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38|Retail News|April 2019|www.retailnews.ie

Tobacco Silk Cut As Ireland’s number one cigarette brand, with 22% share of the ready made cigarette category (Source: Nielsen Extended Scantrack, RMC SOM latest 4 weeks, February 24, 2019), Silk Cut Purple, Blue and Silver remain some of the most recognised cigarette products amongst existing adult smokers in Ireland.

Benson & Hedges Gold from JTI Ireland is Ireland’s leading cigarette product. Note: Pack images are for illustration purposes only and do not represent actual packs available for order from JTI Ireland, which comply with Plain Packaging requirements of tobacco products.

Silk Cut Purple, one of Ireland’s most popular cigarette brands. Continuing to lead the way in innovation, January 2019 saw a busy month for Silk Cut with not only the launch of Silk Cut 28’s, available across Purple and Blue variants, but also the launch of Ireland’s first limited edition outer. With 12 individual cigarette products Silk Cut offers existing adult smokers a wide range of formats to meet their smoking preferences. Silk Cut is part of the JTI Ireland portfolio. Benson & Hedges Benson & Hedges Gold from JTI Ireland is Ireland’s leading cigarette product with 9.6% share of the Irish cigarette market (Source: Nielsen Extended Scantrack, latest 4 weeks, February 24, 2019: Benson & Hedges Gold 20 9.6% RMC SOM). Leveraging its rich heritage and superior quality, Benson & Hedges Gold remains at the forefront of the tobacco industry, diversifying and innovating to remain the number one cigarette product in Ireland.

John Player With focus on innovation, John Player’s Fine Cut Tobacco (FCT) portfolio offers a wide range of high-quality and versatile products that are tailored to adult tobacco smokers’ needs, all with their own unique blend characteristics. Golden Virginia Classic delivers a high-quality authentic blend using 24 types of tobacco, while Golden Virginia Yellow, a smoother blend, uses a high proportion of sun ripened tobacco. Drum Original has a unique blend of dark Kentucky and bright tobaccos. John Player Blue’s premium tobacco blend, together with a strong Irish heritage and brand recognition, provides choice

for the adult tobacco smoker with a 30g pouch and a 50g can. JPS Volume Tobacco 30g packs offer market leading value for adult smokers who can roll up to 90 sticks, 30 more sticks when compared to 30g of standard rolling tobacco, with this specific blend comparison between 30g of JPS Volume Tobacco and 30g of standard rolling tobacco. Innovation within the FCT segment has been in the form of not only blend choice but also pack format. John Player has been at the forefront of delivering innovation and continues to do so with the recent launch of a totally new FCT brand in the Irish market called Riverstone. The blend of tobacco in Riverstone was created and specifically tailored to suit Irish adult smokers’ taste preferences. Through extensive research, including blind smoke testing, blend creation research and home usage testing, the specific taste characteristics which are most preferable to Irish adult smokers were identified and encapsulated in the unique Riverstone blend. Riverstone easy rolling tobacco is made by using an innovative manufacturing cut technique that makes it one of the easiest FCT products on the market to roll. Riverstone comes in a 30g combi pouch format, including unique papers and tips, adding value for those adult smokers that are looking for quality tobacco, convenience and value for money. Riverstone 30g combi pouch is retailing at a great value price point of €15.70 (RSP correct at time of print). To place an order or for more information, visit www.johnplayer-ignite.ie or call their Telesales team on 01-2434900 to find exciting news and more information about the brand.

Riverstone was created and specifically tailored to suit Irish adult smokers’ taste preferences and is made by using an innovative manufacturing cut technique that makes it one of the easiest FCT products on the market to roll.

Profile for Retail News

Retail News April 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

Retail News April 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

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