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Retail

Winners Summer 2012

celebrating your success

Rachae Lynch

First female to win Otago Award C

ongratulations to Rachae Lynch, Dunedin based Retail Institute trainee from Hallensteins. She has become the first female to be awarded the overall title of ‘Trainee Apprentice of the Year’ by the Coastal Otago Industry Training Organisation. The ‘Trainee Apprentice of the Year’ award recognises the achievements of the top trainees from across 12 industry sectors. It was established in 2003 and has traditionally been a male dominated division, making this an extra special feat for Rachae who came out on top against three other finalists from the automotive services industry. The award ceremony is held annually and is organised through the Dunedin City, Waitaki and Clutha District Councils. It was originally setup to promote careers in the industry service

sector as there was a significant shortage of skilled workers. Rachae has completed the National Certificate in Retail (Level 3), and she is extremely happy to receive the recognition: ‘It’s amazing to win. I’ve never won anything like this before ...I’m over the moon and am so happy to be recognised for the commitment to the [retail] industry’. Rachae’s manager, Craig Moffat, says that he has witnessed her ‘flourish from a competent sales assistant to an experienced trained manager. What she has learnt through the Hallensteins management programme and backing up what she has learnt through the Retail Institute has been very valuable’. Rachae’s career in the retail industry began fresh out of college when she commenced continued on page 3...

 Inside this Issue  Management qualification builds confidence OfficeMax sees immediate success Briscoes employee helps others to achieve

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Industry Training Adds value to economy N

ew research into the economic costs and benefits of industry training shows high returns to the New Zealand economy from skilled workers. The research was commissioned by the Industry Training Federation (ITF) and completed independently by business and economic research company BERL. ‘Our industry training system is a unique partnership between Government, employers, workers and industry. All share the benefits, and all contribute to making it work,’ ITF Chief Executive Mark Oldershaw said today.

‘The new research indicates how great those benefits are to the country’s GDP. It shows that if the Government investment in industry training was removed, the long term impact on GDP would be more than $7 billion a year. Given that the Government’s industry training fund is currently $156 million, that is a significant return on investment. ‘The research also points to how important it is to invest in training at all levels of the workforce. Training for those at the lower end of the skills spectrum makes a huge difference to driving the productivity of a

workplace. It also sets those workers on a pathway to further skill and development. ‘In a society that pushes for high levels of skills and development, this research shows that it is essential not to overlook the need to also invest in skills and workforce development at all levels.’ Mr Oldershaw said the research would be used to inform the Government’s review of industry training.

Christmas winners

8 weeks of

christmas competition

Week 8: $50 iTunes voucher 1. Hayley Wakefield, OfficeMax 2. Ann-Marie Mackinnon, Hallensteins 3. Oshean Norgrove, Liquor King 4. Shazia Ali, Briscoes 5. Benjamin Wynne, Liquor King 6. Claudia Thompson, Bendon Lingerie 7. Aaron Dixon, Liquor King 8. Morgan Lamb, Briscoes

Week 7: Mindfood magazine subscription 1. Jared Simeti, Rakino Logistics Centre 2. James Hope, Smith & Caughey Ltd 3. Helen Popata, Liquor King 4. Kim Ashton, Resene Paints 5. Sharon Gudsell, OfficeMax 6. Sandra Pennington, Whitcoulls 7. Anton Dediu, Vetro Mediterranean Foods Week 6: iPod shuffle 1. Joanne Harvey, OfficeMax 2. Jayne Atkenson, Kmart 3. Selena Ekdahl, OfficeMax 4. Mark Laurent, Repco 5. Varya Brandon, Briscoes 6. Reiko Carryer, Red Cross Shop Week 5: Beach packs 1. Samantha Burling, Telecom 2. Vanessa Wake, OfficeMax 3. Anne Cooper, Briscoes 4. Emi Salmond, Mitre 10 Mega 5. Gary Dinsdale, Rebel Sport

Week 4: Digital Camera 1. Roanne Whitlock, Chesters Plumbing & Bathroom Centre 2. Matthew Collinson, Rebel Sport 3. Johanna Ehlers, Kmart 4. Bruce Tremaine, Noel Leeming Week 3: Board Games 1. Roger Bate, OfficeMax 2. Kelly Donohue, Repco 3. Tracey Short, Bond & Bond Week 2: Christmas Hamper 1. Kirk Marshall, Mitre 10 Mega 2. Nicola Morris, Resene Paints Week 1: iPad 1. Simone Po, Rebel Sport


MANAGEMENT QUALIFICATION BUILDS CONFIDENCE AND SKILLS FOR THE FUTURE Freyja Woodward is the first person to complete Retail Institute’s new National Certificate in Retail (Level 4). Gaining the qualification has had a huge impact on her confidence, management skills and future opportunities.

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reyja is a Senior Salesperson at Resene in Nelson, where she has worked for five years. During this time Freyja has shown a passion for training and has completed the National Certificates in Retail at Levels 2, 3 and 4. She thinks that training is really important in retail and that Resene has a great training culture. ‘I’m extremely grateful to be working for Resene. They offer great training opportunities. We are encouraged to continually improve our knowledge and better ourselves. This ensures we are able to provide customers with the absolute best service and product knowledge so they will keep returning and generate repeat business.’ Freyja liked the format of the new National Certificate in Retail (Level 4) material. ‘The format of the books was good. The information was very thorough and supported by examples. Typing the assessments improved my computer skills, and made me use graphs and programmes that I hadn’t used before.’ Freyja completed the compulsory modules: Keeping Your Business Profitable and Leadership Development and chose to complete the elective modules: Training and Assessment in the Workplace and Creating Your Competitive Edge. Freyja found the new National Certificate in Retail (Level 4) a good challenge. ‘I had the opportunity to run training sessions for other staff and learnt how to

continued from page 1... working as a Sales Assistant for the Dunedin branch of Hallensteins nearly six years ago. Since then she has shown a true flare for retail and has worked her way up through the ranks, with her most recent appointment being Assistant Manager of the George Street outlet in Dunedin. She says that the training she has undergone has helped her ‘feel equipped enough to run my own store confidently’. Rachae says that she finds her career in retail to be really rewarding; ‘customers are

better structure them and adapt training for different styles of learning. I have also been able to use these skills when supporting other staff with their training sessions. While completing the business profitability module I was able to look more objectively at some of our stock, and as a result adjusted the test pot stock levels. I have created more displays in the store and become the person responsible for creating eye catching product displays.’ Freyja believes achieving the qualification has made her better at her job. ‘I am more confident and have a better knowledge of business practices behind the scenes rather than just the front line sales. This makes me better prepared for future endeavours.’ Gaining the qualification gave me a sense of achievement, acknowledgement from peers, and made me feel good. It will also give me more opportunities for development or promotion in the future. For Resene’s this means I am better prepared to step up into new roles as I have a wider understanding of management practices, which helps with their succession planning.’

Freyja Woodward

In the future Freyja would like to become an Assistant Manager and eventually a Manager at Resene. She is also looking into completing a Business Diploma. ‘I want to keep learning and challenging myself’ she says

‘I am more confident and have a better knowledge of business practices behind the scenes rather than just the front line sales. This makes me better prepared for future endeavours.’

confiding in you to offer a solution to their needs and not only is it my job to provide a standard of service that exceeds their expectations and needs, I enjoy doing so. When a customer leaves happy, with their desired result is when I am my happiest in my job. I also particularly enjoy the relationships you build from retail’ she adds. She feels that the qualifications she has gained has given her ‘more of an understanding to what retail is about therefore I am more driven, aware of more things eg, stock, MSL’s, Merchandising etc.

It is second nature to me now. The training was beneficial to the company as I am more aware of what needs to happen to make a successful business.’ On the career front, Rachae now feels motivated to go to new heights and to promote training to businesses; ‘Initially I’d like to manage my own store testing myself to see what kind of results I can get although in the future I would like to work in retail training, either as a Mentor to Businesses or in a large international based company’ she says.


OfficeMax sees immediate success with distribution qualification The Retail Institute this year introduced a new series of qualifications in Distribution, with the assistance of OfficeMax New Zealand.

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he distribution sector supports the retail industry – one of the largest industries in New Zealand. Through the development of a set of professional qualifications, the Retail Institute is now offering industry employers an opportunity to introduce formal qualifications into their business as a performance measure and lead the way in best practice development. OfficeMax New Zealand has a strong working relationship with the Retail Institute, with employees encouraged to undertake National Certificates in Retail at Levels 2 and 3. When developing Distribution qualifications, the Retail Institute sought the advice of the OfficeMax HR team and Distribution Centre staff at OfficeMax’s Auckland Distribution Centre. This Distribution Centre is deemed to be one of the most highly technical distribution centres in New Zealand, with a culture of innovation, learning and industry leadership.

OfficeMax distribution trainees with Retail Institute staff

Bay of Plenty Polytechnic open distribution training centre Around 100 invited guests attended the opening of a unique road transport, warehousing and logistics training centre at Bay of Plenty Polytechnic.

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imon Bridges, National MP for Tauranga, opened the event and guests were welcomed to the new facility by Bay of Plenty Polytechnic’s Chief Executive, Dr Alan Hampton, and Head of School of Applied Technology, Malcolm Hardy. Mr Bridges was impressed with the new facility and said he was pleased to be asked to open the new centre. ‘Logistics and road transport are key to our region’s economic success. We are the country’s premier export gateway and rely on an efficient and cost effective logistics distribution fulfilment network so it’s fantastic

that we now have this facility to meet the ever-increasing needs of the Bay.’ The 3,000m2 building is located in the heart of Greerton’s industrial area, Maleme Street, and provides real-life hands on working situations where road transport students pick up and deliver goods to the warehouse, warehousing and distribution students unload and store goods and then reload goods back on to trucks to get redelivered to the client as required. Mr Hardy says the new training centre is the

first of its kind in the country. ‘The centre has been part of a long term vision to provide a real-life training facility for our students. The Polytechnic’s vision is to continue to provide quality training by working closely with local industry. Similar training centres in Hamilton and Auckland would enable servicing of the ‘golden triangle’ formed by the three cities.’ This new training facility has had strong industry support including TR Group, Crown, Amcor Kiwi Packaging, NZ Road Transport Associated, Retail Institute, Hire Pool and New Zealand Transport Agency.


The Retail Institute initially undertook an on-site feasibility study with Aucklandbased OfficeMax managers Alan Elliott, NZ Distribution Centre Manager and Performance Development Coach Adam Sands, which led to an understanding of what the industry needed at entry and supervisory level, on which to build a programme.

Centre staff display greater confidence, show innovation and leadership, and communication between the Distribution Centre and all areas of the business has vastly improved. The expected mid- to long-term impact on business should include increased revenue through loss prevention techniques, reduced workplace error and greater staff retention.’

Adam Sands said: ‘It was fantastic to have input into such an innovative programme in the Distribution industry. We were happy to grant the Retail Institute full access to our large distribution service, which is considered a highly technical centre and one of the country’s leading facilities.

OfficeMax New Zealand now plans to continue to roll the programme out through its Christchurch, Auckland and Wellington Distribution Centres, with 17 staff registered to start the programme in the next three months.

‘As well as assisting with the development of the programme, on Monday 31st of October, our first round of four staff from the Wellington Distribution Centre successfully completed the National Certificate in Distribution (Level 2). We are continuously assessing the programme internally to measure the success of the programme and initial findings are that the benefits to the OfficeMax business and its staff have been phenomenal. We are seeing Distribution

Tha National Certificate in Distribution is available in Level 2 and Level 3. The qualifications have been designed to be completed on the job with a small classroombased component. Those completing the qualifications need to complete a range of activities in the workplace that are then signed off by a verifier (a trained manager or supervisor) to confirm this person can competently complete the required tasks.

‘We are seeing Distribution Centre staff display greater confidence, show innovation and leadership, and communication between the Distribution Centre and all areas of the business has vastly improved.’

Briscoes employee helps others to achieve R

obyn Currie started the National Certificate in Retail (Level 3) in 2009 when she was working at Plastic Box. Unfortunately she never got to finish the qualification there as the Gisborne branch closed down. Robyn’s books resided to the back of a cupboard...until she started work at Briscoes. When Robyn started with Briscoes as the Assistant Manager, they agreed she could continue with the National Certificate in Retail (Level 3). Robyn enjoyed the National Certificate in Retail (Level 3), she says it helped her to reinforce her knowledge and understand her customers. She is proud of her achievements.

‘I’m really proud of myself; I didn’t have any qualifications when I left school so it’s great to have a National Certificate at Level 3 that people take note of. I now have a qualification to show for all my years in retail,’ she says. Robyn believes that training ‘is imperative to the advancement of staff morale.’ So it’s no wonder she is now helping others achieve National Certificates in Retail by being a verifier. Verification is the process where a supervisor signs off that a trainee can consistently complete required tasks, within the workplace. In the future Robyn would like to achieve the National Certificate in Retail (Level 4). Robyn Currie


NEW CHILD RESTRAINT CERTIFICATION PROCESS LAUNCHED A Child Restraint Technician certification process is now available for people working in the retail industry or in child safety.

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he NZ Transport Agency is working with the Retail Institute to strengthen the skills of child restraint technicians throughout New Zealand with the recent introduction of a competence-based system linked to the New Zealand Qualifications Framework (NZQF). Under the new system all certified child restraint technicians (CRTs) will be trained and assessed as competent by achieving two NZQF unit standards demonstrating the knowledge required to sell, rent or install child restraints. The unit standards are: • 26556 – Demonstrate knowledge required to sell or rent child restraints • 26557 – Select child restraints for rent or sale, and install them Completion of both unit standards means that a CRT will be qualified to provide informed advice on the type of child restraint that a parent or caregiver may need and have the practical knowledge to correctly fit a child restraint into a vehicle and show others how to do so. CRTs work for a variety of organisations such as retailers, car rental companies, hospitals and not-for-profits such as Plunket.

Claire Turner, Director of Baby On The Move, has put all her team through the CRT training. ‘We’ve got the biggest selection of child restraints in New Zealand so it’s important that our team understand the safety features and installation process of all child restraints. ‘We’ve recently put all our team through the new competency-based Child Restraint Technician training. We think it’s a vital certification for our industry as we’re not just dealing with nursery products, they are safety products!

The total cost of achieving both unit standards is around $265.80 per person covering a one-day training course, a copy of the Child Restraint Technicians Manual and the written and practical assessments. For more information go to: www.nzta.govt. nz/traffic/students-parents/child-restraintstechnician.html

‘Some parents do their research online before they come to us and sometimes they have the wrong information. Our qualified team can reassure parents that we know what we’re talking about and have the right information and resources to help them make that informed decision when hiring or purchasing new.’ If they choose to, people holding the child restraint unit standards can build on these and achieve a National Certificate in Retail through the Retail Institute. The unit standards are internationally recognised so CRTs holding them can use them in Australia and further afield.

Training Provider Forum D

uring November 2011, Retail Institute hosted a Training Provider Forum to bring together tertiary education providers who deliver or have an interest in delivering training to the retail sector.

age of retail workers, the low levels of tertiary qualifications and the lack of training provision for the current National Certificate in Retail (Level 4).

There was an outstanding attendance with a total of 60 participants from varying institutions around New Zealand including ITP, PTEs, ITOs and non accredited training providers.

John Gerondis the National Sales Manager for Resene Paints gave an insightful presentation about the challenges that Resene has faced over the past few years and Resene’s current training model and relationship with Retail Institute.

Philip Shewell, Retail Institute’s Chairman spoke about the Retail Institutes’ mission, role in the tertiary education sector and the challenges that lie ahead.

Susan from the New Zealand Curriculum Design Institute provided an overview of a new qualification they were working on – the Diploma in Applied Retail Management.

Newly appointed CEO of Retail Institute, Desleigh Jameson, provided industry statistics and spoke about the challenges in relation to training. This included the young average

The afternoon was dedicated to discussions around the upcoming Targeted Review of Qualifications (TRoQ). Mike Garner from Hospitality Standards Institute provided a

valuable insight into how the Cookery review was run. Copies of all presentations are available on the Retail Institute’s website. The major outcomes for the day were: • Agreement between Training Providers and Retail Institute that open communication between both parties was vital to effective training partnerships. • Providers were keen to learn about training opportunities within the retail sector. • Agreement that TRoQ should be handled by a governance group of representatives of the various stakeholders.


The Brickless Wonder: Christchurch’s Container Mall On October 29, 2011, Christchurch opened the doors to their new Container Mall. The Mall, which is considered to be the world’s first ‘pop –up’ container mall of its kind, is located on the site of the old Cashel Street City Mall, inside the red-zone of the city.

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he concept of the mall was formed as a part of the governments ‘Re:START the Heart’ initiative and the opening marks the first time locals were able to step inside the red-zone since the devastating quakes. The mall is a temporary shopping precinct covering an area of approximately 56 square metres, and is made up of a combination of both existing buildings and relocatable shipping containers. Created around courtyards and recreational spaces, the shipping containers have been painted in bright colours with glass frontages and balconies to create a funky and unique shopping environment. The designers have done such a great job that there is no way you’d really know you were in a container – Retail Institute Training Adviser Greg McKay describes the Mall as ‘having a great feel with large open spaces, and a quirky relaxed atmosphere’.

retailer himself for a number of years with his long-standing family business Suckling Shoe Store, sadly his store was one of the many that were demolished following the quakes. However John has not let the temporary closure of his own business damper his spirits, and instead has focused his efforts on bringing a positive approach and some normality back to Christchurch retailers and residents; ‘Re:START is a heartening example of what can be achieved when we work together towards a common goal. I’d love us all to remember how much can be achieved

through the power of collaboration and partnerships’. John hopes that as other areas of the central city become safe that containers could be moved there so more retailers could be given the opportunity to re-open their doors. Many of the retailers that work with Retail Institute are now housed in the mall such as Barkers Clothing and Ballantynes. Next time you’re visiting the Christchurch area; check out the mall and the great shopping it has to offer so that we can all help make 2012 a successful one for Christchurch retailers.

Sixty-five retailers registered for a space in the container mall with only 27 being accepted. Tenants include High Street brands, upmarket boutiques, cafes and the iconic department store Ballantynes. The mall prides itself on providing a variety of retailers for shoppers, including a number ‘speciality’ shops that would not commonly be found in suburban shopping malls. Retail Institute board member John Suckling was appointed as ‘Re:START the Heart’ chairman and was one of the main driving forces behind getting the mall up and running. John has been a Christchurch based

‘Re:START is a heartening example of what can be achieved when we work together towards a common goal.’

John Suckling


Congratulations to the following businesses, which have had trainees complete qualifications in quarter 2, 2011: Customer Service Award 100% Newbolds Betty’s Liquor Store Briscoes Dulux Fresh Choice Glengarry Invercargill Licensing Trust Kmart Liquor King Living & Giving Mitre 10 Mega Night ‘n Day OfficeMax Rebel Sport Trade Aid

National Certificate in Retail (Level 2) 100% Extreme Armed Forces Canteen Council Artisons Home Beds R Us Bendon Lingerie Bond & Bond Briscoes Chesters Plumbing & Bathroom Centre Equip Escape Gallery and Gifts Forhomes Furniture Global PC GoldDiggers Hallensteins Hardy’s Ideal Electrical Kimberleys Fashion King Dicks Kmart Leading Edge Communications Liquor King Living & Giving Local Liquor Mariposa Mitre 10

Mitre 10 Mega Music Works Noel Leeming OfficeMax Paper Plus Pumpkin Patch Rebel Sport Repco Resene Paints Rexel Smiths City Summit Grains & Saddlery Supervalue Telecom Titirangi Wines Whitcoulls

National Certificate in Retail (Level 3) Barkers Beds R Us Bendon Lingerie Betty’s Liquor Store Briscoes Fresh Choice GoldDiggers Hallensteins Hannahs Just Jeans Kmart Leading Edge Communications Liquor King Meccano Mitre 10 Mega Music Works Pagani Postie Plus Rebel Sport Repco Resene Paints Rockshop Shanton Supervalue Take Note

Telecom Trade Aid Whitcoulls Wynn Fraser Paints

Training and Assessment in the Workplace Kmart Briscoes Glengarry

Loss Prevention for Frontline Staff Wild Zone Gift Shop Mitre 10 Mega

Loss Prevention for Supervisors and Managers Mitre 10 Mega Super Cheap Auto Night ‘n Day

Retail Jewellery Daniels Showcase Jewellers Dinsdale Jewellers Knights the Jewellers Ltd Paul Shepherd’s The Jewellery Store

National Certificate in Distribution (Level 2) Provet NZ Pty Ltd Department of Corrections Tradestaff Training Bidvest Logistics

National Certificate in Distribution (Level 3) Macsim Fastening NZ Ltd

Distribution Modern Apprenticeship Akenese Brother International NZ Ltd

Retail Institute aces review T

he New Zealand Qualifications Authority (NZQA) has awarded Retail Institute the highest rating a Tertiary Education Organisation can receive for its capability in self-assessment as a result of its findings during the External Evaluation and Review (EER) of Retail Institute. The purpose of the EER is to provide a public statement about an Industry Training

0800 486 738 www.retailinstitute.org.nz

Organisation’s (ITO) performance and capability in self assessment. The NZQA findings are Confident for Retail Institute’s educational performance and Highly Confident in its self-assessment capability. Resource Development, the quality of Assessment and collaboration with other ITOs were focus points and we received highly confident (excellent) in all of

these areas. Retail Institute is delighted with these results as we are focused on quality improvement and measuring our performance to ensure we are getting results. The report is available on the NZQA website: www.nzqa.govt.nz

Retail Winners Summer 2012  

Retail Winners Summer 2012

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