Page 38

36|Retail News|April 2019|www.retailnews.ie

Tobacco

Retailers can obtain the necessary codes by registering with www.idissuer.ie from the first week of May. The time to apply and be ready before May 20 is very tight, so it is critical retailers act quickly and apply for their Economic Operator ID code and Facility ID code in early May, once the application process opens.

promise to offer affordable quality while continuing to lead innovation in the value category. Mayfair once again delivered on this promise in October 2018 with the launch of new Mayfair Double Capsule. The product contains two capsules and allows existing consumers to choose up to four flavours.

Derek Mooney, JTI Ireland Sales Director. consumers.” When the rules come into effect this year, only cigarettes and roll-your-own tobacco are impacted initially, with the packaging of these products carrying a Unique Identifier Code to allow them to be scanned as they move through the supply chain. Cigars and other tobacco products are due to follow from 2024. Mooney emphasises that retailers can continue to sell products that don’t have Unique Identifier Codes after May 20, 2019, however. “There is a 12-month sell-through period, meaning that products manufactured before May 20, 2019, that are not marked with the new Unique Identifier Codes can continue to be sold until May 20, 2020. From this date, however, only cigarettes and rollyour-own tobacco products that have Unique Identifiers on the packaging can be sold. If retailers have any questions relating to Track and Trace, they should get in touch with their JTI contact, who will provide guidance and support.” Amber Leaf JTI Ireland’s Amber Leaf has held the number one RYO position in Ireland for almost 10 years (Source: Nielsen Extended Scantrack, RYO SOM latest 4 weeks, Oct 3, 2010 - February 24, 2019). With over 69% share of the RYO segment (Source: Nielsen Extended Scantrack, RYO SOM latest 4 weeks February 24 2019), it is no surprise that Amber Leaf continues to lead the way in innovation. Amber Leaf, favoured by existing adult Irish RYO smokers, is made from the finest Virginia tobacco which is expertly blended to deliver its distinctive market leading taste. Amber Leaf

Amber Leaf is made from the finest Virginia tobacco, which is expertly blended to deliver its distinctive market leading taste. Original & Blonde are available in two formats: 30g Pouch with papers & 30g Box with papers & filters. Mayfair Mayfair, from JTI Ireland, is Ireland’s number one value cigarette brand with 37% share of value in the ready-made cigarette market (Source: Nielsen Extended Scantrack, RMC SOS latest 4 weeks, February 24, 2019). Mayfair continues to deliver on its brand

Mayfair’s brand promise is to deliver affordable quality, while continuing to lead innovation within the value sector. Mayfair is delighted to announce the launch of its first ever limited edition outers: keep an eye out for the ‘Win with Mayfair’ limited edition outers in-store today (T&Cs apply).

Profile for Retail News

Retail News April 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

Retail News April 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

Advertisement