channel elite 2013
23 $32m
Prologix Distribution This VAD is ramping up its service capabilities. Sarwan Singh, CEO
Revenue for 2012 Prologix began in 1998 as a PC assembling and maintenance company, transitioned to a systems integrator and finally transformed into one of the region’s leading value added distributors in the IT and Telecom domain. The company’s focus is on ‘value’ products, which help resellers provide innovative solutions to their customers and at the same time provide them with the opportunity to earn margins. Over the years, Prologix had studied the market and created a distribution network across the region by appointing VARs and subdistributors, enabling it to serve the demands of a growing market, not just as a distribution company, but as a ‘total solutions to supply’ provider. Over the last 12 months, the company has signed a number of strategic partnerships with vendors such as Anite Finland, Agilent Technologies, Fluke Networks and Digital Lightwave. “The win-win distribution model implemented by us has resulted in pricing and service benefits for all our partners and customers, making us a trusted IT distributor in the MENA region,” says Sarwan Singh, CEO of the company.
23 $32m
Revenue for 2012
Revenue breakup Test & measurement: 60% Wireless: 35%
Year of start-up: 1998 Address: PO Box 71790, Dubai, UAE Location of sales offices: UAE, Kenya, Qatar, Nigeria Number of active resellers: 272 Total number of employees: 30 Technical staff: 12
Revenue breakup by region Outside of UAE: 40% UAE: 60%
Printek Supplies The SMB reseller has recorded a good year, thanks to robust demand for printing supplies and storage media.
As a specialist consumables reseller, Printek has a portfolio comprising best-of-breed brands such as HP, Canon, Xerox, IBM, Lexmark, Brother, Sharp and Sony. “2012 was really good for us, especially since we achieved more targets compared to 2011. As a company, we have grown about 20 to 30 percent more in 2012 than 2011,” says Manoj Tiwari, Managing Partner of the company. Right now, the company is focusing on Printek, and wants to expand to African markets such as Kenya, Uganda and Nigeria. “And also we want to cover more GCC countries. More than expanding our product portfolio, our focus is to expand our reach to more markets. This will be our key focus for 2014 as well,” says Tiwari. Printek currently has two showrooms in Dubai and one in Saudi Arabia.
Revenue breakup
Year of start-up: 2004 Total number of employees: 18 Revenue breakup: UAE: 70% Outside of UAE: 30%
UAE
70
percent
Manoj Tiwari, Managing Partner
30
percent Outside of UAE october 2013
Reseller Middle East
67