Achieving a great price.
An easy 11-step guide to help you achieve the highest possible price for your property.
1. Street Appeal
First impressions aren’t just important — they’re everything. Most buyers will drive by your property before arranging a viewing, and the first sight of your home from the street sets the tone for what they expect inside.
Disappointment at the curb can be hard to recover from, so ensure your home’s exterior is inviting and well-maintained.
Quick curb appeal checklist:
• Lawn mowed and edges neat
• Leaves cleared
• Exterior of the house cleaned
• Rubbish bins out of sight
• Roof looking clean or freshly painted
• Fencing repaired or refreshed
• Trees and hedges trimmed
• Windows sparkling
• Cobwebs removed
• Paths and driveway pressure cleaned
• New welcome mat
• House number easily visible
• Carpets inside professionally cleaned
2. Photography
Online presentation makes a massive impact — over half of buyers are emotionally invested before they even inspect. That’s why your listing photos must be high-quality, professionally shot, and able to grab attention instantly.
Strong imagery creates desire. Without it, you risk losing your ideal buyer before they even show interest.
3. The 30 Day Rule
The first few weeks on the market are your best opportunity to capture attention. Interest is highest when a home is freshly listed — and this is when most serious buyers are watching.
After that, engagement often declines. A great agent knows how to make the most of this window and convert early activity into strong offers.
4. Competition
The two most powerful moments during a property campaign are:
• Launch day
• When multiple buyers want the same home
• Creating buyer competition — and managing it well — can be the difference between a good result and an outstanding one. Your agent needs to know how to generate urgency and guide multiple interested parties without the process falling apart.
5. Social Media
Modern property marketing isn’t complete without a targeted social media plan. Platforms like Facebook and Instagram let us reach buyers based on specific interests, life stages, and property preferences.
A smart, strategic campaign gets your property in front of the right audience — not just the most people.
6. Database
The best results often come from buyers already known to your agent. A quality database lets agents match your home with active buyers who’ve been prequalified and are waiting for the right property.
Good agents maintain strong relationships and use their database as a core part of their selling strategy.
7. Agent
Not all agents are equal. The ability to negotiate well comes from training, experience, and emotional intelligence. Your agent should be more than a messenger — they need to handle tough conversations, read buyer signals, and secure the best possible outcome.
8. Area Specialist
An agent who knows your suburb inside out can speak with confidence about value, growth, local trends, and buyer behaviour. They’re able to guide buyers with authority — and that can make a big difference when it comes to price.
9.Styling
A professionally styled home feels open, balanced, and easy to imagine living in. Good styling helps buyers connect emotionally, and that connection can be the tipping point between “maybe” and “must have.”
Remember, in many homes, women often make the final call — and emotional presentation plays a major role in their decision.
10.Marketing Method
How you sell is just as important as what you sell. Whether it’s auction, private treaty, or expressions of interest — choosing the right sales method for your property and market is key. Your agent should guide this decision based on strategy, not convenience.
11.Brand
The reputation of the agency you choose reflects on your home. A trusted, wellknown brand gives buyers added confidence, shows professionalism, and can help your property stand out in a crowded market.