Guidelines For Building PPC Ads That Will Truly Be Clicked
Pay Per Click (PPC) ads need to be written with much care since they will be visible to thousands of people. One can also get to know real time status of the PPC Ads and can make changes to improve the performance. Here are some guidelines to make PPC Ads that would be actually clicked by customers.
Make Your Headline Count
Include Keywords in Your Copy
Create & Test Multiple Ads
Qualify Your Customers
Include a Call to Action
PPC Ads when run in a proper way are more effective form of grabbing traffic. It is basically a form of Paid Search, in which every time an ad is clicked, the one running ads gets paid. The guidelines given here will be a help in creating an effective PPC Campaign.