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24|Retail News|April 2019|www.retailnews.ie

Ice Cream and has seen three years of incredible double digit growth (Source: AC Nielsen, MAT, Dec 2018, Value Sales). This growth has been built on strong innovation, especially by bringing new shoppers into the luxury ice cream category through the launches of B&J Dairy Free and B&J Moophoria.

The tantalising Magnum Brownie: a crumbly Brownie base layered with Magnum ice cream and swirls of caramel sauce, fully wrapped in Magnum’s delicious cracking chocolate. cookie crumb pieces encased in white chocolate, with swirls of chocolate sauce & cookie, through velvety panna ice cream. New Magnum White Chocolate and Cookies will be available in impulse stick / 3 x multipack / Mini’s 6 x Multipack and in a 440ml tub format. Magnum will also launch an exciting new exclusive impulse format in 2019, the tantalising Magnum Brownie. The stick is gone for Magnum with a crumbly Brownie base layered with Magnum ice cream and swirls of caramel sauce, fully wrapped in Magnum’s delicious cracking chocolate. Building on the massive success of the Magnum Tubs launch in 2017, three new flavours will be available in 2019, extending the brand’s Doubles experience with Double Salted Carmel, Double Chocolate Deluxe and Double Dark Choc & Raspberry. For the pleasure seekers who want to follow a vegan diet, but still want to indulge and treat themselves, Magnum are launching a Vegan variant, available in impulse stick and a 3 x Multipack. The 2019 campaign will invite Magnum pleasure seekers to #neverstopplaying, and will be supported with a huge advertising and activation marketing plan spanning across all consumer touchpoints, media/ social platforms/ influencer marketing/ in-store activation and event marketing to drive consumers to Magnum cabinets. Ben & Jerry’s Ben & Jerry’s is Ireland's number one ice cream in the luxury pot segment

Ben & Jerry’s Moophoria is the lighter way to enjoy ice cream, with all the swirls and chunks Irish consumers love, but with only half the calories.

Cookie Dough last year, Ben & Jerry’s are now introducing two more fantastic flavours which are very much on trend, B&J Salted Carmel and B&J Chocolate Cookies & Cream in 500ml pots, and impulse single serve 100ml. Ben & Jerry's Moophoria will also be extended into the scooping channel for consumers to enjoy. Ben & Jerry’s Non Dairy has proven to be very popular, especially for those looking for dairy free or vegan alternatives, and in 2019 the brand will launch the wonderful Ben & Jerry’s Non Dairy Coconutterly flavour. To drive another year of growth Unilever is investing substantially behind the Ben & Jerry's brand across all channels to support both the new product launches and its core classics range. Breyers Delights In 2018, Unilever launched a new brand in Ireland, Breyers Delights achieving almost €1.4m in retail sales in less than one year on shelves (Source: AC Nielsen, Total Ice Cream Sales, MAT, February 23, 2019), making the brand instantly more valuable and desirable than many other brands entering the ice cream category in Ireland. In addition, Breyers Delights

Ben & Jerry’s Moophoria is the lighter way to enjoy ice cream, with all the swirls and chunks Irish consumers love, but with only half the calories. Ben & Jerry’s Moophoria is also Rainforest Certified and suitable for those who are vegetarian. Having launched B&J Carmel Cookie Fix and B&J Chocolate

Breyers Delights is a lower calorie, high protein, lower sugar ice cream, with each delicious tub containing 290-350 calories and up to 20g of protein.

New for 2019: the wonderful Ben & Jerry’s Non Dairy Coconutterly flavour.

is outselling its nearest direct competitor by 14% in volume terms (Source: AC Nielsen, Total Ice Cream Sales, MAT, February 23, 2019). Breyers Delights is a lower calorie, high protein, lower sugar ice cream, with each delicious tub containing 290-350 calories and up to 20g of protein. Breyers Delights has proven to bring

Profile for Retail News

Retail News April 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

Retail News April 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

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