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Retail News|April 2019|www.retailnews.ie|15

Kind Snacks a responsibility to make sure the products we offer and the ingredients they contain fit into a balanced diet, without compromising taste, convenience, quality or affordability. We also want to empower our consumers to make informed choices about their diet through our on-pack labelling.

Kind Snacks is able to offer consumers a range of products that meets the needs of their on-the-go lifestyles, with better-for-you snacking options made from whole ingredients that are nutritionally dense and taste great together.

What does the future hold for Kind Snacks and for healthier snacking in general? Our core range of snack bars is available now, but in the coming years, you can expect to see the Kind range expand to include many of the higher protein, healthy grains, and real fruit variants currently available in the US. Within the healthy snacking category, we should expect to see consumers place more importance on transparency in the food they eat and the ingredients that they are consuming. For more information, see www.kindsnacks.co.uk.

aware today than ever before of what they are consuming, but at the same time are consuming more food on-the-go. They are looking for quick and convenient products that also offer some nutritional benefit, all without having to compromise on taste. Kind Snacks is able to offer consumers a range of products that meets the needs of their on-the-go lifestyles, with better-for-you snacking options made from whole ingredients that are nutritionally dense and taste great together. Kind Snacks’ mission statement says you want to “make the world a little kinder”. How? Kind founder and CEO, Daniel Lubetzky, was inspired by his father’s accounts of the Holocaust, and how the courageous acts of kindness from strangers helped him to survive. Lubetzky’s belief that kindness could change the world drove his vision to create a “not-only-for-profit” business, one that sold great products and helped to make the world a better place. The way that Kind brings that to life is through the Kind movement, where we strive to inspire and acknowledge everyday acts of kindness. Since 2004, Kind has facilitated over 11m acts of kindness in the US and Canada. Since the launch in January, the Kind Movement in Ireland has just begun to take shape. Through Mars' current charity partnership with the ISPCA, Kind will be donating product to fuel the amazing work of ISPCA volunteers as they create a better world for pets. What responsibility does a food brand have to change the world, even a little? Both Mars and Kind believe that as a leading provider of food for people and pets, we have

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Kind Snacks are made with ingredients you can see and pronounce: they are high in fibre, gluten free, and contain no artificial flavours, preservatives or sweeteners.

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Retail News April 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

Retail News April 2019  

Retail News, is Ireland’s longest established FMCG B2B magazine. It has been around for over 60 years, from the birth of the supermarket, th...

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