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20|Retail News|April 2019|


Career Progression the Key to Recruitment A lack of career progression is undermining Irish retailers' ability to recruit and retain staff, according to a new survey. A NEW survey reveals that recruitment and employee retention are two major challenges faced by Ireland’s retail sector. Over four in five (83%) retail employers in Ireland view recruitment as a challenge for their business, with a further 60% facing challenges in employee retention. Survey results suggest that a lack of progression opportunities in the retail industry could be contributing to the difficulties faced by employers when hiring and retaining staff. No Clear Career Progression When asked about their current recruitment methods, a total of 83% of Irish retail employers said that they only hire with a view for the job at hand and no expectation of employee progression or development. Adding to this, 67% of those surveyed don’t have a clear career progression pathway within their business. However, 60% of respondents would do their best to keep an employee that shows promise and would take additional measures to keep these members of staff in the business. When those who find employee retention issues were asked how they are addressing the problem, the survey found that:

Christopher Paye, General Manager, • • • • •

66% offer a pay increase; 60% offer additional training or opportunities for education; 50% offer promotions; 40% offer greater workplace perks; 32% offer greater workplace flexibility.

Workplace Perks vs Promotion Opportunities “While there is a general assumption that quirky workplace perks and a hightech, Instagram-worthy work space is key to becoming an attractive employer, this is simply not true,” commented Christopher Paye, General Manager, “Career progression and development will always be amongst

the most important elements of a job for employees. Therefore, hiring without an expectation - not least the opportunity for employee progression - is a major red flag. “Any employee starting out in a new role will be eager to know what their trajectory for growth is within a company and employers need to be proactive in mapping out their options and helping them to plan their progression pathway.” Historically, the retail sector has offered less structured careers than many other sectors, Paye revealed. “This is partly attributable to many retail businesses being small family owned enterprises, while others have traditionally favoured a very flat management structure,” he said. “However, this is slowly beginning to change. Many large retailers, including supermarket chains and franchise businesses, are now offering very competitive graduate programmes, and by extension, more clearly defined career paths.” While this model of employment won’t be an option for every retailer, Paye warned that those facing acute recruitment or retention challenges may need to consider other ways they can offer prospective hires greater long-term opportunities beyond the immediate job at hand: “It is encouraging to see that three in five employers (60%) are willing to offer training or education to employees; meanwhile, half would offer promotion opportunities as a means of keeping their best staff,” he said. “With 92% of employers in the retail sector planning to hire within the next 12 months, it is crucial that they take the time to evaluate their recruitment process and expectations to ensure that the process doesn’t remain a challenge in the months to come.”

Profile for Retail News

Retail News April 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

Retail News April 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...