Page 25

Retail News|April 2019|www.retailnews.ie|23

Ice Cream

Nice Ice, Baby! Ice cream continues to be big business, with a host of new product launches set to tempt consumers in 2019. IRISH consumers love ice cream, and it has very little to do with the weather. While sales do tend to soar during the summer months, Irish shoppers love ice cream as a year-round treat, with the result that we are one of Europe’s highest consumers of ice cream per capita. 2018 saw a massive year for the ice cream category in Ireland, with value sales up by a massive 14.7% (Source: AC Nielsen, MAT, Dec 2018, Value Sales). Last year also saw the emergence of low calorie ice cream in Ireland, while free from dairy ice cream achieved the highest value growth in 2018 in Ireland, as it has been tapping into the “healthy” treat trend, according to the latest report into the sector from Euromonitor International. Indeed, in numerous categories within ice cream this was a common theme throughout 2018. Unilever Ireland remains the largest company operating within this category by a considerable margin due to the continued success of its top three

brands, Magnum, Cornetto and Ben & Jerry’s, according to Euromonitor. “Its smaller brands such as Breyers are also performing well and are proof that this huge multinational player can still act reactively and rapidly launch new brands in order to respond to changes in the direction of the market,” the Euromonitor report maintains. Unilever Unilever, Ireland’s number one ice cream manufacturer, was at the very heart of ice cream in 2018, driving the strong growth with all its core brands like HB, HB Hazelbrook Farm, Magnum, Ben & Jerrys, Cornetto and Carte D’Or performing exceptionally in 2018, while also launching the successful Breyers Delights. Unilever is the number one ice cream player across both impulse and take-home ice cream, with nine of the top 10 brands in its portfolio, and therefore is best placed to ensure the ice cream category is positioned for another

fantastic year of growth. 2019 will see Unilever continue to develop the expanding health segment across its brands, launch unbelievably indulgent Magnum innovation, drive even more shoppers to their HB cabinets through a massive summer campaign, and introduce the brand to ice cream the Irish public have been waiting for, Kinder Ice Cream. Magnum Magnum is Ireland’s favourite ice cream brand, and 2018 saw Magnum Praline rank as the top selling impulse NPD SKU launched in the market, with over 33% of all households buying Magnum Take Home Ice Cream and helping the Magnum brand grow by an amazing 17% in value sales (Source: AC Nielsen, MAT, Dec 2018, Value Sales). In 2019, Magnum will extend its white chocolate credentials with the launch of Magnum White Chocolate and Cookies. This new flavour embodies the indulgence of Magnum: made with

Profile for Retail News

Retail News April 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

Retail News April 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

Advertisement