 250ml cans and in two variants, with and without sugar. Coca-Cola Energy will launch in Ireland from late April. “Our strategy is to offer people a wide range of drinks to meet different lifestyles and occasions and Coca-Cola Energy is the latest example of that,” noted Petre Sandru, Country Manager, Coca-Cola Ireland.

LILY O’BRIEN’S SHARE WISELY CAMPAIGN LILY O’Brien’s goes live on TV to launch its new Share Wisely brand campaign. The Share Wisely campaign explores the dilemma between sharing and keeping, when it comes to something as good as chocolate. The creative platform playfully showcases the fact that there are some things we’re happy to share, and others we should maybe keep to ourselves! To deliver the playful message, the new ‘Share Wisely’ TV advertisement went live on Sky, together with a number of online platforms including All 4 and ITV. The campaign is further supported with a programme of PR, digital and marketing across the UK and Ireland, including two experiential events, with brand ambassadors Vogue Williams in Ireland and Alice Levine in the UK hosting private events for media and influencers, where they will enjoy Lily O’Brien’s inspired cocktails, canapes and chocolates.

Profile for Retail News

Retail News April 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

Retail News April 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

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