MVP MEDIA RELEASE
The United Kingdom’s only magazine dedicated to basketball will go on sale for the first time on Monday, vowing to provide the best coverage of the sport from the NBA to the British Basketball League.
MVP, published by Response London, will initially launch on October 4 as a quarterly publication with news and features provided by some of the leading writers on both sides of the Atlantic. It will be distributed through WH Smith, as well as via subscription and online sales, with a cover price of £3.50.
MIAMI THRICE CAN ‘BRON, FLASH & BOSH BRING THE HEAT? TEAM USA ON TOP OF THE WORLD NIKE WORLD BASKETBALL FESTIVAL
RYAN RICHARDS YORICK WILLIAMS KANO
Front Cover.indd 1
£3.50 ISSUE 01
And Issue 1 includes coverage of the arrival of NBA superstar LeBron James in Miami, a look at Great Britain’s chances of a 2012 Olympic Games place, a profile of iconic British basketballer Yorick Williams and an interview with British rapper Kano. We want to provide a stylish, quality product that will stand out on the shelves and appeal to basketball fans in the UK as well as abroad, said MVP’s editor Greg Tanner. Our mission is for MVP to feature some of the best writing around, as well as showcasing the greatest photography. And we believe it offers advertisers a perfect outlet to target the young urban market as well as the wider basketball community. The magazine is accompanied by a website www.mvp247.com - which contains up-to-the-minute news updates as well as multimedia content, along with Facebook and Twitter outlets. Since mvp247.com launched earlier this month at the FIBA World Championships in Turkey, it has attracted almost 100,000 visitors. MVP’s launch team includes assistant editor Mark Woods (basketball journalist and BBC/Sky Sports broadcaster), creative director Jake Green (Adidas, 02, Honda) and well-known magazine designer Harry Adams (Art Director for Big Smoke, Windsurf).
For more info, contact MVP editor Greg Tanner on 07739 131306 or creative director Jake Green on 07958 366 493.
Most Valuable Player Magazine / Response Studios, 369B High Road, Leyton, London, E10 5NA / firstname.lastname@example.org - www.mvp247.com - 020 8558 3501