Page 42

40|Retail News|April 2019|www.retailnews.ie

Protein Products

Protein Packs a Punch! Irish consumers are increasingly embracing protein-enriched products, across a range of categories in-store.

ONCE the sole preserve of fitness aficionados and gym bunnies, protein products are now very much mainstream, as more and more Irish consumers are embracing food with added health benefits. Protein is a building block of the human body, and is vital for activity, and important for healthy and active living, particularly as we get older. Protein is strongly and positively linked with good health. Indeed, high protein has established itself as a mainstream trend for everyday eating and is no longer a niche proposition. The incorporation of protein into food and beverage formulations remains a leading product trend. What stands out is the growing number of protein-centric ingredients consumers are willing to embrace in product formulations.

During the past few years there has been an intense focus on the emergence of plant-based proteins. Consumers are increasingly turning to flexitarian, vegetarian and vegan diets and are embracing more and more plant-based foods, including plant-based proteins, into their diets. Plant proteins, such as those from soy, wheat and whey, are finding their way into food, drink and supplements, while the coming years may see proteins coming from other nuts, seeds, grains and legumes, like peas, hemp and lupine proteins. Dairy proteins too have opportunities for growth. Indeed, some European supermarkets have even started to debut products made using insect ingredients, but we can’t see these catching on in Ireland any time soon.

Of course, some foods are naturally high in protein, and we have seen manufacturers change their packaging to highlight this fact to consumers, many of whom may not have been aware of the high levels of protein in fish, eggs, oats and almonds, for example. John West John West has always been a trusted family name, synonymous with quality everyday fish. “At John West we strive to reach our loyal customers while appealing to new consumers by launching innovation that is not only tasty and convenient but is also relevant to our consumers’ active healthy lifestyles,” noted Anne-Claire Monde, Marketing Manager, John West. When your customers are looking for solutions and inspiration to get a

Profile for Retail News

Retail News April 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

Retail News April 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

Advertisement