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58% of Canadians Shop Online By Region 63%

BC

61%

Prairies

61%

Ontario

55%

Atlantic

More online shoppers in Western Canada and Ontario! Source: NADbank 2010 Base: Adults 18+, All Market Products

49%

QuĂŠbec


Top 3 Most Popular Online Purchases Shopping behavior is similar by region

By Region British Columbia

Prairies

Ontario

QuĂŠbec

Atlantic

Books (50%)

Music (34%)

Books (47%)

Music (45%)

Music (32%)

Music (40%)

Books (33%)

Music (27%)

Books (35%)

Books (30%)

Computer Software (40%)

Computer Software (31%)

Clothing (24%)

Clothing (22%)

Computer Hardware (28%)

Source: NADbank 2010 Base: Adults 18+, Made an online purchase/transaction in past 12 months


Readership of Online Shoppers Online shoppers in QuĂŠbec read online more than any other Canadians! 79% 74%

79%

78% 73%

72%

77% 73%

72%

66%

41% 29%

31%

33%

31%

British Columbia

Prairies

Ontario

Atlantic

6/7 Day Cume Source: NADbank 2010 Base: Adults 18+, Made an online purchase/transaction in past 12 months

Online or Hubs

Total Weekly

QuĂŠbec

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