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From the Publisher With the support of the Qualitative Research Consultants Association (QRCA), we are pleased to present New Qualitative Research Methods & Tools, a user guide and a directory created for qualitative researchers and their clients. Today, we can select from an unparalleled variety of qualitative methods, including those made possible by online and mobile communications. While traditional qualitative techniques remain popular, new technologies now allow researchers to gain insight from customers in novel and different ways. The User Guide in this publication will help you understand how some of these methods offer cost savings, while others offer anonymity to share sensitive information, capture behavior and emotions as they happen, or enhance the ability to recruit ‘difficult to find’ respondents. The Platforms section of the directory offers a comprehensive overview of qualitative research software, tools, and applications. The directory also includes the Firms & Consultants who directly apply new qualitative research methods.

In addition to the printed edition, we also invite you to visit NewQualitative.org. Aside from the continuously updated user guide and directory, this companion website features a blog written by leading qualitative research experts, full of practical advice, thought-provoking opinions, and valuable insights.

With so many new options available and emerging, qualitative research providers and their clients face the difficult task of choosing the best methods and the most appropriate tools to meet their research objectives. Our hope is that this publication will offer the guidance, resources, and inspiration that you seek.

Lukas Pospichal

Managing Director (212) 849-2753 lpospichal@greenbook.org

Kate Speed

Content Specialist (585) 857-7319 kspeed@greenbook.org

Nancy Cardenas

Account Manager (212) 849-2752 ncardenas@greenbook.org

Kevin Mulhare

Account Representative (480) 668-3379 kmulhare@greenbook.org

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Diane Liebenson

Communication Services Inc.

Publisher, GreenBook

116 East 27th Street, Floor 6 New York, NY 10016

P.S. Please don’t hesitate to share your feedback or suggestions for further improvements of this publication!

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Diane Liebenson

Publisher, GreenBook (310) 545-0918 dliebenson@greenbook.org

We would like to thank our two co-authors, Jay Zaltzman and Betsy Leichliter, for their efforts to create a readable and balanced overview of new qualitative research approaches. Many people offered useful comments and insights, including: Rosalie Barnes, Claire Heffernan, Tim Meany, Kristin Schweitzer, Dana Slaughter, Susan Thornhill, Bill Weylock, and others. We thank them but in no way hold them responsible for any errors or oversights.

Enjoy!

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Contact


New Qualitative Research Methods & Tools — Spring 2011

contents New Qualitative Research Methods & Tools is published by GreenBook® | New York AMA Communication Services Inc.

All rights reserved. Reproduction in whole or in part without written permission is strictly prohibited. GreenBook is not responsible for the wording of the platform and provider descriptions and for claims made in advertisements. Copyright 2011 by New York AMA Communication Services Inc., Jay Zaltzman, Betsy Leichliter GreenBook® is a registered trademark of New York AMA Communication Services Inc. Printed in the United States.

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Choosing among today’s

qualitative options Understand new qualitative research approaches and learn how to choose an appropriate method for a project.

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Directory of new qualitative research

platforms and tools Discover the suppliers whose software and applications make online / remote qualitative research possible.

55

Directory of new qualitative research

providers Find qualitative research consultants and firms with direct experience in applying new qualitative research methodologies.

66 68

Index of companies, platforms, and consultants General-purpose applications often used for qualitative research

About QRCA

About GreenBook®

Qualitative Research Consultants Association (QRCA)

GreenBook brings practical resources to market research professionals. Although mostly known for its premium directories of market research firms, consultants, and focus group facilities, it has transformed itself into a media platform for the market research industry which now includes:

(www.QRCA.org) is a vibrant global organization of qualitative researchers immersed in the most exciting work being done in the field. Our nearly 1,000 global members apply their passion, creativity and experience to help clients tap into the power of qualitative marketing research. QRCA offers research buyers several educational and ideagenerating tools: A biennial Symposium on Excellence in Qualitative Research offers a content-rich day of innovative case study presentations. The new “Qually Award” recognizes excellence in qualitative research. Monthly QRCA Qcast webinars provide one-hour learning sessions that give practical and actionable qualitative tips and techniques. QRCA Views is a quarterly magazine featuring qualitative ideas and tools available and is complimentary to anyone in the research community.

GreenBook Directory of

market research firms, consultants, and facilities | www.GreenBook.org GreenBook Health directory of healthcare market research providers | www.GBHealth.org GreenBook Blog, focusing on strategic issues facing the industry | www.GreenBookBlog.org Research Vibes, a customizable portal to “everything market research” including news, blogs, and social media | www.ResearchVibes.com

ResearchShare, a popular Twitter feed with links to great articles and blogs | @ResearchShare GreenBook Research Industry Trends (GRIT), industryleading survey and report New Qualitative Research Methods & Tools, a

publication and a website featuring a user guide, directory, and a blog | www.NewQualitative.org

> www.newqualitative.org <

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Choosing Among Today’s

Qualitative Options Today, researchers have a myriad of choices available when it comes to qualitative methods, including time-tested classics and newer approaches enabled by digital communications – for example: Real-time (live) qualitative options Face-to-face one-on-one or group sessions, at research facilities

As smartphones, tablets, and other mobile devices gain penetration, new options are emerging for qualitative research with participants while they are in mobile situations – using voice, voicemail, texting, email, audio/video/photo uploads, or mobile video conferencing.

or other locations Online text chat groups, or concurrent one-on-one text chat interviews Phone one-on-ones or groups – with or without web support for

showing multi-media information or concepts, collaborating with markup tools, sharing computer screens remotely, and more Webcam one-on-ones or groups

Infinite combinations of these options are possible, and hybrid qualitative designs have become very popular. This includes closer integration between qualitative and quantitative methods (such as embedding quant modules within larger-scale qualitative research where appropriate).

Non-real-time (asynchronous) qualitative options Online discussion board one-on-one or group interactions – which

may include Q&A dialogues as well as online journaling, video diaries, or other multi-media activities Longer-term insight communities, co-creation networks, or other longitudinal approaches Social media – listening/observing, or engaging users in market research

The question is, how do we choose the best qualitative methods to meet our research objectives?

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> www.greenbook.org <

With so many new options, qualitative research providers and users are asking, “How do we choose the best qualitative methods to meet our research objectives?” In this article, we will discuss the strengths and challenges of various qualitative options, and propose some parameters for choosing among them. We’ll also talk about how to encourage clients to gain experience with newer methods. Here are some of the strengths and challenges to consider when choosing to use newer remote methods for qualitative research.


New Qualitative Research Methods & Tools — Spring 2011

CHOOSING AMONG NEW QUALITATIVE METHODS

Online Discussion Boards With online discussion boards (also called forums or bulletin boards), participants typically commit to log in once or a few times per day over the course of a few days or longer, to participate in an online experience moderated by one or more skilled qualitative researchers. Participants can be from a mix of geographic locations. Researchers can set up different sections of a board in various ways: One-on-one mode – where each participant communicates with the moderator, but does not see or respond to comments from other participants Blinded or masked mode – where participants must post their own comments before they can see and reply to what other participants have posted Group mode – where all participants can see and reply to each others’ comments in a threaded discussion

Boards often involve 15-20 pre-recruited participants, but the optimal number depends on the circumstances of the project. For example, in-depth discussions among participants who have a great deal of experience with a topic may be more engaging and manageable with fewer participants. On the other hand, boards offer the flexibility for researchers to start with a large number of participants, then break them into subgroups if appropriate. Decisions about size should always take into consideration the cost and time required to actively moderate and interpret the input from all participants, since it may be extensive.

Moderators can give each participant access to all sections of a board, or just certain ones. Clients can log in to watch a board unfold, and confer by posting comments that are visible only to the client/research team. Teams can also have their own private area within a board for planning, collaboration, and debriefs.

Boards can provide the

“best of both worlds” in terms of individual perceptions and group interaction.

> www.newqualitative.org <

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CHOOSING AMONG NEW QUALITATIVE METHODS

GreenBook®

Online Discussion Boards /cont’d from prev. page Online Boards - Strengths: Skilled qualitative researchers can obtain great depth from online boards, since participants can take their time to provide thoughtful responses. In contrast to real-time sessions, board participants have the opportunity to answer every question or complete every activity at their own pace, and moderators have the opportunity to follow-up on the fly with all participants, subgroups, or individuals. We find that boards can provide the “best of both worlds” in terms of individual perceptions and group interaction. Participants are less likely to defer to others since… They’re participating from the psychological security of their own home or workplace It’s easy to let them share their thoughts individually with the moderator before or after they interact with others They can participate anonymously (with usernames and avatars rather than personal names and photos) Because of the great depth and potentially large number of participants, one board often generates a greater amount of qualitative data compared to a few real-time sessions involving the same total number of participants. Therefore, It’s never safe to assume that for some projects it may only be necessary to conduct one board per “if you build it, they will engage.” segment, which can save time for busy client observers. Costs for online board projects are often similar to costs (excluding travel) for in-person sessions involving the same number of participants. That is because boards can be very labor-intensive for the qualitative researchers who design, conduct, interpret, and report the results. Since boards can be set up on a project-by-project basis, they do not require high up-front investments or long-term commitments. Companies that need frequent access to specific target groups may find that setting up proprietary online “communities” (described in a later section) is more cost-effective in the long term.

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> www.greenbook.org <

Online Boards - Challenges: Of course, with online boards we don’t see the facial expressions and body language cues evident in in-person sessions. However, skilled qualitative moderators know how to utilize analogies, projectives, and other techniques that enable board participants to express their hearts and minds in ways that are often quite amazing. Boards can also be used in combination with real-time face-to-face, webcam, or conference call sessions, to provide additional “up close” access to participants. When using boards, it’s never safe to assume that “if you build it, they will engage.” Even if you use a great platform, do great recruiting, and have great discussion materials, a board can turn out to be no better than an open-ended survey with minimal engagement – unless skilled qualitative researchers help design, moderate and interpret the experience. They can boost interaction significantly, especially on topics that are relevant and important to participants, because they can: 1) design the overall experience so that participants quickly understand how to engage with each other, 2) focus or re-focus the discussion as it unfolds, and 3) use individual or group communications to keep participants engaged and help them know that their contributions are valued. Successful board moderators often find in follow-up feedback that a frequent comment from participants is, “I really enjoyed this. Having a great moderator makes all the difference!”


New Qualitative Research Methods & Tools — Spring 2011

CHOOSING AMONG NEW QUALITATIVE METHODS

Online Journals and Video Diaries Online journals and video diaries are often incorporated into online boards, but they can also be used as stand-alone methods for qualitative projects. With online journaling, pre-recruited participants write their own chronological “blogs” about certain activities they experience naturally, or are asked to experience, during a journal project – for example, planning a party or shopping for a house. Participants are encouraged to provide detailed, thoughtful entries, which often include photos, video, or audio, as well as text.

Video diaries are similar to online journals, but

instead of writing, participants speak to a video camera. Video diaries also enable participants to show us behavior in real-time or to “take us on a tour” – for example, showing us the contents of their refrigerator. Both methods are well suited for learning about behavior and emotions as they happen (“a day in the life”). Some participants are more comfortable expressing themselves in writing, while others are most comfortable speaking spontaneously. Either method can provide visuals that enrich reports – although analyzing and interpreting these user-generated materials can take a great deal of time.

Market Research Online Communities Market research online communities (MROCs),

insights communities, co-creation networks, and customer advisory panels are varied ways to interact, collaborate, and conduct qualitative (and sometimes quantitative) research with selected targets over time. These methods may involve dozens or hundreds of customers, brand lovers, thought leaders, “creative/innovative” types, early adopters, or other targets recruited to a private online platform to participate in various activities. Some companies use these resources primarily for research or co-creation on a projectby-project basis. Some companies prefer to cultivate more of a “community” environment that includes continuous interaction among participants, as well as market research activities, and in some cases marketing activities (such as promotional events or contests).

Online Communities - Strengths: These methods can be great for longitudinal input, for example obtaining information over the whole course of a decision-making process, or input about product use over time. Research can be turned around quickly, since participants are pre-recruited. For example, once a community, network, or panel has been established, it may be possible to start an online board the next day by simply emailing 100 or so members and taking the first 20 who respond.

Online Communities - Challenges: Communities can be very cost-efficient over time, but the initial investment can be significant, since a large number of people need to be recruited and incentivized. They can require a great deal of staffing resources to keep participants and clients engaged, to analyze input, and to coordinate how the community will be utilized by various stakeholder teams within a company.

> www.newqualitative.org <

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CHOOSING AMONG NEW QUALITATIVE METHODS

Webcam (video) one-on-ones or groups Some researchers find that free or low cost no-frills webcam conferencing (such as Skype) is adequate for some projects. But critical webcam projects – especially groups – tend to require more reliable platforms that have been adapted specifically for qualitative research (typically based on Adobe Connect Pro). It is important for researchers to seek webcam conferencing services with dedicated tech experts who have experience supporting qualitative research sessions, and to seek their guidance when planning how many participants to include per session, and how to show videos or other materials. These services may also provide ways for client observers to communicate with moderators and each other during live sessions, as well as a variety of documentation-related services such as video capture/marking/editing and transcription.

During live webcam sessions, pre-recruited participants in various locations use webcams to see the moderator and each other in individual windows on their computer screens, and interact in real-time. The moderator can make information, multi-media, websites, and other discussion materials and collaboration tools available online for participants to see or use. Clients can observe in real time from their own computers, communicate and privately online with each other and the moderator, or watch recordings of the sessions later from a private online archive. Some clients like to gather in one room with the moderator while sessions are in progress so they can confer first-hand as a team.

Some researchers feel the “connections” that occur in webcam sessions can be every bit as good as – and sometimes better than – face-to-face sessions.

Webcam Sessions - Strengths: As with online boards, webcam groups offer a great balance: participants are less likely to be swayed by others’ opinions since they’re participating from the psychological security of their home or workplace, but they’re still interacting in real-time as they would in an in-person group. Webcam sessions can be especially valuable with targets who are difficult to recruit for in-person sessions – such as new mothers and their babies, affluent working couples, people with difficult health conditions, etc. This method can provide a very high degree of intimacy with participants, although clients and researchers often find it difficult to believe until they actually try webcam one-on-ones or groups. Some researchers feel that the “connections” that occur during webcam sessions can be every bit as good as, and sometimes better than, face-to-face sessions. They also like the fact that clients can see exactly what the moderator sees online – with no mirror in between.

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> www.greenbook.org <

Now that mobile video conferencing has arrived – such as picture-in-picture Face Time video calling with the iPhone4 – we anticipate that this will prompt a surge in mobile videoconferencing for qualitative research, especially for sharing in-the-moment experiences. This has become a hot area of experimentation among qualitative researchers, and we expect innovative new methods and best practices to emerge quickly.

Webcam Sessions - Challenges: Not everyone in your target may be comfortable with appearing on live video. To gain their trust and cooperation, researchers and clients may need to take extra steps to assure participants that their privacy will be protected. Preparing for webcam sessions has gotten easier in recent years, as webcam penetration grows, and researchers become more familiar with this method. As webcam penetration grows and researchers have become more familiar with this method in recent years, preparing for webcam sessions has become easier. However, dedicated technical expertise is often required to manage the voice and video components of this method, and provide “co-pilot” support so moderators can focus fully on participants during the live sessions. As with online bulletin boards, it’s never safe to assume that group webcam participants will interact with each other spontaneously. Moderators need to find engaging ways to show and tell participants what types of interaction are welcome and encouraged during webcam sessions.


New Qualitative Research Methods & Tools — Spring 2011

CHOOSING AMONG NEW QUALITATIVE METHODS

Online Text Chat Groups or Concurrent One-on-Ones

With online chat groups, pre-recruited participants using internet-connected computers in any location can type their responses in realtime, as in an online chat room. The moderator’s questions appear on their screens, and their responses scroll down the page. The moderator can type in additional questions and probes as needed, and share information, visuals, concepts, websites or other stimuli via an online whiteboard. As with Online Discussion Boards, Online Text Chat sessions can be conducted in group, blinded, or one-on-one mode.

Online Text Chat Sessions - Strengths: This method’s strength is in its simplicity and immediacy. Technical requirements are relatively simple, and research can be conducted quickly. When each session is completed, the transcript is generated automatically. It’s difficult for any participant to “dominate” in this format – and easy to manage them if they do. Online text chat groups tend to be less expensive than in-person groups because travel is not necessary, the total time required from participants is usually only 60 to 90 minutes, and analysis/interpretation can be quite rapid if the primary goal is to understand top-of-mind responses.

Clients can watch sessions happen live from almost any internet-enabled computer, and confer with each other and the moderator privately, online or by phone. Some client teams prefer to gather together in the same room with the moderator, so they can confer in-person during and after each session.

Text chat’s strength is in its simplicity and immediacy.

Online Text Chat Sessions - Challenges: Group participants can interact well in this format with skilled moderating, if the topic is relevant and interesting, such as topics they might naturally chat about online (choosing a vacation cruise, discussing sports or political news, hot business issues, latest fashion trends, etc.). However, text chat sessions often provide less group interaction and depth compared to in-person groups or online boards, so they may seem more like concurrent interviews than group discussions. This may be satisfactory if, for instance, the goal is just to quickly brainstorm new product names. If group interaction is desired but doesn’t occur, it may be because participants are so focused on writing their own responses that they don’t have time to respond to others. To boost interaction, some researchers use live conference calling along with text chat, putting the chat flow on hold briefly, once or more during a session, so the moderator and participants can communicate orally. Not all participants are equal when it comes to typing. Many are far more comfortable expressing themselves orally, and can provide much more depth, more quickly, by speaking instead of typing.

> www.newqualitative.org <

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CHOOSING AMONG NEW QUALITATIVE METHODS

Telephone sessions Telephone one-on-ones and groups can be conducted with pre-recruited participants using one of the many online conference calling systems that include the ability for clients to listen in live, or log in later to a private online audio archive. Some systems also provide translation and transcription services. Phone sessions are frequently conducted along with an online meeting platform (such as WebEx Meeting, GoToMeeting, etc.) so participants can view stimuli on their computer screens while they talk on the phone.

Telephone Sessions - Strengths: From a technical perspective, telephone sessions are quick and easy to set up and relatively low cost, since participants don’t need any special equipment, and can participate from various locations. With skilled moderating, telephone sessions can provide a great deal of interactivity and spontaneity. They don’t provide the same degree of non-verbal communication as in an in-person or webcam session, but there’s still a good deal communicated beyond the words alone, because of tone of voice, pauses, etc. Some qualitative researchers use conference calling in conjunction with text chat groups, online boards, or other methods. More new research uses are likely to emerge as mobile-based conferencing gains popularity.

Telephone Sessions - Challenges: Due to visual and time constraints, telephone groups may not be as interactive as in-person groups, or as in-depth as online boards. It’s important to consider whether participants and clients will feel more comfortable or less comfortable with a “faceless” conference call environment (vs. in-person or webcam sessions) and what it will take to keep them engaged – not multi-tasking!

With skilled moderating, telephone sessions can provide a great deal of interactivity and spontaneity.

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> www.greenbook.org <

Social Media Social media (such as blogs, Twitter, groups or forums on selected websites, etc.) have become a valuable source of background information and inspiration when developing hypotheses, or planning and interpreting qualitative research. Researchers are finding that scanning social media can be helpful when designing qualitative research, and for understanding how consumers express ideas. Information shared through social media can be quite rich, since the people who provide it are engaged, interested, and often “influencers.” However, the information may be skewed by people with very strong opinions. It can be quite challenging to determine whether users of specific social media represent your brand’s or company’s targets. When it comes to engaging users of “natural” social media in market research activities, we recommend that this only be done with caution – many people consider Facebook, MySpace, and other social media to be very personal forums. Currently major research associations around the world are busy articulating guidance and best practices for researchers working in a world of rapidly-changing privacy regulation.


New Qualitative Research Methods & Tools — Spring 2011

CHOOSING AMONG NEW QUALITATIVE METHODS

Mobile Qualitative As noted earlier, expanding functionality of mobile apps and devices – including MMS (multi-media longer-format texting with attachments), personal video conferencing (such as Face Time on the iPhone 4), mobiles payments, the emergence of pads/ tablets, and more – is opening up many new ways to conduct qualitative research with people in all sorts of situations. While mobile methods may never fully replace in-person and computer-based methods, it will not be surprising to see qualitative research start to rely on communications that participants control through their mobile devices. One of the most exciting challenges for researchers right now is to develop mobile-based methods that can make qualitative research more informative and inspiring in more situations. For example, mobile text message dialogues can be one of the least intrusive and most flexible ways to obtain in-the-moment insights on consumer behavior. Researchers might ask short questions via SMS text messaging at three or four pre-determined times each day (such as, ‘What did you have for breakfast this morning?’) followed by one more involved question (‘If store X were an animal, what animal would it be? Why do you say that?’). While SMS messages may be limited to 160 characters, researchers often find that responses are far from superficial. This has been evident for years among participants who have grown up texting and have mastered the art of concise communications. But now people of all ages make texting part of their everyday lives. Expert qualitative researchers often find ways to combine multiple methods (such as SMS texting plus photos or videos recorded and emailed from mobile devices, or SMS texting combined with online discussion boards) to achieve highyield combinations of mobility and depth.

One of the most exciting challenges right now is to develop mobile-based methods that can make qualitative research more informative and inspiring in more situations. Mobile qualitative - Strengths: Qualitative mobile text dialogues allow us to learn about people’s behavior with minimal researcher impact. It obtains participants’ input “in the moment” – they don’t have to think back and remember their behaviors or reactions. In some countries and populations, mobile services (voice, texting, internet) have higher penetration and usage and are less costly than computer-based internet access – and therefore may be the best or only option to consider for conducting remote qualitative research.

Mobile qualitative - Challenges: Texting alone may provide less depth and less detail than other methods, which is why it’s not uncommon to combine mobile qualitative research with other methods, as mentioned above. Although computer-based internet communications have become somewhat “universalized” over the years, mobile-based communications have not yet achieved the same level of standardization across devices, carriers, and countries. Moreover, qualitative researchers are often tasked with recruiting “needles in haystacks” for their research projects – they do not have the luxury of recruiting only participants who, for example, are able and willing to download a particular Blackberry app. Until mobile communications evolve to more “universal” global standards, qualitative researchers who want to incorporate rich multi-media mobile communications into their research will need to find creative ways to make it easy for themselves and their participants to connect and communicate through mobile channels.

> www.newqualitative.org <

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GreenBook®

Choosing Among

Methods When choosing methods for qualitative research, consider these two questions first: Do the targets you’re interested in have easy access to internet-enabled computers or smartphones? If not, you may be limited to other mobile, landline, or in-person methods Is confidentiality absolutely essential? There is no way to completely ensure confidentiality when conducting research remotely. A participant who is determined to “steal your secrets” can make a photo or recording of any information you share with them (although most companies consider this type of espionage to be a very small risk). The safest way to conduct research involving critically confidential information is to get participants in a room and make sure they don’t take anything with them when they leave!

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New Qualitative Research Methods & Tools — Spring 2011

Once those two hurdles are overcome, we can consider the various qualitative methods based on their strengths and challenges, along a few different dimensions, including:

CHOOSING AMONG NEW QUALITATIVE METHODS

Time

Communications

Does your research need to happen in real time, extended time, or some of each?

Will participants need to express themselves in speech, writing, or other ways?

Geography

Client involvement

Do you need to include just one or a few cities, or multiple regions or countries? Or people in remote areas?

When/where/how do clients need to observe or engage with the research while it’s in progress?

Individuals or groups Do you need individual interaction, group interaction, or some of each?

Do you need methods that enable qualitative researchers to be unobtrusive, highly engaged, or both?

Top-of-mind or in-depth

Techniques

Do you need input that’s top-of-mind/ visceral/ immediate, or in-depth/ thoughtful/ reflective, or some of each?

Are there specific qualitative techniques you need to use (image sorting, laddering, minibreakouts, montages, etc.)?

Comfort

Output

Will target participants be able and willing to participate in the methods you’re considering?

What evidence or documentation will you need to communicate key learning effectively – Verbatims? Visuals? Videos? Other?

Senses

Unobtrusive or engaged

What will participants need to see, smell, hear, touch, or taste?

Retrospe

Remote

In the moment

Time Period Covered

Location

In Person / Face-to-face

Group

Design

Ahronous

Real time

Method

Timing

Individual

As shown in the chart below, whatever your timing, design, and location needs may be, you will generally have more than one qualitative method to choose from to meet your research objectives – and this list continues to grow!

In person discussion Telephone discussion Online text chat Videocam/webcam session Online discussion board Online journaling Video/webcam journaling Mobile based Social Media Research

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GreenBook®

CHOOSING AMONG NEW QUALITATIVE METHODS

Summary Clearly, the classic and new qualitative

Above all, we recommend partnering

methods outlined here have strengths and

with expert qualitative researchers

challenges in different areas. We recommend

who have experience with a variety

considering a combination of methods to

of in-person and remote qualitative

best take advantage of their strengths.

methods. They can help you find

Combining methods also helps increase the

the best method or combination of

There is no

comfort level for clients who don’t yet have

methods for your specific needs. Great

“magic platform” or

experience with newer methods. For example,

qualitative research is much more than

“instrument” that

we might recommend in-person focus groups

“data collection” and (according to

will guarantee great

in a location near the client’s offices, plus

what clients often tell us) there is no

results. Success hinges

webcam groups for other locations of interest.

“magic platform” or “instrument” that

on the knowledge and

Once clients discover how findings from the

will guarantee great results. Success is

talent of the qualitative different methods can reinforce each other,

highly contingent upon the knowledge

researchers you choose they tend to be much more open to using

and talent of the researchers you

to partner with.

choose to partner with.

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newer methods.

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New Qualitative Research Methods & Tools — Spring 2011

CHOOSING AMONG NEW QUALITATIVE METHODS

About the authors Jay Zaltzman has been a qualitative research consultant since 1994. He conducts research for clients in a wide range of fields, including websiterelated research, as well as high tech, healthcare, financial services, consumer packaged goods and others. In 2010, Jay gave presentations on the topic of choosing among new research methods at the AQR/QRCA conference and the QRCA annual conference. Jay has made it a point to keep abreast with online and remote research methods as they develop, starting as early as 1999. However, he tries to be “agnostic” when it comes to the research method: the main goal is to find answers to research questions. The most appropriate research method may be a newer one, a more traditional one, or a combination of both. Jay was born in New York and moved to Israel as a child. He received his first qualitative research training in the Israel Defense Forces, where he trained as an interviewer of recruitment candidates. After his military service, he completed a Bachelor’s degree in Psychology at Tel-Aviv University. He began his career in market research after returning to the U.S. Jay Zaltzman - Bureau West Marketing Research and Marketing Strategy

Betsy Leichliter is Qualitative Advisor at NYC

& Chicago-based Leichliter Associates Market Research / Idea Development, which provides US and global clients with custom qualitative and interactive research for new products, services, environments, and experiences. In keeping with her company motto – Open Minds Open Minds® – Betsy is recognized as an early adopter/adapter of new communications technologies for qualitative research. Her top area of interest for 2011 is developing new ways to use mobile devices and online platforms to sustain rich, multimedia qualitative interactions with people in situations where research has been difficult or impossible to do until now. Betsy holds BA and MBA degrees from Stanford, and teaches Marketing Research and Qualitative Workshops to international students at NYU’s School for Continuing and Professional Studies. She is an active peer coach and knowledge contributor via QRCA, social media, and other professional channels. Betsy Leichliter - Leichliter Associates LLC Market Research / Idea Development www.leichliter.com betsy@leichliter.com | 212.753.2099

www.bureauwest.com jay@bureauwest.com | 818.588.6050

Additional resources Here are some resources to help users and providers of qualitative research become more knowledgeable about the options available today or in development: QRCA.org (Qualitative Research Consultants Association) This site includes a Find A Researcher search tool for locating qualitative researchers with many different types of expertise, as well as educational resources. The private QRCA Forum is available to members for collaboration, global learning, and discussion of best practices. On LinkedIn, the QRCA Research Group is open to members and non-members seeking information about qualitative research issues.

GreenBook.org (GreenBook Directory of Marketing Research Companies and Focus Group Facilities) GreenBook directory is the most detailed and accurate online guide for buyers of market research services of any kind, including the entire spectrum of qualitative services: permanent research facilities, recruiting services, moderators, transcription services, and more.

NewQualitative.org (companion website to

the New Qualitative Research Methods & Tools publication) Aside from the continuously updated user guide and directories, this new website features a blog written by leading qualitative research experts, full of practical advice, thought-provoking opinions, and valuable insights.

> www.newqualitative.org <

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launching in March 2011 Produced by:

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Discover the suppliers whose software and applications make online / remote qualitative research possible.

20|20 Technology

18

activeGROUP Ventures, Inc.

20

Artafact LLC

22

BlogNogâ&#x201E;˘ | Accelerant Research

24

Civicom, Inc.

25

Communispace*

27

Fieldwork Webwork

28

FocusForums

30

FocusVision Worldwide

31

Gongos Research

34

iModerate Research Technologies

35

InsideHeads

36

Itracks*

38

KL Communications

39

Lidlow Worldwide*

41

nqual*

41

Qualvu

42

Ramius Corporation

44

Revelation, Inc.

46

Stratalys*

47

TechSmith Corporation

47

The Understanding & Insight Group

49

TruView Research

50

Visionslive.com

52

Please note: Information in the cross-reference table is self-reported, with the exception of providers marked with (*) in which cases the information was obtained from their respective websites and may be incomplete.

17


directory

GreenBook®

PLATFORMS

20|20 Technology a division of 20|20 Research

Supported Qualitative Research Methods

Platforms and Services

QualMeeting

Online Webcam (Video) Focus Groups and IDIs

QualBoard

Online Discussion Board Focus Groups and IDIs Online Diaries, Journals, Blogs

QualJournal

Video Streaming for Remote Viewing

QualMeeting QualLink

Qualitative-Quantitative Hybrid Market Research

QualAnywhere

Mobile Phone Research

Overview An industry leader in online qualitative research since 2001. Offering QUALBOARD® - for bulletin board focus groups, QUALMEETING® - for live,

QualBoard™ 3.0 is the most advanced bulletin board research platform

available in the industry and allows you to conduct a wide variety of research, including: • Product testing • View, respond to and manage • Concept testing all participant posts from one • Longitudinal/immersive studies screen with QuickView™ • Ideation • Forever Files™ allow you to archive • Mini Panels and IDIs and access files at no charge • Take advantage of QualLink™ • Set-up your own projects for seamless quant-to-qual and demo boards quickly and hybrid studies easily with Easy Admin™ • Receive free training and 360° support

webcam interviewing, QUALJOURNAL® - for online journaling and immersive research,

QualLink™ is the first technology that allows the seamless integration

QUALANYWHERE® - for mobile qualitative research

of quant and qual through a rich online discussion by your survey participants. QualLink™ is our patent-pending system that enrolls selected survey participants in an online bulletin board discussion automatically, based on their survey answers. In addition, it allows you to integrate the data collected during the survey to directly impact your qualitative discussion. No more messy excel spreadsheets, lost participant inertia, or manual processes… QualLink™ truly delivers on the promise of Hybrid Quant-to-Qual research. With the proliferation of mobile devices and text messaging, QualAnywhere™ allows researchers to engage participants in ways never before possible, as a way to collect real-time data. QualAnywhere™ was designed from the ground up to be flexible enough to accommodate most any study structure: • The system can send and receive text messages to and from any mobile phone in the US and 60 countries around the world • Studies can accommodate up to 100 participants • Researchers can send out up to 10 unique messages per day (each with its own ‘send time’) • There is the opportunity for additional probing • Studies can last up to 30 days • Questions can be qualitative or quantitative in nature Built around a robust blogging engine, QualJournal™ provides your participants with a secure, easy and fun way to journal their thoughts and experiences. To provide the most insightful information, QualJournal™ includes a full-featured WYSIWYG editor plus point-and-click embedding of photos, videos and other user-generated content.

and QUALLINK for quant-to-qual hybrid studies. NATIONWIDE RECRUITING conducted in-house – experienced in consumer, physician and B2B recruiting. The BEST service in the industry, including FREE training offered twice weekly, FREE research design consulting, FREE live, online text-chat support, a European Desk and West Coast Desk. Sign up today for our nationally-recognized webinar series on Online Qualitative Research.

Contact Information

20|20 Technology

2000 Glen Echo Road, Suite 204 – Nashville, TN Web:

www.2020Research.com

Email:

Sales@2020Research.com

Blog:

www.Qualblog.com

Twitter:

2020Technology

Facebook: www.facebook.com/2020Technology Phone:

(800) 737-2020, (615) 724-6083

Industry Affiliations: QRCA, AMA, ESOMAR, IMRO, MRA

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directory

New Qualitative Research Methods & Tools — Spring 2011

QualMeeting™ combines the real-time sights & sounds of in-person

meetings with the convenience, cost savings and broad-reaching recruiting of online research. Developed for those who are comfortable with in-person qualitative research, but who also desire the benefits that online studies bring, QualMeeting™ is a web-based platform that takes advantage of webcam technology and streaming video to provide real-time “face-to-face” research.

Distinctive Features Without world-class support, even projects conducted on the best software platforms will fail. At 20|20 Technology, we make sure that doesn’t happen. All 20|20 platforms come with complete training, 24/7 tech support, around-the-clock user support and experienced Project Managers that guide you through every phase of your project. We also offer the largest curriculum of webinars in the industry – all targeted specifically at helping you to understand the benefits of online qualitative research. Enhancements to QualBoard™ include: • QuickView™ which allows researchers to view, respond to and manage all participant posts from one screen. • Easy Admin™ allows experienced QualBoard™ users to quickly and easily set up their own projects. • With Forever Files™ any client can access archived project files and transcripts virtually forever for no additional cost. Archived files are only deleted when the client chooses to delete them. QualLink™ is the first technology that allows the seamless integration of quant and qual through an online discussion by your survey participants. QualAnywhere™ is easy to use and allows flexibility during the project. QualAnywhere™ allows for additional probing and questions can be quantitative or qualitative in nature. QualJournal™ has great features including participant progress indicators, improved moderator probing and follow-ups, and a reporting archive that stores previously generated transcripts, simplifying analysis on long-term projects. QualMeeting™ is an easy-to-use online platform that is convenient, flexible, saves money, and improves research results. With no third-party downloads or tricky software installations, QualMeeting™ is compatible for all PCs and Macs.

PLATFORMS

Market Research Applications All of our software platforms are designed to help researchers get deeper insights from their participants. Some applications of our products include: • Using QualBoard™ to connect with physicians and professionals who can log in at times that work best for their busy schedules. • QualLink™ provides an error-proof method to integrate quantitative surveys with in-depth qualitative feedback. No more messy Excel spreadsheets, lost participant inertia, or manual processes! • Conduct mobile research with QualAnywhere™ to see what people are doing at that moment. Ask what they are eating during their lunch hour, what TV shows they are watching during prime time, or what snacks they are eating after school or work. • Participants can use QualJournal™ to share their experiences about the products they purchase for their families plus upload videos and pictures. • Instead of traveling around the country, QualMeeting™ provides a cost-effective and valid alternative to in-person focus groups. Using webcam technology and streaming video, QualMeeting™ blends the best of both the real and virtual worlds. It offers the sights and sounds of in-person research with the convenience of an online environment. Our skilled team can assist clients with determining which methodology will work best for each project, timeline, and budget. In some cases, multiple methodologies can be used to achieve the desired results.

Training and Support All platforms offered by 20|20 Research come with complete training, 24/7 tech support, around the clock user support and experienced Project Managers who will help you through every phase of the project.

Other Services 20|20 Research also provides nationwide qualitative recruiting. We offer in-house, experienced recruiters, a dedicated Spanish-speaking recruiting team, and expertise in B2B, B2C, medical, legal, and extended panels. Our recruiters use a multi-step, telephone-based recruiting process to ensure the highest quality of participants. We also maintain an extensive opt-in national database.

> www.newqualitative.org <

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directory

GreenBook®

PLATFORMS

activeGROUP Ventures, Inc. Supported Qualitative Research Methods

Platforms and Services

Online Webcam (Video) Focus Groups and IDIs

extensIONS VG

connectIONS AG

Online Discussion Board Focus Groups and IDIs

expressions BB

Advanced video streaming solution for traditional qualitative research

Telephone Focus Groups and IDIs

extensIONS VG

extensIONS VG

Online Chat Focus Groups and IDIs

collaboratIONS CG

Remotely moderated, online interviews with full a/v and dynamic whiteboard space

Online Diaries, Journals, Blogs

expressions BB

expressIONS BB

Video and Audio Diaries

expressions BB

Market Research Online Communities

expressions BB

A multimedia and collaboration platform with the backbone of a bulletin board and the functionality of a social media portal

Video Streaming for Remote Viewing

connectIONS AG

collaboratIONS CG

Chat-based groups with a live, intuitive collaboration platform

Overview

Distinctive Features

For over a decade, activeGROUP has delivered

activeGROUP ION [Integrated, Online, Next Gen] Suite is built with a simple premise in mind: give researchers the ability to Be Anywhere, Research Everywhere™. All ION Suite products are delivered in a familiar, easy-to-use interface built with social media tools in mind. Backed by AG’s industry-leading technical and customer support, ION Suite tools are easily integrated into clients’ current research initiatives.

high-quality, client-driven solutions to qualitative researchers. With activeGROUP ION Suite, researchers have access to integrated, online, next-gen products that allow them to connect, extend, express, and collaborate with their research in new and exciting ways. Traditional facilitybased research is not going away–neither are new online techniques. activeGROUP ION Suite bridges the traditional-online divide for researchers by integrating with and enhancing traditional

Training and Support All ION Suite products are backed by activeGROUP’s industry-leading customer and technical support. In addition, activeGROUP offers training and onboarding programs for moderators, research agencies, facilities, and clients.

qualitative methods, while allowing researchers to Be Anywhere, Research Everywhere™ via activeGROUP’s advanced online products.

Contact Information

activeGROUP Ventures, Inc.

3720 DaVinci Court, Suite 125 — Norcross, GA Key Personnel

Web:

www.activegroup.net

Email:

sales@activegroup.net

» Ken Balog, President | P: (770) 449-5539

Blog:

www.go-innovate.typepad.com

» Brian Sites, Director Global Product Management & Marketing |

Twitter:

activegrouplive

Phone:

(800) 793-3126 (U.S.) (770) 449-5539 (Int’l)

20

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P: (678) 405-1350

Industry Affiliations: AMA, EphMRA, ESOMAR, MRA, PBIRG, PMRG


directory

New Qualitative Research Methods & Tools â&#x20AC;&#x201D; Spring 2011

PLATFORMS

> www.newqualitative.org <

21


directory

GreenBook®

PLATFORMS

Artafact LLC Supported Qualitative Research Methods Online Webc am (Video) Focus Groups and IDIs

Artafact Online Focus Groups Online Discussion Board Focus Groups and IDIs

Artafact Bulletin Boards Online Chat Focus Groups and IDIs

Artafact Online Focus Groups Artafact Bulletin Boards

Online Diaries, Journals, Blogs Market Research Online Communities

Qualitative-Quantitative Hybrid Market Research

Artafact Recruiting Services Platform support for Innovation Games

Overview Artafact offers hosted online focus groups with more advanced capabilities than all chat software such as teleconferencing and webcams for integrated phone/

Platforms and Services Artafact Online Focus Groups are real-time, synchronous focus groups that closely mimic in person groups hosted on reliable industry standard collaboration software using chat, phone and webcams. Engage your research participants with both a chat stream a chat stream and an interactive whiteboard that everyone in the group can draw on to collaborate on a concept. Replace the whiteboard as needed with a trip to the Web, or with video. Add voice and webcams as needed. Conduct polls and display results. Almost anything that can be studied in a focus group can be studied in an Artafact online focus group. All Artafact research sessions are supported before, during, and after the event by a technical support host. Before the event, we take care of log-in instructions, conduct telephone confirmations, and confirm respondents. While your live research session is in progress, we will be online with the moderator to assist with loading content, creating and conducting polls, and exporting the results. After the event, we take care of incentive payments. Our superior hosting services allow the moderator to focus on creating content, while we take care of the logistics and technology.

web/video online groups. Included are drawing tools for marking up images, ads and web pages, remote website navigation and annotation for usability testing, and global reach with multiple languages supported. Artafact Diaries (bulletin boards) are non real-time chat focus groups with advanced features supporting photographs, video and web pages. Bulletin Boards are also available in multiple languages. Our customers are market research firms and qualitative marketing research professionals.

Contact Information

Artafact LLC

43165 Sabercat – Fremont, CA Web:

www.artafact.com

Email:

info@artafact.com

Phone:

(800) 618-3228

Key Personnel » Linda Stegeman, President | P: (510) 651-9178 Industry Affiliations: MRA

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> www.greenbook.org <

Artafact Online Bulletin Boards are asynchronous focus groups that take place over time (days or weeks). The software is also ideal for applications such as blogs and customer diaries—any situation in which you want to gather information over time. Participants come and go as they please, or as directed, providing their ideas and opinions in an environment similar to an online community. Go beyond simple chat to include photos, albums, video, and quantitative questions, making your research fun and interactive, and increasing participation! Based on social networking technology similar to Facebook and MySpace, these community boards are private, available in 17 languages, and supported by Artafact’s world-class technical support team.


directory

New Qualitative Research Methods & Tools — Spring 2011

PLATFORMS

Distinctive Features

Training and Support

Artafact’s mission is to bring reliable software to the research industry, complete with the services and tools you need to conduct high quality market research. Founded in 2002, Artafact provides reliable, industry-leading software for conducting online qualitative research, both synchronous and asynchronous. Artafact online focus groups support synchronous research—all the participants are online at the same time, in one real-time conversation. Artafact bulletin boards support asynchronous research— participants come and go as they please, or as directed, providing their ideas and opinions in an environment similar to an online community. Unlike many other online research software firms, Artafact’s mission is not to reinvent research. Instead, our goal is to allow you to optimize your current research practices by bringing them online with highly reliable software along with the tools and services needed to conduct highquality research online. Artafact brings the full functionality of traditional focus groups online, with features such as drawing tools, which allow participants to collaborate on a concept, and a virtual viewing room for clients to watch the focus group as it happens. Artafact online focus group software was the first to be based on a robust commercial software platform. Artafact counts among its clients both large and small research firms including Zoomerang/MarketTools, Cheskin, Trend Influence, Illuminas, MeringCarson, Baccus Research, Penn, Schoen and Bertland, and many others worldwide.

Artafact provides world-class recruitment services. If desired, Artafact will train your moderators in the use of our online software. We manage all the logistics of your online focus groups including log-in instructions, telephone confirmations, participant incentives, technical support for all projects, and provide transcripts of every research project.

Market Research Applications Artafact Online Focus Groups and Online Bulletin Boards are suitable for many different kinds of research projects including, but not limited to: • New Product Development • Customer Satisfaction Testing • Concept Testing • Target Audience Profiling • Brand Assessment • Advertising Testing • Positioning Exploration • Purchase Process Investigation • Media Usage • Usability testing • Message Testing • Validation

Other Services Recruitment is an important part of any research project—for great results, research must be conducted with the right population. Artafact offers many ways to recruit participants for your online qualitative research, and will recommend an approach based on the need of your project. For online respondents with known demographics, research panels are often a good way to go. Other techniques include telephone recruiting, research panels, website intercepts, and email recruiting using client-supplied lists or purchased lists (all lists comply with best-practice standards for commercial email, usually double opt-in). Recruiting for Artafact projects is similar to recruiting for traditional focus groups, except that we cast a wider net. Because Artafact is a virtual focus group facility (rather than a physical one), you can conduct groups that include people from different regions. That means you can conduct focus groups based on your true market segments, not just regionally. A wider geographic footprint is also a huge benefit when studying low-incidence or far-flung populations. Artafact takes pride in its careful attention to every individual involved in our projects. We believe it is important to remember that your research participants are people, not data points. We treat each participant and potential participant as if they were your best customer or hottest prospect. After all, they just might be!

> www.newqualitative.org <

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directory

GreenBook®

PLATFORMS

BlogNog™ Accelerant Research

Supported Qualitative Research Methods

Overview Accelerant Research is a full-service marketing research

Online Diaries, Journals, Blogs

and consulting firm with headquarters in Charlotte, NC. Its mission is to help companies grow their brands and strengthen customer ties, faster, by using empiricalbased decision making. Our expertise spans all forms and all methods of qualitative and quantitative research.

Platforms and Services BlogNog™ is a qualitative research platform which helps organizations to connect with their customers or employees. BlogNog™ is used to uncover people’s feelings and experiences with the products and services they purchase or the jobs and careers they have. It is an online platform for people to express their innermost feelings, attitudes, and opinions about their relationships with different organizations and describe their real-life experiences. It provides a looking-glass into the hearts and minds of people and enables us to walk in their shoes and understand their perspectives. BlogNog™ is the brainchild of Accelerant Research, the only full-service research firm to have developed its own proprietary online qualitative research platform. BlogNog™ represents a leap in technology over existing platforms such as bulletin boards. It is the most powerful and flexible virtual facility in the industry and has been developed by researchers for researchers.

is: Immersive and longitudinal Highly contextualized Optimal for sensitive topics and in-depth studies Without geographic limitation Very inexpensive Extremely easy and fun Fast in producing results Totally Green – no carbon footprint Great for beginners in online qualitative research

BlogNog™

• • • • • • • • •

Distinctive Features BlogNog™ special features include: • Mobile Shopper Insights for Shop-Alongs • (Q3)™ to link qual and quant phases of research plans • Multilingual capability for use among different cultures and consumer segments, globally • Multi-dimensional grouping for sub-group analysis • Participant Wall analysis • Custom Branding of client logos/color(s) • Dial-testing, drag-n-drop sorting, image/text tracking, collage building, perception mapping

Training and Support

Contact Information

BlogNog™

10720 Sikes Place, Suite 110 – Charlotte, NC Web:

www.accelerantresearch.com

Email:

info@accelerantresearch.com

Phone:

(866) 683-7407

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> www.greenbook.org <

In partnering with Accelerant Research our clients will experience – every day, on every project – a level of client service and analytic insight we believe is not offered by other suppliers. Each project is led by a principal of the firm, and every project employs a team-based approach to serve our clients best.

Other Services We also offer the full range of qualitative research services, including: • Traditional face-to-face focus groups • In-depth Interviews • Webcam focus groups and IDIs


directory

New Qualitative Research Methods & Tools — Spring 2011

PLATFORMS

Civicom, Inc. Overview Civicom is a global leader in serving the marketing research community with advanced virtual communications solutions for the world’s top organizations, with a strong industry

Supported Qualitative Research Methods Online Webcam (Video) Focus Groups and IDIs

Civicom IDIs and Focus Groups; Civicom Web Collaboration Online Discussion Board Focus Groups and IDIs

presence in facilitating virtual IDIs, focus groups, online forums, private online communities, and mobile telephone and video research technologies. Civicom is powered by a combination of proprietary audio conferencing technology, online meeting software, web technology tools, superior recording capabilities,

Civicom Chatterbox™ Telephone Focus Groups and IDIs

Civicom IDIs and Focus Groups; Civicom Web Collaboration Online Chat Focus Groups and IDIs

Civicom IDIs and Focus Groups; Civicom Web Collaboration

and a proprietary transcription system.

Online Diaries, Journals, Blogs

Platforms and Services

Video and Audio Diaries

Civicom IDIs and Focus Groups/Civicom Audio and Web

Market Research Online Communities

Conferencing/Telephone & Web Enabled IDIs and Focus Groups

Video Streaming for Remote Viewing

Civicom has established a strong presence providing virtual IDI and focus group services to the marketing research community, using a combination of proprietary audio conferencing technology, Adobe® web interfacing, recruiting, and a superior recording and transcription system.

Civicom Insitu™; Civicom Chatterbox™ Civicom Insitu™; Civicom Chatterbox™ Civicom Chatterbox™

Civicom IDIs and Focus Groups; Civicom Web Collaboration Qualitative-Quantitative Hybrid Market Research

Civicom IDIs and Focus Groups; Civicom Insitu™; Civicom Chatterbox™ Civicom Insitu™; Civicom Chatterbox™

Individual Depth Interviews (IDIs)

Mobile Phone Research

Civicom gives you the flexibility to use our audio and web conferencing center on a self-directed or operator-assisted basis. (If you need to conduct Dyads or Triads, this can easily be done with the same Civicom technology that we use for IDIs.)

Emerging Technology Applications

Civicom Chatterbox™ - Text and Multimedia Messaging Transcriptions

Self Directed IDIs

You dial into the conferencing center. Your clients dial in. After a short discussion, you put your clients on mute. You dial out to your respondents. You conduct your interview. Afterwards, you can un-mute your clients for a debriefing. At the next scheduled time, you repeat the process. (Inviting clients to listen is up to you.) Operator-Assisted IDIs

A Civicom operator can conduct the conferencing process for you, dialing out to your clients, muting and un-muting them, and dialing out to your respondents. You concentrate fully on the IDI content rather than on setting it up and running it. Focus Groups

Our focus group services are tailored to support the specific requirements of your unique project. We listen and work with you to develop an audio and web approach that works for your specific needs. We show you how our audio and online focus group system works and set up everything for you. We also give you access instructions to enable your clients to listen in as well as observe. Civicom technicians can work with you throughout each event, as well as provide dedicated operator assistance. You can run several focus groups in a single day, or spread them across several days or evenings.

Visual Stimuli Online

Need to have your respondents look at stimuli, such as ads, ideas, or product labels? You can use Civicom’s web presentation software to facilitate showing these visuals to your audience. We set up your visual stimuli in our Adobe® Connect™ Pro web presentation system, so you gain maximum results from respondent exposure to what they need to see. Polling capability, multiple or single whiteboards, pre-recorded video, powerpoint presentations, and .pdfs are all popular media our clients employ. A Civicom technician can be with you to manage the online visuals during your IDI or focus group, so you can concentrate exclusively on your content. Add Webcams

Add webcams to enhance and personalize the interview or focus group experience. Civicom will ship webcams to your respondents and conduct a tech check with each person to assure they have the webcam installed correctly and are all ready for your research event.

> www.newqualitative.org <

25


directory

GreenBook®

PLATFORMS Civicom, Inc. Platforms and services (Cont’d from prev. page) Global Expertise

Civicom is an expert in managing your international IDIs and focus groups. Our team is significantly experienced in connecting parties in virtually every country worldwide. We also maintain a network of bilingual translators in multiple languages. Civicom Insitu™/ Civicom Insitu™ - Mobile Telephone Audio Diaries and Impulse Research, “Insights in the Moment”/ Field Studies, Audio Diaries, Impulse Research, Virtual Shop-Alongs, Mystery Shopping Civicom InSitu™ Mobile Telephone Audio Diaries and Impulse Research offers a solution that can achieve substantial research results while also helping to reduce the need for extensive, costly and time consuming travel. It can be used on a stand-alone basis, or as part of a broader research initiative. It has been created as a direct result of input from marketing researchers regarding a need for field data collection tools. • Field Studies • Virtual Shop-Alongs • Audio Diaries • Mystery Shopping • Impulse Research

Civicom Chatterbox™/ Civicom Chatterbox™ Online Multi-Media Board/Online Panels, Private Online Communities, Online Bulletin Boards, Respondent Postings, Your Custom Applications

The Civicom Chatterbox™ Multi- Media Board provides a wealth of flexible options that let you use it for almost any kind of online blog or bulletin board-type application. Civicom has created an online multi-media bulletin board that provides its users privacy and ease of use for holding online discussions. Civicom Chatterbox™ allows users to collaborate online on any given topic. It is an ideal tool to hold your online private forums. Discussions can run for as short as a day or over a few weeks - you can even keep your board open indefinitely. Each forum can be branded to carry your organization’s name or project title, depending on your preference.

Contact Information

Civicom, Inc.

P.O. Box 4689 – Greenwich, CT Web:

www.civi.com

Email:

inquire@civi.com

Twitter:

CivicomMRS

Phone:

(203) 618-1811

Key Personnel » Rebecca West, VP - Business Development & Client Care » Irene Olegario, Manager - Civicom Marketing Research Services » Annie McDannald, Advocate » Maria Huab, Account Manager » JJ Oliva, Project Coordinator » Quinton McDannald, Advocate Industry Affiliations: QRCA, AMA, ARF, MRA, MRB

26

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Moderators and respondents can upload recordings, transcripts, text messages, videos and photos into Civicom Chatterbox™. You can also integrate tweets from Twitter™ or Facebook® status updates to simulate a private online community. The exchange of information and user comments on a particular topic in a forum can be a valuable tool. Forums can also be customized to accommodate one-on-one private discussions. You even have the option to open your forum to the public. There are various ways to hold your discussions in Civicom Chatterbox™. We’ve designed a system that can be tweaked to ensure you meet your study objectives with quality outcomes every time. • Online Panels • Respondent Postings • Private Online Communities • Your Custom Applications • Online Bulletin Boards

Distinctive Features All of our services have been custom designed for specific marketing research needs by our deep bench strength of computer programmers and developers. Civicom’s applications run on a platform that is 100% redundant and geographically dispersed with uptime in excess of 99.99%. These technical proficiencies are supported by a marketing researchknowledgeable client services team and project management approach which has been designed through experience with and input from our wide range of marketing research clients, including representation from some of the largest research companies in the world, as well as independent moderators. This has lead Civicom in the direction of becoming the undisputed leader worldwide in supporting marketing researchers in conducting research using all types of virtual tools.

Market Research Applications Civicom and its clients have discovered that it is possible to conduct almost every form of marketing research imaginable using “virtual” tools rather than gathering people into a precise physical space. Studies have ranged geographically from single city to multi-country. Applications have included the following: • Employee Satisfaction Studies • Product Usage Analysis • New Product Development • Pricing Studies • Market Segmentation • Quality Testing • Market Share Estimation • Opinion Polls • Conjoint Analysis • Advertising Research • Competitive Intelligence • Surveys • Volume & Sales Forecasting • Audio Diaries • Distribution Channel Research • Online Diaries • Customer Satisfaction • Photo and Video Diaries Assessment • Impulse Research • Copy Testing • Insights in the Moment • Brand Loyalty • Virtual Ethnography • Concept Testing • Shopping Habits • Product Positioning • Website Usability


directory

New Qualitative Research Methods & Tools — Spring 2011

Training and Support Your project’s success is our number one priority. We offer customization to suit your needs. We assist our clients in identifying the best solutions and applications to use in their studies by first learning what the desired outcomes of the research are. We then offer suggested approaches to help our clients get to the desired results. We assign a dedicated team to you. We provide moderator training for all projects. We conduct a room access and webcam tech check with all respondents before they engage in an IDI or focus group. We provide room access tech checks for your clients. We provide live chat support for our multi-media board as well as evening and weekend project coverage. We have a dedicated team of technical specialists who are available to help you. We are with you from start to finish.

Other Services Translation Services

Civicom maintains a network of bilingual translators that provide real time translation, from local language to English, or English to local language. Our translators provide services for IDIs and focus groups, as well as for multi-media board postings and mobile phone audio and text diaries. Transcription Wing

Civicom offers an advanced, proprietary transcription management system with automated uploading of files and which features multi-step proofing and editing. Civicom offers competitive pricing and flexible turnaround from four hours to five days. Bilingual transcription services are also available.

PLATFORMS

Recruiting

Civicom often conducts the recruiting for our clients’ research studies. Whether a consumer or business-to- business study, medical, or other, Civicom first analyses the respondent profile and the screener. We then determine if we can deliver a successful recruiting experience for our clients before we commit to recruit for a study. All of our recruiting is customized in order to deliver unique, unrecycled respondents that meet the research criteria of the specific project. We do not own lists. Emerging Technologies

Civicom is a leader in the analysis of current and future technology applications and projected trends. We take these discoveries and assist our clients in proposing them as components of their research studies, to give our clients a creative and competitive advantage in the marketplace, often enabling them to be the first to try a new method of conducting research virtually. Social Responsibility

Civicom’s founders pledged 10% of their stock to non-profit humanitarian and relief organizations helping the impoverished and vulnerable in greatest need around the world. When you use Civicom’s services, it does a little bit to help - by simply responding to the generous commitment of our founders. We work extra hard to serve you because by doing that we also, in turn, serve others.

Communispace Overview

Supported Qualitative Research Methods

We redefined customer engagement and insight—forever changing what it means to engage and intimately understand

Market Research Online Communities

your customers. By partnering with more than 100 of the world’s most admired brands to create 400+ online communities, with members in more than 92 countries, we know how to get exactly the right people—your defined target audience. Headquartered in Watertown, Massachusetts, the company has offices in Atlanta, Chicago, London, New York, San Francisco, as well as San Remo, Italy and Sydney, Australia.

Contact Information

Communispace

100 Talcott Avenue – Watertown, MA 02472 Web:

www.communispace.com

Blog:

http://blog.communispace.com

Phone:

(617) 607-1400

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GreenBook®

PLATFORMS

Fieldwork Webwork Supported Qualitative Research Methods Online Webcam (Video) Focus Groups and IDIs

Webwork Virtual Facility Online Discussion Board Focus Groups and IDIs

Webwork Discussion Board Telephone Focus Groups and IDIs

Webwork Audio Bridge Lines Webwork Virtual Facility

Online Chat Focus Groups and IDIs Online Diaries, Journals, Blogs

Webwork Discussion Board

Video and Audio Diaries

Webwork Discussion Board

Video Streaming for Remote Viewing

Webwork Virtual Facility

Qualitative-Quantitative Hybrid Market Research

Webwork Hybrid Project Management

Overview Fieldwork, Inc. is a nationwide market research service provider with 17 focus group facilities across the country, recruiting services for local or national studies in any market, and a dedicated team of field management specialists (The Fieldwork Network). Founded by seasoned moderators, Fieldwork provides a unique perspective into both the client and facility side of marketing research. Fieldwork Webwork is a division of Fieldwork Inc., specializing in online marketing research, as well as hybrid projects that include a combination of online and in-person interviews. Managed by staff with experience inside the facility and on the client side, Webwork is taking traditional marketing research into the virtual realm. We can assist you with Online Focus Groups utilizing Webcams for a face to face feel, Online Bulletin Boards, and Online Surveys.

Contact Information

Fieldwork Webwork

111 E Wacker Drive, Suite 220 – Chicago, IL Web:

www.fieldwork.com

Email:

Info@Webwork.Fieldwork.com

Phone:

(800) 863-4353, (312) 285-2038

Industry Affiliations: QRCA, AMA, CASRO, ESOMAR, MRA

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Platforms and Services Webwork Virtual Facility / Online Focus Groups or IDIs

Our Virtual Facility has many features that allow our clients to connect to respondents live with webcams in a rich online environment. Video share: Clients can stream pre-recorded video to all participants and then discuss feedback live. Supported file types: FLV, MP4, MOV, WMV, AVI Respondent polling: Clients can poll respondents with multiple choice and multiple answers questions • Polling responses can be kept private or broadcast publicly for all participants to see • Responses are available for export at the conclusion of the interviews Weblink share: Clients can direct respondents’ browsers to specific websites for review and discussion File share: Clients can allow respondents to download documents to their local machine for use/review after their interview is complete • This feature is ideal for journaling assignments • This feature cannot be used with confidential materials Document/Image share: Clients can share stimuli with respondents using images and text that cannot be saved to the respondent’s local machine. Supported file types: PPT, PDF, PNG, GIF, JPEG, BMP, TIFF Screen share: Clients can be given permission from respondents to view specific documents or the desktop of the respondent’s local machine. This allows clients to see how the respondents interact in real time with software or websites on their personal computers Respondent chat: Clients or Virtual Facility hosts can utilize the respondent chat to broadcast notes to the entire group or send a note privately to individual respondents Viewer/Client chat: Viewers and clients can chat privately with each other, the Virtual Facility host, or the moderator without respondents viewing the interaction. Ideal for “passing the moderator notes” Included with our Virtual Facility rental you will receive: • An “onsite” tech/host who will • Respondent test calls prior to help log in respondents, trouble interviews to limit technical shoot any technical questions, issues during interviews start and end recordings and • Integrated audio through a conclude all interviews telephone line to avoid feedback • Moderator/client training and other audio difficulties • Digital video recording available • Virtual rooms available to be for viewing/download 24 programmed in English, German, hours after interviews Spanish, French, Italian, Dutch, Portuguese, Turkish, Russian, Japanese and Chinese


directory

New Qualitative Research Methods & Tools — Spring 2011

PLATFORMS

Webwork Discussion Boards / Online Bulletin

Webwork Online Concept Markup Tool / Concept Markup Capabilities

Boards, Journals, Diaries and Blogs

Our Online Concept Markup Tool allows our clients to receive detailed feedback on images of their concepts. Markup Tool can be utilized within our Virtual Facility or Bulletin Boards. Respondents can use features within markup tool to communicate likes, dislikes, positive findings or negative findings and neutral feelings • Respondents can give feedback on a single image or several images • Clients receive screen shots of the actual markup as well as heat maps that include just a single respondents feedback or all of the respondents who participated feedback in a single image

Our Bulletin Board is a terrific tool that allows our clients to connect to respondents over a select period of time at the respondents’ leisure. Notice Only questions: Clients can post notices for respondents to view that do not need any action taken by the respondents Text Response questions: Clients can post questions where the respondents reply using a text only response Multiple Choice questions: Clients can post questions giving respondents multiple choices to choose from as answers. Respondents can leave an optional text response or clients can require a text response Multiple Answer questions: Clients can post questions giving respondents multiple answers they can choose as answers. Respondents can leave an optional text response or clients can require a text response Media Response questions: Clients can post questions where the respondents reply using an image or video file they upload. Respondents can leave an optional text response or clients can require a text response Add Attachment feature: Clients can add an attachment to a question so the respondents can download the attachment and save it to their local machine Video and Image feature: Clients can add a video or image to questions allowing respondents to view the stimuli and answer with either text or multi choice/answer responses Charting Responses: Clients can view a pie chart of multi choice or a bar chart of multi answer responses on the fly Backroom Notes: Clients can leave “backroom” notes posted to the overall board or to specific questions/responses that only other clients/moderators can see Canned Responses: Clients can save canned responses or emails allowing them to communicate frequently used text at the click of a button Question Masking: Masking can be Full Masking, Partial Masking or None • Full Masking means respondents will never see anyone else’s answers • Partial Masking means respondents will others answers but only after provided their own response Mandatory Questions: Questions can be Mandatory or not. Questions that are Mandatory must be answered before a respondent can move on to a new question Group Tags: Group Tags can be assigned to respondents based on any criteria. Questions can be programmed so only specific group tags can view those questions or certain response options within a question Full Transcripts: Transcripts can be drilled down per question, per respondent, per date etc. Transcripts can be exported into: HTML, Word, PDF, Text or Excel Included with our Discussion Board you will receive: • Up to 30 participants • Moderator/client training • Unlimited clients/moderators • Unlimited sections/questions • Bulletin Boards available to be programmed in English, Finnish, German, Spanish, French, Italian, Polish, Indonesian, Dutch, Portuguese, Turkish, Russian, Japanese and Chinese

Webwork Online Surveys / Online Surveys, Website Exit Interviews, Panels

Our online surveys allow our clients to reach just a few or several hundred respondents to collect qualitative and quantitative data. Consumer / Business / Medical Panels: Respondents are screened and qualified and then asked to participate in a panel for a predetermined amount of time. Respondents will then be sent regular surveys throughout the length of the panel Online Surveys: Respondents are sent a single survey without being screened. The survey continues to go out to respondents until we reach the desired number of completes Website Exit Interviews: Working with your web developers Fieldwork can program a survey that asks those who visit your website to share their feedback before they leave the site

Distinctive Features Having experience in the virtual research world as well as with traditional face-to-face research, Fieldwork can truly be your partner in tailoring each of your projects to get the information you need. Our online toolbox, in combination with our national respondent database and recruiting expertise offers the chance to accomplish what can be difficult or impossible to do in traditional focus groups. We have recruited and hosted virtual groups of limited mobility patients, road warriors, hard-to-find medical specialist and others that would be impossible to gather physically. Webwork offers an experienced team that will discuss your overall project and suggest the best solution based on your needs. We can then manage all aspects of your research starting with a single point of contact and ending with a single invoice.

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GreenBook®

PLATFORMS

FocusForums Supported Qualitative Research Methods

Overview

Online Discussion Board Focus Groups and IDIs

FocusForums has provided exceptional online market research

Online Diaries, Journals, Blogs

services since 1999. Our mission is to provide moderators and

Video and Audio Diaries

focus group participants with the most advanced market research

Market Research Online Communities

software on the market along with the best user experience.

Qualitative-Quantitative Hybrid Market Research

We set ourselves apart by building lasting and meaningful

Mobile Phone Research

relationships with our clients, through personalized support and

Emerging Technology Applications

unparalleled service. Thanks to suggestions from moderators who regularly use our software and services, FocusForums has implemented changes and improvements to our online research tools over the years, resulting in thoroughly satisfied clients and more meaningful market research results.

Platforms and Services Integrated, easy to use and instantly familiar online platform that includes Discussion (Bulletin) boards, Journaling, Mobile and Analysis tools. The most advanced Discussion board software available. Our discussions allow you to structure simple to complex levels of questions, in board participant segmentation and the ultimate flexibility for participants to submit their responses. With the ability to enable one-on-one or group discussions for each question, moderators can use our Audio, Video, Image Gallery and Drawing board capabilities to engage participants. Instant and attractive transcripts are available and can be downloaded as many times as needed. Journaling within FocusForums allows participants to record their experience once a day, once a week or as many times as necessary. Our Mobile abilities are unparalleled. We provide a truly mobile experience for our participants with the inclusion of all types of phones and not just smart phones like the iPhones or Blackberry. Our mobile capabilities include SMS/Text messaging, Voice mail, Email, Mobile web and apps. We have a global mobile presence and can provide mobile capabilities in mostly all countries.

Distinctive Features FocusForums is the only fully integrated platform offering Bulletin Board, Journaling and Mobile capabilities as part of one package. Our approach is as simple as 1,2,3. 1. Software should be easy. FocusForums is intuitive, easy to use and instantly familiar. Our software does what you need and nothing you don’t. 2. Service is Everything! You are not just renting software, you want exceptional service. Call or email any of our experts and you will get creative, resourceful and honest answers immediately. 3. Flexible Pricing. We start with an all-inclusive price for our most popular features and give you more than enough time to run your project. One-time projects, annual subscriptions, and customized volume pricing are all available. What’s best for you?

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New Qualitative Research Methods & Tools — Spring 2011

PLATFORMS

Market Research Applications

Training and Support

Typical Projects

Types of Industry

• • • • • • •

FocusForums has been used by our clients in a large assortment of industries and projects including: • Banking • Human Resources • Health Care • Consumer Products • Travel • Business to Business • Food • And everything in • Technology between

Bulletin board discussions Online Journals Mobile device based “in-situ” projects Market Research Online Communities Webcam and Video Diaries Journaling Hybrid mobile, discussion and journals

Contact Information www.focusforums.net

Twitter: FocusForums

Our standard support hours are from: 7 AM – 7 PM Eastern Time on Business Days. Users can contact us by email (preferred) or by calling our office number at 403-539-0776.

Focus Forums

454 Tuscany Ravine Rd NW – Calgary, AB (Canada) Web:

FocusForums offers the most personalized and user friendly technical support in the business. We work with our participants and moderators alike on a one on one basis so as to make the technology issues invisible and allow them to focus on the essentials.

Email:

Key Personnel

info@focusforums.com » Shamsu Bhaidani, CEO | P: (403) 608-3660

Phone: (403) 539-0776

» Noor Bhaidani, Project Manager | P: (403) 539-0776

FocusVision Worldwide Platforms and Services

Supported Qualitative Research Methods

VideoStreaming™

Online Webcam (Video) Focus Groups and IDIs

InterVu Online

Live video streaming of qualitative research viewable from wherever you and your colleagues have an internet connection. One-year online archive and video marking software included. Available options: Moving camera with in-site technician – great for close-ups; and High Definition Video Streaming – for enhance video and audio quality

Telephone Focus Groups and IDIs

ConsumerView

Online Chat Focus Groups and IDIs

ConsumerView

Video Streaming for Remote Viewing Emerging Technology Applications Field research with mobile video streaming

VideoConferencing™

VideoConferencing™ remains the highest quality and best way to view remote focus groups. Transmission is direct to client corporate videoconferencing rooms at 384 kilobit, near broadcast quality and viewed on large television monitors. FocusVision uses the highest quality videoconferencing technology customized for the market research application and integrated into the focus facility environment. The technology is two-way interactive so client and facility sites can see and hear each other for project briefings before, between, and after focus groups. There is direct communication to the facility back room during a project so you can speak to your colleagues or have a note relayed in to the moderator. The FocusVision on-site technician operates a dedicated camera for each project so you get a dynamic viewing experience with full group shots and close-ups on respondents and materials anywhere in the room.

Overview FocusVision is the leading global provider of live video transmission, analysis and archive solutions for the qualitative market research industry. With transmission solutions for all venues, including focus group facilities, in-homes and shop-a-longs, and online webcam focus groups, FocusVision delivers the highest audio and video quality, reliability and security for the most advanced research organizations in the world.

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GreenBook®

PLATFORMS

FocusVision Worldwide Platforms and services (Cont’d from prev. page)

Distinctive Features

InterVu™

An online qualitative research solution for respondents at different remote locations with full two way audio and video capabilities. InterVu webcam focus groups give you the same face-to-face exchange you get from traditional focus groups. Moderators and respondents log in to the InterVu web portal through any internet connection and transmit their image with a personal webcam. This live focus group exchange allows all participants to see, hear and react to each other in real-time and can be transmitted to any number of viewers, worldwide. By interviewing them from their home or office, moderators and clients do not need to travel. And you enjoy the benefits of visual contact with them through online interviewing. SuperMobi™ - Wireless live video streaming solution for field research • Same live video streaming experience available from remote locations • Uses a lightweight portable camera and microphone with on onsite camera operator • Ensures widest coverage with wireless networks SuperMobi™ is recommended for interviews for ethnography, in-home interviews, shop alongs and car clinics.

Contact Information

FocusVision offers superior Quality, Reliability, and Security across all products. Quality:

Reliability:

• In-room cameras at eye level for better viewing experience • Higher bandwidth • The largest, private, global network • High Definition available

• • • •

Training and Support FocusVision offers 24/7 support on all services with dedicated technicians for VideoStreaming Plus which includes an onsite technician to operate the in-room camera for close-ups and mobility. Additionally, InterVu projects have a dedicated technician from project start through to completion.

Other Services VideoMarker: VideoMarker™

is an integrated software solution to create marks synched to video, video clips and highlight reels for better review, analysis and reporting. Most FocusVision solutions include the VideoMarker solution. Transcripts: FocusVision delivers high quality, video-synched transcripts with quick delivery times for faster review and analysis and better reporting of your qualitative research. Librarian: FocusVision Librarian™ safely stores past and current qualitative research in a long-term, searchable, online archive that is instantly accessible to colleagues anywhere in the world. We can upload any audio/video files to your Librarian account. Now your market research team can work together more seamlessly, efficiently and securely than ever before.

1266 E Main Street – Stamford, CT Key Personnel

Web:

www.focusvision.com

Email:

info@focusvision.com

» Eric Grosgogeat, CEO | P: (203) 428-2453

Twitter:

FocusVisionInfo

» Duke Perruci, Vice President Global Sales | P: (203) 428-2476

Facebook:

www.facebook.com/FocusVisionWW

» Jill Ransome, Marketing Director | P: (203) 428-2430

Phone:

(203) 961-1715 Industry Affiliations: QRCA, AMA, EphMRA, ESOMAR, MRA, PBIRG, PMRG

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Security:

• Secure log-in • All streaming is hosted on FocusVision servers • EU Safe Harbor certified

FocusVision Worldwide

(800) 433-8128

99.3% project completion Redundant network 2 co-location centers Dedicated technicians


directory

GreenBook®

PLATFORMS

Gongos Research Supported Qualitative Research Methods Online Webcam (Video) Focus Groups and IDIs

ConsumerView

Online Discussion Board Focus Groups and IDIs

ConsumerView

Telephone Focus Groups and IDIs

ConsumerView

Online Chat Focus Groups and IDIs

ConsumerView goJournal

Online Diaries, Journals, Blogs

Consumer Village Airwaves

Video and Audio Diaries

i°Communities™

Market Research Online Communities Qualitative-Quantitative Hybrid Market Research

Ad-hoc Research, metaCommunities® i°Communities mobile

Mobile Phone Research

Platforms and Services ConsumerView virtual focus groups (includes recruiting, webcam fulfillment, hosting, stimuli/video streaming, archiving and full tech support). goJournals complement traditional qualitative research by allowing consumers to journal and capture real-time scenarios. i°Communities mobile, our newest app-based dimension to the research community experience. gongos i°Communities™ (private, custom research communities), gongos metaCommunities® (larger-scale i°Communities that allow for multiple products, brands, consumer segments, and/or countries), Consumer Village (a Gongos Research proprietary metaCommunity that enables companies to conduct a Flash Poll/Conversation or a Quick Start Community).

Distinctive Features Overview Blending high-level thinking, strategic analysis, ongoing innovation and proprietary technologies, Gongos Research helps guide companies in the development of products, services and marketing strategies. Integrating a holistic approach to research, the company uses qualitative and quantitative methods and a visual reporting style that bring

Market Research Applications All applications are customized to meet clients’ objectives for business-to-consumer initiatives.

insights to life. As a leader in online research communities, Gongos provides i°Communities™, metaCommunities® and Consumer Village; as well as in-person studies, virtual focus groups and immersion techniques. The company recently unveiled i°Communities mobile, an app that enables research to better fit consumers’ lifestyles. Gongos forms trusted research partnerships with Fortune 500 and leading companies.

Contact Information

Our advanced qualitative techniques can be utilized individually or combined together to address research objectives. ConsumerView offers full-service in-house recruiting support for all projects. We offer a spectrum of research community offerings, as listed above which offer clients customization and flexibility in their approach. Additionally, we offer clients ad-hoc use of Consumer Village, our proprietary online community.

Training and Support Training is provided for all advanced qualitative projects. Each client is taken through our process step-by-step and is given as much guidance and/or support as needed.

Other Services Gongos Research is a full-service marketing research company. We also operate a full-service focus group facility on-site.

Gongos Research

2365 Pontiac Road — Auburn Hills, MI

Key Personnel

Web:

www.gongos.com

» Karen Lindley, Director, Focus Group Facility & ConsumerView | P: (248) 239-2332

Email:

focus@gongos.com

» Stephanie Buckles, Sr. Coordinator, Focus Group Facility & ConsumerView | P: (248) 239-2315

Blog:

www.go-innovate.typepad.com

» Christi Walters, Principal, Business Development Lead | P: (248) 239-2357

Phone:

(248) 239-2300 Industry Affiliations: QRCA, AMA, CASRO, ESOMAR, MRA

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New Qualitative Research Methods & Tools — Spring 2011

PLATFORMS

iModerate Research Technologies Overview

Supported Qualitative Research Methods

iModerate is an online qualitative research firm that listens,

Online Discussion Board Focus Groups and IDIs

connects and digs deeper with consumers to deliver the research

Online Chat Focus Groups and IDIs

story you need to win in the marketplace. Our customized

Qualitative-Quantitative Hybrid Market Research

approach utilizes live, online, one-on-one, professionally moderated interview sessions to engage consumers in a discussion and personalize your research. Utilized within

Distinctive Features

an online survey for a hybrid approach or as a stand-alone qualitative method, these sessions deliver candid insight giving you a holistic view of the consumer. Recognized as the leader in online, one-on-ones, we have conducted over 100,000 sessions and have succeeded in our charge to make qualitative more accessible, flexible and intimate. Our dedicated team and proven approach sets us apart and provides our clients, including 32 of the Fortune 100, with solutions they can count on.

Platforms and Services Research>iMpact incorporates iModerate’s one-on-one, professionally moderated interview sessions into any online survey. Without having to use multiple platforms, Research>iMpact allows you to seamlessly conduct both qualitative and quantitative research. This hybrid research solution goes where open-ends cannot by adding the element of real-time back and forth discussion to static surveys. To that end, it allows our moderators to probe deeply with consumers to answer lingering questions and uncover the why behind the what. Optimum!nsight utilizes iModerate’s online, one-on-ones as part of a customized, stand-alone solution. The one-on-one chats in this pure qualitative offering provide an efficient, flexible and cost-effective option so you no longer have to rely on focus groups or lackluster online methods to harness the voice of the customer. With Optimum!nsight, the focus is on the individual. The absence of a group setting means there are no hindrances, distractions or groupthink. Our moderators are free to probe deeply and respondents are empowered to speak their mind.

Contact Information

The Research>iMpact hybrid solution is unique in that it is one of the only seamless hybrid methodologies available. It is a quick and easy qualitative add-on to any online survey that allows you to get so much more detail and color from survey respondents than ever before. Moreover, the IM-based one-on-one chats spark candid conversation often not seen through other methods. This is due to the absence of a group dynamic and the anonymous nature of the sessions. Optimum!nsight is different than other online qualitative approaches because it is real-time and one-on-one. This results in candid, topof-mind feedback that is not subject to group bias. Optimum!nsight also stands out from the pack in that it is extremely customizable and efficient. Everything from the number of chats to the time spent with each respondent revolves around your specific objectives. Also, Optimum!nsight projects are completed in a matter of days and at a fraction of the cost of other methods.

Market Research Applications Research>iMpact is

the ideal enhancement for any quantitative survey that can benefit from the addition of qualitative insight. Typical projects include: Ad tests, concept tests, naming studies, customer satisfaction studies, message tests, package tests, tracking studies and product tests Optimum!nsight can be used to satisfy any qualitative objective that doesn’t necessitate a group dynamic. Typical initiatives include: Refining brand and product positioning, gauging reaction to ads and concepts, understanding behaviors and motivations, capturing consumer language, revealing corporate and brand perceptions and exploring market segments

iModerate Research Technologies

720 S Colorado Blvd, Suite 500 N — Denver, CO

Key Personnel

Web:

www.imoderate.com

» Rob Tregenza, VP Client Services | P: (303) 333-7880 ext 223

Email:

info@imoderate.com

» Adam Rossow, VP Marketing | P: (303) 928-8406

Phone:

(303) 333-7880 Industry Affiliations: AMA, CASRO, ESOMAR, MRA

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GreenBook®

PLATFORMS

InsideHeads Supported Qualitative Research Methods Online Chat Focus Groups and IDIs

Online Focus Groups

Market Research Online Communities

InsideHeads Online Research Panel Qualitative-Quantitative Hybrid Market Research

Full Service

Platforms and Services Online Focus Groups

Real-time, synchronous chat allows market researchers to elicit more feedback from more participants in less time, creating cost efficiencies that go beyond the obvious savings of travel and transcription. Opt for experienced, full-service online qualitative research, or DIY with My Virtual Focus FacilitySM. FULL SERVICE

Overview The intuitive and simple design of the InsideHeads virtual focus facility and the smooth scrolling nature of real-time text chat create an exciting environment for testing concepts, names, print ads, package designs, videos, sound spots and websites. Moderating online for clients across the globe since

Each full-service study is custom designed and managed by a dedicated researcher who provides you devoted service throughout the project, from recruiting through analysis. InsideHeads screens and prequalifies up to 25 participants per group. Each 90-minute online focus group is managed by a seasoned moderator and administrator and can accommodate up to 20 active participants. Invite an unlimited number of project members to observe at no cost. Receive a complete digital transcript instantly and a full report in just a few days.

1998, the professionals at InsideHeads provide full service, from recruiting through analysis, as well as

DIY

affordable ad hoc support services for qualitative

is a DIY web application that allows professional qualitative researchers to easily setup, manage and moderate online focus groups. No long-term contracts, no software to purchase, and low per-group fees. Intuitive chat design, stable and secure application, simple to access, fully brandable, multilingual, and compatible across browsers and operating systems.

researchers conducting their own studies. Qualitative researcher? Experience the value of having your own virtual focus facility! Conduct textbased focus groups and individual interviews online

My Virtual Focus FacilitySM

in a fully brandable, private and secure, browser and OS compatible platform with 24/7 tech support. Low

InsideHeads Online Research Panel

per-group fees. Multilingual discussions. Free training.

Experienced in recruiting and moderating groups of all ages - from 8 to 80! InsideHeads developed and maintains a devoted community research panel of English speaking adult consumers and children across North America and Europe.

First group free.

Contact Information

InsideHeads

12241 Johnson Bay – St. John, Virgin Islands Key Personnel

Web:

www.InsideHeads.com

Email:

info@insideheads.com

» Margaret Pero, Panel Manager | P: (877) 464-3237 ext. 702

Phone:

(877) 464-3237

» Richard Roller, Director of Sales | P: (877) 464-3237 ext. 701 » Karen Brady, Project Manager | P: (877) 464-3237 ext. 706 » Jennifer Dale, President | P: (877) 464-3237 ext. 703 Industry Affiliations: QRCA, AMA, MRA

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ONLINE FOCUS GROUPS

Show text, images, videos & live web sites in real time. Moderator: What do you like most about this new tool? carol I like that I don’t have to make a big financial investment to try this. bob Today the value is in my moderating & analysis experience, clients don’t want to see hotel expenses on the bill anymore. ron The layout is simple, which makes it easy for me to understand. amy I’m an independent qualitative researcher new to online, so I like the experience and support that’s offered.

Intimate Conversations. Candid Responses. Quality Feedback.

Experience the value

SM

Proud Member & Supporter of

877-In-Heads (877-464-3237) InsideHeads.com

Moderating Online Since 1998


directory

GreenBook®

PLATFORMS InsideHeads Platforms and services (Cont’d from prev. page)

Distinctive Features

Market Research Applications

Experience

Online focus groups enable a great deal of honest discussion to happen quickly about the image, sound or video being tested. Online focus groups have been proven highly effective for website usability, print ad tests, video tests, branding campaigns, concept tests, name tests and more. InsideHeads has repeatedly satisfied clients seeking B2B and B2C research in the fields of Healthcare, Biotechnology, Pharmaceutical, Entertainment, Tourism, Advertising, Social Networking, Apparel, Government, Finance, Automotive, Communications, Education and Non-Profit. Originally designed for independent qualitative researchers, the InsideHeads DIY platform (My Virtual Focus FacilitySM) has established itself as a useful tool for larger market research suppliers, in-house market research departments and brickand-mortar focus facilities.

The professionals at InsideHeads have moderated hundreds of successful online focus groups for discriminating clients across industries, and the globe, since 1998. Support

InsideHeads provides hands-on support and a dedicated manager for each research project. Professional researchers conducting their own groups receive free training, free 24/7 tech support, and affordable ad hoc support. Intuitive Room Design

The intuitive, yet unique, background conference room image sets a professional tone for the chat and helps signify the importance of the research to participants. Easy Steps

For researchers conducting their own studies, InsideHeads provides more than experience and a custom chat room. Professional customers also gain access to a private virtual office to prepare proposals, recruit, create the whiteboard slides, upload the discussion guide, download the transcripts, distribute the incentives and even start the report.

Training and Support Free training. 24/7 tech support.

Itracks Supported Qualitative Research Methods

Overview

Online Webcam (Video) Focus Groups and IDIs

Established in 1996, Itracks is a world-leading expert

Online Discussion Board Focus Groups and IDIs

in online market research and the patent holder

Online Chat Focus Groups and IDIs

for online qualitative applications. Leading market

Market Research Online Communities

research professionals and Fortune 500 companies recognize Itracks’ online applications as the most client-focused, reliable and flexible available. The

Contact Information

Itracks

sophisticated suite of qualitative, quantitative, online community and panel services are easy

150 - 820 51 Street East – Saskatoon, SK (Canada)

to use and come equipped with a wide range of

Web:

www.itracks.com

multi-media and social networking capabilities.

Email:

info@itracks.com

Blog:

www.moderatorcommunity.com

Phone:

(888) 525-5026

st

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New Qualitative Research Methods & Tools — Spring 2011

PLATFORMS

KL Communications Overview

Supported Qualitative Research Methods

KL Communications focuses on building and managing proprietary

Online Webcam (Video) Focus Groups and IDIs

online communities and panels for a wide range of industries.

Online Discussion Board Focus Groups and IDIs

Our newly developed IC2 (Insights Communities – 2) platform

Online Chat Focus Groups and IDIs

takes a holistic approach to the insights process, specifically

Online Diaries, Journals, Blogs

aimed at generating the new ideas that drive innovation. By

Video and Audio Diaries

developing customized solutions that incorporate social media,

Market Research Online Communities

IC2

crowdsourcing, insights communities & panels, as well as

Qualitative-Quantitative Hybrid Market Research

IC2

traditional research methods, KLC provides partners with the

Mobile Phone Research

IC2

tools and insights to keep them a step ahead of the competition.

Emerging Technology Applications

Qualvu Qualboard Revelation

Crowdsourcing

Platforms and Services IC2 (Insights Community 2): Through the strategic integration

of various insight-generating platforms such as interactive online communities, crowdsourcing, and social media, we are able to efficiently tap into a wide range of insights, connect the dots between underlying patterns, and help our clients see how it all fits together by communicating findings in a way that promotes understanding. This is our overarching platform which connects everything that we do. Insights Community: Using an industry-leading proprietary community platform, we are able to engage consumers in an interactive online environment so our customers can reap the benefits of robust ideation and quick turnarounds for insights. Crowdsourcing: A module that is incorporated into our community platform that allows our clients to harness the collective brain power of the masses in a way that allows them to spur innovation and develop the next big idea. This process is focused on providing an interactive environment that allows for true collaboration among idea generators while still maintaining a structure that ensures objectives are met. KLC is unique from others in this category in that we do not believe in pre-screening for creativity. Rather we believe that anyone with a passion for a challenge is capable of insightful contributions. We also believe in charging an entry fee (typically a nominal fee of $1.99, akin to a mobile app). This money goes directly to the winner and key contributors but helps root out any but the most interested in our challenge. Social Media: Using industry-leading aggregation & language processing software, we are able to uncover key trends and insights that present themselves in various social media sources such as blogs, forums, Twitter, and Facebook. We then leverage these insights to enhance the entire insights creation process, with a specific focus on enhancing our insights communities.

Online Bulletin Board Groups: These are structured online activities, attended by invitation, typically around 20-30 participants. The results are similar to what is learned in a focus group, but the online format allows respondents to attend at their own convenience over the course of a few days or longer. Respondents can interact with each other, and add to the group discussion at different points in time, allowing for richer feedback and more extensive interaction than a traditional focus group. The online format also allows for more dispersed geographic representation than can be achieved with in-person groups. Our online platform allows two-way sharing of video, Flash animation, live websites and other images. This can provide a unique way to explore new product demos or marketing pieces among a core group within your target audience. Immersive Research Activities: These are in-depth research activities in a one-on-one qualitative format that allows for richer exploration of a topic over time. Each participant completes a variety of online activities that are moderated individually by a moderator. This format is ideal for sensitive topics, new product or home use tests, or activities where a diary or journal might be kept. The platform makes it easy for members to upload photos and video clips for a very personal view of their lives. Qual/Quant Hybrid: Our experienced team of researchers is able to find the right blend of Qual/Quant methodologies to accomplish our clients’ goals.

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GreenBook®

PLATFORMS

KL Communications (Cont’d from prev. page)

Distinctive Features • A very high level of customer service • Ability to integrate various sources of insights to give partners a holistic perspective • Engaging deliverables that make an impact (e.g. Prezi, Slide Rocket, etc.)

Market Research Applications Ideation – gather customer insights

Product Development – interactively engage with consumers

Through our unique collaborative IC2 platform, we are able to generate unparalleled customer feedback. For example, a software and analytics firm came to us with a program that had failed miserably in gaining market share. Rather than throwing out the baby with the bath water, we assembled an IC2 and reached out for direction. We were able to uncover the chief barriers of the initial product attempt, but more importantly, we identified untapped potential purchase drivers that this product could answer. In so doing, our client was able to re-launch the service and obtain a 1,000% higher market share. They also had a product that reflected well on their ability to handle emerging needs.

A recent example is for a major media company that was concerned with developing customer interfaces that were not intuitive to the consumer. By setting up six week online communities, we were able to match up the client’s engineers on the same team with typical subscribers. The resulting collaborative process generated a new interface that was a home run with consumers from the outset. Customer Satisfaction Measurement

We also specialize in longitudinal online panels that provide ongoing satisfaction metrics. The opportunity to drill down into the data for qualitative understanding of the trends provides our clients with true insights into any shifts in customer sat and a clear appreciation as to the reasons.

Training and Support We provide full support throughout the entire insights creation process and work with clients to help them get the most out of what their customers are saying. Our experience team of researchers also provides strategic consulting on various marketing-related issues.

Other Services • Traditional panels: these are similar to communities, but typically have a much larger membership and are more quantitative in nature. • Various forms of quantitative research: we provide everything that is needed to run comprehensive quantitative research projects • Holistic Learning Center: this is a secure website that can be accessed by our partners; it stores and indexes all pasts projects, provides a calendar of events, as well as other important information

Contact Information

KL Communications

50 English Plaza, Suite 6B – Red Bank, NJ

Key Personnel

Web:

www.klcommunications.com

» Kevin Lonnie, President

Email:

klc@klcommunications.com

» Sean Holbert, EVP Client Relations

Blog:

http://klcommunications.com/blog

» Angela Zavila, VP Director of Research Services

Twitter:

klonnie

» Allyssa Gresser, VP Director of Client Services

Phone:

(732) 224-9991 (858) 270-1414

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Industry Affiliations: AMA, ARF, IMRO, MRA


directory

New Qualitative Research Methods & Tools — Spring 2011

PLATFORMS

Lidlow Worldwide Overview Established in 2005, Lidlow Worldwide is an online qualitative

Supported Qualitative Research Methods Online Discussion Board Focus Groups and IDIs

data collection services provider. We provide the global online qualitative market research industry with the most advanced tools and feature rich applications that enable them to collect the highest quality data. Our user-friendly interfaces and multi-language support allows us to provide the optimal user experience. Regular updates to our products allow us to constantly improve our service offerings and adapt to the needs of our customers and the industry. With almost twenty years of combined experience in online qualitative research, our focus is to “improve qualitative research - everyday.” We believe in providing the best

Platforms and Services Progression™ is the newest innovation in Online Qualitative Market Research - “The Evolution of Online Qual”. Lidlow Worldwide Inc. has taken asynchronous multi-threaded discussion forums (commonly referred to as bulletin board discussion groups or online discussion groups) and made them much easier to use. By taking the core idea of online discussion groups and adding features and services that help clients grow their businesses, save money, and be more efficient with their time, Lidlow has built a solid, reliable application that will continue to evolve.

possible experiences for our clients, our client’s clients, and the participants in each research study. We provide free training for all our clients and assist them with the preparation of their

Contact Information

Lidlow Worldwide

research projects. As well, our highly trained technical support

135 Middleton Cres. – Saskatoon SK (Canada)

staff members ensure that all technical support issues are

Web:

www.lidlow.com

resolved quickly and professionally.

Email:

info@lidlow.com

Phone:

(866) 934-7175

nqual Overview

Supported Qualitative Research Methods

nqual provides researchers with a comprehensive and affordable

Online Discussion Board Focus Groups and IDIs

online qualitative tool kit. Our software has been carefully

Online Chat Focus Groups and IDIs

designed with the needs of both researchers and participants in

Online Diaries, Journals, Blogs

mind. Whether you want to simply hire the technology or use

Market Research Online Communities

our extensive project support services, our 100% focus on online qualitative research means that you can rely on us to ensure your project is a success. Moving from offline to online methods can sometimes be a

Contact Information

nqual

daunting prospect for researchers. To ease the transition we

455 Southbank House

offer a full complement of support services, including training

Black Prince Road – London (United Kingdom)

and online research design, recruitment, project set-up and

Web:

www.nqual.com

in-group technical support. The success of your project is of

Phone:

+44 (0)20 7138 4057

paramount importance to us.

Platforms and Services Rich Focus - The most functional and easy-to-use online focus group

Powwow - Online diaries, bulletin boards / forums and social-media

tool available: Accessible to anyone with an internet connection and a computer. Multi-language compatible including those that are pictographic, e.g. Mandarin Chinese. Display and interact with multi-media including creative images, video, and websites. Moderators can interact privately with clients / observers during a live session. Transcripts are available for you to download immediately after the group is finished.

communities: Conduct online diaries, group discussions using the forums, or build a full research-orientated community, all in a single application. Create and share multi-media including video. Segment or create usergroups simply and easily. Integrate with online focus groups to capture richer experience.

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GreenBook®

PLATFORMS

Qualvu Supported Qualitative Research Methods

Platforms and Services

Online Webcam (Video) Focus Groups and IDIs

Qualvu DIY

Online Discussion Board Focus Groups and IDIs

• Cost effective alternative when you can or desire to watch your own responses and do your own reports! • Candid, ethnographic feedback from real consumers • Easy to use, and full project management support ensures a smooth and effective project • Powerful tools let you search video, create highlight reels, and download video clips • 24/7 access, multi-language and multi-country

Online Diaries, Journals, Blogs Video and Audio Diaries Video Streaming for Remote Viewing Mobile Phone Research Emerging Technology Applications Online DIY Project Builder for Video Insights Collection

Qualvu PRO

Overview Qualvu connects our clients with their truth. We are changing the qualitative research industry through an innovative video-based platform that enables companies to connect with their customers, gather

• World-class strategist engagement through every step of the design through analysis • Category-specific expertise • Online reports infused with the voice and face of your customer • Proprietary designs for multi-phase concept testing • Beyond focus groups in truth, support, and data delivery

rich insights, and make better business decisions. Qualvu’s streamlined proprietary process delivers qualitative intelligence faster and more cost effectively, while driving new levels of insight from consumers globally at home, work, or on-the-go. Qualvu’s Key Benefits

• • • • • • •

Better, candid, truthful, in-the-moment insights Cost effective: modular and transparent Self-serve project builder for video feedback collection Innovative asynchronous mobile video feedback Searchable video intelligence allows in-depth data mining Streamlined, easy-to-use, turnkey project management platform Proprietary recruiting selects the best consumer participants

Contact Information

Qualvu

12039 W Alameda Pkwy, #Z-2 – Lakewood, CO Web:

www.qualvu.com

Twitter:

qualvu

Email:

sales@qualvu.com

Facebook:

www.facebook.com/qualvuinc

Blog:

www.qualvu.com/blog

Phone:

(303) 640-6222

Key Personnel » John Williamson, CEO & Founder | P: (303) 640-6210

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directory

New Qualitative Research Methods & Tools — Spring 2011

PLATFORMS

Market Research Applications Videodiary

Videoreport

Videodiary™ is a solution purpose-built for qualitative research. The solution is designed with a full suite of powerful tools enabling “industrial strength” research in an extremely easy to use online environment. One-click video clip creation, thematic playlists and note-taking are just some of the features delivering online qualitative research results with no compromises. A powerful Videodiary™ option even allows participants to share their screen during answers – enabling a “remote usability lab” capability.

The Qualvu video research report immerses your audience in an informative journey through your research findings. We give you all of the tools you need to create an immersive online video research report. Our tools enable you, the researcher, to analyze and present all of the insights collected through Qualvu. Here are some of the features available: • Create video clips out of the most representative, impactful and entertaining results from your Online Research. • Organize your video clips into playlists. • Add images, text, graphs, and any other online content. • Add multiple pages to your report and organize them any way you desire. • Brand the report to match your own company colors and look. • Create slideshow that uses multiple navigation options including a chapterized drop-down menu. • Easily share secure (optional) online presentation with a single link opposed to large email attachments. The Qualvu online video research report gives you all of the tools you need to engage your audience of decision makers like never before. The online video research report can form the basis of your project analysis, creating actionable intelligence based on captivating consumer input. All highlight reels are available online in a professionally presented environment branded specifically for your business.

Videodiary Blog

Videodiary™ Blog is a versatile, reliable consumer research tool that empowers your consumers to tell their story in a blog environment – specifically designed for qualitative research and built on the powerful Videodiary™ platform. You can now tap into a platform that leverages social media dynamics and interaction to gain unprecedented creative and free-flowing consumer insights, completely moderated and controlled by you. Researchers can easily probe participants by posting follow-ups to any assignment response or blog entry. Probes and follow-up assignments can be directed to individual participants, groups of participants, or the entire blog community. This process is elegantly designed, and achieved with just a few mouse clicks. Vupoint

Vupoint™ is a powerful portal specifically designed for qualitative video research data. The portal enables analysts to: • Create video clips out of the most representative, impactful and entertaining results from your research • Processes video from all Qualvu platforms as well as raw video output from focus groups • Organize your video clips into playlists with an elegant and easy-to-use interface • Leverage automated speech-to-text transcription. • Convert PowerPoint reports to next-generation Videoreports, incorporating highlight reels • Brand Videoreport to match your own company’s brand, look and feel By leveraging Vupoint™ to create online video reports infused with voiceof-the-respondent richness, your reports come to life to provide more value to your findings, enhance your actionable intelligence, and deliver more engaging reports that encourage wider distribution and visibility.

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GreenBook®

PLATFORMS

Ramius Corporation Supported Qualitative Research Methods Online Discussion Board Focus Groups and IDIs

Sixent and CommunityZero Online Diaries, Journals, Blogs

Sixent and CommunityZero

Market Research Online Communities

Sixent and CommunityZero

Online Panels, Idea Generation / Crowdsourcing

Overview Ramius is an enterprise social software and services company. We’ve delivered innovative, technology-based business solutions to leading global organizations including SAP, NASA, Kaiser Permanente, ThomsonReuters and IEEE, since 1998. Our deep experience in online community and social networking software, combined with expertise in the dynamics of sustaining successful online community and collaboration, brings a unique and fresh perspective to Marketing Research software. Our award-winning CommunityZero and new Sixent Enterprise platforms offer private, brand-ready online solutions for Marketing Research Online Communities (MROCs), Customer-led Innovation (Crowdsourcing), Online Panels / Focus Groups and Customer Communities. Both platforms are cloud-based, customizable and easily scalable from one community through to thousands. Ramius offers both software and services which means we can either provide the software platform and technical support to companies and agencies seeking to populate and manage Online Communities on their own, or alternatively we have (and seek) relationships with established Marketing Research agencies to satisfy clients seeking full service providers.

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Platforms and Services Sixent Enterprise for Marketing Research Online Communities

Sixent is a private and customizable social software platform that enables research organizations to rapidly configure branded Marketing Research Online Communities (MROCs). Sixent’s modern web2.0 interface and robust feature set make it easy to build online communities in support of Product and Service Development, Communication Testing, Channel / Sales Research, Employee Engagement or Service Quality research initiatives. Enterprise-grade security and scalability, combined with highly customizable industry-leading visibility and permission controls, enable almost any kind of public or private audiences to be engaged securely. In Sixent, it’s easy to configure multiple, potentially discreet, uniquely styled and private communities within a single research network. Each community can be kept hidden from others and structured to include any combination of content (documents, video, blogs, bookmarks, and images), discussions, events and “crowdsourced” idea features. Communities can be turned into templates for the future, archived or sustained indefinitely as you need. Sixent has a social networking core that offers a natural way for participants to interact – just as they would on consumer services like Facebook. It includes profiles, personal publishing (e.g. for online diaries) and a real-time activity stream to stimulate individual participation outside structured communities. All content items can be tagged, commented, rated and shared to specific audiences to allow for additional insight not always revealed through facilitator-directed questions. Sixent’s unique design also makes it possible to embed third party web pages and applications (e.g. surveys, video or other widgets) into any community without the need for complex technical skills. Sixent enables researchers to listen to their community’s conversations and apply qualitative research methods to probe for deeper business insight. Private, facilitator-only pages and content can be easily added to any community for sharing insights and collaboratively working on research reports with clients. At the site level, integration options such as Single-Sign-On or Bulk Account-uploading make it easy to add participants into the network. Site Categories enable participants to be segmented and automatically joined to communities that match their interests or background and optionally to also be automatically connected with other people in the network. Ramius takes care of the infrastructure and hosting, continuously supporting and advancing Sixent to ensure it’s available on-demand to your customers without any of the traditional IT headaches associated with licensed software.


directory

New Qualitative Research Methods & Tools — Spring 2011

Sixent Enterprise for Customer Innovation and Crowdsourcing Ideas

Sixent Enterprise includes ideation and innovation management tools that make it easy to tap into employee or customer ideas and insights. The Sixent Idea Management feature was designed to make it easy for customers or research participants to submit their ideas for group discussion, have them voted up and down, matched to existing ideas and managed through a process you define to an end state. Based on the concept of crowdsourcing, the best new ideas naturally rise to the top to reflect the prevailing customer or participant opinion. If you want to target a specific segment of participants, or simply get quantitative feedback about pre-existing ideas or concepts, Sixent’s powerful visibility and permission controls also make that easy to achieve. Configure any Idea forum so only your facilitators can submit ideas, but keep them visible for voting and discussion by a much wider customer base to take a continuous pulse of opinion. Each community in Sixent can have its own Idea Forum, making it easy to control access to specific participant or customer segments and it’s even possible to hide ideas from general viewing once they’ve been submitted. The full power of Sixent’s Idea Forums and unique permission engine means that whatever you need to do, there is a control to achieve it.

PLATFORMS

Ideation forums can be guided (i.e. directed to focus on specific topics for research), or open to the users to submit ideas on subjects they believe important. The most popular ideas are voted on by participants and naturally rise to prominence. Typically, the findings of these crowdsourcing/ideation initiatives will feed into a client’s concept development processes and ultimately into roll-out or beta trials.

Training and Support Software training is delivered as part of site setup for both Sixent Enterprise and CommunityZero. Training is typically delivered online by web conference and can be recorded for future use. Three courses are included as standard: Site Administration, Community Administration / Facilitation and a General Overview. As new features are released into Sixent, adhoc training webinars are provided to customers on a periodic basis. All software comes with standard technical support that includes web-based or email support. Optional upgrades to ticket volume, response time/hours of availability, telephonebased support and Premier support levels are available.

Distinctive Features

Other Services

Sixent Enterprise introduces leading social and web2.0 technology to online Marketing Research. It’s integrated suite of community- and individualoriented features make it easy and natural for participants to use the software, removing the barrier between them and sharing their insights. Innovative features such as a crowdsourcing Ideation tool, blog-based diaries, Twitter-like personal status updates, enterprise-grade permission and visibility controls for content, multiple private communities, multiple social profiles, definition of “teams” for collaborative work between research participants, wikis for co-authored insights, private pages for client-only access and much more make Sixent the ideal platform for modern online Marketing Research initiatives.

Ramius also offers CommunityZero online community software. Offered to enterprises since 2000, this awardwinning application has been used by hundreds of global organizations including as Compuware, Juniper Networks, Equifax, the World Bank, and Sun Microsystems. Highly scalable, secure, and customizable, it is ideally suited to initiatives that only require traditional community/group collaboration features (file sharing, discussion forums, chat rooms, online polls, basic surveys, listservs) without web2.0 features and tools such as blog diaries, personal status updates, activity streams, ideation tools and wikis. Ramius provides professional services for development of community strategies, including planning, software customization, implementation and training. We typically work alongside Marketing Research agencies to provide full service solutions to clients.

Market Research Applications Sixent Enterprise for Marketing Research Online Communities

Typically, Sixent is used where a client requires a long-term (12 months+) online research community. These often fall into the research categories of a) Product and Service Development; b) Communications; c) Channel / Sales Strategies; d) Employee Engagement; or e) Service Quality. Sixent-based communities can also be implemented for more specific Online Discussion Board Focus Groups and Online Panels. It is particularly effective where there is a need to integrate with third party services (e.g. chat rooms, surveys) to provide an integrated online experience to research participants. Sixent can also be used to build sustainable Voice of Customer or Employee Networks that enable non-facilitated peer communication, content and knowledge sharing, user forums and online collaboration. Sixent Enterprise for Customer Innovation and Crowdsourcing Ideas

Sixent can be used where a client wants to establish either public and/ or private communities to gather ideas and opinions about their products, services, campaigns or company. Often these are for large audiences (e.g. customers or remote and globally dispersed employees) but the software also supports more focused use.

Contact Information

Ramius Corporation

47 Clarence Street, Suite 480 – Ottawa, ON (Canada) Web:

www.ramius.net

Email:

salessupport@ramius.net

Twitter:

RamiusCorp, Sixent

Phone:

(613) 369-5233, (613) 230-3808

Key Personnel » Stephen Thompson, Executive Vice President | P: (613) 369-5233 » Simon Chen, Senior Consultant | P: (613) 369-5222

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GreenBook®

PLATFORMS

Revelation, Inc. Supported Qualitative Research Methods

Platforms and Services

Online Diaries, Journals, Blogs

Revelation Project

Revelation Project is an activities-based, online qualitative

Video and Audio Diaries

Revelation Project

Emerging Technology Applications

research platform. Researchers can use guided activities to get rich information about more people, in more places and in less time. Revelation Mobile for iPhone and iPad empowers researchers to get ‘in-the-moment’ access to customer experiences. Using Revelation Mobile, participants can capture and record their behavior in real-time.

Online Asynchronous Discussion Boards,

Revelation Services

Recruitment, Project Management

Revelation offers a full-suite of services to support researchers using Revelation Project and Mobile. The services include: Project Management, Recruitment, Training, Incentive Fulfillment, Language Translation and more.

Market Research Online Communities Qualitative-Quantitative Hybrid Market Research

Revelation Mobile

Mobile Phone Research

Overview

Distinctive Features

Revelation, Inc. develops activities-based, online

Revelation’s online qualitative software solution is unique in that it is activities-based. Researchers engage participants through a series of activities. By using this methodology, researchers are able to get in-themoment with participants capturing their thoughts and emotions often resulting in ah-ha moments. Revelation supports over 16 languages.

qualitative software and solutions. Using the power of Revelation Project, qualitative researchers have the ability to access in-the-moment insights without physically being there. Revelation Project unlocks deep insights while delivering more research value. Revelation serves leading market research firms, advertising and innovation agencies across the world. Revelation Project is available in 16 languages and is supported by a professional, Client Services team that helps customers during every phase of their Revelation project.

Contact Information

Training and Support Revelation offers weekly live training webinars, a full library of tutorial videos, technical help embedded into the Revelation Project site. In addition, our team offers in-depth in person and online training for an additional fee. Revelation’s technical support desk is open from 6am-6pm M-F and 9am-6pm S-S (Pacific time)

Revelation, Inc.

1200 NW Naito Parkway, Suite 630 – Portland, OR Web:

www.revelationglobal.com

Email:

kristie@revelationglobal.com

Key Personnel » Steve August, CEO

Twitter:

revelationinc

» Rachel Bell, Director of Customer Experience

Phone:

(503) 388-6012

» Dan Herrera, CTO » Kristie Conner, Director of Marketing Industry Affiliations: QRCA, ESOMAR, MRA

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New Qualitative Research Methods & Tools — Spring 2011

PLATFORMS

Stratalys Overview Q2™ is a revolutionary online research platform that combines

Supported Qualitative Research Methods Online Discussion Board Focus Groups and IDIs

the best aspects of qualitative and quantitative research. Q2 version 2.0 brings you the next generation of online research, allowing you to: interact in real-time with small or large groups, ask closed- or open-ended questions, engage participants in freeform discussions, and test virtually any kind of message media.

Contact Information

Stratalys

1619 V St. NW – Washington, DC Web:

www.stratalys.com

Phone:

(202) 446-2973

Q2 gives you the complete focus group experience without the

travel, expense, and other drawbacks of traditional methods. Full session reports are immediately available at the completion of the session. Toplines, crosstabular datatables, sorted verbatims reports, instant messaging chat transcripts, and moment-to-moment rating reports ... all of these are provided so you can make fast, insightful decisions.

TechSmith Corporation Overview

Supported Qualitative Research Methods

Founded in 1987, TechSmith is the world’s leading provider

Online Webcam (Video) Focus Groups and IDIs

Morae

of screen capture and recording software for individual

Online Diaries, Journals, Blogs

Morae

and professional use including Snagit, Camtasia Studio,

Qualitative Market Research, Focus Group Recordings,

Morae and more. People everywhere in the world use

Usability and User Experience Testing

our products to capture content from their screens in ways that help them communicate more clearly, create engaging presentations for diverse audiences, and analyze product usability and customer experience. From focus groups to usability tests, Morae is software to record, analyze and share qualitative market research. Use Morae to record the computer screen and a camera, or up to two video cameras. Type notes as you go – Morae automatically indexes them with the video. Find important quotes instantly, create powerful video clips, and export them directly to PowerPoint or online!

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GreenBook®

PLATFORMS

TechSmith Corporation (Cont’d from prev. page)

Platforms and Services

Market Research Applications

Morae

Typical Projects: Whether you gather customers around a fancy conference table or sit down for a one-on-one, bring Morae along to capture the interaction and share the results quickly and powerfully. Type notes and flag important moments as Morae records video from up to two cameras. Team members or stakeholders can watch the live video stream…and log their own observations. Everything is captured digitally on your hard drive—no videotape to transfer, no hand-written notes to type up. As soon as the session is over, quickly search back through the notes and markers, select the best clips, and export your highlight reel directly to PowerPoint. Faster turnaround—better results! Audiences/target groups: Education, Government, Financial Services, Healthcare, Consulting Firms, Technology, Software

Use TechSmith’s Morae with up to two video cameras to record a focus group or in-depth interview. Type notes and flag important moments as you go—all your observations are indexed to the digital video on your hard drive, eliminating hours of tedious work. When it’s time to present your findings, simply drag and drop video clips to produce a highlight reel. Export charts, screenshots, and videos in standard formats…or send them directly to Microsoft Office with a click! Work faster, more flexibly, and deliver stronger results with Morae.

Distinctive Features Morae lets you conduct, analyze and present all your research within a single software solution rather than having to use multiple software and hardware products that are costly to maintain and require extensive training to operate. With Morae you can conduct usability, product design, prototype, hardware and mobile device testing, as well as qualitative market research such as focus groups and in-depth interviews. Businesses and universities of all sizes use Morae, along with the newest, cutting edge companies to create products and services that meet and exceed customer expectations and achieve bottom-line results.

Contact Information

TechSmith Corporation

2405 Woodlake Drive – Okemos, MI Web:

www.techsmith.com

Email:

advertising@techsmith.com

Blog:

http://visuallounge.techsmith.com

Twitter:

TechSmith

Phone:

(517) 381-2300, (800) 517-3001

Key Personnel » Sales Department | P: (517) 381-2300 Industry Affiliations: MRA

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Training and Support TechSmith provides free tutorials for Morae on their website. These include both video and PDF documents. In addition, unlimited Technical Support is available during the trial of the Morae as well as once a purchase has been made. TechSmith’s website has a Technical Support interface to answer common questions as well as direct you to available Technical Support staff via phone and e-mail.

Other Services TechSmith is the world’s leading provider of screen capture and recording software for individual and professional use. People everywhere use our products to capture content from their screens in ways that help them communicate more clearly, create engaging presentations for diverse audiences, and analyze product usability and customer experience. With products localized into five languages and a distribution network of resellers in more than 30 countries, TechSmith’s global reach is continually expanding.


directory

New Qualitative Research Methods & Tools — Spring 2011

PLATFORMS

The Understanding & Insight Group Overview

Supported Qualitative Research Methods

U&I, a business, strategy and product development company,

Telephone Focus Groups and IDIs

specializes in front-end development of consumer-desired

Online Chat Focus Groups and IDIs

products and services. Using ‘in-context’ and patented methods

Online Diaries, Journals, Blogs

to capture unexpressed consumer intentions, we understand

Video and Audio Diaries

deeply-held consumer motivators and deftly integrate them

Market Research Online Communities

with pertinent business knowledge. This proprietary system

Video Streaming for Remote Viewing

measurably increases brand and product value EVERY TIME.

Qualitative-Quantitative Hybrid Market Research

We know how to reach the emotional hearts of consumers. Our

Emerging Technology Applications

process, Getting It!® allows us to see, hear, feel people’s mind-

Knowledge mapping, value diagramming, idiographic

sets to create quick development of actionable strategies and

analysis, trade-off analysis and more

Getting It! ®

marketable products. U&I - Catalyst for Adaptive Growth.

Platforms and Services

Market Research Applications

Getting It!® - A proprietary integrated system of qualitative and

System is applicable to all industries, products and services at all levels from regional to worldwide. IT! works EVERYTIME!SM

quantitative approaches which transforms business and consumer information into strategic and actionable results that resonate strongly with deeply-held consumer desires. We also provide: • Training of system • In-context interviewing • Quantifying qualitative information using our patented process

Distinctive Features Its proprietary integrated system which captures consumers emotional motivators transforms pertinent information into strategic and actionable results that resonate strongly with the consumer. Training for clients provided using any combination of the following: full service project direction; specific application of newly discovered information and insight analyses; process is learned and used repeatedly; customized approached can be developed; economical syndicated studies can be purchased. In-context interviewing where the consumer interacts with the product or service provides more insightful and accurate results. Our methods for quantifying qualitative information include a proven patented process which provides deeply-accessed results, accurately, very quickly and at less cost than traditional-only methods. Our system, designed with business end-points as benchmarks, produces actionable strategies that are pre-tested and refined to ensure the best marketability.

Training and Support Training for clients provided using any combination of the following: full service project direction; specific application of newly discovered information and insight analyses; process is learned and used repeatedly; customized approached can be developed; economical syndicated studies can be purchased.

Getting It!® -

Contact Information

The Understanding & Insight Group

3 Rosewood Lane, Suite 103 – Denville, NJ Web:

www.theuandigroup.com

Email: Jackie@theuandigroup.com

Phone: (973) 328-9107 Key Personnel » Jacqueline Beckley, President Industry Affiliations: AMA, ARF, ESOMAR, IFT, MRA, PDMA

> www.newqualitative.org <

49


directory

GreenBook®

PLATFORMS

TruView Research Supported Qualitative Research Methods

Platforms and Services TelePresence for Virtual Focus Groups

Emerging Technology Applications

TelePresence for Virtual Focus Groups

Overview TruView Research uses state-of-the-art video conferencing technology to deliver a new experience for conducting in-person focus groups. TruView creates a true-to-life focus group setting using telepresence to seamlessly connect people in multiple cities across the US or around the world. Each room connects to an identical mirror-image room that gives the appearance of everyone meeting at the same table, even though you’re hundreds or thousands of miles apart. Multi-point technology means you can connect multiple cities to gain broader geographic coverage and market representation in fewer groups and less time.

Q: What is TelePresence? A: State-of-the-art, live virtual video conferencing like you have never seen before! • Three 1080p HD video screens in a semi-circle connected to a conference table that are reflecting an image of an identical room “on the other side” contributing to the perception that all parties are around the same table in the same room • Reflective lighting for a more 3-dimensional feel achieved by eliminating facial shadows that normally cast a “flat” image • Full-duplex audio that allows for true “dialogue” • Directional, voice-activated video and audio so that voices are coming from the screen of the person speaking • Highest-performance video and audio with dedicated 4 MB connections on each side to ensure QOS • Simultaneous sharing of laptop screen with projector on both sides • Conference multiple locations through multi-point connections across global sites in major cities • Mute a location so that they are not visible or heard by other locations (for client observers to watch anonymously)

Backed by 10 years of experience from professional moderators and facility managers, TruView manages all of the services that you would typically expect from a traditional focus group facility – respondent recruiting and incentive administration, printing or copying of documents and stimuli, light refreshments for participants, a host to welcome moderator, client and participants, pens and notepads, and digital video and audio recording.

Contact Information

TruView Research

4111 Spicewood Springs Rd, #503, Austin, TX Web:

www.truviewresearch.com

Key Personnel

Email:

jrecio@truviewresearch.com

» Jace Recio, Client Services Manager

Phone:

(512) 610-2870 (512) 550-9619

50

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P: (512) 610-2870


directory

New Qualitative Research Methods & Tools — Spring 2011

PLATFORMS

Distinctive Features Q: What benefits does TelePresence bring to traditional focus groups? A: Valuable real-life interactions and ability to read facial expressions / body language while reducing travel and cost for both clients and vendors! • See ALL respondents’ faces up-close and personal versus the limited view behind the “traditional” glass or via video streaming – with TelePresence you get all the details of the non-verbal communication providing a richer viewing and learning experience • Respondents are more open/at ease to freely speak their mind: » No 2-way mirror to make it obvious they are being observed » No facilities with 3-4 rooms and 30-40 respondents in the waiting room like a lab rat waiting to be studied » Use of advanced technology is intriguing and engages the respondent even more in the dialogue » Obvious to participants that all eyes are on them: more attentive to discussion • Multi-Point. Conference 2, 3, 4 or more locations together: » More geographic coverage achieved in fewer focus groups provides less geographic bias » Larger market representation in less time due to elimination of travel required to all markets » Join hard-to-reach targets from multiple locations to ease recruitment difficulty or enable more groups to be feasible (i.e. Fortune 500, Federal Government, purchasers of niche products) • Face-to-face moderator debriefing with clients immediately after groups • Cost savings: » Travel costs for clients are minimized or even eliminated » $ Value of clients’ time back to company during the day due to not having to travel • Increased productivity and efficiency for client staff during the work day rather than downtime and exhaustion from travel distracting from focus on other priorities between cities and groups • Significant savings on travel costs and time for international research

In response to demands to reduce market research costs without sacrificing quality and agility, online research and video conferencing solutions have surfaced as viable alternatives to traditional face-to-face focus groups and in-person discussions. However, researchers agree that sometimes there is no substitute for the live, in-person experience. TruView Research addresses this issue by leveraging telepresence technology for virtual focus groups. TruView leverages Cisco TelePresence technology to seamlessly connect people for a life-like, face-to-face experience that’s as easy as making a phone call. TruView also partners with Tata Communications to leverage their broad deployment of Cisco TelePresence suites in major cities around the globe.

Market Research Applications Solid Benefits:

Relevant Applications:

• See ALL respondents’ faces up-close and personal • Multi-point enables diverse coverage for minimal added cost • Immediate face-to-face debriefing • Cost savings • Increased productivity

• • • •

Budget-constrained projects Dispersed/global markets Broad internal client engagement Market assessment, messaging, non-tangible concept testing

Other Services TruView manages all of the services that you would typically expect from a traditional focus group facility: • Respondent recruiting and incentive administration • Printing or copying of documents and stimuli • Light refreshments for participants • A host to welcome moderator, client and participants • Pens and notepads • Digital video and audio recording

> www.newqualitative.org <

51


directory

GreenBook®

PLATFORMS

Visionslive.com Supported Qualitative Research Methods Online Webcam (Video) Focus Groups and IDIs

Visionslive Live Online Webcam Focus Groups (OLFG) Online Discussion Board Focus Groups and IDIs

Visionslive Next-Generation Bulletin Board Focus Groups (BBFG) Online Chat Focus Groups and IDIs

Visionslive Live Online Focus Groups Chat Online Diaries, Journals, Blogs

Visionslive User Journeys and Diaries Video and Audio Diaries

Visionslive Vlogs and Diaries

Market Research Online Communities Visionslive Mini-Communities

Platforms and Services Visionslive Live Online Focus Groups (OLFG)

The Visionslive Live Online Focus Groups platform was built from scratch for online qualitative research, and is designed for the entire qualitative research process – from loading up your respondents, to creating the focus groups, loading stimulus and discussion guides, inviting your stakeholders and running the group. The Visionslive Online Focus Groups system includes a project manager, and simple-to-use on-demand tools for creating live online groups in just a few minutes. Works on any computer, and works on all commonly-used browsers.

Qualitative-Quantitative Hybrid Market Research

Visionslive SpeakSurveys Mobile Phone Research

Visionslive Mobile Qualitative

Emerging Technology Applications

Visionslive Web Ethnography

Co-Browsing technologies, web ethnography, remote ethnography, online co-creation workshops, online ideation workshops, micro-communities

Overview Visionslive is the world leader in online qualitative research solutions – Visionslive is the easiest and most cost-effective way to run your online qualitative research projects. Visionslive is an ‘on-demand’ qualitative research service provider that lets you set up live online focus

Visionslive Next-Generation Bulletin Board Focus Groups (BBFG)

Visionslive Next-Generation Bulletin Board Focus Groups are advanced ‘ondemand’ moderated qualitative discussion boards, which were built from the ground-up for asynchronous online qualitative research. Not only do Visionslive Next-Generation Bulletin Board Focus Groups allow for standard text-driven discussions, but you can also present and control any kind of digital media to respondents, and you can also have respondents annotate materials, run visual exercises, record themselves directly with web-cameras and even upload and arrange their own materials. Works on any computer, and works on all commonly-used browsers. The ‘respondent experience’ has also been designed to be extremely straightforward – which allows for a much broader range of respondents. Advanced statistics and messaging means you can probe at any time, as well as send reminders to ensure maximum completes (via email, SMS or on-diary live messaging).

groups and bulletin board focus groups in seconds, anywhere in the world, in any language at a fraction

Visionslive User Journeys

of the cost.

The Visionslive next-generation Qualitative Research Platform can be used to generate rich diaries, user journeys, vlogs and blogs for directed research. The Platform allows upload and manipulation of digital media by respondents, as well as the usual textual entries and discussions. It also works on any computer, and on all commonly-used browsers. Because it’s ‘on-demand’ it’s easy to use, and inexpensive too. The ease of use by respondents means that respondents stay engaged until the end, and advanced statistics and messaging means you can probe at any time as well as send reminders to ensure maximum completes (via email, SMS or on-diary live messaging).

The services provided on-demand via Visionslive.com are: • Live Online Focus Groups (OLFG’s) • Bulletin Board Focus Groups (BBFG’s) • Web In Depth Interviewing (IDI’s) • Diaries, journals, user-journeys, web ethnography International recruitment and multi-lingual moderators are available from Visionslive – contact us for a quote, or send us your RFQ. Visionslive is used by leading research agencies such as Ipsos, TNS, GfK and also by many leading research consultants and digital agencies around the world.

52

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directory

New Qualitative Research Methods & Tools — Spring 2011

PLATFORMS

Distinctive Features Visionslive Live Online Focus Groups (OLFG)

Visionslive Live Online Focus Groups - built from scratch for online qualitative research, and are designed for the entire qualitative research process – allowing collaboration and high engagement with respondents. With the on-demand wizard, you can make live online focus groups in seconds! Visionslive Next-Generation Bulletin Board Focus Groups (BBFG)

Visionslive Live Online In Depth Interviews

Use your webcam and audio connection to communicate with respondents – right in the browser, with no special downloads required! Show any kind of stimulus, run snap polls and go through a discussion guide – and invite your client to watch. Visionslive Online Web Ethnography (Visionslive RSV)

Visionslive RSV is built from scratch for remote web ethnograpy – allowing you to experience what a respondent experiences on their own computer. • Online remote ‘browsing experience’ interviewing and capture – see what respondents see on their computer screen – send them to websites – activate their web-camera and watch them browse. • Invite your client(s) to watch! • Special technology to see and share what a respondent sees on their screen, in real-time over the Internet - even videos and flash - from anywhere in the world. • No program installation for respondents, it just works! • Set up co-piloted website browsing - observers can watch invisibly and chat amongst themselves, as well as request the moderator to ask questions to the respondent. • Records everything into a single file – so you can review and analyze in your own time. Visionslive Speak Surveys

A survey platform which includes qualitative components – now you can get really rich ‘open-ends’, including video recordings, web clippings, respondent uploads and much more – in addition to your quant data. Voice comments and a view of the respondents increase the quality of the research output from standard quantitative studies. A great way to eliminate cheaters and get rich, engaged qualitative insights from quantitative surveys. • 2-way engagement with respondents provides a richer experience from respondents. Get the same quantitative data you normally obtain from a standard survey, but also get ‘video bites’ and rich open-ended responses that really put your research into context! • Get voiced answers and qualitative insights for no extra effort! • VisionsLive SpeakSurveys feature a sophisticated cheater detection system, especially important for surveys intended for low-incidence/highly segmented respondents. • Supports Mac, Windows and Linux operating systems – Internet Explorer, Safari, Firefox, Opera and Google Chrome.

Built by researchers for online qualitative research using the same web 2.0 technology today’s social websites use. With the ‘on-demand’ wizard you can build boards for pre/post tasking, diaries, bulletin boards, user journeys, vlogs, blogs or any other kind of asynchronous qualitative research.

Market Research Applications Visionslive Live Online Focus Groups (OLFG)

• Focus Group projects, International Qualitative Research, NPD, FMCG, Healthcare projects • Low-incidence sample, geographically distributed people, time-poor respondents, fast qualitative feedback. Visionslive Next-Generation Bulletin Board Focus Groups (BBFG)

• Pre/Post tasking, Bulletin Board Discussions, Asynchronous IDI’s, Co-Creation Workshops, Diaries, Vlogs, Blogs • Low-incidence respondents, geographically dispersed respondents, c-level professionals, Doctors and healthcare workers

Training and Support Visionslive offers either free ‘Orientation’ training, or formal subsidized training in the form of it’s ‘OQT Series’ training courses. These are for any organization wanting to get up to speed with the latest online qualitative tools and methods from Visionslive.com as fast as possible.

Other Services As well as leading the way with its on-demand qualitative tools, Visionslive also offers international moderator services (via an extensive moderator database) and also international or specialist recruitment – for that hardto-find sample or for projects that span the globe.

Contact Information

Visionslive.com

Visionslive Limited, 26 York St – London (UK) Web:

www.visionslive.com

Email:

Blog:

www.visionslive.com/news

Twitter: onlinequal

Facebook:

www.facebook.com/VisionsLive Phone:

info@visionslive.com

(866) 347-7468 +4420 7788 7821

Key Personnel » Andreiko Kerdemelidis, CEO » Andrew Hall, Operations Director » Dave Sanders, Technical/Support Director » Andrew Dixon, Accounts Industry Affiliations: QRCA, BAQMAR, ESOMAR

> www.newqualitative.org <

53


Your own customizable dashboard Research Vibes is a portal designed by market researchers for market researchers: It pulls together the latest industry news, popular blogs, events, and social media conversations. Easily customize your own dashboard simply by adding, deleting, and moving content around - your email account, RSS feeds, favorite websites, and more.

Save time, do more and have it all in one place: Č&#x2C6;Â&#x2039;Â&#x2022;Â&#x2026;Â&#x2018;Â&#x2DC;Â&#x2021;Â&#x201D;Â&#x201D;Â&#x2021;Â&#x17D;Â&#x2021;Â&#x2DC;Â&#x192;Â?Â&#x2013;Â?Â&#x2021;Â&#x2122;Â&#x2022;Â&#x192;Â?Â&#x2020;Â&#x2030;Â&#x201D;Â&#x2021;Â&#x192;Â&#x2013;Â&#x2026;Â&#x2018;Â?Â&#x2013;Â&#x2021;Â?Â&#x2013;Ǥ Č&#x2C6; Â&#x2018;Â&#x17D;Â&#x17D;Â&#x2018;Â&#x2122;Â&#x192;Â&#x17D;Â&#x17D;Â&#x2018;Â&#x2C6;Â&#x203A;Â&#x2018;Â&#x2014;Â&#x201D;Â&#x2C6;Â&#x192;Â&#x2DC;Â&#x2018;Â&#x201D;Â&#x2039;Â&#x2013;Â&#x2021;Â&#x201E;Â&#x17D;Â&#x2018;Â&#x2030;Â&#x2022;Â&#x192;Â&#x2013;Â&#x2018;Â?Â&#x2026;Â&#x2021;Ǥ

Č&#x2C6;Â&#x2018;Â?Â&#x2039;Â&#x2013;Â&#x2018;Â&#x201D;Â&#x2026;Â&#x2018;Â?Â&#x2019;Â&#x2021;Â&#x2013;Â&#x2039;Â&#x2013;Â&#x2039;Â&#x2018;Â?Â&#x192;Â?Â&#x2020;Â&#x2030;Â&#x192;Â&#x2013;Â&#x160;Â&#x2021;Â&#x201D;Â&#x2039;Â?Â&#x2013;Â&#x2021;Â&#x17D;Â&#x17D;Â&#x2039;Â&#x2030;Â&#x2021;Â?Â&#x2026;Â&#x2021;Ǥ Č&#x2C6;Â&#x2021;Â?Â&#x2018;Â&#x201D;Â&#x2021;Â&#x2019;Â&#x201D;Â&#x2018;Â&#x2020;Â&#x2014;Â&#x2026;Â&#x2013;Â&#x2039;Â&#x2DC;Â&#x2021;Ǥ

Č&#x2C6;Â&#x2039;Â&#x2022;Â&#x2013;Â&#x2021;Â?Â&#x192;Â?Â&#x2020;Â&#x2019;Â&#x192;Â&#x201D;Â&#x2013;Â&#x2039;Â&#x2026;Â&#x2039;Â&#x2019;Â&#x192;Â&#x2013;Â&#x2021;Â&#x2021;Â&#x192;Â&#x2022;Â&#x2039;Â&#x17D;Â&#x203A;Â&#x192;Â&#x2026;Â&#x201D;Â&#x2018;Â&#x2022;Â&#x2022;Â&#x192;Â&#x17D;Â&#x17D;Â&#x2022;Â&#x2018;Â&#x2026;Â&#x2039;Â&#x192;Â&#x17D;Â?Â&#x2021;Â&#x2020;Â&#x2039;Â&#x192;Ǥ To learn more and to start using your own dashboard, visit

www.ResearchVibes.com Powered by:

and


Directory of

new qualitative research

providers

Legend:

qualitative research consultant(s)

Abbott Research + Consulting

56

Adelman Research Group

56

Advantage Research, Inc.

57

Beacon Research

57

Bureau West Research Group

58

CAMPOS MARKET RESEARCH

58

Centrac DC Marketing Research

58

CSS/datatelligence

58

DC – DatosClaros New Market Research

59

Doyle Research Associates

59

Focus Pointe Global

59

Frieden Qualitative Services

59

Gabriel Ashworth Limited

60

Hardwick Research

60

Housecalls, Inc.

60

iModerate Research Technologies

60

The Innovation Games® Company

61

Just Qual

61

KGC

61

Leichliter Associates LLC

61

LitBrains – Igniting Ideas!

62

Practical Imagination Enterprises

62

QRi Consulting

62

Slaughter Branding

63

Spark Ideas

63

The Polling Company/WomanTrend

63

The Rite Concept

64

thinkAmbience

64

Thornhill Associates

65

Van Patten Research

65

WorldOne

65

marketing research provider

Please note: All information in the cross-reference table is self-reported.

Is Is ID ID d d n n sa s sa h up rc tie up o o ns Is r ni s ea r I u G s D io G I D t e s I s m s a d R u cu m og lic nd an et oc Fo Bl Co pp rk sa s ps )F d e s, a A h p l r e u o n i c Find qualitative research a y e M li ro ou na ar ar id Bo og On brid ur Gr Di se sG (V n ol o s e h u o o J n consultants and firms with direct i c u c y R m r h c si s, H ud Fo ca ea ec ne ie t. us Fo t A s r T c o n a e eb e d experience in applying new a is ia g h Ph on in tR an Qu e W ne D eC eD o ile rg ph ke l.in i in in e e b r e l l l l a qualitative research methodologies. l d a o On On Te On On Vi M Qu M Em

55


directory

PROVIDERS

Abbott Research + Consulting Are you looking for new ways to get competitive advantage for your organization, brand or product? We are specialists in customer experience, service industries, and insightdriven innovation. Categories: financial services, banking, wealth management, insurance, software, publishing, education, communication technology, retail, packaged goods, consumer durables, OTC pharmaceuticals, and professional services. We also speak executive. You get the best qualitative methods for your project, whether online, offline, or both. We love to leverage new technology to get better insights for clients. We facilitate co-creation labs, study best practices, monitor emerging consumer trends and synthesize knowledge harvests. KICK-START™ debriefs take you from research to action. STRATEGY STUDIO™ process supports discovery-driven innovation. Leaders in online qualitative since 2004, and active in social media just as long. Key Personnel:

Susan Abbott, Chief Insights Officer

Toronto, ON (Canada) Web:

www.abbottresearch.com

Blog:

www.customercrossroads.com

Twitter: susanabbott

Email:

susan@abbottresearch.com

Phone: (416) 481-7409

(888) 244-0285 Affiliations: QRCA, AMA, APT, CAPS, MRIA

Adelman Research Group (a Survey Service Company) ARG provides dynamic research solutions and insights to drive growth,

innovation and change. We specialize in understanding behavior and attitudes utilizing custom designed research methods. Our qualitative research expertise includes consulting and facilitation of traditional as well as emerging hybrid qualitative and quantitative methodologies. We have expertise in health care, industrial, financial, consumer goods, public opinion and B-to-B research with C-level executives and have worked extensively in the areas of brand image, concept testing, product development, package design, needs analysis, ideation facilitation, name and logo testing. Through the design and implementation of innovative research solutions coupled with exceptional creative problem solving capabilities, we are the link to the voice of the customer and the market. Key Personnel:

Susan R. Adelman, President James R. Bachwitz, Vice President

Buffalo, NY

56

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Web:

www.surveyservice.com

Phone:

(716) 876-6450

Affiliations:

QRCA, AMA, MRA

Email: sadelman@surveyservice.com


directory

New Qualitative Research Methods & Tools — Spring 2011

PROVIDERS

Advantage Research, Inc.

Beacon Research

At Advantage Research, we offer a wide array of services to meet all of your qualitative market research needs. From a facility rental to a full-service market research project, we’ll have as much or as little involvement in your project as you desire. Our trained, in-house qualitative research experts have over 20 years of experience in moderating focus groups and in-depth interviews either in-person, via phone, or online. Our services include full in-house recruiting whether you need consumers of any demographic or professionals in any field. Advantage Research’s facility is setup to host focus groups, in-person interviews, product placements, usability labs, central location tests, mock trials, music labs, taste tests, and more. We also offer on-site and in-store intercept interviewing.

Beacon Research is an innovative qualitative research consulting firm that

Key Personnel:

Lori Gutbrod, President

specializes in current and emerging New Qual methods and hybrid designs in the U.S. and abroad. Projects cover a wide range of industry and respondent types; most focus on co-creation/new products, advertising research, packaging and website development. Clients include Fortune 100 and smaller companies, non-profits, universities, branding firms and advertising agencies. Founded in 2000 by Kristin Schwitzer, Beacon Research has a decade of experience in online qualitative research methods. Prior to launching her firm, Kristin worked both client-side in brand management at P&G and agency-side in strategic planning and market research. She is the founder and Co-Chair of QRCA’s Online Special Interest Group, and is considered by her peers as a pioneer and expert in online qualitative, with one dubbing her the “Queen of Cool Research.”

Scott Segrin, Vice President Cathy Catanese, Field Service Project Manager

Key Personnel:

Mary Swab, Interviewing Manager

Annapolis, MD

Germantown, WI

Kristin Schwitzer, President and “Queen of Cool Research”

Web:

www.beacon-research.com

Web:

www.advantageresearchinc.com

Blog:

www.newqualitative.org/blog Phone: (410) 263-3934

Email:

ccatanese@advantageresearchinc.com

Affiliations:

Blog:

http://advantageresearchink.blogspot.com

Phone:

(262) 502-7000

Affiliations:

QRCA, AMA, BBB, CASRO, Women’s Business Enterprise National Council

QRCA

Email: kristin@beacon-research.com


directory

GreenBook®

PROVIDERS

Bureau West Research Group

Centrac DC Marketing Research

Bureau West is a consortium of market research professionals. Our goal is to

Centrac enhances decision making by designing and executing high quality innovative research using a consultative approach – efficiently and expediently with high quality standards. Call to learn about full service custom quantitative and qualitative (traditional & virtual) research techniques / execution methods successfully employed in consumer, business, healthcare / medical / surgical, industrial, and other applications. State-of-the-art analysis & data collection (Internet, phone, in-person). Specialists in difficult to reach targets & “Virtual Venues™ for Qualitative Research,” which facilitate a variety of interaction not generally possible in traditional settings, leading to a more robust experience, and richer data. Originally part of the Centrac family, founded in 1971. Virtual Venues™ for Qualitative Research - Virtual “venues” are now an accepted means of gathering data, thanks to an increase in researcher and consumer comfort/familiarity, acceptance and use of Internet technology. Online technologies

select the best method and best researchers to fit your specific research project. Our associates offer expertise in a wide variety of fields, including e-business, healthcare, consumer goods, high technology, business-to-business, financial services, international research and many others. We conduct in-person focus groups, as well as online discussion board groups, video-conferencing groups, one-on-one interviews, online and offline surveys, and website usability testing. We encourage our clients to call us early when they’re considering research, so we can provide advice on the most appropriate research method or combination of methods. Bureau West was founded by Jay Zaltzman in 1995. Key Personnel:

Jay Zaltzman, President

Burbank, CA Web:

www.bureauwest.com

Email:

info@bureauwest.com

Phone: (818) 752-7210 Affiliations:

facilitate a variety of interaction that is not generally possible in traditional settings, leading to a more robust experience, and richer data.

QRCA Key Personnel:

Jeffrey Adler, President

Rockville, MD (Washington, DC metro) Web:

www.centracdc.com

Email:

dc@centracdc.com

Phone: (301) 840-3850 Affiliations:

QRCA, AMA, MRA, PMRG

CAMPOS MARKET RESEARCH (d/b/a CAMPOS Inc) Campos Inc is a full-service market research strategy firm specializing in providing deep insight into the Real Experience of the Customer through our business and marketing consultation, market research and branded online communities. We offer full service qualitative and quantitative research incorporating research design, recruitment, project management, moderating, data collection, analysis, and recommendations. We specialize in conducting consumer, B2B and employee research. Our downtown Pittsburgh facility features two focus group suites with full amenities. We are certified as a minority business enterprise by the WPMSDC, as a minority and woman business enterprise in the Commonwealth of Pennsylvania, and as a woman-owned business enterprise by WBENC. Your customer’s voice: Listen. Learn. Leverage. Key Personnel:

Perri Stern, EdD, VP, Research Services-Qualitative Amy S. Dubin, Executive VP R. Yvonne Campos, CEO/Founder Catherine Middlebrooks, Senior Research Manager

Pittsburg, PA Web:

www.campos.com

Email:

Twitter:

camposinc

Facebook: www.facebook.com/camposinc

Phone:

(412) 471-8484

CSS/datatelligence In order to avoid the “illusion of understanding”, the ideal approach to consumer research involves the use of convergent methodologies. By using a “blended” approach, it becomes possible to gain a deeper understanding and deliver analysis that captures the nuances critical to market success. cModerator provides high impact research to uncover consumer insight to help guide business decisions with quantitative precision and qualitative depth. It is a web based tool that allows for specific and in-depth qualitative probing of a respondent’s opinions and perceptions of a test product or concept: • in a live session, • while the participant’s response and thoughts are fresh, • while the stimulus is in front of the respondent. cModerator offers a means to gain valuable insights from a quantitative study without having to use multiple platforms or steps. The client can conduct both quantitative and qualitative research by incorporating a moderated interview session into any consumer test while it is being conducted using online data collection.

info@campos.com

Affiliations: QRCA, AMA, BMA, MRA, WBENC

Key Personnel:

Chari Stenson, Senior Project Manager Lacey Lynch, Moderator

Ormond Beach, FL Web:

www.cssdatatelligence.com

Phone: (386) 677-5644

58

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Email:

sales@cssdatatelligence.com


directory

New Qualitative Research Methods & Tools — Spring 2011

PROVIDERS

DC – DatosClaros New Market Research

Focus Pointe Global

New Market Research is a concept that reflects what we do at DatosClaros. By staying abreast of the social changes that determine the way in which people and organizations communicate with each other, we develop innovative research tools. The goal is to offer our clients new approaches that provide clear, useful information for decision making. We are an experienced team of professionals in market research and public opinion. Some of our tools and solutions are: • Consummity® - Online Community of Consumers • Opinantes® - Proprietary Online Panels • 370 WEB® - Integral website and web activations testing • Digital Media Research® - Digital Advertising Assessment • Virtual Focus - Online focus groups • Image Impact - Online tool for image testing

Expert focus group recruiting and luxurious focus facilities equipped with videoconferencing and streaming technologies in key US commercial centers. Your projects will be in the extremely capable hands of FPG recruiters, who bring decades of recruiting experience and knowledge to every category, including consumer, business, pharmaceutical, medical, and jury. The FPG panel is populated by carefully selected respondents through a rigorous qualitative recruiting regimen. You and your clients will enjoy the professionalism and elegant comfort of our focus facilities, backed by innovative technology that incorporates every possible recruiting and data-gathering methodology.

• Collage Online - Online tool for relating objects and concepts to one another • Shelf Analyzer - Online tool for testing products and communication on shelves

Philadelphia, PA + locations across the U.S.

Key Personnel:

Santiago Kahane, Director

Key Personnel:

Thomas Bershad, CEO Laura Livers, President Ileen Branderbit, Executive Vice President

www.focuspointeglobal.com

Web: Email:

onecall@focuspointeglobal.com

Phone:

(215) 561-5500

Natalia Gitelman, Director Mara Gitelman, Account Executive Buenos Aires, Argentina Web:

www.datosclaros.com

Twitter:

datosclaros

Email: datosclaros@datosclaros.com

Phone:

+5411 4107 4107

Affiliations:

AAM, CEIM, ESOMAR, SAIMO

Facebook:

www.facebook.com/datosclaros

DOYLE RESEARCH

inspired qualitative since 1986

Doyle Research Associates

Frieden Qualitative Services

Doyle Research Associates has been offering inspired qualitative research

Exciting moderator! Gary Frieden has a Ph.D. in Psychology - produces underlying motivations and reactions, and gets people talking. Has conducted thousands of Focus Groups, and also moderates online focus groups via webcams, telephone focus groups and IDIs, and video streaming for remote viewing. Very customer-oriented for client satisfaction. Over 20 years of experience. Will travel. Invited speaker at several national qualitative conferences. MRA and QRCA member. My goal: To make you a hero by conducting exciting, actionable groups that make you successful. Let’s talk!

services since 1986. Our methods include face-to-face (groups, individual interviews), telephone (groups, individual interviews), ethnographic (in-home, on-site, shop-alongs, peer parties) and online (webcam, bulletin board, video diaries, immersion, mobile research), as well as a variety of specialty services including ideation, social media analysis, qualitative meta-analysis and group facilitation. We are skilled in conducting research with consumers (from kids to seniors), as well as business and health care professionals. An extensive list of our clients can be found on our website.

Key Personnel: Key Personnel:

Gary Frieden, Ph.D., Principal

Kathy Doyle, President

Sherman Oaks, CA (Los Angeles metro)

Carole Schmidt, VP, Senior Research Associate

Web:

www.GaryFrieden.com

Phone:

(818) 789-6894

Affiliations:

QRCA, AMA, MRA

Chicago, IL Web:

www.doyleresearch.com

Phone:

(312) 863-7602

Affiliations:

QRCA, PDMA

Email:

info@doyleresearch.com

Email:

Gary@GaryFrieden.com

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GreenBook®

PROVIDERS

Gabriel Ashworth Limited

Housecalls, Inc.

We are a research based qualitative consultancy specializing in IT and Finance in the UK and across Europe. We take every project as presenting a unique set of demands. We work with you to decide the best way to get the type and level of information you need. gA research projects are all reported with an informed view which comes from long experience, deep understanding and commercial awareness of the areas we research. The facts and the view are kept separate but we never offer bare reports and we don’t sit on the fence. The seniority of all our research staff pays huge dividends in terms of client benefit.

Housecalls has specialized in ethnography for Fortune 500 companies since

1983. Now, in addition to our in-home and on-site explorations of the ways consumers live with products and services, we offer webcam interviewing of consumers. This option is available for certain circumstances, such as when travel presents major obstacles, or for longitudinal research. Clients can watch the interviews from their offices and pose questions to the ethnographer, as they would if they were on site. Key Personnel:

Key Personnel:

Simon Ashworth

London, United Kingdom Web:

www.gabriel-ashworth.co.uk

Phone:

+44 20 7700 2277

Affiliations:

Bill Abrams, President

New York, NY Email: info@gabash.co.uk

Web:

www.housecallsobserve.com Email: info@housecallsobserve.com

Phone:

(212) 517-9039

Affiliations: QRCA, AMA

ESOMAR, MRS

Moderate

®

RESEARCH TECHNOLOGIES

Hardwick Research

iModerate Research Technologies

Hardwick Research provides data collection, analysis and reporting for

iModerate is an online qualitative research firm that listens, connects and digs deeper with consumers to deliver the research story you need to win in the marketplace. Our customized approach utilizes live, online, one-on-one, professionally moderated interview sessions to engage consumers in a discussion and personalize your research. Utilized within an online survey for a hybrid approach or as a stand-alone qualitative method, these sessions deliver candid insight giving you a holistic view of the consumer. Recognized as the leader in online, one-on-ones, we have conducted over 100,000 sessions and have succeeded in our charge to make qualitative more accessible, flexible and intimate. Our dedicated team and proven approach sets us apart and provides our clients, including 32 of the Fortune 100, with solutions they can count on.

quantitative and qualitative research studies. Staff includes Nancy Hardwick, an experienced focus group moderator (QRCA member), with 20+ years of experience. Each project conducted is customized to match your particular needs and receives our close personal attention from start to finish, ensuring quality research and data you can trust. Whether you have your study mapped out or you need some additional help in determining the best approach, we can help. For example, our team would be happy to help determine which methodology would be most appropriate for you research project, discussing with you the pros and cons of each. Hardwick Research. We help you know! Key Personnel:

Nancy Hardwick, President/Moderator

Mercer Island, WA Web:

www.hardwickresearch.com Email: nancy@hardwickresearch.com

Phone:

(206) 232-9400

Affiliations:

60

QRCA, AMA, Puget Sound Research Forum (PSRF)

> www.greenbook.org <

Key Personnel:

Rob Tregenza, VP, Client Services Adam Rossow, VP, Marketing

Denver, CO Web:

www.imoderate.com

Phone:

(303) 333-7880

Affiliations:

AMA, CASRO, ESOMAR, MRA

Email:

info@imoderate.com


directory

New Qualitative Research Methods & Tools — Spring 2011

PROVIDERS

The Innovation Games® Company

KGC

Innovation Games® is the only market research company that uses games

KGC is a U.S-based, global qualitative marketing research firm specializing in

to gain actionable market insights and results. These are “serious games” that provide collaborative and cooperative play frameworks to help businesses listen to and understand customers and markets.

healthcare. Our mission is to provide high quality insights & information at fair market value to help clients make more informed marketing decisions. KGC conducts qualitative marketing research with extraordinary skill based upon years of experience. We blend creativity, practicality, technology and worldwide market knowledge for vision into the minds, habits, and perceptions of your customers. We are involved from the project start to provide your team an appropriate methodological design, professional data collection, interpretive analysis and actionable results.

Innovation Games Online (www.innovationgames.com)

• Virtual Marketplace game for prioritization • Visual Collaboration games for collaborative feature/needs/roadmapping Innovation Games In-Person

• Clients come out from behind the mirror into the room during research sessions. • A growing community of trained Innovation Games facilitators is available worldwide. • Sessions are typically held in large spaces with lower facility fee for overall lower project costs.

Key Personnel:

Kendall Gay, Senior Qualitative Research Consultant

India Crain, Qualitative Research Consultant, Moderator Lynn Kendall, Senior Researcher – Qualitative & Quantitative Methods & Analytics Simon Easton, Senior Qualitative Research Consultant & Team Leader – Ex-USA

Knowsy iPad mobile app (www.knowsygame.com)

Venice, FL

• Fun, social game that IS market research: choice modeling and preference data.

Web:

www.KGC-Qualitative.com

Phone: (412) 471-8484 Key Personnel:

Email:

Info@KGC-Qualitative.com

Affiliations:

QRCA, AQR, PBIRG, PMRG

Luke H. Hohmann, CEO Wako Takayama, VP, Marketing

Mountain View, CA Web:

www.innovationgames.com

Facebook:

www.facebook.com/innovationgames

Email: info@innovationgames.com

Phone:

(877) 550-8442

Affiliations: QRCA, PDMA

Leichliter Associates LLC

Just Qual Just Qual, LLC is a boutique qualitative healthcare marketing research firm with global online capabilities. Principal Eric Swatek is a PRC Certified Expert who has been serving both pharmaceutical and medical device clients since 1998. We have experience in a variety of healthcare categories – from HIV to Hernia, from Alzheimer’s to Allergy, and we’re known for leveraging technology and new methods to make qualitative research more efficient and effective. We have completed scores of online IDI and Focus Group projects utilizing the state of the art Adobe Connect Pro platform over the years. Our experience with online research includes positioning, messaging and concept research, website usability testing and strategic acquisition projects. Online research offers speed, simplicity, engagement, reduced cost and compressed timelines. Please contact us for more information or a demonstration of our online technology! Key Personnel:

Specialty: Qualitative and interactive research for new products, services, environments, and experiences. Full service or a la carte (research design, expert moderating/facilitating, interpretation, etc.). • All methods - in-person or remote via phone, web, mobile. • Total US and global capabilities through a network of expert associates. • Committed to the belief that Open Minds Open Minds®. Betsy Leichliter has conducted and interpreted well over 10,000 hours of qualitative and usability research across a wide range of categories and targets, such as: affluent investors and the wealth advisors/securities analysts they trust; specialized surgeons, their patients, and the professionals who support them; multi-country teens who manage their lives via mobile devices; B2B managers who steer technology adoption within their firms; and more. She also teaches courses in qualitative and emerging market research at the NYU School of Continuing and Professional Studies. Her prior experience includes advertising agency management, new product/service development, an MBA in Finance/Marketing from the Stanford Business School, and BA in theatrical design/production from Stanford. Contact Betsy directly for complimentary initial consultations, examples of experience relevant to your topic or target, or client references.

Eric Swatek, Principal Laurie Quercioli, Consultant

Key Personnel:

Venice, FL

Betsy Leichliter, Qualitative Advisor

New York, NY

Web:

www.justqual.com

Web:

www.leichliter.com

Email:

betsy@leichliter.com

Phone:

(941) 882-0204

Twitter:

leichliter

Facebook:

www.facebook.com/leichliter

Affiliations:

QRCA, AQR, MRA, PBIRG, PMRG

Phone:

(212) 753-2099

Affiliations:

QRCA, ESOMAR, UPA

Email:

eric@justqual.com

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PROVIDERS

LitBrains – Igniting Ideas! With 20 plus years experience, I love the “never-know-what’s coming next” insights from building a dialogue with consumers. I work with a variety of audiences, including kids & teens, Gen X/Gen Y moms and dads, as well as other groups. For the past decade at LitBrains – Igniting Ideas!, I have moderated both online & in-person interchanging them to best meet your objectives. In the growing world of online qualitative, I am an intermediate expert with a host of projects behind me including online bulletin boards, web-cam groups, journaling, video diaries, MROCs, mobile phone & real-time focus groups. I welcome the opportunity to work with you to design what best meets your project insight needs. Key Personnel:

Pam Goldfarb Liss, Founder/Big Brain

Web:

www.litbrains.com

Blog:

http://pamgoldfarbliss.wordpress.com

Twitter:

PamGoLiss

Phone:

(845) 358-2321

Affiliations:

QRCA, AMA, ARF, KidPower

Email:

pam@litbrains.com

Facebook: www.linkedin.com/in/pamgoldfarbliss

Practical Imagination Enterprises

QRi Consulting

Practical Imagination Enterprises is both an Innovation & Qualitative

QRi (Qualitative Research International) Consulting is a full service agency

Research consultancy. Our forté is creating unique methods to help our clients get rich, usable insights, innovative and growth-oriented results, to strategic and tactical challenges. We employ a toolbox of multi-sensory techniques that bring out the “straight skinny” from research participants and stretch the thinking of client teams. Our qualitative work is known as high touch, dynamic and “mirror smashing” as we engage participants in Focus Conversations, Concept Inspiration, Concept Building, Kitchen Table Talk, Shoppers’ Immersions, In Depths and more. PIE’s Founder, Laurie Tema-Lyn has more than 25 years’ experience as creative catalyst, researcher, Muse. She is active in the QRCA as co-chair of the Philadelphia Chapter, Managing Editor of VIEWS and frequent industry presenter. PIE draws upon an esteemed network of research and consulting partners. We create and research “ideas with muscle, wing & heart.”SM

coming out of London, UK, specialising in international qualitative research using both in-person & online methods and insightful strategic analysis. QRi Consulting evolved out of CRAM International, has over 25 years experience in understanding consumer’s ever changing motivations and behaviour and has worked with online methods for over 7 years. Our focus on consumer psychology enables us to dig deeper to understand consumer, B2B and health needs. By revealing true feelings and relationships with brands and products, we partner with our clients to achieve success in their markets. Consumer behaviour, habits and needs are complex. We use projective and creative techniques to understand what’s really going on in their minds. Then through thoughtful, insightful analysis we present simple, impartial recommendations for success. Key Personnel:

Key Personnel:

Laurie Tema-Lyn, Founder & President

Simon Patterson, CEO Debbie Whittick, Operations Director James Patterson, Research Director

Ringoes, NJ

Dr Alan Branthwaite, Consultant Director

Web:

www.practical-imagination.com

Email:

laurie@practical-imagination.com

London, United Kingdom

Blog:

http://latema.wordpress.com

Web:

www.qriconsulting.com

Phone:

(908) 237-2246

Phone:

+44 20 7420 1630

Affiliations:

QRCA, AMA

Affiliations:

QRCA, AQR, BPS, ESOMAR, IOD, MRS

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Email:

qri@qriconsulting.com


directory

New Qualitative Research Methods & Tools — Spring 2011

PROVIDERS

Slaughter Branding Our qualitative methods provide you with the “4i’s” – insights that are more Immediate, Immersive, Iterative, and In-Context, creating a whole new set of lenses through which to view your consumer and your brand. Through online and technology-enabled platforms, Slaughter Branding is a moderator consultancy that can help you see those insights your brand has been missing! Our national, market-leading clients rave about our broad toolkit and unique designs, that help them seamlessly reach farther into their consumers world’s, without having to leave the comfort of their offices. We have extensive experience both in one-off studies, as well as in the hottest areas of qualitative research – online insights communities and panels. Our Head Honcho, Dana Slaughter, is a former brand manager for a leading CPG manufacturer, and has over 15 years in marketing and insights. So, she applies that perspective to leverage online tools where they will add the most value, and be seen as a welcomed new way to listen and learn in your organization. We are fluent in QualBoard and 20/20’s suite of related tools, Revelation, Civicom’s Dial-a-Note and Chatterbox, Focus Forums, QualVu, and soon Revelation Mobile. See our ad on this page, and contact us to hear more about the “4i’s of Online Qualitative”. Key Personnel:

Dana Slaughter, Head Honcho

Dallas, TX Web:

www.slaughterbranding.com

dana@slaughterbranding.com

Email:

Phone: (214) 395-8364 Affiliations: QRCA

Spark Ideas

The Polling Company/WomanTrend

Spark Ideas is marketing strategy and consumer insights firm in business

the polling company™, inc./WomanTrend is a full-service research firm

since 2003. We are passionate about developing new customer insights and turning them into ideas that help businesses build their brands in effective, competitive ways. Our expertise is driven by creativity and fresh approaches that spark useful solutions to meet customer needs and corporate objectives. Spark insights have helped companies with new product and service development, brand strategy, customer experience and customer understanding. Jill Roussy and Wendy Shaw are the founding partners of the company. Both are experienced qualitative researchers with Advanced Moderator designations from RIVA™ in the United States.

located in downtown Washington, D.C., designs and conducts quantitative and qualitative research including telephone, Internet-based, and mail surveys, as well as in-person and online focus groups, in-depth interviews and ethnographies. Advanced expertise in women, small-business owners, consumers, generational and ethnic research. Offers any combination for focus group research facility rental/recruiting/research design/moderation/analysis. Secondary and trends research also offered. Key Personnel:

Steven Weachter, Manager, Qualitative Research Kellyanne Conway, President & CEO

Key Personnel:

Jill Roussy, Partner

Washington, DC

Wendy Shaw, Partner

Web:

Web:

www.sparkideas.ca

Phone:

(416) 481-2100

www.pollingcompany.com

Email:

focusgroup@pollingcompany.com

Phone: (202) 667-6557

Toronto, ON Canada Email:

info@sparkideas.ca

Affiliations:

QRCA, AAPOR, MRA

Affiliations: Canadian Marketing Association

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GreenBook®

PROVIDERS

The Rite Concept Stop wasting your money on “bad” concepts! Get your concept development right the first time. Strategic business thinking, purposeful ideation, insight mining and qualitative research with your target audience will reflect your consumer’s voice. We train your team to develop and write winning concepts with a proven framework. Martha, a classically trained marketer and Harvard MBA, has been a featured speaker at conferences and has published on various qualitative research and concept development topics. Check out her blog: www. ConceptTalk.com and watch for her book, “Marketing Concepts That Wins! Save Money, Time and Rework Writing Concepts Right the First Time” in the Fall 2011. Key Personnel:

Martha Guidry, Owner/President Amy Heine, Assistant

Avon, CT Web:

www.TheRiteConcept.com

Email:

Blog:

www.ConceptTalk.com

Phone: (860) 675-5522

Affiliations:

Martha@TheRiteConcept.com

QRCA, AMA

thinkAmbience Reality Research = Non-Traditional Research: 1. Ambience matters: select non-traditional facilities at thinkambience.com— authentic environments nation-wide carrying all the goodies of a traditional facility into the real world and more 2. Scout people, don’t recruit bodies: invite people—fresh respondents with our truthspotting™ recruitment 3. Add the world: select from our variety of elaborated Internet tools, created to exactly match what researchers need to enrich input Contact Vanessa at thinkAmbience (212-810-7690) today to book our nontraditional facilities all over the U.S. or to simply learn more about us – we look forward to hearing from you. Key Personnel:

Vanessa Trost, President Gabriele Neuschaefer, President

Brooklyn, NY Web:

www.thinkambience.com

Email: Vanessa@thinkambience.com

Twitter:

thinkambience

Phone: (212) 810-7690

Affiliations: QRCA, AMA, MRA

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New Qualitative Research Methods & Tools — Spring 2011

PROVIDERS

Thornhill Associates Maximize your research dollars with fully customized qualitative research and strategic consulting from Thornhill Associates. Our innovative and resourceful approach combines new technologies, traditional methods and creativity to gain insights, identify new business opportunities and develop solutions that enhance your business. Utilizing a full array of methodology tools including pre-tasks, on-site, online, video, mobile and journaling, we can take your cross-functional team from an immersion in the customer to an idea-generating session so you can make rapid use of insights gained. Our added experience in creative event organization and strategic planning gives us a unique perspective. Our experience is broad, and includes consumer shopping behavior, concept development, B2B program design and evaluation, motivators to encourage efficient use of resources, employee retention and helping profit and non-profit organizations better position for success. Key Personnel:

Susan J. Thornhill, President

Hermosa Beach, CA Web:

www.thornhill-associates.com Email: susan@thornhill-associates.com

Phone: (310) 318-2600 Affiliations:

QRCA

Van Patten Research

WorldOne

Liz Van Patten is a pioneering user of online qualitative and “hybrid” (i.e., qualitative/quantitative) research methods. Since 2001, Liz has designed and executed domestic and international online research projects in a range of industries including health care/pharmaceuticals, financial services, Internet, e-commerce, technology, CPG, retailing and energy. She is a regular conference and webinar speaker on the topic of online qualitative research. Liz’s business philosophy focuses on building partnerships with clients and managing research investigations with creativity and flexibility. As head of her own research consultancy since 1987, Liz has provided customized, highly professional market research consulting services to dozens of Fortune 500 companies, marketing agencies and industry associations.

WorldOne specializes in fieldwork and online panels for the pharmaceutical

Key Personnel:

Liz Van Patten, President

and healthcare industry, providing Qual and Quant data collection services, through regional offices on four continents, in over 80 countries through the Americas, Europe and Asia Pacific. Qualitative capabilities extend from recruiting to fully executing traditional focus groups, depth interviews and tele-depth interviews to online focus groups and bulletin boards conducted amongst respondents worldwide. WorldOne Studios operates four Central London focus group suites, equipped with Focus Vision and Active Group video conferencing services. WorldOne is a market leader in Global Healthcare Professionals Panels and has a dual approach to recruiting from its 600,000+ panelists. 100% telephone verification ensures the global panel is the highest quality healthcare panels of its kind.

Southampton, NY Web:

www.vanpattenresearch.com

Phone:

(631) 283-7842

Affiliations:

QRCA, AMA

Email: Lvanpatten@aol.com

Key Personnel:

Peter Kirk, CEO Matt Campion, President of North America

New York, NY Web:

www.worldone.com

Phone:

(212) 358-0800

Affiliations:

AIMRI, AMA, AQR, BHBIA, CASRO, EphMRA,

Email:

info@worldone.com

ESOMAR, MRA, MRS, PBIRG, PMRG, PMSociety

> www.newqualitative.org <

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GreenBook®

index

of company profiles

Platform

18

20|20 Technology Consultant

See ad on page 56

Abbott Research + Consulting Platform

See ad on page 21

activeGROUP Ventures, Inc. Provider

See ad on page 56

Adelman Research Group Provider

Platform

See ad on page 57

Beacon Research Platform

BlogNog™ | Accelerant Research Consultant

Bureau West Research Group Provider

CAMPOS MARKET RESEARCH Provider

Centrac DC Marketing Research Civicom, Inc. Platform

Communispace Provider

CSS/datatelligence

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56

22

Artafact LLC

Platform

20

57

Advantage Research, Inc.

Consultant

56

See ad on 1st page

57 24 58 58 58 25 27 58

Provider

DC–DatosClaros New Market Research Provider

59

Doyle Research Associates Platform

See ad on back cover

Fieldwork Webwork Platform

See ad on page 30

FocusForums Provider

28 30 59

Focus Pointe Global Platform

59

See ad on page 33

FocusVision Worldwide Consultant

Frieden Qualitative Services Consultant

Gabriel Ashworth Limited Platform

Gongos Research Consultant

Hardwick Research Provider

Housecalls, Inc. Platform

iModerate Research Technologies Provider

iModerate Research Technologies Provider

The Innovation Games® Company

31 59 60 34 60 60 35 60 61


New Qualitative Research Methods & Tools — Spring 2011

Platform

See ad on page 37

InsideHeads Platform

38

Itracks Consultant

61

Just Qual Provider

61

KGC Platform

39

KL Communications Consultant

61

Leichliter Associates LLC Platform

41

Lidlow Worldwide Consultant

See ad on page 62

LitBrains – Igniting Ideas! Platform

nqual Consultant

Practical Imagination Enterprises Provider

QRi Consulting Platform

Qualvu Platform

Ramius Corporation Platform

Revelation, Inc.

36

62 41 62 62 42 44

CHOOSING INDEX OF AMONG NEW QUALITATIVE COMPANY PROFILES METHODS

Consultant

See ad on page 63

Slaughter Branding Consultant

63

Spark Ideas Platform

47

Stratalys Platform

47

TechSmith Corporation Provider

The Polling Company/WomanTrend Provider

See ad on page 64

The Rite Concept Platform

The Understanding & Insight Group Provider

Consultant

See ad on page 65

Thornhill Associates Platform

TruView Research Consultant

Van Patten Research Visionslive.com Provider

WorldOne

63 64 49 64

thinkAmbience

Platform

63

65 50 65 52 65

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GreenBook®

general-purpose

applications and online services often used for qualitative research Adobe Connect

MS Office Live Meeting 2007

Skype

Adobe Connect for Web Meetings enables online collaboration. You can use Adobe Connect for a full range of online meeting needs from simple screen sharing to mission-critical, real-time collaboration of your teams and groups.

Microsoft Office Live Meeting 2007 is an online meeting space that your organization subscribes to and hosts internally. Office Live Meeting 2007 is installed on your computer, allowing you to connect to meetings (whether they are hosted on your organization’s servers or on the Office Live Meeting service). Meeting attendees can deliver a presentation, brainstorm ideas, edit files, or collaborate on whiteboards.

Millions of individuals and businesses use Skype to make free video and voice calls, send instant messages and share files with other Skype users. Skype-to-Skype voice and video calls are completely free. Voice and video calling, IM and SMS are now available on a wide range of operating systems and mobile devices.

http://office.microsoft.com/en-us/live-meeting/

Vyew

www.adobe.com/products/adobeconnect.html

GoToMeeting GoToMeeting allows you to host an online meeting with up to 15 people. Using the web conferencing tool, you can share any application on your computer in real time, hold unlimited meetings for one flat fee, host and attend from either a Mac or PC with integrated audio conferencing (via computer and telephone). With GoToWebinar you can conduct do-ityourself webinars with up to 1,000 people – all for one flat rate, set up a webinar in minutes – without IT support, present to hundreds of people from your Mac or PC with integrated audio conferencing. www.gotomeeting.com

iChat Included with Mac OS X, iChat is a rich instant messaging application that makes it easy to share text and video with other people online, whether they’re on a Mac or a PC. It has audio, video and screen-sharing capabilities as well as text messaging. Chat one-on-one or set up a multi-person chat. To use iChat, all you need is access to the Internet and one of the following accounts: MobileMe, AIM (AOL Instant Messenger), Google Talk, or Jabber. www.apple.com/macosx/what-is-macosx/ichat.html

Ning Ning is the leading online platform for creating social networks – online communities. You can choose to make your Ning network private for members only and take advantage of a rich invitation engine. There is a real-time, dynamic activity feed of everything happening across your network, including status updates from members. You can allow members to upload and share photos and videos, see who’s online and chat in real-time. Create sub-groups with images, membership, comments and a dedicated discussion forum. Add a rich single or multithreaded discussion forum with categories, photos and attachments. Enable blogging for every member of your Ning network. www.ning.com

ReviewBasics ReviewBasics is a feedback gathering platform which allows participants to exchange ideas, gather thoughts and review various types of creative, interactive, motion and written content. Easy to use tools allow authors to create secure workspaces, upload draft versions of their work product and invite reviewers to provide comments and feedback. Once invited, reviewers log onto a secure website and use simple clickand-drag tools to leave comments. The review process is simple, quick and does not require any software to be installed. www.reviewbasics.com

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www.skype.com

Vyew allows you to meet and share content in real-time or anytime. Upload images, files, documents and videos into a room. Vyew provides continuous meeting rooms for real-time & anytime visual collaboration that you can save. Use Vyew to review, annotate, meet, and present. There are no installations. Vyew is compatible with PC, Mac, Linux, PowerPoint, documents, images, videos, mp3’s, flash files. Vyew is free with unlimited use with up to 10 people (while being ad supported). Features include video conferencing, whiteboarding, screen sharing, voice-over-IP, contextual discussion forums, voice-notes, track and log activity. www.vyew.com

WebEx WebEx is an easy way to share ideas with anyone, anywhere. It combines real-time desktop sharing with phone conferencing so everyone sees the same thing. WebEx is a web-based service that works on any computer or Wi-Fi or 3G-enabled mobile device, including iPhone, iPad, and BlackBerry. WebEx has built-in voice conferencing and high-quality webcam video. All you need to start or schedule a meeting is a WebEx account and anyone can attend. www.webex.com

Adobe, Adobe Connect, Adobe Connect for Web Meetings, GoToMeeting, GoToWebinar, iChat, Mac, MobileMe, Google Talk, Microsoft Office, Microsoft Office Live Meeting 2007, Ning, ReviewBasics, Skype, Vyew, WebEx, iPhone, iPad, BlackBerry are all registered marks or trademarks of its respective owners. All rights reserved.


New Qualitative Research Methods & Tools  

This user guide and directory helps you understand new qualitative research methods and learn how to choose an appropriate method for a proj...

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