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From the Publisher

With the support of the Qualitative Research Consultants Association (QRCA), we are pleased to present the second annual user guide and directory of new qualitative research tools and techniques. While remote-access qualitative methods have been around for over ten years, expansion of their use beyond early adopters is a recent phenomenon that appears to be accelerating. Measured by visitor traffic across the GreenBook platform, interest in online and mobile qualitative methodologies is growing at more than double the rate of other market research techniques. Additionally, results from the most recent GRIT Report show that two-thirds of researchers expect to use online communities in 2012 and over one third expect to employ mobile qual and webcam-based approaches. Qualitative options continue to evolve rapidly, particularly those that allow researchers to capture behavior and emotions “in the moment.” Our completely revised User Guide includes: > An updated list of qualitative options – including mobile-enabled solutions, tablets, webcam/video options, and "do-it-yourself" vs. "full featured" approaches > Practical tips for exploring new research options and staying current with the ongoing evolution of qualitative research > An expanded checklist of factors to consider when choosing qualitative methods and providers

The Platforms Directory offers a detailed and current overview of qualitative research software tools, applications, and services while the Providers Directory profiles the researchers and firms who directly apply new qualitative research methods. We also invite you to visit NewQualitative.org. Aside from the continuously updated user guide and directory, this companion website features a blog written by leading qualitative research experts, full of practical advice and valuable insights. We would like to thank our co-authors, Betsy Leichliter and Jay Zaltzman, for creating a thoughtful and balanced overview of qualitative research approaches. Qualitative research providers and their clients face the difficult task of choosing the best methods and the most appropriate tools to meet their research objectives. Our hope is that this publication will offer the guidance, resources, and inspiration to ease your way forward.

En njoy! Diane Liebenson Publisher (310) 545-0918 dliebenson@greenbook.org

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GreenBook®

contents New Qualitative Research Methods & Tools is

published by GreenBook® | New York AMA Communication Services Inc.

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Choosing qualitative options to meet your

research objectives Understand new qualitative research approaches and learn how to choose an appropriate method for a project.

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Directory of new qualitative research

platforms and tools Discover the suppliers whose software and applications make online / remote qualitative research possible.

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Copyright 2012 by New York AMA Communication Services Inc., Jay Zaltzman, Betsy Leichliter GreenBook® is a registered trademark of New York AMA Communication Services Inc. Printed in the United States.

Directory of new qualitative research

providers Find qualitative research consultants and firms with direct experience in applying new qualitative research methodologies.

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All rights reserved. Reproduction in whole or in part without written permission is strictly prohibited. GreenBook is not responsible for the wording of the platform and provider descriptions and for claims made in advertisements.

Index of companies, platforms, and consultants Online tools & applications often used for qualitative research

About QRCA Qualitative Research Consultants Association (QRCA)

(www.QRCA.org) is a vibrant global organization of qualitative researchers immersed in the most exciting work being done in the field. Our nearly 1,000 global members apply their passion, creativity and experience to help clients tap into the power of qualitative marketing research. QRCA is the premier organization for qualitative research, providing both buyers and practitioners with opportunities to connect and stay current. The awardwinning Views magazine available online and in print; free monthly QCast webinars; multiple conferences and events are just some of the resources available. The annual Qually Award recognizes excellence in qualitative research and is open to submissions worldwide. Find out more through www.qrca.org.

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New Qualita ative Researcch Methods & Tools — Spring 2012

About GreenBook GreenBook brings practical resources to market research professionals on both sides of the table. At the same time, GreenBook is an integrated marketing platform for the entire market research industry. It supports lead generation, content publication, search marketing, advertising, webinars, and events through a variety of media:

GreenBook Directory of market research firms, consultants, and facilities | www.GreenBook.org

GreenBook Health directory of healthcare market research providers | www.GBHealth.org

GreenBook Blog, focusing on strategic issues facing the industry | www.GreenBookBlog.org

GreenBook MR e-Newsletter, inspiration and information that cuts through the clutter

ResearchShare, a popular Twitter feed with links to great articles and blogs | @ResearchShare

GreenBook Research Industry Trends (GRIT), industry-leading survey and report

New Qualitative Research Methods & Tools, a publication and a website featuring a user guide, directory, and a blog | www.NewQualitative.org

Contact

Diane Liebenson

Kate Speed

Kevin Mulhare

Publisher, GreenBook (310) 545-0918

Content Specialist (585) 857-7319

Account Representative (602) 319-2778

dliebenson@greenbook.org

kspeed@greenbook.org

kmulhare@greenbook.org

Lukas Pospichal

Nancy Cardenas

Leonard Murphy

GreenBook® | New York AMA Communication

Managing Director (212) 849-2753

Account Manager (212) 849-2752

GreenBook Consultant (770) 985-4904

Services Inc.

lpospichal@greenbook.org

ncardenas@greenbook.org

lmurphy@greenbook.org

116 East 27th Street, Floor 6 New York, NY 10016

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Choosing Qualitative Options to Meet Your Research Objectives

By Jay Zaltzman and Betsy Leichliter Once upon a time, long ago (think "Mad Men"), qualitative research users and providers had limited choices about what types of qualitative research to use. They wondered, "Should we do individual or group sessions? In person, or on the phone? Which city or cities should we choose? Should we do qualitative research first, or quantitative?" They also debated whether men and women could ever be included in the same group discussion, and other issues that may seem very quaint in 2012! As new communications channels and habits evolve rapidly around the world, researchers continue to experiment with, adapt, and adopt new qualitative options – especially approaches that can help them get "up close" to their target audiences and experience their worlds through their eyes.

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Along with this evolution, industry discussions about qualitative best practices are elevating a notch. In recent years, such discussions have focused largely on the "data collection" aspects of the process – especially when and how to use new internet and mobile-enabled methods. Now these discussions are broadening to include issues related to every aspect of qualitative research. – for example: > How to source authentic participants and protect their privacy when using digital methods? > How to manage the rich "information overload" that qualitative can generate, and streamline qualitative interpretation and output to deliver actionable information, insights, or inspiration to qualitative users more rapidly? > How to define qualitative and quantitative research and make them work together well in a world where qualitative research might involve huge samples of participants or long-term engagement with them (as in some types of social media analysis or market research communities) – and classic notions of sampling and statistical projections are being being re-thought? Qualitative providers and users now have a lot to think about when choosing the methods, tools, and talent that can best meet their research objectives. This Guide aims to help make these choices easier, by providing: > Brief overviews of various qualitative approaches in use today, including ones that do or do not involve internet or mobile-based communications. > Checklists of factors and tips to consider when choosing qualitative methods and providers to help you meet your research objectives. > Tips for getting and staying up to date with new and emerging qualitative methods.


New Qualita ative Researcch Methods & Tools — Spring 2012

A pla ace to o startt when n choo osing qualitative metthodss In last year's edition of this Guide, one of the most popular features was a checklist of things to consider when planning qualitative research. This year, we have expanded the checklist to reflect the more extensive options now available. As qualitative specialists who do not own or sell proprietary tools or platforms, we both think "agnostically" when it comes to choosing and recommending qualitative methods. We believe there is always more than one way to meet a client's qualitative research objectives, and in many cases, using multiple methods can provide much richer insights than just one approach. Thinking through the factors on this checklist has helped us and our clients make the best choices.

CHECKLIST: Things to Consider When Choosing Qualitative Methods When choosing methods for qualitative research, consider these three questions first: CLIENT CONFIDENTIALITY – Is confidentiality of client information shared during the research absolutely essential? There is no way to completely ensure confidentiality of information when conducting research remotely. A participant who is determined to "steal your secrets" can make a photo or recording of any information you share with them digitally or by phone (although most companies consider this type of espionage to be a very small risk). The safest way to conduct research involving critically confidential information is to get participants in a room and make sure they don’t take anything with them when they leave! INTERNET ACCESS – Do the targets you're interested in have easy access to the internet through their computers, smartphones or other mobile devices? If not, you may be limited to other remote or in-person methods that do not rely on the internet. Conversely, if you do not want participants to have access to the internet while your research is in progress because you do not want them to do their own "research" about the topics you're exploring, you may need to choose realtime methods (such as in-person or webcam sessions) so you can limit their access to the internet. SENSORY – Will your research involve sensory experiences such as foods, beverages, fabrics, fragrances, etc.? Can this be done remotely, or will it require an in-person setting? In-person methods may also be required if your research includes biometrics/ neuroscience techniques (eye tracking, skin responses, etc.) or devices such as dial meters.

Once these three questions have been answered, other factors to consider include: OBJECTIVES – What kinds of information, insights, or inspiration do you need to wind up with? Clearly defining your objectives up front – the key issues that must be addressed, and any optional insights that would be "nice to know" – will give you the best guidance for making choices throughout your research. TARGET PARTICIPANTS – Who needs to be included or excluded from participating? Which communications methods are appropriate for your target – internet, mobile, telecom, in-person or a combination? Will they need the flexibility to respond in different ways (such as a choice of texting or voicemail or email) depending on their circumstances? How will requirements for "completion" be defined to participants, and monitored? What are the best ways to identify, recruit and authenticate qualified participants? PRIVACY/ANONYMITY – Is it ok for participants to be identified or recognizable to each other or to clients, either during or after the research? Or must you (by law or best practices) keep them fully anonymous? If any special permissions are required, how will they be obtained? RECRUITING AND PARTICIPANT CARE – Do you need to recruit from client lists or other sample sources? Should recruiting be self-administered online, conducted by qualitative recruiting specialists, or some other way? Who will manage the "handshakes" between researchers, recruiters, facility/platform providers, and tech support from pre-checks through final payments? REAL TIME OR EXTENDED TIME – Should the research happen in real time/synchronously, or asynchronously, or both ways? Security issues, participant or client availability – the need for discussions to evolve, and other factors can influence this decision. > ww www w.newq w.ne w. qua uali ali lita tati ta tive e.o .org org g<

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IN-PERSON OR REMOTE – Should in-person methods, remote methods, or some of each be used? This decision may be driven by security, geography, and other factors on this list. SHARING KEY LEARNING – When, how, and with whom must key learning be shared – while the research is in progress, when it is complete, or over the long term? DEADLINES – When do decision-makers need to act on key learning from the research? When deadlines for deliverables are tight, the best choices may be methods that make client observation and rapid team debriefs easy. Longer timeframes open up more options. RESEARCHER EXPERTISE – What level of qualitative research expertise will you need to design, conduct, and/or interpret the research? Do the researchers need experience with specific topics, targets, methods or techniques? LEAD TIME – Is there time to design, build, and ideally pilot a new method before the research launches? Qualitative projects that depend on internet or mobilebased communications can initially take more time to set up, moderate, monitor, and analyze, compared to inperson methods where adjustments can be made quickly on the fly. SPECIFIC TECHNIQUES – Are there specific techniques you would like to include, such as image sorting, projectives, whiteboarding, game-like activities, role playing, etc.? Many qualitative techniques can work well in person, with webcams, or via computers or mobile devices. A little experimentation can help you quickly decide which methods will be easiest and most effective for your purposes. UNOBTRUSIVE/INTRUSIVE – Will communications with participants need to be unobtrusive "fly on the wall") or intrusive ("in their face") or some of each? Qualitative researchers are finding more and more ways to connect successfully with participants, occasionally or continuously, by combining different communications methods (such as alternating live one-on-one voice calls with online discussion board activities).

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SPECIFIC TOOLS vs. MULTI-PURPOSE TOOLKITS –

Which type of tech solution is best suited to your project? One designed for specific purposes (such as creating diaries) or one that you can use in various ways (such as "one-stop" platforms that combine discussion boards with mobile-enabled channels and other tools)? Simpler solutions may have shorter learning curves, but multi-purpose solutions offer more flexibility, and allow you to manage all participants "under one roof" when you combine online, phone, or mobile-enabled methods. TECHNICAL GUIDANCE AND SUPPORT – What types of human technical resources will you need? 24/7 multicountry tech support? Tech checks or on-boarding for participants? Technical training or "co-piloting" for researchers? Guidance on how to design or build your project? Customized branding? Customized features or functions? Special activity reports? Special assistance with output or archiving? Tell your tech providers as much as you can about what you are trying to accomplish. Then listen and be prepared to re-think your vision if it is not yet easy, reliable, affordable, or feasible. BUDGETING – How much money can you invest in the research, and what expenses are essential or optional? Users may assume that digital qualitative methods cost less than in-person methods, but that is not always the case. Qualitative research typically requires precise recruiting, so costs to recruit and incent participants are often similar for in-person and digital projects. Rent for online and mobile platforms is typically less than rent for physical facilities plus travel. However internet and mobile-enabled methods may require more time and expertise from qualitative researchers and technicians. When requesting cost estimates, ask researchers and tech providers to help you understand what their rates do and do not include, and if necessary, options for staying within your budget limits.


New Qualita ative Researcch Methods & Tools — Spring 2012

UNDE ERSTANDING G THE E OPTIONS Infinite combinations of these options are The many time-tested and newer qualitative options available today fall into one of two categories: Real-time (live, synchronous) and Not Real-time (asynchronous). Examples include... possible, and multi-method qualitative designs are becoming increasingly popular Non-real-time (asynchronous) as researchers experiment with different Real-time (live) qualitative options qualitative options ways to achieve their qualitative research > Face-to-face one-on-one or group objectives. sessions, at research facilities or other > Online discussion boards, forums, or With so many new options, qualitative locations collaboration platforms for one-on-one research providers and users are asking, or group interactions that may include > Webcam/video one-on-ones or groups via "How do we choose the best qualitative Q&A dialogues, projective or immersive computers or mobile devices methods to meet our research objectives?" In activities, journaling/diaries,/blogs or > Text chat, instant messaging, or SMS this article, we will: other multi-media activities accessed via texting dialogues with individuals or computers and/or mobile devices groups, using computers or mobile devices > Provide a range of factors to consider > Landline or mobile phone one-on-one > Longer-term insight communities, cowhen defining your qualitative objectives and considering which methods and tools or group discussions – with or without creation networks, or other longitudinal to consider web support for showing multi-media approaches information or concepts, collaborating > Social media listening/observing, or > Discuss the strengths and challenges with markup tools, sharing computer engaging social media users in market of various qualitative methods and screens remotely, and more research tools and propose some parameters for choosing among them. The following sections briefly explain a variety of methods and tools that can be used – alone or in combinations – for qualitative research.

The three best ways to keep up with new qualitative options LEARN FROM EXPERTS – Take advantage of the many free educational resources provided by market research associations such as QRCA (the Qualitative Research Consultants Association at www.qrca.org). QRCA Views magazine, QCast webinars and on-demand archives, and the public LinkedIn QRCA Discussion Group are free to non-members as well as members. The Association also produces global, national, and regional in-person conferences and events to educate qualitative research providers and users. Experienced qualitative researchers are often available to serve as trainers, coaches, or "shadow" moderators for researchers who are using new methods for the first time. SEE FOR YOURSELF – It is difficult to envision what you can do with qualitative options you have not tried before, until

you see how they work in case examples. Companies that provide qualitative platforms and tools offer many free webcasts and self-education materials online, including case examples shared by their clients. Exploring just a few providers per week will quickly expand your awareness of the possibilities. JUST DO IT! – To truly understand whether qualitative options that are new to you are right for your needs, commit a little time and money to explore them in low-risk ways. For example, to see how mobileenabled input might enrich home-based research, include a few mobile-enabled participants and activities in your next home-based project. If you wonder whether webcam interviews are a good fit with your target, try a few during your next in-depth interview project. Consider running your

own "research on research" experiments. A tiny pilot, using a handful of "friendly users" is a great way to learn what it's like to design, conduct, and interpret a new qualitative approach. Some providers will make their platforms available for limited use, at little or no cost, to researchers who volunteer their services to not-for-profit clients. Some providers will give researchers free access to run small "research-onresearch" projects once they have used a platform for at least one paid project.

To truly understand whether qualitative options that are new to you are right for your needs, commit a little time and money to explore them in low-risk ways.

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Online Disc cussion Boards (groups or individualss) Discussion Boards (also called forums or bulletin boards) continue to be a popular qualitative method worldwide due to their versatility and the rich results they can generate. Discussion Board participants typically commit to log in once or a few times per day over the course of a few days or longer, to participate in an online experience moderated by one or more skilled qualitative researchers. Participants can be from a mix of geographic locations. Researchers can set up different sections of a board in various ways: > One-on-one mode – where each participant communicates with the moderator, but does not see or respond to comments from other participants > Blinded or masked mode – where participants must post their own comments before they can see and reply to what other participants have posted > Group mode – where all participants can see and reply to each others' comments in a threaded discussion Moderators can give each participant access to an entire board, or just certain sections. Clients can log in to watch a board unfold, and confer by posting comments that are visible only to the client/research team. Teams can also have their own private work area within a Discussion Board platform for planning, collaboration, and debriefs.

A follow-up comment often heard after successful Discussion Boards is, 'I really enjoyed this. Having a great moderator makes all the difference'.

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Discussion Boards continue to be popular worldwide due to their versatility and the rich results they can generate. Boards often involve 15-20 pre-recruited participants, but the optimal number depends on the circumstances. For example, if participants have a great deal of expertise with a topic, it may be more productive to work with fewer participants. Boards offer the flexibility to start with a large number, break them into subgroups, or invite selected participants to engage in further activities online or offline. Decisions about size should consider the time required to actively moderate and interpret the input from all participants, since it can be extensive. In the past, Discussion Board participants communicated primarily by typing and posting their thoughts. Observers did not have any way to see the facial expressions and body language cues evident in face-to-face sessions. However expert moderators developed ways to utilize analogies, projectives, and other techniques that can help board participants express their hearts and minds through "digital body language" with a remarkable degree of personality and affect. Now Discussion Board platforms often include webcam/video capture, audio/voicemail capture, and mobile input tools that can incorporate even more facial expressions and body language into the discussions. Overall costs for Discussion Board projects are often similar to costs (excluding travel) for face-to-face projects involving the same number of participants. Recruiting and incentive costs tend to be similar for both methods, renting platforms may be cheaper than renting physical facilities, but boards can be much more labor-intensive for qualitative researchers and sometimes require expert tech support.


New Qualita ative Researcch Methods & Tools — Spring 2012

Online Boards – Strengths: > Skilled qualitative researchers can obtain great depth from boards, since participants can take their time to provide thoughtful responses. In contrast to real-time sessions, board participants have the opportunity to complete every question or activity at their own pace, and moderators can follow-up on the fly with any or all participants. > We find that boards can provide the "best of both worlds" in terms of individual perceptions and group interaction. Participants are less likely to defer to others since… > They can participate from the psychological security of their home or workplace > It's easy to let them share thoughts individually with the moderator before or after they interact with others > They can remain fully anonymously (with usernames and avatars rather than personal names or photos) > Boards can be labor-intensive yet efficient. One board often generates more qualitative data than a few real-time sessions involving the same total number of participants. So for some projects, one board per segment may be sufficient, which can save time for busy client observers. > Since boards can be set up on a project-by-project basis, they do not require high up-front investments or long-term commitments. Companies that need frequent access to specific target groups may find it more cost-effective to set up longer-term proprietary online "convenience panels" or "communities" (discussed in a later section).

Online Boards – Challenges: > When researchers or clients are disappointed by Discussion Boards, it is often because they were not able to achieve the level of group interaction they hoped for. > Sometimes this stems from using the wrong recruiting sources or methods. With Discussion Boards (and most other qualitative methods) it is typically necessary to use qualitative recruiting specialists to find people who truly fit your target specifications. Online panels designed for sourcing survey participants may not be appropriate, if their panel members are accustomed to taking quick short surveys rather than engaging in activities and conversations, or if they cannot provide expert human recruiters to help evaluate and authenticate recruits. > Sometimes disappointment happens when researchers try to write a Discussion Board as if it were a Q&Astyle survey instrument, rather than designing an engaging, evolving qualitative research experience. If the issues you need to address can be covered well in a survey, by all means conduct a survey – that may be a much simpler way to go! > When using boards, it's never safe to assume that "if you build it, they will engage." Success will hinge on skilled qualitative researchers who can boost interaction by: 1) helping participants quickly understand how to engage with each other, 2) focusing and re-focusing the discussion as it unfolds, and 3) using online and offline communications to keep participants engaged and help them feel valued. A follow-up comment often heard after successful Discussion Boards is, "I really enjoyed this. Having a great moderator makes all the difference!"

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Online Com mmunities (MROC Cs) Market Research Online Communities (MROCs), Insights Communities, Co-Creation Networks, and Advisory Panels are all ways to interact, with, collaborate with, and conduct qualitative (and sometimes quantitative) research among selected targets over time. These methods may involve dozens or hundreds of customers, brand lovers, thought leaders, "creative/ innovative" types, early adopters, or other targets recruited to participate in various activities. Often these methods are used in conjunction with innovation and new product development efforts. Some companies use these resources primarily for research or co-creation on an ad hoc, project-byproject basis. Others prefer to cultivate a "community" environment that includes continuous interaction among participants, market research activities, and in some cases marketing activities such as promotional events or contests.

Online Communities – Strengths: > These methods can be great for longitudinal issues, such as understanding the whole course of a decision-making process, or how new product usage evolves over time. > Research can be turned around quickly, since participants are pre-recruited. For example, once a community, network, or panel has been established, it may be possible to start an online board the next day by simply emailing 100 or so members and taking the first 20 who respond. Online Communities – Challenges: > Communities can be very cost-efficient over time, but the initial investment can be significant, since a large number of people need to be recruited and incentivized. > They can require a great deal of staffing resources to keep participants and clients engaged, to analyze input, and to coordinate how the community will be utilized by various stakeholder teams within a company.

Diarries,, Jou urna als, Blog gs Video Diaries, Online Journals, and Blogs can be used as stand-alone methods, as components within Discussion Boards or Communities, or as a prelude to in-person research. With Online Journaling, pre-recruited participants write their own chronological "blogs" about certain activities they experience naturally, or are asked to experience during a journaling project – such as planning a holiday, choosing a college, etc. They are encouraged to provide detailed, thoughtful entries, which often include photos, video, or audio, as well as text. With Video Diaries, participants speak to a webcam connected to their computer, a video camera in their smartphone, or a digital video camera, then email or upload their clips to be posted into an online platform. Participants can show and share what they are thinking and doing in real-time or "take us on a tour" – for example, showing items in their closet or refrigerator, how they do everyday activities in their home, or what they experience while shopping.

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When deciding whether to use either or both of these approaches, consider two things: > Some participants are more comfortable expressing themselves in writing, while others are most comfortable speaking spontaneously. > Some experiences are easier to share in writing, while others are easier to share via video. Both methods are well suited for learning about behavior, perceptions, and emotions as they occur ("a day in the life") and both can provide visual or multi-media materials to enrich reports. Analyzing and interpreting these user-generated materials can take a great deal of time, however. For this reason, some providers have been upgrading their platforms with new features to make it easier for researchers to tag, organize, clip, edit, or archive the media they collect.


New Qualita ative Researcch Methods & Tools — Spring 2012

Webc cam/Video sessio ons (group ps or individualss) Webcam/Video conferencing has been available for more than a decade, but has had slow adoption for qualitative research until recently, when high-speed internet penetration increased and tight economic conditions limited travel for in-person research. Now that participants and clients are becoming familiar with mobile videoconferencing in their personal and professional lives, we expect Webcam/Video conferencing for qualitative research to expand more rapidly than ever. During live Webcam/Video group sessions, prerecruited participants in various locations use webcams with their computers, or smartphone video cameras and apps, to see and interact with the research moderator and each other in individual video windows on their screens ("Brady Bunch" style). The moderator can make available discussion materials, websites, whiteboards, and collaboration tools as needed. This method can also be used for one-on-one sessions. If a participant is not able to use a video connection they can still participate in voice mode. Clients can observe sessions in real time from a computer or smartphone app, communicate privately with each other and the moderator via Text Chat, IM or phone, and watch recordings of the sessions later from a private online archive. Some clients like to gather in one room with the moderator to view the live sessions on a large screen and confer first-hand as a team. Some researchers are comfortable conducting Webcam/Video sessions with little or no tech support – especially simple one-on-ones. But for group sessions, it is often necessary to work with a dedicated technical "copilot" so the moderator can focus fully on the participants. Expert technical partners can also provide guidance about how many participants to include per session, how to prepare them to participate, best ways to share videos or other materials during the sessions, and how to avoid or recover from glitches. Some also offer video editing, archiving, and transcription services. Free or low cost Webcam/Video conferencing (such as Skype and other platforms designed for general or business use, or mobile-based solutions like Apple's Face Time) may be adequate for simple qualitative sessions. But critical projects tend to require platforms (typically based on Adobe Connect Pro) that have been adapted specifically for qualitative research, and provide more reliable voice/audio support and video-management tools. action among participants, market research activities, and in some cases marketing activities such as promotional events or contests.

Now that participants and clients are becoming familiar with mobile video conferencing in their personal and professional lives, we expect webcam/video conferencing for qualitative research to expand more rapidly than ever. Webcam Sessions – Strengths: > Webcam/Video sessions can be especially valuable with targets who are difficult to recruit for in-person sessions – such as new mothers and their babies, affluent working couples, people with difficult health conditions, busy professionals, etc. > As with Online Discussion Boards, Webcam/Video groups offer a great balance: group participants are less likely to feel pressure to "conform" since they’re participating from the psychological security of their home or workplace, but they are still interacting in real-time as they would in an in-person group. > Researchers and clients are often pleasantly surprised to find that the "connections" that occur between participants and researchers during Webcam/Video sessions can be every bit as good as, and sometimes better than, face-to-face sessions. They also appreciate how client observers can see exactly what the moderator sees online – with no mirror-window in between. Webcam Sessions – Challenges: > Not everyone in your target may be comfortable appearing on live video. For example, teens can be hyper-conscious of how they appear to others, or they may have been trained for security reasons to avoid communicating via webcams with anyone but family and close friends. It may be necessary to take extra steps to assure participants that webcam/video conferencing is legitimate research, and their privacy will be protected. > As with Online Discussion Boards, it's never safe to assume that group webcam participants will interact with each other spontaneously. Moderators need to find engaging ways to encourage group interaction. > ww www w.newq w.ne w. qua uali ali lita tati ta tive e.o .org org g<

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Online Textt Chatt and Instan nt Messsaging (groups or Individualss) When the internet and "chat rooms" were new, Online Text Chat sessions were one of the first types of online qualitative research introduced as an alternative to inperson or telephone groups. During Text Chat sessions, pre-recruited participants use internet-connected computers in any location to type their responses in real-time. The moderator can introduce discussion topics from a pre-loaded list, type in questions or probes on the fly, and show concepts, videos, websites, or other information to participants. A transcript of the text can be generated as soon as each session is complete. Clients can watch the live text chat streams from any internetenabled computer, and confer with each other and the moderator privately via Text Chat, IM or phone. Some clients prefer to gather together in the same room with the moderator during these live sessions, so they can confer as a team. With Text Chat platforms designed specifically for real-time qualitative discussions, sessions can be conducted in group mode (participants see each other’s responses as they are entered), or blinded mode (participants must respond before they can see others' responses). Individual interviews can also be conducted concurrently or sequentially, using one-on-one mode. > When simplicity and immediacy are high priorities, Text Chat groups or concurrent interviews may be good choices to consider. Technical requirements are relative simple. Total time required from participants is often 60 to 90 minutes or less. Analysis can be quite rapid if the primary goal is to understand topof-mind responses. > Participants can interact well in Text Chat groups with skilled moderating and relevant topics – especially topics that they might naturally chat about online such as choosing a vacation cruise, sports or political news, etc. It is difficult for a participant to "dominate" in this format – and easy to manage them if they do.

Now that many clients and participants use Text Chat or Instant Messaging in their everyday personal or business lives, it is finding more uses in qualitative research.

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> However, many clients and researchers feel that Text Chat groups cannot fully replace in-person or webcam sessions, for two reasons: they lack visual and voice cues, and can feel more like concurrent interviews than group discussions – especially if participants get so focused on writing their own thoughts that they don't read what others are saying. > Some participants (especially frequent texters) can express their thoughts quickly and easily by typing, but some cannot. To accommodate those who are more comfortable talking, or to boost group interaction, some researchers add voice conferencing to Text Chat sessions. They periodically put the chat flow on hold to moderate quick oral discussions. Other types of text chat platforms exist that are designed for specific purposes, such as getting rapid qualitative and quantitative responses to a range of concepts. They may partner with online recruiting panels to provide quick access to participants. Some researchers use these methods the same way they might conduct quick, low-cost "reality checks" among "friends and family" before proceeding to more in-depth research. Now that many clients and participants use chat/ IM in their everyday business or personal lives, it is finding more uses in qualitative research. Moderators can enable participants in Webcam/Video or in-person groups to type messages into a chat/IM stream while other participants are speaking – the sort of constructive multi-tasking often seen during online classes and business meetings. Clients and researchers also use chat/ IM to confer while groups or interviews are in progress . Multi-function qualitative platforms often include chat/ IM tools, with the option to save and export the text streams along with other types of participant input.


New Qualita ative Researcch Methods & Tools — Spring 2012

Telephone sessio ons (g groupss or individu uals) Telephone one-on-one and group discussions can be conducted using one of the many voice/audio conferencing systems available that give clients the ability to listen in to live discussions, or log in later to listen to recordings from a private online audio archive. Some systems also provide translation, transcription, support for dial-outs and participant care, the ability to put participants into subconferences and other call management tools, webcam conferencing, online discussion boards or collaboration whiteboards for use during or between phone conferences, or special services such as voicemail/audio capture systems designed specifically for shop-alongs or other qualitative research uses. With skilled moderating, Telephone groups can provide a great deal of interactivity and spontaneity. Due to visual and time constraints, they don't provide the same degree of non-verbal communication as inperson or Webcam/Video sessions, but a great deal is communicated via tone of voice, inflexion, pauses, etc. Interestingly, during telephone one-on-ones (with or without internet support for sharing information) participants can be even more forthcoming than in face-to-face interviews – because they are getting the moderator's full attention, and because they tend to "fill the void" rather than let moments of silence occur during a phone conversation. Telephone Sessions – Strengths: > From a technical perspective, Telephone-only sessions are quick and easy to set up and relatively low cost, since participants don’t need any special equipment, can participate from various locations including places where internet access is unavailable, unreliable, or unaffordable. > If your target is experienced with voice conferencing (as many business people are) it can work quite well for research discussions, since participants already know how to "share the air time". If they are comfortable using Text Chat or Instant Messaging, enabling them to do so during calls (through a stream that is visible to the moderator and other participants) can build engagement and generate more input from the group. > Telephone groups often generate more interaction and depth when participants are already acquainted (such as professional colleagues) or have strong common interests in the topic. Asking group participants to review or share some information in advance can help establish a productive environment.

Participants can be even more forthcoming during phone one-on-ones than in face-to-face interviews – because they are getting the moderator's full attention and because they tend to 'fill the void' rather than let moments of silence occur during a phone conversation."

Telephone Sessions – Challenges: > As more people make mobile phones their primary or only phones, Telephone groups sometimes suffer from weak mobile connections, sound quality, or battery life. These risks can be reduced by encouraging the use of landlines, and having backup plans if mobiles fail. > It is important to consider whether clients will feel more or less comfortable with a "faceless" call vs. inperson or webcam sessions, and what it will take to keep them engaged – not multi-tasking! > ww www w.newq w.ne w. qua uali ali lita tati ta tive e.o .org org g<

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GreenBook®

Mobile e Qu ualittatiive As access to broadband and wifi expands, and adoption of mobile devices – especially internet-enabled smartphones and tablets – continues to climb worldwide, researchers are finding more and more ways to use mobile-enabled qualitative research. Mobile devices can be used many ways for qualitative research: > They can enable quick messaging back and forth between participants and moderators, using SMS texting, instant messaging, or email. Such exchanges can take the form of Q & A dialogues, more freeflowing conversations, notes, diary/journal entries, attachments, or moderator instructions, probes, reminders, and affirmations. > Mobile devices can also be used for more in-depth one-on-one dialogues using voice, voicemail, IM or email – including the types of mobile conversations people have naturally in their everyday work or personal lives. > Participants can use smartphones or tablets to access mobile apps or the mobile web to see and respond to on-screen questions or activities, and submit files easily. > Participants can also use their mobile devices to input information to an online forum or other central place, then log in later to engage in more activities or conversations, individually or as a group. Compared to handheld cameras or recorders, mobile devices make it much easier for participants to quickly capture and share photos, video clips, or voice recordings, by emailing them directly from their mobile device without the need to transfer them to a computer first. > For many qualitative projects, participants use their mobile device in multiple ways – just as they do in their everyday lives.

Qualitative researchers are busily exploring how new multipurpose qualitative platforms and apps can be used to share participants' experiences and perceptions in more ways than ever.

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Some mobile-enabled projects use just one or two types of communication such as SMS or voice capture. This may be the best or only option in situations where target participants cannot access the internet easily or affordably, but can access mobile networks with their feature phones. > Voice capture can be done with any phone. Participants are given small printed cards with instructions for how to share what they do during a shopping trip or other activity. They dial in periodically to a private line where they are asked to record their spoken responses. Recordings are assembled in a central location online, where researchers or clients can log in to listen or request transcripts. > SMS/texting was among the first methods adopted for qualitative research because many people use it in their daily lives on their feature phones or smartphones. SMS can work well for situations where quick top-of-mind short messaging (160 characters per message) is a natural way to communicate. Managing the flow of text messages and special phone numbers or 5-digit short codes ("text to 99999") typically requires an online research platform specifically designed for use with SMS, or a multipurpose qualitative platform that can accommodate SMS, plus technical support. Some of these solutions can display the SMS flows almost instantly for researchers or clients to view online, while others must process them in batches or overnight, and export them in spreadsheets. When using SMS, it is important to be aware that even though texting typically "feels" instantaneous, the actual timing of SMS messages can vary as they move between mobile carriers. Also, participants cannot always reply quickly and may lose track of text messages. If your project topics or activities must be completed in a specific order or in more depth, then voice, email or online might be better choices. Multi-purpose "one stop" qualitative platforms now make it possible to use multiple types of mobile and online communications within the same project – including online or mobile-enabled voice capture, video capture, texting, IM, posting online, and inputting or uploading photos, video clips, or other files. One multi-media approach that is becoming popular is to ask participants to use their mobile devices to share thoughts and photos/videos while they are engaged in an activity (such as baby care or paying bills), then log


New Qualita ative Researcch Methods & Tools — Spring 2012

in later to an online forum to provide more individual reflections or engage in group discussions. Moderators use the platform's online dashboard to manage these communications, and client observers can log in to view the flow and interact with each other and the moderator without being visible to participants. These multipurpose qualitative platforms make it possible to... > Manage mobile and online participants in one place (assigning usernames/avatars, assigning user characteristics (demographics, product/brand usage, attitudes, etc.) for filtering or subgroups, monitoring their progress, provide reminders/prompts/ encouragement/support via email or SMS > Manage mobile and online input in one place for analysis, including content searching, tagging, and filtering by user characteristics; converting, editing, and archiving photos and videos; exporting transcripts > Accommodate multi-country or multi-language projects "under one roof" enabling easier access and collaboration among global researchers and client observers Some multi-purpose qualitative solutions also offer appbased versions. Qualitative researchers are busily exploring how these new multi-purpose qualitative platforms and apps can be used to share participants' experiences and perceptions in more ways than ever. Here are some recent examples: > Sharing time-sensitive experiences with participants as they occur, such as holiday celebrations and sports and entertainment events. > Monitoring a "day in the life" of media experienced by busy office and home-based workers, using mobile email with photos/videos, and postings online. Connecting via mobile voice and photos with business travelers as they encounter advertising while crossing borders through busy airport terminals. > Sharing key steps taken in major decisions over the course of weeks or months, such as choosing a car or a college. > Having professional women take their smartphones to their closets to narrate short video clips about outfits they like to wear to work, and take their smartphone to work to capture what they and their colleagues actually wear to work.

Over time, it would not be surprising to see qualitative platforms move in two directions: Some will focus on being the best tool for a specific situation with high demand – such as capturing and analyzing diaries and journals for remote shop-alongs. These solutions will promise high efficiency with a low learning curve. Some will aim to be seamless "one-stop" toolkits where researchers can choose or combine whatever tools and techniques they need for each qualitative project. Their promise will be maximum versatility and flexibility for many situations. Some researchers have hesitated to try mobileenabled qualitative methods because "not everyone in our target uses smartphones or tablets". But for many targets today, smartphone and tablet penetration is high and continues to grow. Rather than limiting yourself to the lowest common denominator when it comes to communications channels, consider giving participants some choices about how to communicate during your research – for example via computer, or mobile device, or voicemail. When planning and conducting mobile-enabled research for the first time, make no assumptions about what you can or cannot do. Communicating via computers and the internet has become quite standardized worldwide over the past two decades – Mac/Windows/Linux users can communicate with each other, over different browsers, with few difficulties. Unfortunately the same is not yet true for mobile communications. The mobile world is full of many different devices, plans, carriers, and browsers that are not yet compatible with each other or with computer browsers. Capabilities and costs can vary greatly from one country to another. Over time, standards will evolve, but until then, keep an open mind about methods and seek advice from researchers and technicians with mobile qualitative experience. > ww www w.newq w.ne w. qua uali ali lita tati ta tive e.o .org org g<

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GreenBook®

Social Media-rela ated qualita ative researrch A number of the qualitative research solutions discussed in earlier sections have been strongly influenced by the popularity of social media. In particular, some qualitative research tools and platforms now offer the ability to create interfaces or environments that convey a look or feel similar to Facebook, Twitter or other popular social media, in addition to more "neutral" or custom branded environments. Social media such as Facebook, LinkedIn, blogs, Twitter, fan groups, peer advice forums, etc. have become a popular resource for secondary research, prior to investing in primary qualitative research. Researchers often find social media to be a helpful starting point for identifying trends and understanding how consumers express ideas.

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As social media evolve, a variety of "listening" methods, such as text analytics and discourse analysis, are being used to glean insights and inspiration. Qualitative researchers are often tapped to apply their analytical and interpretive skills to these efforts. Information shared through social media can be quite rich, since the people who contribute to it are often highly engaged, interested, and in some cases "influencers." However, social media content may be skewed by people with very strong opinions. It can also be quite challenging to determine whether users of specific social media represent your targets, since social media can involve hundreds or even millions of participants and little is known about them beyond what they communicate via the social media they use. In contrast, primary qualitative research tends to involve smaller numbers of participants, recruited to fit precise specifications based on your research objectives. It can be tempting to try to engage users of "natural" social media in market research activities – either within the social media they use, or by recruiting them into research conducted elsewhere. Some qualitative researchers have had good results recruiting business people from LinkedIn or other social media that cater to people with professional interests. However we recommend that recruiting via social media be done with caution, since many people consider Facebook or other social media to be very personal spaces. It is also important to be aware that it can be difficult or impossible to authenticate people from sources like Craigslist or "get paid to do research" sites. If you are considering "stepping in" to social media to conduct research, we recommend that you first review the guidance that major market research associations offer concerning best practices for researchers working in a world of rapidly-changing privacy regulation.


New Qualita ative Researcch Methods & Tools — Spring 2012

Qualitative and Qu uantittative markett resea arch Now that research can be conducted so many ways, researchers seem to be re-thinking some long-term habits and guidelines concerning when and how to use qualitative and quantitative research. In the past, qualitative and quantitative research were typically segregated into separate projects, managed by separate research specialists, and conducted sequentially (qual first then quant, or vice versa, depending on the research objectives). Qualitative usually involved small samples (not statistically projectable to entire targets), while quant used larger samples to attain the desired level of statistical projection. But now "big qual" has become a reality – especially in the form of qualitative analysis across huge numbers of social media users, or qualitative research conducted across multiple countries or over long time spans where the total number of participants or data points can be quite large. Quantitative researchers are borrowing qualitative techniques (such as projective exercises) to make survey research more engaging, and qualitative researchers are adapting quantitative techniques for qualitative purposes (such as using instant polling tools to fuel online discussions). And today's multi-purpose research platforms make it easier than ever to combine qual and quant into the same project (for example, by seamlessly connecting an online discussion board to an online survey or other quantitative application). Some researchers have turned to online or mobile panels – typically designed to provide participants for online survey research) – for qualitative recruiting too, because they assume they need to use such panels to find internet or mobile-enabled participants (not true!) or because they are trying to reduce recruiting time or costs.

So it is not surprising that recent discussions in the MR industry have focused on the potential benefits and risks of "blurring the boundaries between qualitative and quantitative research." Some even challenge whether traditional notions of statistical projection from small samples to entire target populations are still valid or even feasible in today's world. The old rule of thumb that "quant means big and qual means small" can be too simplistic for today's world, where it is not safe to assume that all research buyers understand when and how to use qualitative or quantitative research, or combine them intelligently into one project. So it has become more important than ever for researchers to clearly spell out up front: > Will the research they recommend to meet a client's objective use qualitative and/or quantitative methods and techniques? > Will results be interpreted qualitatively and/or analyzed quantitatively?

The old rule of thumb that 'quant means big and qual means small' can be too simplistic for today's world.

> ww www w.newq w.ne w. qua uali ali lita tati ta tive e.o .org org g<

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GreenBook®

THE TIPLIST T – Ex xperie ence-b based tips to o help keep your qualittative projec ct on track TIP #1 – Before you choose methods and design your research and analysis plan, make your objectives as clear as they can be. They will be your best guide for choosing methods and techniques, before and during your qualitative research.

TIP #7 – Digital and mobile-based qualitative methods

TIP #2 – Just because your research will be online or mobile-enabled, don't assume you must recruit people online, via mobiles, or from panels. Qualitative research participants typically must be fully "on spec" since they are so visible to the researchers and client observers. So experienced researchers tend to rely on trusted qualitative recruiting specialists to screen and authenticate participants, regardless of which methods or communications channels they choose for their research.

TIP #8 – When choosing qualitative platform or tool

may be faster, better, OR cheaper for achieving your objectives compared to classic in-person or telephonebased methods – but not necessarily faster, better, AND cheaper.

providers, don't just ask about specific features or functions, tell them what you need to accomplish during and after your research. Terminology is not yet consistent across many of the newer qualitative methods, and providers upgrade their capabilities often. So tell them in plain words what you need to accomplish and find out what can or cannot be done with their solutions. TIP #9 – Set clear expectations with participants

TIP #3 – Before you use a qualitative method that is

new to you, do a tiny pilot version if possible. Then start your project small and slow, and give yourself the chance to course-correct. TIP #4 – Have more than one way to get the job done. Just as a bad storm or strike can disrupt plans for in-person research, "bad things can happen" at any time when your research relies on internet or mobile communications. Think through all the links in your process chain, so if one of them breaks, you can easily switch to Plan B. TIP #5 – Don't confuse input that is interesting with insights that inform or inspire. Before you ask participants to share photos, videos, etc., with you, ask yourself, "How will we make this material meaningful to the research users?"

about what they can count on from you and what you will expect from them in terms of their time and involvement. If you need group interaction during remote or asynchronous projects, address this during recruiting and build into the on-boarding process easy ways for participants to interact with each other right from the start. TIP #10 – Don't make assumptions about support from

platform providers – spell it out. Some solutions offer minimal or no support. Others can provide extensive training, design advice, customization, hands-on management of participants or materials, and more – but not all services are free. Ask questions, be realistic, and budget for whatever help you may need from tech providers, coaches/shadow moderators, or multi-media reporting experts. TIP #11 – If you don't have the time to learn and

TIP #6 – Just because participants can share

experiences with you "in the moment" don't assume their input will be more honest, objective, or authentic than it would be in other contexts. Often people can engage in an experience and communicate about it at the same time, but not always. Consider asking them to also share expectations in advance, or reflections afterward.

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implement a new online or mobile qualitative method, consider using in-person or telephone methods if feasible. Often these methods are the most flexible, efficient, easiest for authenticating participants, and most conducive to researcher/client collaboration.


New Qualita ative Researcch Methods & Tools — Spring 2012

Since each of the qualitative methods discussed here have different strengths and limitations, using a combination of familiar and new methods can be a great strategy for achieving your research goals. You will often come away with greater confidence about the insights and actionability of your research when you approach the issues from different angles, using different communications channels and techniques. This is also an efficient, low-risk way to expand your research toolkit. Above all, we encourage qualitative users to partner with expert qualitative researchers who have experience with a variety of qualitative methods, and can help you find the best ones to meet your objectives. Some of the newer qualitative platforms and tools are being targeted to "do-it-yourself" users seeking rapid low-cost solutions for certain types of qualitative data-gathering and analysis. This disintermediation trend is similar to the way quant survey users have adopted low-cost do-it-yourself survey tools to implement some of their survey research. Qualitative users who have the internal resources to design, manage, and interpret their qualitative research may find that DIY approaches are a good choice for some situations.

However, there are still no magic platforms, templates, instruments, or analysis programs that can do all of the thinking for you. Qualitative research continues to be a dynamic blend of art and science that relies heavily on human interaction, topic expertise, creativity, and flexibility to yield rich results. Partnering with experts to help design, conduct, and/or interpret your qualitative research continues to be the best way to boost your ability to achieve your goals. No qualitative platform, template, instrument, or analysis program can do all of the thinking for you. Just as every plane needs a pilot, most qualitative projects need expert researchers to help get them where they need to go. No qualitative platform, template, instrument, or analysis program can do all of the thinking for you. Just as every plane needs a pilot, most qualitative projects need expert researchers to help get them where they need to go. As shown in the chart below, whatever your timing, design, and location needs may be, you will generally have more than one qualitative method to choose from to meet your research objectives – and this list continues to grow!

Timing Method

In-Person Discussions

Real Time

D

Online Discussion Boards

Diaries, Journals, Blogs Online Communities (MROCs) Webcam/Video Sessions

Online Text Chat and IM

Telephone Sessions

Mobile Qualitative

Asynchronous

D D D D D

D D D

D

Design Group

D D D D D D D

Location

Individual

In Person/ Face to Face

D D D D D D D D

D

Remote

D D D D D D D

Time Period Covered In the Moment

Retrospective

D D D D D D D D

D D D D D D D D

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GreenBook®

Aboutt the authorrs has been a qualitative research consultant since 1994. He conducts research for clients in a wide range of fields, including website-related research, as well as high tech, healthcare, financial services, consumer packaged goods and others. In 2010, Jay gave presentations on the topic of choosing among new research methods at the AQR/QRCA conference and the QRCA annual conference. Jay has made it a point to keep abreast with online and remote research methods as they develop, starting as early as 1999. However, he tries to be “agnostic” when it comes to the research method: the main goal is to find answers to research questions. The most appropriate research method may be a newer one, a more traditional one, or a combination of both. Jay was born in New York and moved to Israel as a child. He received his first qualitative research training in the Israel Defense Forces, where he trained as an interviewer of recruitment candidates. After his military service, he completed a Bachelor’s degree in Psychology at Tel-Aviv University. He began his career in market research after returning to the U.S. Jay Zaltzman - Bureau West - Marketing Research and Marketing Strategy Jay Zaltzman

is Qualitative Advisor at NYC & Chicago-based Leichliter Associates Market Research / Idea Development, which provides US and global clients with custom qualitative and interactive research for new products, services, environments, and experiences. In keeping with her company motto – Open Minds Open Minds® – Betsy is recognized as an early adopter/adapter of new communications technologies for qualitative research. Her top area of interest for 2011 is developing new ways to use mobile devices and online platforms to sustain rich, multimedia qualitative interactions with people in situations where research has been difficult or impossible to do until now. Betsy holds BA and MBA degrees from Stanford, and teaches Marketing Research and Qualitative Workshops to international students at NYU’s School for Continuing and Professional Studies. She is an active peer coach and knowledge contributor via QRCA, social media, and other professional channels. Betsy Leichliter - Leichliter Associates LLC - Market Research / Idea Development Betsy Leichliter

www.leichliter.com

betsy@leichliter.com | 212.753.2099

www.bureauwest.com

jay@bureauwest.com | 818.588.6050

Add dition nal reso ource es Here are some resources to help users and providers of qualitative research become more knowledgeable about the options available today or in development: QRCA.org (Qualitative Research Consultants

offers buyers and practitioners multiple opportunities to learn and connect. The QRCA website is a content hub where you can access the archives of free monthly QCast webinars, read the award-winning QRCA Views magazine, download podcasts with thought-leaders; find conferences, events and discussion forums. Association)

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GreenBook.org (GreenBook

Directory of Marketing Research Companies and Focus Group Facilities) GreenBook directory is the most detailed and accurate online guide for buyers of market research services of any kind, including the entire spectrum of qualitative services: permanent research facilities, recruiting services, moderators, transcription services, and more.

NewQualitative.org (companion website to the New Qualitative Research Methods & Tools publication) Aside from the continuously updated user guide and directories, this new website features a blog written by leading qualitative research experts, full of practical advice, thought-provoking opinions, and valuable insights.


Spring 2012

GreenBook Research Industry Trends Report

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Qualitative Research Consultants Association Passion. Talent. Inspiration. The QRCA is a vibrant global network of qualitative researchers immersed in the most H[FLWLQJZRUNEHLQJGRQHLQWKHÀHOG Qualitative Research Consultants... Join QRCA!

Research Buyers... Access Resources - FREE!

‡ Learn from peers who are qualitative innovators ‡ Unique collegial, open and sharing culture ‡ International members for global partnering ‡ ,QÁXHQFHDQGDFFHVVVWDWHRIWKHDUW qualitative research tools/methodologies ‡ Leading US and Worldwide qualitative conferences ‡ Discounts on education, conferences, advertising and services can offset the membership fee ‡ QRCA organization top rated by GRIT Report

‡ Find a Qualitative Researcher on the QRCA website ‡ 6XEVFULEHWRRXUDZDUGZLQQLQJ9,(:6 magazine (via print, app and online) ‡ Register for QCast webinars ‡ Access our podcasts at TUFDEUHDNWKURXJKVFRP ‡ Link to leading qualitative research conferences ‡ Apply for the global QRCA “Qually Award” for excellence in qualitative research

Find out more at www.QRCA.org


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20|20 Technology

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ActiveGroup Ventures, Inc.

26

BlogNog / Accelerant Research

28

Civicom, Inc.

29

Dub

32

Fieldwork Webwork

33

FocusVision Worldwide

36

Gongos Research

37

Group Quality

38

GutCheck

40

iModerate Research Technologies

42

InsideHeads

43

itracks

46

KL Communications

48

MarketTools, Inc.

50

Qualvu

52

Ramius Corporation

54

Research Now

56

Revelation, Inc.

57

Schlesinger Associates

58

Toluna

60

TruView Research

61

The Understanding & Insight Group

63

Userlytics Corporation

64

Visionslive.com

65

Voxco

67

Please note: All information in the cross-reference table is self-reported.

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new qualitative research

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GreenBook®

direct ectory ry

PLATFORMS

20|20 Technology a division of 20|20 Research

Supported Qualitative Research Methods Webcam Real-time Focus Groups & IDIs Mobile Qualitative Research Online Discussion Boards Focus Groups & IDIs Diaries, Journals, Blogs Qualitative-Quantitative Hybrid Market Research Video Streaming for Remote Viewing

QualMeeting QualAnywhere QualBoard QualJournal QualLink QualMeeting

Overview An industry leader in online qualitative research since 2001. Offering QUALBOARD® - for bulletin board focus groups, QUALMEETING™ - for live, webcam interviewing, QUALJOURNAL™ - for online journaling and immersive research, QUALANYWHERE™ - for mobile qualitative research and QUALLINK™ for quant-to-qual hybrid studies. NATIONWIDE RECRUITING conducted in-house – experienced in consumer, physician and B2B recruiting. The BEST service in the industry, including FREE training offered twice weekly, FREE research design consulting, FREE live, online text-chat support, a European Desk and West Coast Desk. Sign up today for our nationally-recognized webinar series on Online Qualitative Research.

Contact Information 2000 Glen Echo Road, Floor 2 – Nashville, TN Web:

www.2020Research.com

Email:

BetterResearch@2020Research.com

Blog:

www.Qualblog.com

Twitter:

2020Technology

Facebook:

www.facebook.com/2020Technology

Phone:

(800) 737-2020, (615) 724-6083

Industry Affiliations: QRCA, AMA, ESOMAR, IMRO, MRA

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Platforms and Services In 2001, 20|20 Research launched the very first version of QualBoard® and since that time, it has been home to thousands of successful online projects. Our experience and expertise grew over time, as did our reputation in the industry. QualBoard® 3.0 is the most advanced bulletin board research platform available in the industry and allows you to conduct a wide variety of research, including: • Product testing • Concept testing • QualBoard® Mobile™ gives participants mobile access to your bulletin board when they are on-the-go • Longitudinal/immersive studies • QualLaborate™ allows you to collect detailed feedback on visual-based materials • Ideation • Mini Panels and IDIs • Take advantage of QualLink™ for seamless quant-to-qual hybrid studies • View, respond to and manage all participant posts from one screen with QuickView™ • Forever Files™ allow you to archive and access files at no charge • Set-up your own projects and demo boards quickly and easily with Easy Admin™ • Receive free training and 360˚ support QualLink™ is the first technology that allows the seamless integration of quant and qual through a rich online discussion by your survey participants. QualLink™ is our patent-pending system that enrolls selected survey participants in an online bulletin board discussion automatically, based on their survey answers. In addition, it allows you to integrate the data collected during the survey to directly impact your qualitative discussion. No more messy excel spreadsheets, lost participant inertia, or manual processes… QualLink™ truly delivers on the promise of Hybrid Quant-to-Qual research. With the proliferation of mobile devices and text messaging, QualAnywhere™ allows researchers to engage participants in ways never before possible, as a way to collect real-time data. QualAnywhere™ was designed from the ground up to be flexible enough to accommodate most any study structure: • The system can send and receive text messages to and from mobile phones • Studies can accommodate up to 100 participants • Researchers can send out up to 10 unique messages per day (each with its own ‘send time’) • There is the opportunity for additional probing • Studies can last up to 30 days • Questions can be qualitative or quantitative in nature Built around a robust blogging engine, QualJournal™ provides your participants with a secure, easy and fun way to journal their thoughts and experiences. To provide the most insightful information, QualJournal™ includes a full-featured WYSIWYG editor plus point-and-click embedding of photos, videos and other user-generated content.


New Qualita ative Researcch Methods & Tools — Spring 2012

dirrecttory ry

PLATFORMS

QualMeeting™ combines the real-time sights & sounds of in-person

Market Research Applications

meetings with the convenience, cost savings and broad-reaching recruiting of online research. Developed for those who are comfortable with in-person qualitative research, but who also desire the benefits that online studies bring, QualMeeting™ is a web-based platform that takes advantage of webcam technology and streaming video to provide realtime “face-to-face” research.

All of our software platforms are designed to help researchers get deeper insights from their participants. Some applications of our products include: • Using QualBoard® to connect with physicians and professionals who can log in at times that work best for their busy schedules. • Participants can start a QualBoard® discussion at home and then use QualBoard® Mobile™ to post comments, videos, or pictures while running errands. Great for shopping studies! • QualLink™ provides an error-proof method to integrate quantitative surveys with in-depth qualitative feedback. No more messy Excel spreadsheets, lost participant inertia, or manual processes! • Conduct mobile research with QualAnywhere™ to see what people are doing at that moment. Ask what they are eating during their lunch hour, what TV shows they are watching during prime time, or what snacks they are eating after school or work. • Participants can use QualJournal™ to share their experiences about the products they purchase for their families plus upload videos and pictures. • Instead of traveling around the country, QualMeeting™ provides a cost-effective and valid alternative to in-person focus groups. Using webcam technology and streaming video, QualMeeting™ blends the best of both the real and virtual worlds. It offers the sights and sounds of in-person research with the convenience of an online environment. Our skilled team can assist clients with determining which methodology will work best for each project, timeline, and budget. In some cases, multiple methodologies can be used to achieve the desired results.

Distinctive Features Without world-class support, even projects conducted on the best software platforms will fail. At 20|20 Technology, we make sure that doesn’t happen. All 20|20 platforms come with complete training, 24/7 tech support, around-the-clock user support and experienced Project Managers that guide you through every phase of your project. We also offer the largest curriculum of webinars in the industry – all targeted specifically at helping you to understand the benefits of online qualitative research. Enhancements to QualBoard® include • QuickView™ which allows researchers to view, respond to and manage all participant posts from one screen. • QualBoard® Mobile™ makes it easy to let participants post to a fullfeatured bulletin board on their mobile devices. A voice-to-text feature makes it even easier for participants to share their feedback. • QualLaborate™, our concept evaluation and image markup tool, lets you gather rich, detailed feedback on visual-based materials • Easy Admin™ allows experienced QualBoard® users to quickly and easily set up their own projects. • With Forever Files™ any client can access archived project files and transcripts virtually forever for no additional cost. Archived files are only deleted when the client chooses to delete them. QualLink™ is the first technology that allows the seamless integration of quant and qual through an online discussion by your survey participants QualAnywhere™ is easy to use and allows flexibility during the project. QualAnywhere™ allows for additional probing and questions can be quantitative or qualitative in nature. QualJournal™ has great features including participant progress indicators, improved moderator probing and follow-ups, and a reporting archive that stores previously generated transcripts, simplifying analysis on long-term projects. QualMeeting™ is an easy-to-use online platform that is convenient, flexible, saves money, and improves research results. With no third-party downloads or tricky software installations, QualMeeting™ is compatible for all PCs and Macs.

Training and Support All platforms offered by 20|20 Research come with complete training, 24/7 tech support, around the clock user support and experienced Project Managers who will help you through every phase of the project.

Other Services 20|20 Research also provides nationwide qualitative recruiting. We offer in-house, experienced recruiters, a dedicated Spanish-speaking recruiting team, and expertise in B2B, B2C, medical, legal, and extended panels. Our recruiters use a multi-step, telephone-based recruiting process to ensure the highest quality of participants. We also maintain an extensive opt-in national database.

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GreenBook®

direct ectory ry

PLATFORMS

ActiveGroup Ventures, Inc. Supported Qualitative Research Methods

Platforms and Services Connections AG

Webcam Real-time Focus Groups & IDIs Telephone Focus Groups & IDIs Online Text Chat Real-time Focus Groups & IDIs Mobile Qualitative Research Online Discussion Boards Focus Groups & IDIs Diaries, Journals, Blogs Online Communities (MROCs) Emerging Solutions Video Streaming for Remote Viewing

Extensions VG Extensions VG Collaborations CG Capture Expressions BB Expressions BB Expressions BB Capture Connections AG

Overview ActiveGroup products were developed with one focus in mind— give clients the ability to Be Anywhere, Research Everywhere™. Connect, extend, express and collaborate in your qualitative research like never before with advanced video streaming from traditional and non-traditional research locations, full a/v online focus groups and in-depth interviews, next-generation bulletin boards, and interactive chat-based groups. And in 2012, mobile solutions for the next generation of qualitative research.

Connections AG is an advanced video streaming solution for traditional facility-based qualitative research. • Connect with your focus groups and interviews remotely. Access your facility-based focus groups and one-on-ones • Collaborate with your research team in real-time. Chat and share documents live and on-demand • Take notes and clips to speed up your analysis and reporting process. Take video-linked notes live and on-demand, then pull clips for presentations and reports • Immediate indexing of your sessions. Missed the first interview of the day? Watch it on the next break—all sessions are posted as they are completed Extensions VG

Extensions VG offers remotely moderated, online focus groups and IDIs with full a/v and dynamic whiteboard space. • Reach low incidence respondents and thought leaders. Get insights from a varied group of respondents in locations and markets you can’t usually reach • Schedule, track, and modify your interviews on-the fly. Project tools to manage schedule disruptions • Click, view, and participate. All the respondents and moderator need is the Internet and a webcam • Separate observer views. Observers have a virtual viewing room with chat access to the moderator Expressions BB

Expressions BB is a multimedia and collaboration platform with the backbone of a bulletin board and the functionality of a social media portal • Instantly access and download response data. On-demand access to transcripts, statistics and response rates • Increase completion rates of pre-group “homework”. Instant access to response statistics and lets you quickly send reminders to specific participants • Reduce administrative resources needed to assign pre and post-tasks. Tasks are managed, stored and tracked online • Flexible participation. Co-pilot the discussion by using multiple moderators or invite invisible observers Collaborations CG

Collaborations CG is a chat-based platform with a live, intuitive collaboration space. • Get fast, actionable insights. Ready instantly, no software downloads, easy to build stimuli • Co-piloting for large group discussions. Multiple moderators can access the sessions and work in tandem • Flexible tool to enhance the depth of your research projects. Dynamic and engaging for respondents, moderators, and observers • Click, view, and participate. No learning curve needed • No webcams or extra equipment required. Simply focus on your insights

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New Qualita ative Researcch Methods & Tools — Spring 2012

dirrecttory ry

PLATFORMS

Distinctive Features For over a decade, ActiveGroup has delivered superior technology solutions backed by the most responsive and proactive customer service in the industry. ActiveGroup products are all client-driven, which has lead ActiveGroup to become the only technology provider for qualitative research to offer a comprehensive suite of online tools, as well as mobile and emerging products.

Market Research Applications Connections AG

Advanced video streaming solution for facility-based qualitative research Extensions VG

Remotely moderated, online interviews with full a/v and dynamic whiteboard space Expressions BB

A multimedia and collaboration platform with the backbone of a bulletin board and the functionality of a social media portal Collaborations CG

Chat-based groups with a live, intuitive collaboration platform

Training and Support All ActiveGroup products are backed by ActiveGroup’s industry-leading customer and technical support. In addition, ActiveGroup offers training and onboarding programs for moderators, research agencies, facilities, and clients.

Contact Information 3720 DaVinci Court, Suite 125 – Norcross, GA Web:

www.activegroup.net

Email:

sales@activegroup.net

Blog:

www.go-innovate.typepad.com

Twitter:

activegrouplive

Facebook:

www.facebook.com/pages/ActiveGroup-Ventures-Inc/181729895201311

Phone:

(800) 793-3126 (U.S.), (770) 449-5539 (Int’l)

Key Personnel » David Nelems, President & Founder | P: (770) 449-5539 » Brian Sites, Director Global Product Management & Marketing | P: (678) 405-1350 Industry Affiliations: QRCA, AMA, EphMRA, ESOMAR, MRA, PBIRG, PMRG

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GreenBook®

direct ectory ry

PLATFORMS

Distinctive Features

BlogNog Accelerant Research

Supported Qualitative Research Methods Webcam Real-time Focus Groups & IDIs Telephone Focus Groups & IDIs Mobile Qualitative Research Online Discussion Boards Focus Groups & IDIs Diaries, Journals, Blogs Online Communities (MROCs) Qualitative-Quantitative Hybrid Market Research Social Media-Related Qualitative Research Recruiting & Sampling Research Design, Training, & Field Management

Overview Accelerant Research is a full-service marketing research and consulting firm with headquarters in Charlotte, NC. Its mission is to help companies grow their brands and strengthen customer ties, faster, by using qualitative and quantitative market research to inform business decisions.

Platforms and Services

BlogNog™ special features include: • Dial Testing • Drag-n-drop sorting, image/text tracking, collage building, storytelling, perception mapping • Mobile Shopper Insights for Shop-Alongs • (Q3)TM to link qual and quant phases of research plans • Multilingual capability for use among different cultures and consumer segments, globally • Multi-dimensional data filtering for sub-group analysis • Participant Wall analysis • Custom Branding of client logos/color(s) • Virtual backroom for client observation/interaction

Market Research Applications BlogNogTM is well-designed for consumer research in customer experience, advertising testing, and product development. • Mobile Shopper Insights program enables us to have participants snap photos and take videos of their “customer experiences” documenting their experiences, as if we are there exactly when people are doing the very thing we are studying. • Image/Text Tracking enables us to have participants isolate portions of ad copy and concept descriptions that are of most value to them, and to tie their verbal explanations of what they did in the exercise. • White Space Projectives provide a canvas onto which consumers paint their conceptualizations of sets of logos, images, words, phrases, or other visual stimuli. • Dial Testing shows us how to pinpoint specific portions of video that attracts or repels audiences. BlogNogTM is offered in DIY, full-service, and points in between. Training and support are provided in study design and administration.

BlogNog™

Training and Support

BlogNog™ is a qualitative research platform which helps organizations to connect with their customers or employees. BlogNog™ is used to uncover people’s feelings and experiences with the products and services they purchase or the jobs and careers they have. It is an online platform for people to express their innermost feelings, greatest aspirations, deepest fears, and everything in between. It provides a looking-glass into the hearts and minds of people and enables us to walk in their shoes and understand their perspectives. BlogNog™ is the brainchild of Accelerant Research, the only fullservice research firm to have developed its own proprietary online qualitative research platform! BlogNog™ represents a leap in technology over existing platforms such as bulletin boards. It is the most powerful and flexible virtual facility in the industry and has been developed by researchers for researchers. BlogNog™ is: • Immersive and longitudinal • Highly contextualized • Optimal for sensitive topics and in-depth studies • Without geographic limitation • Sharply less expensive • Extremely easy and fun • Faster in producing results • Totally Green – no carbon footprint • Great for beginners in online qualitative research

In partnering with Accelerant Research our clients will experience – every day, on every project – a level of client service and analytic insight we believe is not offered by other suppliers. Each project is led by a principal of the firm, and every project employs a team-based approach to serve our clients best.

Other Services We also offer the full range of qualitative research services, including: • Traditional face-to-face focus groups • In-depth Interviews • Webcam focus groups and IDIs

Contact Information 10720 Sikes Place, Suite 110 – Charlotte, NC Web:

www.blognogresearch.com

Email:

info@accelerantresearch.com

Blog:

www.accelerantresearch.blogspot.com

Twitter:

BlogNogResearch

Phone:

(704) 206-8500

Key Personnel » Paul Rubenstein, President | P: (704) 206-8501 Industry Affiliations: AMA, ARF, MRA, SIOP, SHRM

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New Qualita ative Researcch Methods & Tools — Spring 2012

dirrecttory ry

PLATFORMS

Civicom, Inc. Overview Civicom® is a global leader in serving the marketing research community with advanced virtual communications solutions for the world’s top organizations, with a strong industry presence in facilitating individual depth interviews (IDIs) and focus groups, online multimedia bulletin boards and forums, private online communities, audio and video diaries, and mobile qualitative research. Civicom® is powered by a combination of proprietary global audio conferencing technology, online meeting software, web technology tools, superior recording capabilities, and a proprietary transcription system. Civicom® offers simultaneous translation for global or multi-country projects, as well as recruiting services through CiviSelect™. We set the standard in superior client service and support. Learn what marketing researchers who have worked with us say about the value of working with Civicom®.

Platforms and Services Civicom® CyberFacility™ IDIs and Focus Groups

Trust your project to the industry leader in facilitating telephone and web-enabled research projects using the latest technologies, with superior client service and support. Civicom InSitu® Mobile Research

You Ask, They Answer, You Listen: BE THERE: Get actionable insights into real world consumer behavior through respondents using mobile devices, smart phones, and even traditional land lines. Try our iPad and iPhone App! Conduct your mobile research via our latest technology innovations.

Supported Qualitative Research Methods Webcam Real-time Focus Groups & IDIs Civicom CyberFacility™ Telephone Focus Groups & IDIs Civicom CyberFacility™ Online Text Chat Real-time Focus Groups & IDIs

Civicom CyberFacility™ Mobile Qualitative Research

Civicom IDIs and Focus Groups, Civicom Web Collaboration Online Discussion Boards Focus Groups and IDIs

Civicom Insitu®, Civicom Chatterbox® Diaries, Journals, Blogs Civicom Insitu®, Civicom Chatterbox® Online Communities (MROCs) Civicom Chatterbox® Qualitative-Quantitative Hybrid Market Research

Civicom CyberFacility™, Civicom Insitu®, Civicom Chatterbox® Emerging Solutions

Civicom Insitu® Mobile Research, Civicom Chatterbox® Recruiting & Sampling Civicom CiviSelect™ Research Design, Training, & Field Management

Civicom ® Marketing Research Services TranscriptionWing™

Transcription & Translation Services Video & Multimedia Production and Editing

Civicom ® Marketing Research Services Video Streaming for Remote Viewing Civicom CyberFacility™ International transcriptions, Simultaneous Translations

Civicom ® Global Expertise CiviSelect™ Recruiting

Civicom Chatterbox® Online Multimedia Bulletin Board

Your practical tool for online bulletin boards, forums, and private online communities. Upload photos, video, text, audio files and more. Quotes and highlighting features; tagging; word clouds. Civicom® Global Expertise

Civicom is the global leader in its capacity to facilitate global and international marketing research projects. Civicom® CyberFacility™ is the global leader in facilitating telephone and web-enabled individual depth interviews (IDIs) and focus groups in multiple countries worldwide. Civicom Chatterbox® Online Multimedia Bulletin Board is available in 49 languages. Civicom InSitu® Mobile Research is available in any language. Translation - Simultaneous translation for global or multi-country projects, translation for screeners; respondent documents, and discussion guides. Transcription Wing™

Transcription service that soars above the rest, worldwide. Four-hour, oneday, two-day, five-day, and next morning delivery options. English and multiple languages.

Distinctive Features All of our services have been custom designed for specific marketing research needs by our deep bench strength of computer programmers and developers. Civicom’s applications run on a platform that is 100% redundant and geographically dispersed with uptime in excess of 99.99%. These technical proficiencies are supported by a marketing researchknowledgeable client services team and project management approach which has been designed through experience with and input from our wide range of marketing research clients, including representation from some of the largest research companies in the world, as well as independent moderators. This has led Civicom in the direction of becoming the undisputed leader worldwide in supporting marketing researchers in conducting research using all types of virtual tools.

CiviSelect™ Recruiting

Get the best respondents imaginable through CiviSelect™.

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GreenBook®

direct ectory ry

PLATFORMS Civicom, Inc. (cont'd)

Market Research Applications

Training and Support

Civicom and its clients have discovered that it is possible to conduct almost every form of marketing research imaginable using “virtual” tools rather than gathering people into a precise physical space. Studies have ranged geographically from single city to multi-country. Applications have included the following:

Your project’s success is our number one priority. We offer customization to suit your needs. We assist our clients in identifying the best solutions and applications to use in their studies by first learning what the desired outcomes of the research are. We then offer suggested approaches to help our clients get to the desired results. We assign a dedicated team to you. We provide moderator training for all projects. We conduct a room access and webcam tech check with all respondents before they engage in an IDI or focus group. We provide room access tech checks for your clients. We provide live chat support for our multi-media board as well as evening and weekend project coverage. We have a dedicated team of technical specialists who are available to help you. We are with you from start to finish.

• • • • • • • • • • • • • • • • • • •

Employee Satisfaction Studies New Product Development Market Segmentation Market Share Estimation Conjoint Analysis Competitive Intelligence Volume & Sales Forecasting Distribution Channel Research Customer Satisfaction Assessment Copy Testing Brand Loyalty Concept Testing Product Placement Product Positioning Product Usage Analysis Pricing Studies Quality Testing Opinion Polls Advertising Research

• • • • • • • • • • • • • • •

Surveys Audio Diaries Online Diaries Photo and Video Diaries Impulse Research Insights in the Moment Virtual Ethnography Shopping Habits Website Usability Shopper Insights Mall Intercepts Retail Analysis Eating Habits Pharma Treatment Algorithms Prescription/OTC Drug Usage Experience • Consumer Products • Event Experience

Other Services Translation Services

Civicom maintains a network of bilingual translators that provide real time translation, from local language to English, or English to local language. Our translators provide services for IDIs and focus groups, as well as for multimedia board postings and mobile phone audio and text diaries. Transcription Wing

Civicom offers an advanced, proprietary transcription management system with automated uploading of files and which features multi-step proofing and editing. Civicom offers competitive pricing and flexible turnaround from four hours to five days. Bilingual transcription services are also available. Recruiting

Civicom often conducts the recruiting for our clients’ research studies. Whether a consumer or business-to- business study, medical, or other, Civicom first analyses the respondent profile and the screener. We then determine if we can deliver a successful recruiting experience for our clients before we commit to recruit for a study. All of our recruiting is customized in order to deliver unique, unrecycled respondents that meet the research criteria of the specific project. We do not own lists. Emerging Technologies

Civicom is a leader in the analysis of current and future technology applications and projected trends. We take these discoveries and assist our clients in proposing them as components of their research studies, to give our clients a creative and competitive advantage in the marketplace, often enabling them to be the first to try a new method of conducting research virtually.

Contact Information P.O. Box 4689 – Greenwich, CT Web:

www.civi.com/marketingresearch

Email:

inquire@civi.com

Twitter:

CivicomMRS

Facebook:

www.facebook.com/pages/Civicom-Marketing-Research-

Services/145780655490253 Phone:

(203) 618-1811

Key Personnel » Rebecca West, VP - Business Development & Client Care » Irene Olegario, Manager » Maria Huab, Lead Advocate, Account Management » Annie McDannald, Account Management Advocate » JJ Oliva, Account Management Advocate » Philip Magalong, Project Coordinator Industry Affiliations: QRCA, AMA, ARF, MRA, MRB

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Social Responsibility

Civicom’s founders pledged 10% of their stock to non-profit humanitarian and relief organizations helping the impoverished and vulnerable in greatest need around the world. When you use Civicom’s services, it does a little bit to help - by simply responding to the generous commitment of our founders. We work extra hard to serve you because by doing that we also, in turn, serve others.


Expand Your Reach Through Civicom's Global Expertise

ONLINE COMMUNITY in China

SIMULTANEOUS TRANSLATION in Western Europe

INNOSUMER PANEL in the U.S. Research on CPGs using respondents from panel of innovative professional women .

Research on global advertising in five countries via webcam interviews.

TEXT ANALYTICS in the U.S. Data extraction and text analytics from transcriptions of focus groups.

IDIs in Africa

WEBCAM INTERVIEWS in the U.K.

Moderator conducts phone interviews to get better insights on the right target market in Africa.

Moderator conducts webcam interviews with Moms and kids.

YOUR CLIENTS in Canada

Teens from China join an online community to evaluate online courses.

Observing your live online focus groups.

RETAIL ANALYSIS in Asia Working with mobile phones as the main means for sending data. Respondents receive and send text messages with ease using their own mobile devices.

DOCTORS IN RESEARCH in North America Doctors participate in studies on the phone at their convenience.

MODERATORS in North America Conducting IDIs from their U.S. Office with respondents in Russia.

MOBILE QUALITATIVE in South America Following dayto-day activities of the Hispanic community.

FOCUS GROUPS in the Middle East Overcoming cultural barriers to involve female respondents from the Middle East. Moderators get the women online and on the phone for a focus group.

PRODUCT TESTING in Australia Male respondents from Australia go online for a bulletin board focus group where they post videos of themselves testing the product and sharing their thoughts with the group.

inquire@civi.com | +1-203-618-1811 | www.civi.com/marketingresearch


GreenBook®

direct ectory ry

PLATFORMS

Dub Supported Qualitative Research Methods

Platforms and Services IdeaStream

Webcam Real-time Focus Groups & IDIs Telephone Focus Groups & IDIs Online Text Chat Real-time Focus Groups & IDIs Diaries, Journals, Blogs Online Communities (MROCs) Emerging Solutions

Overview Our online qual research tools and support services present radical efficiencies in focus group execution, ethnographic research, innovation and observations of free and open discussions. Social software is forging these new ways for people to interact, collaborate, exchange knowledge and cocreate value, brought about by personal use of social media. Research and innovation is one such benefactor, armed with news ways to get closer to consumers, experts and staff. We take best ingredients from social networks like Facebook and Twitter like blogs, forums and tagging, and appropriate them for research and collaborative innovation. This means that your respondents can logon and participate quickly and easily, in familiar surroundings. They have been designed by researchers for researchers, so it takes good care and supports the things we know are important to you, like segmentation, reporting, annotation and moderation. It can be deployed for private conversations with participants, or in open group discussions as your methodology requires. Our platforms are flexible and scalable solutions, helping you execute a range of research methodologies to fit your requirements and deliver objectives. Here’s a snapshot of how it’s been put to good use so far.

IdeaStream is Dub’s online research community platform. It supports bulletin board focus groups, blogs, brainstorms, surveys and online communities from 2 to 500 people in size. IdeaStream gives you the ability to reach out and engage participants in hard-to-reach places in a timely and cost-efficient way, and it can also be deployed in over 16 languages, so borders - both geographic and cultural and the cost of travel are no longer an big issue to contend with. River

Dub’s online research community platform, built to support online research communities of 500+ members, combining qual and quant methodologies. Use it to launch internal bulletin board focus groups, blogs, brainstorms, surveys and more. For respondents, it’s as simple as using Facebook, for brands it captures the rich conversations and delivers a stream of actionable insight that can hit at the heart of your business to inform business decision-making.

Distinctive Features Our platform supports: Blogs, vlogs, diaries, bulletin boards/forums, picture books, segmentation, questionnaires and many other features all within the same project. We also have a reporting feature which allows you to present curated information to your client while conducting your project. Our platform is designed by researchers.

Market Research Applications • • • • • • • • • • • •

Insight Immersion IDIs Ethnography Attitudes & Behaviors Longitudinal Studies Cultural Comparisons Diaries Blogging Innovation Idea Generation Co-creation

• • • • • • • • • • •

Nomenclature Strategy Segmentation Positioning Creative Development Validation Surveys Concept Testing Prototype Ad testing Pitch Theater

Training and Support Contact Information 6220 W 3rd Street #1-115 – Los Angeles, CA

If you are new to the world of online research, Dub can train and educate your people, sharing our experiences and developing best practice. We have staff on call 24 hours a day/7 days a week. Training on everything from the platform to study design is also available.

Web:

www.dubstudios.com

Email:

us@dubstudios.com

Other Services

Blog:

www.dubstudios.com/blog

Twitter:

dub_research

Phone:

(310) 997-5779

• Online Research Design & Optimisation • Social Media Research • Recruitment • Moderation

Industry Affiliations: QRCA, NGMR

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• • • •

Community Management Training & Education Translation Bespoke technical development


New Qualita ative Researcch Methods & Tools — Spring 2012

dirrecttory ry

PLATFORMS

Fieldwork Webwork Overview Fieldwork, Inc. is a nationwide market research service provider with 17 focus group facilities across the country, recruiting services for local or national studies in any market, and a dedicated team of field management specialists (The Fieldwork Network). Founded by seasoned moderators, Fieldwork provides a unique perspective into both the client and facility side of marketing research. Fieldwork Webwork is a division of Fieldwork Inc., specializing in online marketing research, as well as hybrid projects that include a combination of online and in-person interviews. Managed by staff with experience inside the facility and on the client side, Webwork is taking traditional marketing research into the virtual realm. We can assist you with Online Focus Groups utilizing Webcams for a face to face feel, Online Bulletin Boards, and Online Surveys.

Platforms and Services

Supported Qualitative Research Methods Webcam Real-time Focus Groups & IDIs

Webwork Virtual Facility Telephone Focus Groups & IDIs Webwork Audio Bridge Lines Online Text Chat Real-time Focus Groups & IDIs

Webwork Virtual Facility Mobile Qualitative Research Webwork QualAnywhere Online Discussion Boards Focus Groups & IDIs Diaries, Journals, Blogs Online Communities (MROCs)

Webwork Discussion Board Webwork Discussion Board

Utilizing all other Webwork platforms Qualitative-Quantitative Hybrid Market Research

Webwork Hybrid Project Management Recruiting & Sampling Transcription & Translation Services Video Streaming for Remote Viewing

Webwork Virtual Facility

Webwork Virtual Facility

Our Virtual Facility has many features that allow our clients to connect to respondents live with webcams in a rich online environment. Video share

Clients can stream pre-recorded video to all participants and then discuss feedback live. Supported file types: FLV, MP4, MOV, WMV, AVI. Respondent polling

Clients can poll respondents with multiple choice and multiple answers questions. Polling responses can be kept private or broadcast publicly for all participants to see. Responses are available for export at the conclusion of the interviews. Weblink share

Clients can direct respondents’ browsers to specific websites for review and discussion. File share

Clients can allow respondents to download documents to their local machine for use/review after their interview is complete. This feature is ideal for journaling assignments. This feature cannot be used with confidential materials Document/Image share

Clients can share stimuli with respondents using images and text that cannot be saved to the respondents local machine. Supported file types: PPT, PDF, PNG, GIF, JPEG, BMP, TIFF.

Contact Information

Screen share

111 E Wacker Drive, Suite 220 – Chicago, IL

Clients can be given permission from respondents to view specific documents or the desktop of the respondent’s local machine. This allows clients to see how the respondents interact in real time with software or websites on their personal computers.

Web:

www.fieldwork.com

Email:

Info@Webwork.Fieldwork.com

Phone:

(800) 863-4353, (312) 285-2038

Respondent chat

Key Personnel

Clients or Virtual Facility hosts can utilize the respondent chat to broadcast notes to the entire group or send a note privately to individual respondents.

» Kelsey Gollan, Project Manager

Viewer/Client chat

Industry Affiliations: QRCA, AMA, CASRO, ESOMAR, MRA

Viewers and clients can chat privately with each other, the Virtual Facility host, or the moderator without respondents viewing the interaction. Ideal for “passing the moderator notes”.

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GreenBook®

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PLATFORMS Fieldwork Webwork (cont'd) Included with our Virtual Facility rental you will receive: • An “onsite” tech/host who will help log in respondents, trouble shoot any technical questions, start and end recordings and conclude all interviews • Moderator/client training • Digital video recording available for viewing/download 24 hours after interviews • Respondent test calls prior to interviews to limit technical issues during interviews • Integrated audio through a telephone line to avoid feedback and other audio difficulties • Virtual rooms available to be programmed in English, German, Spanish, French, Italian, Dutch, Portuguese, Turkish, Russian, Japanese and Chinese Webwork Discussion Boards / Online Bulletin Boards, Journals, Diaries and Blogs

Group Tags

Group Tags can be assigned to respondents based on any criteria. Questions can be programmed so only specific group tags can view those questions or certain response options within a question. Full Transcripts

Transcripts can be drilled down per question, per respondent, per date etc. Transcripts can be exported into: HTML, Word, PDF, Text or Excel. Included with our Discussion Board you will receive: • Up to 30 participants • Moderator/client training • Unlimited clients/moderators • Unlimited sections/questions • Bulletin Boards available to be programmed in English, Finnish, German, Spanish, French, Italian, Polish, Indonesian, Dutch, Portuguese, Turkish, Russian, Japanese and Chinese Webwork Online Concept Markup Tool / Concept Markup Capabilities

Text Response questions

Our Online Concept Markup tool allows our clients to receive detailed feedback on images of their concepts. Markup Tool can be utilized within our Virtual Facility or Bulletin Boards. Respondents can use features within markup tool to communicate likes, dislikes, positive findings or negative findings and neutral feelings. Respondents can give feedback on a single image or several images. Clients receive screen shots of the actual markup as well as heat maps that include just a single respondent’s feedback or all of the respondents who participated feedback in a single image.

Clients can post questions where the respondents reply using a text only responses.

Webwork Online Surveys / Online Surveys, Website Exit Interviews, Panels

Multiple Choice questions

Our online surveys allow our clients to reach just a few or several hundred respondents to collect qualitative and quantitate data.

Our Bulletin Board is a terrific tool that allows our clients to connect to respondents over a select period of time at the respondents leisure. Notice Only questions

Clients can post notices for respondents to view that do not need any action taken by the respondents.

Clients can post questions giving respondents multiple choices to choose from as answers. Respondents can leave an optional text response or clients can require a text response. Multiple Answer questions

Clients can post questions giving respondents multiple answers they can choose as answers. Respondents can leave an optional text response or clients can require a text response. Media Response questions

Clients can post questions where the respondents reply using an image or video file they upload. Respondents can leave an optional text response or clients can require a text response.

Consumer / Business / Medical Panels

Respondents are screened and qualified and then asked to participate in a panel for a predetermined amount of time. Respondents will then be sent regular surveys throughout the length of the panel. Online Surveys

Respondents are sent a single survey without being screened. The survey continues to go out to respondents until we reach the desired number of completes. Website Exit Interviews

Add Attachment feature

Working with your web developers Fieldwork can program a survey that asks those who visit your website to share their feedback before they leave the site.

Clients can add an attachment to a question so the respondents can download the attachment and save it to their local machine.

Distinctive Features

Video and Image feature

Canned Responses

Having experience in the virtual research world as well as with traditional faceto-face research, Fieldwork can truly be your partner in tailoring each of your projects to get the information you need. Our online toolbox, in combination with our national respondent database and recruiting expertise offers the chance to accomplish what can be difficult or impossible to do in traditional focus groups. We have recruited and hosted virtual groups of limited mobility patients, road warriors, hard-to-find medical specialists and others that would be impossible to gather physically. Webwork offers an experienced team that will discuss your overall project and suggest the best solution based on your needs. We can then manage all aspects of your research starting with a single point of contact and ending with a single invoice.

Clients can save canned responses or emails allowing them to communicate frequently used text at the click of a button.

Training and Support

Clients can add a video or image to questions allowing respondents to view the stimuli and answer with either text or multi choice/answer responses. Charting Responses

Clients can view a pie chart of multi choice or a bar chart of multi answer responses on the fly. Backroom Notes

Clients can leave “backroom” notes posted to the overall board or to specific questions/responses that only other clients/moderators can see.

Question Masking

Masking can be Full Masking, Partial Masking or None. Full Masking means respondents will never see anyone else’s answers. Partial Masking means respondents will see others answers but only after providing their own response. Mandatory Questions

Questions can be Mandatory or not. Questions that are Mandatory must be answered before a respondent can move on to a new question.

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Webwork works hard to be your partner in online research therefore training on all our platforms is personalized, one on one, and always free. We always provide a Webwork host who is expertly trained on our platforms and who will attend all interviews, assist with the technology, start and stop recordings, introduce your moderator and welcome respondents, as well as help with anything else you may need!


GreenBook®

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PLATFORMS

FocusVision Worldwide Supported Qualitative Research Methods Webcam Real-time Focus Groups & IDIs Telephone Focus Groups & IDIs Online Text Chat Real-time Focus Groups & IDIs Online Discussion Boards Focus Groups & IDIs Emerging Solutions Recruiting & Sampling Transcription & Translation Services Video Streaming for Remote Viewing Content management platform

InterVu

• Dedicated FocusVision Technician for each project. We handle all technical aspects of the project, allowing you to focus on the research. • Available in 12 languages: English, German, Spanish, French, Italian, Dutch, Portuguese, Turkish, Russian, Korean, Japanese, and Simplified Chinese. Bulletin Board

FocusVision Bulletin Board allows respondents and moderators to share input in a relaxed time frame usually scheduled over 3-5 days, longer boards are possible. The interaction is asynchronous. Conversation is text based and respondents can respond to each other’s posts. Audio, video and visual stimulus can be shared with participants. Librarian

Overview FocusVision is the leading global provider of live video transmission, online focus group, analysis and archive solutions for the qualitative market research industry. FocusVision provides the solutions for qualitative market research to make smarter decisions, faster. FocusVision solutions increase key stakeholder participation, avoid the hassles and costs of travel and accelerate the review, analysis and reporting process.

Distinctive Features FocusVision offers superior quality, reliability, and security across all products combined with outstanding customer service. We have been in business for over 20 years and serve more than 1,500 clients in 55 countries.

Training and Support FocusVision offers 24x7 support on all its services from technical centers in the US, UK and Singapore. All InterVu projects have a dedicated technician from project start through completion. FocusVision also provides free training for its online and bulletin board platforms to agencies and moderators.

Platforms and Services

Other Services

VideoStreaming ™

VideoMarker: VideoMarker™ is an integrated software solution to create marks synched to video, video clips and highlight reels for better review, analysis and reporting. Transcripts: FocusVision deliver video-synched verbatim transcripts with quick delivery times for faster review and analysis and better reporting of your qualitative research. Librarian: FocusVision Librarian™ safely stores past and current qualitative research in a long-term, searchable, online archive that is instantly accessible to colleagues anywhere in the world. We can upload any audio/video files to your Librarian account. Now your market research team can work together more seamlessly, efficiently and securely than ever before.

Live video streaming of qualitative research that is viewable from wherever you and your colleagues have an internet connection. One-year online archive and video marking software are included. Available options include: • Moving camera with on-site technician – great for close-ups • High Definition Video Streaming – for enhanced video and audio quality • Mobile Streaming to view your research on a tablet or smart phone • Portable camera solution for ethnography, in-home interviews, shop alongs and car clinics Online Focus Groups

An online qualitative research solution for respondents at different remote locations with full two-way audio and video capabilities. Now enhanced with a new project management portal and marking tool, FocusVision InterVu™ 2.0 harnesses the power of web conferencing and teleconferencing technology, so you can recruit hard-to-reach respondents anywhere in the world, at any time. By interviewing them from their home or office, there is no need to travel and because each participant is equipped with a webcam, you enjoy the benefits of visual contact for real-time face-to-face exchange. It’s the perfect solution for IDIs or small group interviews. Features: • Accommodate up to 8 individuals at different remote locations. • Push content out to respondents from the moderator's computer. • Mark stimulus with whiteboard tools for easy collaboration. • Chat live with the moderator and viewers for communication throughout the project. • Flag key moments during your research with VideoMarker software.

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Contact Information 1266 E Main Street – Stamford, CT Web:

www.focusvision.com

Email:

info@focusvision.com

Twitter:

FocusVisionInfo

Facebook:

www.facebook.com/FocusVisionWW

Phone:

(203) 961-1715, +4418-9252-1075

Key Personnel » Eric Grosgogeat, CEO | P: (203) 428-2453 » Duke Perruci, Executive Vice President - Global Sales | P: (203) 428-2476 » Monika Orr, Account Director | P: (203)428-2483 » Timothy Lynch, Marketing Director | P: (203)428-2480 Industry Affiliations: QRCA, AMA, EphMRA, ESOMAR, MRA, PBIRG, PMRG


New Qualita ative Researcch Methods & Tools — Spring 2012

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PLATFORMS

Overview Based on pure drive to see its clients create impact in the marketplace, Gongos Research uses a hands-on yet consultative style in employing innovative and foundational approaches to consumer research. Its practice areas – Consumer Products, Retail & Services, Financial & Diversified and Transportation & Technology – work closely with its Marketing Sciences team to provide synthesized insights that leave an organizational imprint. Proprietary research offerings, including i°Communities®, gongos Mobile and Consumer Village, are guided by its Research Innovation team which continually develops new ways to gain perspective in a changing world. Shaping purposeful and inspiring stories for its clients, Gongos Research strives to develop products and services that consumers will love.

Platforms and Services

Gongos Research Supported Qualitative Research Methods Webcam Real-time Focus Groups & IDIs Telephone Focus Groups & IDIs Online Text Chat Real-time Focus Groups & IDIs Mobile Qualitative Research

ConsumerView ConsumerView ConsumerView

gongos Mobile / i°Communities mobile Online Discussion Boards Focus Groups & IDIs

ConsumerView Online Research Environment

ConsumerView / goBoards

Online qualitative suite that integrates recruiting, webcam fulfillment, hosting, stimuli/video streaming, archiving and turnkey support.

Diaries, Journals, Blogs

Virtual Focus Groups

Online Communities (MROCs) i°Communities ® Qualitative-Quantitative Hybrid Market Research

Gather multi-regional consumers to simulate in-person sessions.

goJournal / Video Diaries / Consumer Village Airwaves

Live Chats

Add depth to any research study with a moderator-led discussion with one or more consumers. goJournals

Consumers privately respond to questions by uploading thoughts and imagery over time.

Ad-hoc Research, metaCommunities® gongos Mobile ConsumerVillage Video Diaries ConsumerView

Emerging Solutions Recruiting & Sampling Video & Multimedia Production and Editing Video Streaming for Remote Viewing

goBoards

Observe consumers chatting among themselves while you guide discussions over time. Video Diaries

Training and Support

Capture private, candid feedback with video recorded “confessionals” for any period of time.

Training is provided for all advanced qualitative projects. Each client is taken through our process step-by-step and is given as much guidance and/or support as needed.

gongos i°Communities®

(private, custom research communities), gongos metaCommunities® (largerscale i˚Communities that allow for multiple products, brands, consumer segments, and/or countries), Consumer Village (a Gongos Research proprietary), metaCommunity that enables companies to conduct a Flash Poll/Conversation or a Quick Start Community; i˚Communities mobile (mobile-enabled communities for Apple iOS and Android)

Other Services Gongos Research is a full-service custom marketing research company. We also have a full-service Focus Group Facility on-site.

gongos Mobile

Smartphone-enabled surveys and qualitative for in-store and on-the-go; lifestyle exploration and purchase path process. Mobile-only, multi-modal, or community-based approaches.

Distinctive Features Our advanced qualitative techniques can be utilized individually or combined together to address a variety of research objectives. As researchers and moderators, we can help strategize the best approach for you. We offer a spectrum of research community offerings, as listed above which offer clients customization and flexibility in their approach. Additionally, we offer clients ad-hoc use of Consumer Village, our proprietary online community; as well as Consumer Village Airwaves, our mobile-enabled community.

Contact Information 2365 Pontiac Road – Auburn Hills, MI Web:

www.gongos.com

Email:

impact@gongos.com

Blog:

www.go-innovate.typepad.com

Facebook:

www.facebook.com/pages/gongosresearch

Phone:

(248) 239-2300

Key Personnel

Market Research Applications

» Christi Walters, Principal & Business Development | P: (248) 239-2357

Given our full-service capabilities, all applications are customized to meet clients’ objectives for business-to-consumer initiatives.

» Bob Yazbeck, Vice President, Community Methodologies | P: (248) 239-2356 » Karen Lindley, Director, ConsumerView Online Qualitative | P: (248) 239-2332 » Stephanie Buckles, Sr. Coordinator, Focus Group & Recruiting | P: (248) 239-2315 Industry Affiliations: QRCA, AMA, CASRO, ESOMAR, MRA

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GreenBook®

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PLATFORMS

Group Quality GQTool Pty Ltd

Supported Qualitative Research Methods

Platforms and Services

Webcam Real-time Focus Groups & IDIs

GroupQuality® Real-Time Research GroupQuality® Chat or Webcam Online Focus Groups tool is easy, GroupQuality® Real-Time

Online Text Chat Real-time Focus Groups & IDIs

GroupQuality® Real-Time Mobile Qualitative Research GroupQuality® Discussion Board Online Discussion Boards Focus Groups & IDIs

GroupQuality® Discussion Board Diaries, Journals, Blogs GroupQuality® Discussion Board Online Communities (MROCs) iGroupQuality® Discussion Board Qualitative-Quantitative Hybrid Market Research

GroupQuality® Survey Qualitative Website Usability Testing Groups

Overview GroupQuality® is the All-in-One Online Market Research Tool™. Launched after three years of research and development GroupQuality® is a qualitative and quantitative online market research tool for researchers, marketers, agencies & businesses. This complete online market research platform delivers immediate feedback and fast results at an affordable price. If you need to test marketing campaigns, websites, creative, products, services, concepts or capture regular consumer feedback, GroupQuality® has the latest tools to reveal the insights needed to make informed business decisions. Combining both qualitative & quantitative research methodologies, Group Quality® gives you the control to conduct real-time research including online focus groups, remote website usability and one-on-one interviews. Online surveys for qualitative screening in both web & mobile browsers. Online community discussion boards for web and mobile. GroupQuality® is a Saas (software as a service). You pay one low monthly, quarterly or annual fee and there is a 14 day FREE trial.

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affordable, and immediate. There is no complicated software to download and all group participants have to do is log-in using a web browser. Use the comprehensive set of tools to Create, Manage, Moderate & Report. GroupQuality® In-depth One-on-One Interviews have never been so easy. Conduct chat or video (webcam) based interviews and use the interactive whiteboard to quickly share ideas and mark-up images. GroupQuality® Qualitative Website Usability Testing tool is a world first and identifies areas of a website which are creating negative customer experiences, dissatisfaction, blocking conversions, and resulting in unrealised user goals. Conduct live online website usability testing groups using this proven usability methodology where participants log-in to the qualitative testing group from home, office, or anywhere in the world. Create, measure and discuss usability tasks. Mix website usability testing methodology with online focus group methods to reveal a depth of qualitative insight not available until now. GroupQuality® Discussion Board

GroupQuality® Discussion Board challenges the best in industry and uses some of the world’s most advance board features including the ability fully automate your board deployment. Create and copy discussions plans and launch boards in a matter of seconds. Including advanced social media features; it’s now easier to conduct online discussion board focus groups, extended In-depth interviews, or private consumer diaries. Include In-board GroupQuality® surveys to create a truly hybrid research methodology. Take advantage of the advanced tools such as the moderator’s note taker and download reports in real-time. Group Quality® Survey (Hybrid)

Manage your qualitative research participants direct from one central GroupQuality® Panel Manager. Using the GroupQuality® survey tool you can screen panel members and define a participant quota for your real-time research projects and discussion boards. Mix surveys with your discussion boards, real-time groups or use them during post research follow-up.


New Qualita ative Researcch Methods & Tools — Spring 2012

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Distinctive Features

Training and Support

GroupQuality® the All-in-One Online Market Research Tool™ is a fully integrated software as a service (saas). This means we can provide you with some of the worlds most advanced qualitative and quantitative market research tools at a fraction of the cost of other solutions. We continually develop quality features & updates for all our tools in response to industry feedback and client requests. As a customer of GroupQuality® you get instant access to all these new features and tools at no additional cost. GroupQuality® comes with full online training manuals for all the market research tools, 24/7 online technical support center and we provide live online training. GroupQuality® includes a fully integrated Panel Manager from which to create your project lists. Full admin controls and project development tools.

GroupQuality® provides tailored training sessions for all tools. Every customer of GroupQuality® has access to complete online training manuals and the 24/7 online support center.

Other Services GroupQuality® provides support services to complement its tools. Discussion Guides, Survey Scripting & Training

GroupQuality® can assist you with all your research planning including scripting of your online focus groups, discussion boards and online surveys. Once we have scripted your research you are free to reuse the information, as often as you like at no additional charge. We provide tailored online training and coaching in all our tools either individually or as a group.

Market Research Applications GroupQuality® All-in-One Online Market Research Tool™ provides quality tools to make online research more accessible. Some of the uses of our tools include: • Use the real-time research tool to conduct in-depth interviews with hard to reach professionals. • Inviting a group of participants to take part in an online real-time chat or webcam focus group to discuss product concepts and share ideas over the interactive whiteboard. • Conduct remote website usability testing with a group of participants and discuss the results to reveal deeper insights. • Quickly deploy a discussion board to selected participants in response to insight generated from your online survey. • Create a screening survey to capture participants for your next qualitative research project, deploy a link on your website, on twitter and other social media networks. • Schedule a private or open discussion board focus group, interview or community group.

Contact Information 147a Elizabeth Street – Hobart, Tasmania, Australia Web:

www.groupquality.com

Email:

sales@groupquality.com

Blog:

www.groupquality.com/blog

Twitter:

groupquality

Phone:

+6103 6234 2454

Key Personnel » Steven Mallows, Co-Founder & CEO » Ainslie Timbs, Co-Founder & COO » Luke Dingle, VP Technology Industry Affiliations: ADMA, AMI

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GreenBook®

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PLATFORMS

GutCheck Supported Qualitative Research Methods

Platforms and Services Instant In-Depth Interviews

Online Text Chat Real-time Focus Groups & IDIs

GutCheck IDIs and Live Discussion Groups Mobile Qualitative Research

GutCheck IDIs, Instant Research Communities and Live Discussion Groups Online Discussion Boards Focus Groups & IDIs

GutCheck IDIs, Instant Research Communities and Live Discussion Groups Online Communities (MROCs)

GutCheck Instant Research Communities Qualitative-Quantitative Hybrid Market Research

GutCheck Instant Research Communities and Live Discussion Groups Social Media-Related Qualitative Research

GutCheck Instant Research Communities

GutCheck provides a platform that allows a user to conduct an In-Depth Interview online for up to 30 minutes, starting as low as $40 (cost includes recruitment, platform usage, incentive and transcripts). A primary advantage of using GutCheck is the ability to find someone in your target audience immediately (usually takes under five minutes to find a respondent). This advantage gives a user complete flexibility to conduct research on and ad-hoc basis whenever they have a need. It doesn’t matter if a person needs to complete 3 interviews or 25 interviews, the GutCheck platform will be ready when they are ready. In addition, GutCheck allows our customers to utilize a DIY option where they leverage the technology for their own use. This is ideal for research professionals and moderators who have specific ways to conduct research and like to have control. For those customers who do not want to moderate a project or don’t have time to do it themselves, GutCheck provides assisted service options as well.

Emerging Solutions

GutCheck IDIs, Instant Research Communities and Live Discussion Groups Recruiting & Sampling

GutCheck IDIs, Instant Research Communities and Live Discussion Groups Moderation Services

Overview GutCheck helps research professionals from companies of all sizes access insight. We are a qualitative research technology company that provides our clients near instant recruitment of their specific target audience, and a platform for them to conduct one-on-one interviews or group discussions. Our clients have the ability to manage all of the project elements themselves without interference – or utilize GutCheck resources to help complete the project on their behalf. Our typical customer can contact us to start a project and see results within 48 hours including time for project set up, recruitment, moderation and delivery of final transcripts. GutCheck clients use our platform for concept testing, advertising testing, package design testing, messaging testing, new business pitches, freeform ideation, product development testing, web testing – anything that needs a target audience “GutCheck”. Our clients range from small agencies and research firms, to some of the largest consumer product brands in the world.

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Instant Research Communities

Gut Check offers a platform that enables a client to recruit 10 – 50 respondents easily into a discussion board. The client can choose a time frame of 1 – 5 days to interact with the same group and post up to 5 questions each day. Respondents in the discussion board will be able to answer questions, see other respondents’ answers and comment on other posts. The moderator of the group has complete control over what a respondent will see and can have follow up interactions with specific respondents as well. A primary advantage of using GutCheck is the ability to find someone immediately to match a target audience and have them recruited to participate in a discussion board now. An average discussion board can be filled in a matter of a few hours, which gives the user flexibility to start a project very quickly. Like In-Depth Interviews, GutCheck provides our customers either a DIY option where they leverage the technology for their own use, or an assisted service option where the customer does not want to (or doesn’t have time to) moderate the discussion board themselves. Instant Live Group Discussions (coming June 2012)

GutCheck provides a platform that allows a client to conduct an online group discussion (similar to online focus group) with target audience members on the fly. Our customers can recruit their respondents immediately whenever they are ready to start a group discussion. Like GutCheck In-Depth Interviews, these groups are live, which means that once started, a client can moderate their live discussion, wrap up with their group and have access to complete transcripts all within an hour. A primary advantage of using GutCheck is the ability to find someone in your target audience immediately (as fast as 5 – 10 minutes to fill up the group). This gives a client complete flexibility to conduct a live group discussion on an ad-hoc basis whenever they have a need. GutCheck allows our customers to choose from a DIY option where they leverage the technology for their own use, or an assisted service option where the customer does not want to (or doesn’t have time to) moderate the live group discussion on their own.


New Qualita ative Researcch Methods & Tools — Spring 2012

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PLATFORMS

Distinctive Features

Training and Support

GutCheck clients tell us that there are three primary reasons they come back to use our technology: Speed: Our automated recruitment process into over 6+ million panel respondents means we can find someone in a client’s target audience in a few minutes, not days or weeks. Price: GutCheck offerings (whether IDI, Research Community or Live Group Discussion) are all a fraction of the cost of other providers. Flexibility: Because we offer both DIY and Assisted Service options to our clients, they have complete flexibility and control on how to interact with our platform.

GutCheck recognizes that each client has a different methodology or approach to a project. We allow clients who want to do things exactly their way to use our platform without interference or delays. We also allow clients who need help with a project to simply call us or email us with their specific criteria and project goals. We have an extensive video library as well providing tips and tricks to make a client’s next online research experience a successful one. The most important resource to our clients is time, so we try to make sure we can quickly address questions and help move projects from the inception phase to the completion phase so customers can quickly get insights. We designed support so that it helps, not hinders, our clients’ tight deadlines and schedules.

Market Research Applications GutCheck clients use our offerings and platform for many different uses. FORMAL USES • Website Usability • Concept Testing • Ideation Projects • Advertising Testing • Brand Loyalty/Perception • Messaging Testing Testing • Product Development • Copy Testing • Package Design Testing • Logo Testing • Audience Understanding - New • Product Usage Testing Business Pitches

Other Services Moderation Services

GutCheck offers complete moderation services for clients who are not able to conduct interviews themselves. This happens frequently, as other projects and meetings can stand in the way of a client being able to keep up with moderating. GutCheck has access to a team of professional moderators who can manage interviews for a client on a moment’s notice. In most cases, GutCheck is able to start and complete a project involving moderation in 48 hours or less.

INFORMAL USES • Impulse Research Projects • Ideation With An Audience On The Fly • Finding Answers For Urgent/Topical Questions From A Target Audience

Contact Information 1422 Delgany Street, Suite 200 – Denver, CO Web:

www.gutcheckit.com

Email:

info@gutcheckit.com

Blog:

www.gutcheckit.com/blog

Facebook:

www.facebook.com/GutCheckIt

Twitter:

GutCheckIt

Phone:

(877) 990-8111

Key Personnel » Matt Warta, CEO | P: (303) 877-8684 » Alison Heller, Director of Sales | P: (720) 420-8109 » Ken Giffin, Vice President - Marketing | P: (720) 420-8102 » Elizabeth Taddonio, Community Manager | P: (720) 420-8106 Industry Affiliations: ARF, AMA

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GreenBook®

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PLATFORMS

iModerate Research Technologies Supported Qualitative Research Methods Online Text Chat Real-time Focus Groups & IDIs Online Discussion Boards Focus Groups & IDIs Qualitative-Quantitative Hybrid Market Research

Overview At iModerate, we conduct a unique type of qualitative market research: one that’s based on online one-on-one conversations and an in-depth understanding of how consumers think and behave. Unlike other methods, ours allows us to engage with consumers individually, in real-time, creating the perfect environment for unveiling honest and organic responses. As the leaders in online one-on-ones, we’ve conducted over 100,000 conversations with consumers of all kinds about everything from couponing to medical devices. In doing so, we have helped companies large and small, in industries that range from packaged goods to entertainment - and everything in between and beyond. Every day we continue to evolve to better provide our clients, including 32 of the Fortune 100, with the most meaningful consumer insights.

Platforms and Services iModerate’s qualitative method is a blend of text-based, online one-onone conversations, a cognitive framework for digging deep, and a team of people who challenge themselves every day to explore above and beyond. Our approach offers the depth and richness of an IDI, while providing efficiencies and flexibility that other methods cannot. The conversations can be utilized in one of two ways; as an effective stand-alone research tool or integrated into a quantitative study for a hybrid approach. There is no groupthink, no collection of participants for our moderators to cater to and no delayed interaction. Our moderators are able to truly converse with respondents and encourage meaningful discussions.

Distinctive Features The combination of our one-on-ones, our cognitive approach and our expert team produces insights that are personal, unbiased and candid. Unlike other qualitative companies, everything we do is seamless, synchronous and one-on-one. This gives our professional, in-house moderators the ability to have intimate, real conversations with every consumer we touch. Moreover, everything we do is completely customizable. From recruitment, to the length and number of conversations, to the guide, we construct it all from scratch based on your research question.

Market Research Applications iModerate’s conversations can be used in a stand-alone capacity to capture in-depth insight or as part of a hybrid approach to strengthen and elucidate the qualitative data. We can converse with any audience about virtually any subject. Typical objectives include: Refining brand and product positioning, gauging reaction to ads and concepts, understanding behaviors and motivations, capturing consumer language, revealing corporate and brand perceptions and exploring market segments.

Contact Information 720 S Colorado Blvd, Suite 500 N – Denver, CO Web:

www.imoderate.com

Email:

info@imoderate.com

Blog:

www.imoderate.com/blog

Facebook:

www.facebook.com/pages/iModerate/104640100504

Phone:

(303) 333-7880

Key Personnel » Carl Rossow, CEO | P: (303) 928-8405 » Adam Rossow, VP Marketing | P: (303) 928-8406 » Jen Drolet, COO | P: (303) 928-8407 Industry Affiliations: AMA, ESOMAR, MRA

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New Qualita ative Researcch Methods & Tools — Spring 2012

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PLATFORMS

InsideHeads Overview

Supported Qualitative Research Methods

ONLINE FOCUS GROUPS Moderating online focus groups for clients across the globe since 1998. Experience you won’t find anywhere else. Full service recruiting, project management, moderation & analysis. Interview more than a dozen participants simultaneously to test concepts, logos, names, print ads, package designs, videos, TV ads, live websites, and more. Fast quotes. Dedicated service. Happy clients. Darn nice people. VIRTUAL FOCUS FACILITY Designed by moderators, enjoy a comfortable and intuitive private room online for eliciting candid and uninhibited feedback in real-time. Time-tested, stable and secure, this fully brandable, browser and OS compatible platform supports multiple languages, unlimited observers, back room notes, moderator and administrator controls, expandable chat area, live interactive whiteboard and complete transcripts instantly. Say goodbye to cancellation fees, transcription costs and travel. QUALITATIVE RESEARCHER? Experience the value of having your own virtual focus facility! Conduct text-based focus groups and individual interviews online in a fully brandable, private and secure, browser and OS compatible platform. Cost effective with free training, a free trial group and 24/7 tech support. No membership or licensing fees. Low per-group fees. Easy setup.

Online Text Chat Real-time Focus Groups & IDIs

InsideHeads Online Focus Groups Mobile Qualitative Research InsideHeads Mobile Panel Online Discussion Boards Focus Groups & IDIs

InsideHeads Bulletin Board Groups Diaries, Journals, Blogs InsideHeads Online Diaries Online Communities (MROCs) InsideHeads Panel Management Qualitative-Quantitative Hybrid Market Research

InsideHeads Full Service Social Media-Related Qualitative Research

InsideHeads Research Panel Recruiting & Sampling InsideHeads Recruiting Research Design, Training, & Field Management

InsideHeads Project Management Transcription & Translation Services

InsideHeads Instant Transcripts

Platforms and Services Online Focus Groups

Real-time, synchronous chat allows market researchers to elicit more feedback from more participants in less time, creating cost efficiencies that go beyond the obvious savings of travel and transcription. Opt for experienced, full-service or DIY. FULL SERVICE - Recruiting, Project Management, Moderation & Analysis

Each full-service study is custom designed and managed by a dedicated researcher who provides you devoted service throughout the project, from recruiting through analysis. InsideHeads screens and pre-qualifies up to 25 participants per group. Each synchronous chat is managed by an experienced moderator and administrator. Invite an unlimited number of observers to watch remotely. Receive a complete digital transcript instantly and insightful analysis in just a few days. DIY

My Virtual Focus FacilitySM is a DIY web application that allows professional qualitative researchers to easily setup, manage and moderate online focus groups. No membership or licensing fees, no software to purchase, pay per group on demand. Intuitive chat design, time tested, stable and secure. Simple setup, fully brandable, multiple languages, easy login, compatible across browsers and operating systems, and transcripts available instantly. Free training, free group trial and 24/7 tech support. InsideHeads Online Research Panel

Experienced in recruiting and moderating groups of all ages - from 8 to 80! InsideHeads developed and maintains a devoted online community of English speaking adult consumers and children across US, Canada and Europe.

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GreenBook®

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PLATFORMS InsideHeads (cont'd)

Distinctive Features

Market Research Applications

Experience

Online focus groups enable a great deal of honest discussion to happen quickly about the image, sound or video being tested. Online focus groups have been proven highly effective for website usability, print ad tests, video tests, branding campaigns, concept tests, name tests and more. InsideHeads has repeatedly satisfied clients seeking B2B and B2C research in the fields of Healthcare, Biotechnology, Pharmaceutical, Entertainment, Tourism, Advertising, Social Networking, Apparel, Government, Finance, Automotive, Communications, Education and NonProfit. Originally designed for independent qualitative researchers, the InsideHeads DIY platform (My Virtual Focus FacilitySM) has established itself as a useful tool for larger market research suppliers, in-house market research departments and brick-and-mortar focus facilities.

Moderating online focus groups longer than any other research firm. The professionals at InsideHeads have moderated thousands of online focus groups for discriminating clients across industries, and the globe, since 1998. Experience you can’t find anywhere else. Dedicated Service & Support

InsideHeads managers are hands-on and oversee every detail of your project. Professionals conducting their own groups receive free training, 24/7 tech support, affordable ad hoc services and unlimited hand holding from InsideHeads. Intuitive Room Design

The intuitive InsideHeads chat room creates a comfortable environment for eliciting candid and uninhibited opinions from participants.

Training and Support Free training & hand holding. 24/7 tech support.

Other Services Questionnaire design, programming and online hosting.

Contact Information 12241 Johnson Bay – St. John, Virgin Islands Web:

www.InsideHeads.com

Email:

info@insideheads.com

Twitter:

insideheads

Phone:

(877) 464-3237

Key Personnel » Margaret Pero, Panel Manager | P: (877) 464-3237 ext. 702 » Richard Roller, Director of Sales | P: (877) 464-3237 ext. 701 » Karen Brady, Project Manager | P: (877) 464-3237 ext. 706 » Jennifer Dale, President | P: (877) 464-3237 ext. 703 Industry Affiliations: QRCA, AMA, MRA

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GreenBook®

direct ectory ry

PLATFORMS

itracks Supported Qualitative Research Methods

Platforms and Services Bulletin Board Focus Groups

Webcam Real-time Focus Groups & IDIs

itracks IDIs and Video Focus Groups Telephone Focus Groups and IDIs

itracks IDIs and Video Focus Groups Online Text Chat Real-time Focus Groups & IDIs

itracks IDIs and Focus Groups Online Discussion Boards Focus Groups & IDIs

itracks Bulletin Board Focus Groups Diaries, Journals, Blogs itracks Community Lite Online Communities (MROCs) Qualitative-Quantitative Hybrid Market Research Social Media-Related Qualitative Research

GutCheck Instant Research Communities Emerging Solutions Recruiting & Sampling

Canada Talk Now / US Talk Now Panels and Recruitment services Research Design, Training, & Field Management

Overview itracks is a world-leading marketing research company that provides its customers with insights for growth via its innovative suite of online applications and insight analysis. Leading market research professionals and Fortune 500 companies recognize itracks’ online applications as the most client-focused, reliable and flexible solutions available. The sophisticated suite of qualitative, quantitative, online community, social media monitoring and panel services are easy to use and come equipped with a wide range of engagement capabilities. itracks was named by GRIT as being among the Top 10 most innovative market research companies in the world. itracks offers training, co-moderating, moderating and other professional services.

Our patented Bulletin Board Focus Groups give you greater geographic reach and longer, more in-depth transcripts than any other qualitative methodology. Bulletin Boards are highly involved discussions that can unfold over extended time frames. Participants love the convenience. You and your clients will love the depth of information. Key features include: Multilingual; Breakout Rooms; Friends and Profiles; Participant Media Uploads; Annotations; Single and multiple choice Polls; Concept Testing; Branded Accounts; Custom Software Development. Real Time Focus Groups / IDI’s

As the US patent holder for Online Focus Groups (OLFGs), we provide innovative online qualitative software solutions that save researchers time and money, and get highly reliable results. Our OLFGs keep the human touch in the online environment – allowing researchers to extend their business around the world. itracks’ patented client viewing room allows clients to observe the group and communicate privately with the moderator. You can turn your online group in to ‘face-to-face’ discussions by tapping enhanced webcam and streaming technology with our videobased OLFGs. Our multilingual solution lets researchers conduct real time focus groups across the planet from the comfort of their office – saving time and money. With instant transcripts and reduced travel time, your clients can receive their results in a matter of days. iMarkIt Image and Video Markup Tool

iMarkIt is a powerful feedback gathering platform which allows respondents to exchange ideas, gather thoughts, and review various types of creative, interactive, motion, and written content. Once invited, reviewers use simple click-and-drag tools to leave comments. The review process is simple, quick and does not require any software to be installed. iMarkIt provides your clients creative, visual feedback from their consumers while offering your respondents a way to co-create elements of their favorite brands. Reporting options for iMarkIt include click density, heat maps, raw data excel files and a variety of pdf based reports that allow you to track participant markings on an individual basis. itracks iMarkIt allows participants to view a video, pause and add in markup and comments. Community Lite

Online communities offer an interactive channel to communicate and develop relationships with your customers by engaging them in meaningful conversation. With Community Lite, decision makers can track social networks that keep a pulse on customer satisfaction, loyalty, perception, and spending habits. Imagine being able to ask your customers a question whenever you want and receive feedback almost instantly. Our software team has developed a unique online community platform that brings together the itracks suite of online research products in one centralized location.

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New Qualita ative Researcch Methods & Tools — Spring 2012

dirrecttory ry

PLATFORMS

Online Surveys

Training and Support

itracks delivers quick, secure online survey data collection to professional market researchers. Whether your survey is relatively straightforward or highly complex, we will turn it around quickly and accurately. You can sit back, relax, and watch your results accumulate in real-time. All data is collected on our servers so there is no strain on your system. Our reporting facility allows you to watch the answers accumulate in real-time and observe how respondents are answering each and every question. When the survey is completed, you simply hit a button to download the data from our server to your office computer in the database or spreadsheet format of your choice.

itracks team members are dedicated to providing accessible, timely training and support. itracks provides project planning, technical training and moderation support to moderators. First time online moderators are provided with many options including group or individualized demonstrations and training sessions, example moderators guide templates, moderator guide review/ feedback and co-moderation services. Experienced online researchers have advanced training options available. itracks clients may access a wealth of resources and documents accessible from their research engineer login. Custom development programming is available to address unique research support requirements. itracks help desk is available 24 hours during weekdays and during scheduled weekend real time focus groups. Weekend and evening coverage is provided to clients to ensure high quality customer support is available.

Distinctive Features itracks stands apart in the industry due to its complete suite of qualitative service offerings. itracks wide range of integrated qualitative tools allow researchers to experience qualitative research on a one off bases or from a business building enterprise level software perspective. Our patented technology had been developed by researchers for researchers. This is why 40 of the top 50 research companies in North America trust itracks for their qualitative software and service needs. Whether you are just getting started offering qualitative or you require advanced qualitative tools and applications, you need to look no further than itracks.

Market Research Applications itracks technology and services are suitable for a wide range of market research applications. itracks tools provide integrated components including image / video market up tools, drag and drop collaging, video slider and custom software development options. Examples of areas where itracks tools have been applied include: • Ethnography Studies • Advertising Research • Image, Video Feedback • Brand Loyalty • Photo and Video Diaries • Concept Testing • Product Usage Analysis • Conjoint Analysis • Pricing Studies • Copy Testing • Website Usability • Customer Satisfaction Research • Employee Satisfaction Research

Other Services • Proprietary Panels- Canada Talk Now & USA Talk Now - over 2.4 million members • Recruitment services to assist you with finding participants for your research • Custom Software Development - Custom solutions to meet your specific and unique needs • Social Media Research - monitoring and interpreting authentic consumer voices • Reality Check - Online concept exercise-topline report within 5 days • Live Technical Support - 24 hours/day • Experienced Researchers on hand to help you with every step of your project • Webcam and Video Camera distribution and pre-technical set up calls

Contact Information 150 820 61st Street East – Saskatoon, SK, Canada Web:

www.itracks.com

Email:

info@itracks.com

Blog:

www.moderatorscommunity.com

Facebook:

www.facebook.com/pages/Itracks/325980030275

Twitter:

Itracks

Phone:

(888) 525-5026

Key Personnel » Dan Weber, CEO | P: (306) 665-5026 x 205 » Alan Mavretish, VP Client Development | P: (724) 746-1078 Industry Affiliations: QRCA, AMA, ESOMAR, MRA

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GreenBook®

direct ectory ry

PLATFORMS

KL Communications Supported Qualitative Research Methods

Platforms and Services IC2 (Insights Community 2): Through the strategic integration

Webcam Real-time Focus Groups & IDIs Online Text Chat Real-time Focus Groups & IDIs Mobile Qualitative Research Online Discussion Boards Focus Groups & IDIs Diaries, Journals, Blogs Online Communities (MROCs) Qualitative-Quantitative Hybrid Market Research Emerging Solutions Crowdsourcing

Qualvu IC2 Qualboard Revelation IC2 IC2

Overview KL Communications focuses on building and managing proprietary online communities and panels for a wide range of industries. Our newly developed IC2 (Insights Communities – 2) platform takes a holistic approach to the insights process, specifically aimed at generating the new ideas that drive innovation. By developing customized solutions that incorporate social media, crowdsourcing, insights communities & panels, as well as traditional research methods, KLC provides partners with the tools and insights to keep them a step ahead of the competition.

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of various insight-generating platforms such as interactive online communities, crowdsourcing, and social media, we are able to efficiently tap into a wide range of insights, connect the dots between underlying patterns, and help our clients see how it all fits together by communicating findings in a way that promotes understanding. This is our overarching platform which connects everything that we do. Insights Community: Using an industry-leading proprietary community platform, we are able to engage consumers in an interactive online environment so our customers can reap the benefits of robust ideation and quick turnarounds for insights. Crowdsourcing: A module that is incorporated into our community platform that allows our clients to harness the collective brain power of the masses in a way that allows them to spur innovation and develop the next big idea. This process is focused on providing an interactive environment that allows for true collaboration among idea generators while still maintaining a structure that ensures objectives are met. KLC is unique from others in this category in that we do not believe in prescreening for creativity. Rather we believe that anyone with a passion for a challenge is capable of insightful contributions. We also believe in charging an entry fee (typically a nominal fee of $1.99, akin to a mobile app). This money goes directly to the winner and key contributors but helps root out any but the most interested in our challenge. Social Media: Using industry-leading aggregation & language processing software, we are able to uncover key trends and insights that present themselves in various social media sources such as blogs, forums, Twitter, and Facebook. We then leverage these insights to enhance the entire insights creation process, with a specific focus on enhancing our insights communities. Online Bulletin Board Groups: These are structured online activities, attended by invitation, typically around 20-30 participants. The results are similar to what is learned in a focus group, but the online format allows respondents to attend at their own convenience over the course of a few days or longer. Respondents can interact with each other, and add to the group discussion at different points in time, allowing for richer feedback and more extensive interaction than a traditional focus group. The online format also allows for more dispersed geographic representation than can be achieved with in-person groups. Our online platform allows two-way sharing of video, Flash animation, live websites and other images. This can provide a unique way to explore new product demos or marketing pieces among a core group within your target audience. Immersive Research Activities: These are in-depth research activities in a one-on-one qualitative format that allows for richer exploration of a topic over time. Each participant completes a variety of online activities that are moderated individually by a moderator. This format is ideal for sensitive topics, new product or home use tests, or activities where a diary or journal might be kept. The platform makes it easy for members to upload photos and video clips for a very personal view of their lives. Qual/Quant Hybrid: Our experienced team of researchers is able to find the right blend of Qual/Quant methodologies to accomplish our clients’ goals.


New Qualita ative Researcch Methods & Tools — Spring 2012

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PLATFORMS

Distinctive Features

Training and Support

• A very high level of customer service • Ability to integrate various sources of insights to give partners a holistic perspective • Engaging deliverables that make an impact (e.g. Prezi, Slide Rocket, etc.)

We provide full support throughout the entire insights creation process and work with clients to help them get the most out of what their customers are saying. Our experienced team of researchers also provides strategic consulting on various marketing-related issues.

Market Research Applications

Other Services

Ideation – gather customer insights

• Traditional panels: these are similar to communities, but typically have a much larger membership and are more quantitative in nature. • Various forms of quantitative research: we provide everything that is needed to run comprehensive quantitative research projects • Holistic Learning Center: this is a secure website that can be accessed by our partners; it stores and indexes all pasts projects, provides a calendar of events, as well as other important information

Through our unique collaborative IC2 platform, we are able to generate unparalleled customer feedback. For example, a software and analytics firm came to us with a program that had failed miserably in gaining market share. Rather than throwing out the baby with the bath water, we assembled an IC2 and reached out for direction. We were able to uncover the chief barriers of the initial product attempt, but more importantly, we identified untapped potential purchase drivers that this product could answer. In so doing, our client was able to re-launch the service and obtain a 1,000% higher market share. They also had a product that reflected well on their ability to handle emerging needs. Product Development – interactively engage with consumers

A recent example is for a major media company that was concerned with developing customer interfaces that were not intuitive to the consumer. By setting up six week online communities, we were able to match up the client’s engineers on the same team with typical subscribers. The resulting collaborative process generated a new interface that was a home run with consumers from the outset. Customer Satisfaction Measurement

We also specialize in longitudinal online panels that provide ongoing satisfaction metrics. The opportunity to drill down into the data for qualitative understanding of the trends provides our clients with true insights into any shifts in customer sat and a clear appreciation as to the reasons.

Contact Information 50 English Plaza, Suite 6B – Red Bank, NJ Web:

www.klcommunications.com

Email:

klc@klcommunications.com

Blog:

klcommunications.com/blog

Twitter:

klonnie

Phone:

(732) 224-9991, (858) 270-1414

Key Personnel » Kevin Lonnie, President » Sean Holbert, EVP Client Relations » Angela Zavila, VP Director of Research Services » Allyssa Gresser, VP Director of Client Services Industry Affiliations: AMA, ARF, IMRO, MRA

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GreenBook®

direct ectory ry

PLATFORMS

MarketTools, Inc. Supported Qualitative Research Methods

Platforms and Services Pop-up Communities

Mobile Qualitative Research

Mobile Research, Community Manager Online Communities (MROCs)

Pop-up Communities, Community Manager

Overview MarketTools is the leading provider of software and services for market research and enterprise feedback management (EFM). We provide leading organizations the actionable customer insights they need to make better business decisions that lead to high-value business impact. MarketTools’ custom market research services are supported by our groundbreaking Advanced Analytics team and our suite of market research software including Community Manager, Panel Manager and Survey Manager.

MarketTools Pop-up Communities™ provide a solution for obtaining rich, qualitative consumer data – through online communities structured to collect insights on specific topics from a designated audience in a short timeframe. Designed to deliver full service, targeted research programs over a two- to six-week duration, Pop-Up Communities provide faster results than the traditional market research online community (MROC), and offer deeper feedback than a standard focus group. Pop-Up Communities allow you to engage with community members using interactive forums, blogs, polls, galleries, links to conversations on social media sites, and more. Participants deliver their input using comments (for verbatim quotes), images and video to provide realworld feedback that offer clear examples of how brands, products and categories relate to individuals’ lifestyles. A MarketTools Pop-Up Community will deliver the results you need within weeks. Our experts use our industry-leading Community Manager software to set up a short-term research community designed to your specifications, find the right community participants, and collaborate with you to develop content, exercises, surveys and other engagement tools to elicit thoughtful feedback from community members. The short term duration of the community ensures that participants stay focused and engaged – so you get better quality responses. Community Manager

Contact Information 150 Spear Street, Suite 600 – San Francisco, CA Web:

www.markettools.com

Email:

info@markettools.com

Blog:

www.markettools.com/blog

Facebook:

www.facebook.com/MarketToolsInc

Twitter:

markettools

Phone:

(866) 499-3750

Industry Affiliations: ARF, CASRO

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In the online era, blogs, forums, tweets, and social networking sites are more and more a source of customer feedback. For online marketing research, this presents a new challenge. New data is readily available, but finding insights is like finding a needle in a haystack. What marketers need is a way to harness the power of the cloud to create and sustain a two-way dialog with their customers in real time. They need a way to engage their target customers, observe and take part in all of the conversations that are happening, explore concepts and ideas, and collaborate on product innovation. In other words, they need to create and participate in private online marketing research communities. Until now, the cost and effort required to build online communities have been prohibitive. MarketTools has a solution. MarketTools Community Manager makes it fast and easy—at a fraction of the cost of competing full-service offerings. It’s a compelling new option for transforming customer insights into breakthrough business opportunities. With MarketTools Community Manager, you can truly understand what’s on your customers’ minds, right now. And you can see possibilities you might otherwise have missed.


New Qualita ative Researcch Methods & Tools — Spring 2012

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PLATFORMS

Distinctive Features

Market Research Applications

Pop-up Communities

MarketTools Pop-up Communities™ provide a solution for obtaining

A full service offering combining a rich feature set with expert moderators enabling customized communities to be launched quickly. To obtain qualitative details, guide quantitative studies, or dig more deeply into quantitative results. • Pop-up Communities are faster than other qualitative solutions by enabling exploration of time sensitive topics through the 2 to 6 week construction • Pop-up Communities provide hybrid research more effectively by leveraging quantitative recruitment with detailed responses and interactive feedback • Pop-up Communities are a turnkey engagement optimized for timing, project budgets and moderator sourcing

rich, qualitative consumer data – through online communities structured to collect insights on specific topics from a designated audience in a short timeframe. Designed to deliver full service, targeted research programs over a two- to six-week duration, Pop-Up Communities provide faster results than the traditional market research online community (MROC), more actionable than social media monitoring and online efficiency not available with traditional focus groups. • Engage a community to mine social media insights • Create a community to obtain deeper insights on unexpected findings in quantitative research • Utilize community feedback to fine-tune segmentation research

Community Manager

MarketTools Community Manager, market research online

MarketTools Community Manager enables you to engage your target audience and see possibilities you might otherwise have missed. You don’t just listen, you participate—so you get more authentic insights, faster. Community Manager is Purpose-built for developing insights. Most other online community-building products are social networking platforms that are designed to stand alone, divorced from other market insight solutions. Community Manager is integrated with MarketTools Online Market Research Software and our enterprise feedback management solution MarketTools CustomerSat, offering a comprehensive toolset for recruiting community members and generating insights from quantitative and qualitative data.

community (MROC) software, makes it fast and easy to create a private online market research community, open a dialog, and explore concepts and ideas in real time. It gives you powerful tools for deploying online communities in minutes, and provides a comprehensive feature set for engaging with your target audience through familiar social media tools such as forums, blogs, galleries, polls, idea voting, and more. MarketTools Community Manager enables you to engage your target audience and see possibilities you might otherwise have missed. You don’t just listen, you participate—so you get more authentic insights, faster. Use Community Manager to generate insights throughout the product lifecycle: • Ideate with customers and identify the product attributes that matter most in adoption • Understand customer experiences, usage patterns, and satisfaction levels with products and services • Interact with customer advisory boards

Training and Support Pop-up Communities are supported by expert moderators, and community managers who can assist community members with any user-related questions. Community Manager Software is licensed flexibly with training packages for moderators and managers as well as management and development assistance for highly customized communities.

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GreenBook®

direct ectory ry

PLATFORMS

Platforms and Services

Qualvu Supported Qualitative Research Methods Mobile Qualitative Research Qualvu Discover Mobile App Online Discussion Boards Focus Groups and IDIs Qualvu Discover Diaries, Journals, Blogs Qualitative-Quantitative Hybrid Market Research Qualvu Decide Interpretation & Analysis Tools Emerging Solutions Recruiting & Sampling Research Design, Training, & Field Management Transcription & Translation Services

Overview Qualvu is the future of qualitative research, inspiring business decisions guided by the voice and face of the consumer. Through streamlined video-based technologies, we collect better human intelligence and deliver superior insights that drive decision making. The Qualvu proprietary platform enables multi-language, global research that drives online reports supported by actionable analysis and video highlights. Capturing behavioral and attitudinal feedback from home, work, in-store, and even in-vehicle, Qualvu delivers new levels of human access. Whether via webcams, flip cams, or the Qualvu mobile app, consumers are empowered to share truthfully; and brands are empowered to gain deeper insights, make better decisions, and share key data across the organization.

Contact Information 12039 W Alameda Pkwy, #Z-2 – Lakewood, CO Web:

www.qualvu.com

Email:

sales@qualvu.com

Blog:

www.qualvu.com/blog

Twitter:

Qualvu

Facebook:

www.facebook.com/qualvuinc

Phone:

(303) 640-6222

Key Personnel » John Williamson, CEO & Founder | P: (303) 640-6210 Industry Affiliations: ARF

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The Qualvu Platform Design. Discover. Decide. Qualvu Design

Once you partner with Qualvu, you will work one-on-one with an assigned research strategist to discuss your goals and strategic objectives in order to best define, scope, and design your project. From selecting the video-enabled technology that consumers will use to submit their candid feedback to how your screener and discussion guide are designed, we ensure you act as a key collaborator throughout the process. Our methodology is firmly grounded in a deep understanding of your business’s challenges and opportunities, and through our turnkey, software-driven process, we design research that aligns with your strategic objectives and meets your stakeholders’ needs, all while preserving key project data and assets. Features • Proprietary, turn-key, software-driven process • Self-serve project creator platform • Custom screener and discussion guide crafting • Global participant recruiting • Preservation of key project data and assets What do you gain? • A customized project design that aligns with business objectives and stakeholder needs • A discussion guide that asks the right questions the first time around • More on-target, relevant consumer insights Qualvu Discover

Qualvu Discover provides businesses with an easy-to-navigate web and mobile platform that provides access to consumers 24/7 – as they share videos, photos, text responses, and screen captures. Qualvu’s proprietary platform gives businesses greater insight into their consumers’ lives and empowers consumers to share stream-of-consciousness feedback in their own element and within a moment of truth. Features • Moderator video responses are prerecorded and accessed by participants asynchronously – wherever and whenever relevant and convenient • Allows participants to share video, photos, text responses, screen capture, and to interact with each other and/or the moderator, depending on the project objective and the client’s preference – options available a la carte and dependent on project design • Enables moderators to post follow-up assignments or questions in response to any participant video or blog entry – directed at individual participants, groups of participants, or the entire blog community. • Ability to flag or make notes on responses that provide relevant information; have already been reviewed; or need to be followed up on • Improved ‘Grid View’ displays more information, in an easier to consume format • Consumer multi-media responses are forever memorialized and organized for easy access, sharing, and in-platform analysis What you gain? • Easy-to-navigate platform that ensures greater transparency throughout the research process • Better quality insights that drive more strategic business decisions • 24/7 access to consumers


New Qualita ative Researcch Methods & Tools — Spring 2012

dirrecttory ry

PLATFORMS Qualvu Decide

Market Research Applications

Qualvu Decide provides businesses with an integrated, process-driven platform for delivering better quality insights. The platform gives businesses access to consumers’ insights anywhere, at any time through online video and searchable speech-to-text verbatim transcripts that can be replayed over and over again to ensure spot-on analysis. Qualvu Decide empowers researchers with the best-in-the-market qualitative research analysis and coding tools in one integrated platform that enables researcher-stakeholder collaboration at every stage – resulting in more objective, accurate, and transparent findings supported by the voice and face of the consumer. Qualvu gives businesses strategic value and direction that empowers them to make better business decisions through deliverables that are saturated in rich consumer insights and actionable recommendations. Features • Qualvu Decide is a Qualitative Data Analysis Tool, showcasing Qualvu’s proprietary select-to-play video transcript technology: • Enables researchers to code and analyze data from within the Qualvu platform • Powerful search and data mining tools provide researchers with new capabilities for sorting and classifying content • Select-to-play transcript technology that transforms the transcript into the participant’s original words with a single click • Ability to code and take notes on project responses • Coded data can be viewed from every angle and evaluated through customizable filters – aiding theme development and helping answer key questions for the final report • Playlists can be created and organized into folders as themes are identified with the click of a mouse, and easily shared through autogenerated links or by downloading as a single video file What you gain? • A more efficient, streamlined process that delivers better quality insights • More objective, accurate, and transparent findings supported by the voice and face of the consumer • Access to consumers’ insights anywhere, at any time • An integrated platform supported by a rigorous yet efficient data analysis process • An online video platform that features video responses supported by searchable, organized transcripts • Ability to replay participants’ video responses over and over again for accuracy and objectivity

Qualvu and its clients have discovered that, with digital research tools, it is possible to conduct almost every form of marketing research imaginable, including the following: • Integrated polling • Product Research • Brand loyalty testing • Product testing • New product development • MarComm research • Online video diaries • Attitudinal research • Online video blog • Shopper insights • Insights in the moment • Shopping habits • Shopping habits • Shop-alongs • Website usability • Advertising research • Conjoint analysis • Ad testing • Concept testing

Distinctive Features Our software driven, people powered approach to research leverages asynchronous mobile video and proprietary technologies to collect “in the moment” feedback, turn hours of video feedback into key insights and actionable recommendations, create a library of truth clients can mine and share indefinitely, and inspire more powerful and strategic business decisions – all supported by the voice and face of the consumer.

Training and Support Qualvu offers a complete support system to ensure project satisfaction and success – both for clients and participants. Client: Every client is assigned a project manager who not only oversees every project from beginning to end but also provides personalized training on Qualvu’s platform and capabilities. They not only provide support throughout the project but indefinitely following the project’s completion. Qualvu also maintains a knowledge base for clients, featuring frequently asked questions and answers, as well as product and capability upgrades that may impact the platform. Participant: Qualvu has participant management teams available 24/7 across the globe to train participants individually and help answer questions throughout the study. They also regularly follow up with participants to ensure the highest response completion rate to confirm the project stays on track. Qualvu also offers a step-by-step video tutorial to show participants how to set up their web cam and audio device to record and upload video responses.

Other Services Video quantitative research – Experience has taught us that feelings and behaviors cannot be quantified. But what if you could use the sample size you normally would for a quantitative study but, instead of asking participants multiple-choice questions, you asked them to show you their reactions and feelings while performing a daily activity in front of a camera? What if you could generate qualitative data that could be quantified, adding a level of statistical confidence to your qualitative research? This and more is now possible thanks to a new application of Qualvu’s platform that retains the insights of its pioneering video techniques for generating qualitative data while adding a level of statistical confidence. Exclusive ongoing panels - We ensure ongoing collaboration with an exclusive consumer panel representative of your target sample; a longterm research plan; and detailed analysis delivered as a video report after every engagement. You also get your own “Library of Truth,” or a dataset that is available 24/7 for accessing quick-turn video consumer insights on demand, along with access to a powerful editing and analysis suite. In addition, to ensure a seamless process for you and your panel members, Qualvu offers ongoing and unlimited tech, project, and participant management support.

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GreenBook®

direct ectory ry

PLATFORMS

Ramius Corporation Supported Qualitative Research Methods

Platforms and Services Recollective

Mobile Qualitative Research Online Discussion Boards Focus Groups & IDIs Diaries, Journals, Blogs Online Communities (MROCs) Qualitative-Quantitative Hybrid Market Research Interpretation & Analysis Tools Emerging Solutions Video & Multimedia Production and Editing Online Panels, Idea Generation / Crowdsourcing in our Sixent Enterprise software

Overview Ramius is an award winning developer of online community systems and enterprise social networking platforms. We’ve delivered innovative, technology-based solutions to many of the world’s leading companies for over a decade. We’re passionate about the potential social software has to transform the way we work, communicate and share. Our unique history and extensive experience of online communities, brings a unique and fresh perspective to Marketing Research software. Recollective, our software platform built specifically for marketing researchers, was launched in November 2011. It offers the leading edge in private, brand-ready software for conducting qualitative research via Marketing Research Online Communities (MROCs). Being compatible with all devices, Recollective can be used on any smartphones, tablets or operating system. It also integrates with existing online quantitative solutions to enable researchers to build hybrid studies. Ramius offers Recollective for sale through partner research agencies or as one-off implementations to enterprises that wish to conduct their own research.

Contact Information 227 Rue Montcalm, Suite 201 – Gatineau, QC, Canada Web:

www.ramius.net

Email:

salessupport@ramius.net

Twitter:

RamiusCorp, Sixent

Phone:

(613) 369-5233, (613) 230-3808

Key Personnel » Stephen Thompson, Executive Vice President | P: (613) 369-5233 » Simon Chen, Senior Consultant | P: (613) 369-5222 Industry Affiliations: ESOMAR, MRIA

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Recollective is an online community solution designed in collaboration with researchers to enable industry-leading qualitative research. Recollective’s intuitive social features mean your participants are highly engaged to provide deeper, better quality insights more cost effectively than ever before. Recollective is compatible with all smartphones, tablets or desktop computers running a modern web browser. That means you can involve participants from any location using any device at any time to get instant access to insights as they are gathered. Run one or multiple studies simultaneously, segment participants and setup Activities to guide them stepby-step to provide valuable insights and opinions. Recollective lets you collect insights using: • Questions with text and photo responses • Polls (single / multiple response) • Prompts to push participants to other activities or integrate with external survey software • Online journals • Video uploaded from desktop or mobile devices • Discussion Boards (whole community or selectively by segment) • Private messages for asynchronous in-depth interviews • Image Heat Maps (coming early 2012) • Sort & Rank tools (coming early 2012) Responses to any of these tasks can be socialized among participants to take advantage of community effects and insights in comments and Facebook-style like / dislike ratings. Each response, discussion, comment or private message can be excerpted and coded within the software using highly innovative tools. Those excerpts can be collated into customized reports and transcripts – all generated by researchers on demand. Transcripts are professionally formatted for export with images, comments and excerpt notes embedded in line. Recollective also provides a complete suite of management tools that make it easy to run research communities over extended periods, including: • Excerpt any sentence, paragraph or whole responses and add multiple codes to excerpts • Backroom comments for private collaboration between researchers and clients • Private “To do“ task lists • Pending Review lists for work management • Quick statistics • Bulk upload of participants • Segmenting of participants • Online Code Book with archiving of old codes • Customizable transcripts based on activity, segments, time and more • Customizable reports based on excerpts, discussions, activities and messages The whole platform is cloud-based, customizable and easily scalable to add participants, studies or time. At the site level, Single-Sign-On and SSL encryption offer additional integration and security options should they be necessary. Ramius provides technical setup and support as part of the base fee, with optional services for setting up discussion guides in studies and advanced style or look-and-feel changes.


New Qualita ative Researcch Methods & Tools — Spring 2012

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Sixent Enterprise for Customer Innovation and Crowdsourcing Ideas

Ramius also offers Sixent Enterprise, a platform for very large scale panels and customer communities. Sixent includes online communities, social networking between participants, file sharing, blogs, photo sharing and collaboration tools. Sixent Groups enable communities to be built for ideation and innovation sourcing that make it easy to tap into employee or customer ideas and insights. Based on the concept of crowdsourcing where ideas are voted up and down, the Sixent Idea Management feature enables the best ideas to rise to the top to reflect the prevailing customer or participant opinion. Ideas can be further discussed, matched to existing ideas and managed through a process you define to an end state. Sixent supports segmentation of participants and has powerful visibility and permission controls to selectively share content among broad groups of participants.

Distinctive Features • Ready for use on smartphones, tablets or desktop computers without the need to download separate Apps or sacrifice functionality • Online excerpting of any part of a participant’s responses, overlapping excerpts and on-demand reporting and export of excerpts • Applying multiple codes and backroom comments or tasks to excerpts • Customizable reporting and transcripts generated on-demand by the researcher • Suite of research tools for qualitative studies all included as standard • Video tasks with excerpting and production of highlights reel • Integrates seamlessly with third-party survey tools for hybrid studies • Short or long term studies with the ability for multiple separate studies to run simultaneously • Can be entirely self-setup and managed without intervention by Ramius if desired

Customer Innovation and Crowdsourcing Ideas

Sixent Ideation forums are ideal for gathering innovative insights and ideas from a diverse audience and to understand which ideas have the broadest appeal within the community. They can be guided (i.e. directed to focus on specific topics for research), or open to the users to submit ideas on subjects they believe important. The most popular ideas are voted on by participants and naturally rise to prominence. Typically, the findings of these crowdsourcing/ideation initiatives will feed into a client’s concept development processes and ultimately into roll-out or beta trials.

Training and Support Software training is delivered as part of site setup for both Recollective and Sixent Enterprise. Training is typically delivered online by web conference and can be recorded for future use. Courses include Site and Study Administration, setup of Activities, analysis and excerpting, plus the on-demand production of reports and transcripts. All software is supported by a named Implementation Manager to guide setup and is followed up with standard technical support that includes web-based or email support once the site has been launched. Optional upgrades to telephone and Premier support levels or out-ofhours support are available on request.

Other Services Study Setup

The Study Setup service is ideal for customers that require hands-on support to turn their discussion guides or research plans into Activities, Tasks and Discussions in Recollective or Sixent. We extend the role of your Implementation Manager to work with your team to build the site, upload participants and test everything prior to launch. Additional services can be negotiated for study management, analysis and production of reports. Advanced Customizations

Market Research Applications

Advanced Customizations provide for changes to the standard interface, or if new custom research tools are needed to satisfy and end-client’s brief.

Online qualitative research

Online Community Strategies

Recollective is ideally suited for the following uses: • Online community-based research • Qualitative research structured around a sequence of tasks that ask for text or photo responses • Online journals • Video activities • Combined Desktop / Mobile research • Hybrid qualitative / quantitative studies That includes applications such as product innovation, product or service planning and concept testing, ad or communication testing, prototype testing, customer or employee feedback studies, consultation or longitudinal studies.

Ramius provides services to develop community engagement strategies including planning, recruitment, communication, targets, implementation approach and new job role definition.

Marketing Research Panels

Sixent is best used to maintain ongoing engagement with a large panel of customers. Often participants from the panel will then be selectively drawn into a Recollective study for specific research projects. Sixent can also be used to build sustainable Voice of Customer or Employee Networks that enable non-facilitated peer communication, content and knowledge sharing, user forums and online collaboration.

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GreenBook®

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Platforms and Services e-Rewards Consumer Panels

Research Now

e-Rewards Consumer Panels are comprised of millions of members and continue to grow daily. Our Consumer Panels deliver a representative sample of the online populations in the U.S., Canada, U.K., France, Germany, Netherlands and Belgium. e-Rewards Business Panels

Supported Qualitative Research Methods

With deep occupational and company profile information on millions of business decision-makers and influencers, e-rewards’ North American and European business panels can deliver the respondents researchers need. e-Rewards Healthcare Research

Qualitative-Quantitative Hybrid Market Research Recruiting & Sampling

Overview Research Now is a leading global online sampling and data collection company, recognized for delivering high-quality panelists, high response rates and industry-leading panel retention rates. We are proud to offer you the largest, most powerful online research panels available today. Access over 6 million quality respondents around the world, with an incredible breadth and depth of market information. We have the industry’s first and best “by invitation only” panel, the e-Rewards® Opinion Panel, and also the Valued Opinions™ Panel. Our full set of services enables you to access the minds of consumers, business professionals and hard-to-reach audiences. Supported by over 1,000 experienced professionals in more than 20 global offices, we go further to meet your business needs effectively and immediately.

e-Rewards North American Healthcare Research brings quality market research to healthcare panels through our multi-mode methods. e-Rewards offers a Physician Panel, Healthcare Professional Panel, and Consumer Ailment Panel. Programming & Hosting

Our experienced team of over 100 survey programmers has a proven track record for fast, accurate and reliable programming. • 99.99% survey up-time record • Over 100 highly skilled survey programmers who understand research • Customized branding options • Ability to handle multi-country, multi-language, and complex surveys • Secure technology • Online portal access to real-time data and reporting IHUT Recruiting

Online recruitment and interviewing solutions for product placement tests that hit home. Using the responsive Research Now panel of respondents, we can recruit respondents to your specifications for product placement studies. Once recruited, the product is sent out to respondents and after testing, participants are sent a reminder (via e-mail and SMS text message) to complete any follow-up tasks online. Phone Recruiting

Supplement Random Digit Dialing telephone sampling with pre-screened cell-phone only respondents. To assist you in recruiting the respondents you need to fulfill your telephone sampling requirements, we have preprofiled 80,000 cell-phone only adults on the e-Rewards® Opinion Panel who agree to be contacted by phone. Qualitative Recruiting

With thousands of members pre-profiled on their willingness to participate in qualitative studies, we can ensure high participation rates for your next qualitative project. Research Now has a proven track record for recruiting individuals to participate in: • Face-to-face in-depth interviews • Online Diaries • Online Message boards • Focus Groups

Distinctive Features Contact Information 5800 Tennyson Parkway, Suite 600 – Plano, TX Web:

www.researchnow.com

Email:

info@researchnow.com

Facebook:

www.facebook.com/ResearchNowUS

Twitter:

ResearchNowUS

Phone:

(888) 203-6245

Industry Affiliations: ADETEM, AEDEMO, AMA, AMSRS, ARF, BIG, CASRO, ESOMAR, JMRA, MOA, MRA, MRIA, MRS, PBIRG, PMRG

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Largest and most diverse online panels. Research Now stretches across 38 countries and is comprised of highly desirable, active and responsive members. We have over 6 million responsive members ready to be surveyed. And, they are all just a few clicks away via a highly organized, intuitive panel filter. So not only do you get more panel profiles attributes to choose from, you’ll also find them better managed. Guaranteed highest quality panels. Our panels are research-only, wholly owned and built to ensure that they are responsive, balanced and reliable - the foundations of quality research. We use proven methods for maintaining panel member satisfaction and eliminating undesirable respondents, so that our panels deliver quality samples and the most reliable research results.


New Qualita ative Researcch Methods & Tools — Spring 2012

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PLATFORMS

Overview Revelation offers market research firms and consumer facing companies tools to get faster, more cost-effective answers to their most pressing business questions. Immersive Research, Revelation’s online qualitative research methodology, provides market research professionals unprecedented access into the lives of their consumers, leading to deeper insights and candid discoveries. Revelation offers solutions and services that support your online qualitative research needs. Whether you are searching for answers to business questions or launching a new product or brand, Immersive Research gets you closer to knowing why, so you know what to do next. Revelation serves leading market research firms, Fortune 500 companies as well as advertising and innovation agencies around the world. Revelation Project is available in 17 languages, and is supported by a professional, industry savvy Client Services team helping customers during every phase of their Revelation project.

Revelation, Inc. Supported Qualitative Research Methods Mobile Qualitative Research Revelation Mobile Diaries, Journals, Blogs Revelation Project Online Communities (MROCs) Revelation Project Qualitative-Quantitative Hybrid Market Research

Revelation Project Social Media-Related Qualitative Research Revelation Project Emerging Solutions Revelation Project/Revelation Express Online Asynchronous Discussion Boards, Recruitment and Incentive Fulfillment, Project Management

Platforms and Services

Revelation Mobile

Revelation Project

Collect data closer to the experience using Revelation Mobile. Participants can capture and record their behavior ‘in-the-moment’. Revelation Mobile is available for iPhone, iPad and Android. • Shopping Processes: Consumers can capture their shopping experiences as they are happening • App Evaluations: Researchers can easily test new iPhone, iPad and Android apps • Mobile Diaries: Participants can capture and record their reactions and feelings or monitor their behavior as it is happening

Revelation Project is an activity-based, online qualitative research platform. Researchers can use guided activities to get rich information about more people, in more places and in less time. Revelation Express

Revelation Express is a quick, turnkey solution that empowers market research professionals to engage with their consumer group in an online environment and get in-depth insight in less than a week for under $6,000. Revelation Express includes project management, recruitment, and incentives. Revelation Mobile

Revelation Mobile for iPhone, iPad and Android devices, empowers researchers to get ‘in-the-moment’ access to customer experiences. Using Revelation Mobile, participants capture and record their behavior in realtime. Revelation Services

Revelation offers a full-suite of services to support researchers using Revelation Project and Mobile. The services include: Project Setup, Project Management, Recruitment, Incentive Fulfillment, Training, Language Translation and more.

Revelation Support Services

• Project Setup • Participant Management • Recruitment

• Incentive and Fulfillment • Language Translation

Training and Support Revelation offers weekly live training webinars, a full library of tutorial videos, and technical help embedded into the Revelation Project site. In addition, our team offers in-depth in person and online training for an additional fee. Revelation’s technical support desk is open from 6am-6pm M-F and 9am6pm S-S (Pacific time)

Distinctive Features Revelation’s online qualitative software solution is unique in that it is activity-based. Researchers engage participants through a series of activities. By using this methodology, researchers are able to get ‘in-themoment’ with their participants, capturing their thoughts and emotions often providing insights. Revelation supports over 17 languages.

Contact Information 1200 NW Naito Parkway, Suite 630 – Portland, OR Web:

www.revelationglobal.com

Email:

kristie@revelationglobal.com

Twitter:

revelationinc

Market Research Applications

Facebook:

www.facebook.com/pages/Revelation-Inc/118422721555614

Revelation Project

Phone:

(503) 808-1492

Online qualitative research platform for market research professionals from market research firms and Fortune 500 companies. Get ‘in-themoment’ access to consumer insights.

Key Personnel

Revelation Express

» Rachel Bell, Director of Customer Experience

Quick turn online qualitative research solution for market research professionals that want consumer, product or brand insight fast and affordably. Includes the online platform, recruitment and incentives. This solution takes less than a week and costs under $6000.

» Kristie Conner, Director of Marketing

» Steve August, CEO

» Meegan Thye-Walker Industry Affiliations: QRCA, ESOMAR, MRA

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GreenBook®

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Platforms and Services Recruiting & Sampling

Schlesinger Associates Supported Qualitative Research Methods

Recruiting for thousands of studies annually, our clients trust us as their research partner to deliver high-quality recruitment for their important and most challenging projects for the healthcare, consumer, business-tobusiness and technology markets. Our experienced and resourceful teams are fully committed to tracking down and engaging your target audiences to participate in our full range of online qualitative methodologies. At Schlesinger Associates, we dig deeper, constantly pushing the boundaries of our capabilities to help you succeed. Online Discussion Boards Focus Groups & IDIs

Webcam Real-time Focus Groups & IDIs FocusVision InterVu Telephone Focus Groups & IDIs Online Text Chat Real-time Focus Groups & IDIs Online Discussion Boards Focus Groups & IDIs InspiredOpinions Online Communities (MROCs) Qualitative-Quantitative Hybrid Market Research Social Media-Related Qualitative Research Recruiting & Sampling Research Design, Training, & Field Management Transcription & Translation Services Video & Multimedia Production and Editing

Interactive Video Productions Video Streaming for Remote Viewing FocusVision & ActiveGroup

Overview Schlesinger Associates is the leading data collection company offering a broad range of qualitative and quantitative solutions to your research needs. Working in partnership with you, we provide outstanding recruitment for any methodology your study requires and we are perfectly positioned for multimethodology solutions. With a lifetime of experience and an uncompromising commitment to your success, we are your global research partner, anywhere, anytime.

Our bulletin / discussion boards overcome time zone limitations, providing greater geographic reach to larger respondent groups and provide more in-depth transcripts for greater insight. Participants log in at their convenience resulting in more time spent on the research and rich insights that go deeper than the average focus group. Features include bulletin board diaries and multi-mode options to break out into one to ones. Online Text Chat Real-time Focus Groups & IDIs

Gain a fast top-level reaction to concepts and media from geographically dispersed respondents. Respondent anonymity elicits direct, honest feedback helping you to quickly get to the heart of any issue. Book, recruit and run your groups in a matter of days. Perfect in a time crunch, online groups let you respond quickly to your clients needs. Respondents can also be divided into breakout groups for more intimate discussions and then brought back to the larger forum generating more insight in less time. Webcam Real-Time Focus Groups & IDIs

All the convenience of an online methodology with the reassurance gained from experiencing the visual and audio signals of a participant as they interact with the group and moderator. Webcam and streaming technology provide a truly qualitative environment when travel is not an option or is too cost-prohibitive. FocusVision’s InterVu features include: unlimited observers, multi-screen view and screen share, a dedicated technician, mini polls, option to record and archive interviews, option for webcam shipment if required. Qualitative-Quantitative Hybrid Market Research

Schlesinger Associates has the flexibility to combine its online surveys with online qualitative methodologies, or traditional qualitative with online qualitative studies. Hybrid studies can be conducted either in series or in parallel, with ease and efficiency. Telephone Focus Groups & IDIs

Contact Information

When an entire online qualitative solution is not required, our clients often request the solution of a telephone depth interview or telephone focus group. We set up your conference line, recruit your participants and often supply any link to a secure website for the call reference. Video Streaming for Remote Viewing

Email:

info@SchlesingerAssociates.com

Through our partners at Focus Vision and ActiveGroup we support the remote streaming of your online qualitative study with additional features such as client chat.

Phone:

(732) 906-1122 | (866) 549-3500

Transcription

101 Wood Avenue South, Suite 501 – Iselin, NJ Web:

www.SchlesingerAssociates.com

Key Personnel

We provide transcription for any kind of online qualitative study, delivering a fast service with precision results.

» Jason Horine, Managing Director, Online Qualitative Solutions | P: (913) 403-9300

» Amber Leila Jones Esco, EVP, Business Development | P: (732) 906-1122 » Laura Haxton, Director, UK & Intl | P: 4420-7935-4979 Industry Affiliations: QRCA, AMA, AQR, CASRO, ESOMAR, MRA, MRS, PMRG, PBIRG

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Distinctive Features We are perfectly positioned for multi-methodology solutions for our clients. Being a leading provider of online qualitative, online surveys and traditional qualitative solutions, we conduct studies using different methodologies either in series or in parallel, with ease and efficiency. You will have just one point of contact and one invoice. We are expert recruiters and will help you select the most suitable online qualitative tool to achieve your study goals.


GreenBook®

direct ectory ry

PLATFORMS Schlesinger Associates (cont'd)

Market Research Applications

Qualitative-Quantitative Hybrid Market Research

Online Discussion Boards Focus Groups & IDIs

Ideal when two methodologies are required to stand up to full scrutiny of a study. Ideal for sensitive topics, budget sensitive studies and time constraints.

Ideal for international studies, multi-language studies, larger participant numbers, low-incidence targets, when greater depth of opinion and detailed transcripts would be useful; when you require participants to share their own media, when you need to reduce the influencer effect or when extended time frames suit your study.

Telephone Focus Groups & IDIs

Ideal for studies with budget limitations, minimal stimulus, technically limited participants or a sensitive topic. A great solution as a top-up to traditional focus groups for busy participants who cannot travel to facilities.

Online Text Chat Real-time Focus Groups & IDIs

Video Streaming for Remote Viewing

Ideal for international or widely dispersed participants, short lead-times, urgent studies, sensitive topics, when simultaneous discussion time is required or when client or moderator travel is restricted.

Ideal when travel is not an option for traditional focus groups, for the viewing of online qualitative studies, when on demand viewing of a study is preferred.

Webcam Real-Time Focus Groups

Ideal when the convenience of an online methodology is required but visual and audio signals of a participant remain key to insight, when a maximum of eight participants per group is suitable, when the ability for clients to chat with the moderator during the group is important.

Toluna Supported Qualitative Research Methods Online Text Chat Real-time Focus Groups & IDIs TolunaChat™ Mobile Qualitative Research IVR (Interactive Voice Response) Online Discussion Boards Focus Groups & IDIs Diaries, Journals, Blogs PanelPortal™ Online Communities (MROCs) Qualitative-Quantitative Hybrid Market Research TolunaChat™ Social Media-Related Qualitative Research PanelPortalConnect™ Interpretation & Analysis Tools TolunaAnalytics™ Emerging Solutions Recruiting & Sampling Research Design, Training, & Field Management

Overview Toluna enables organizations to generate valuable customer insight by combining its online market research panel and industry leading technology. Toluna provides companies the ability to answer questions of their target audience quickly and efficiently and leverages a unique approach to respondent recruitment and engagement with its online ‘community’ and proprietary Real-Time Sampling® methodology. Toluna guarantees that the data clients receive is of the highest quality and survey programming unparalleled. Companies also benefit from Toluna’s proprietary, web-based data reporting and analysis tool, TolunaAnalytics™. Further, Toluna provides the industry’s leading online market research technology suite, enabling hundreds of market research organizations and agencies worldwide to create surveys, manage panels and build online communities. Toluna’s products include PanelPortal™ and AutomateSurvey™. The company’s QuickSurveys™ product actually integrates with www.toluna. com to capture real-time respondent feedback. Toluna has offices in the US, Canada, UK, France (headquarters), The Netherlands, Romania, Germany, Italy, Spain, India, Australia, Japan, Hong Kong.

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Platforms and Services TolunaChat™ enables companies to gather rich insights from survey respondents in real-time. Our easy-to-use technology enables companies to intercept survey respondents and ask them more in-depth questions. IVR (Interactive Voice Response) - Provide participants with an automated ‘voice guided’ survey experience. We provide interactive voice response surveys that enable individuals to dial a phone number and participate when and where it’s most convenient for them! Many of our clients use this as a way to audit in-store experiences, and more. PanelPortal™ - Interested in building a panel of consumers ready, and willing to participate in your surveys? Toluna can help take things a step further by providing you with a custom ‘community.’ Custom panel ‘communities’ provide unique benefits as companies cannot-only target respondents in real-time for surveys, but can benefit from ‘listening’ or viewing on-site activities undertaken by members. PanelPortalConnect™ allows you to turn faceless fans into profiled respondents who can, in turn, deliver valuable business insights – and all without them even leaving Facebook. PanelPortalConnect is the integration of PanelPortal – Toluna’s pioneering online panel and community software – within the Facebook platform. TolunaAnalytics™ is the company’s proprietary, web-based data reporting and analysis tool. It will be a standard feature not only for all full-service data collection projects but also within Toluna’s PanelPortal™ product.


New Qualita ative Researcch Methods & Tools — Spring 2012

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Distinctive Features

Market Research Applications

Toluna is the world’s leading online panel and survey technology provider. In addition to our online sample capabilities, Toluna continually develops innovative world-class technology to enable market research organizations, communication agencies and brands worldwide to create surveys, manage panels and build online communities to gain real time customer insight quickly and cost effectively. Toluna’s PanelPortal is unique, and can be provided to companies as a fully managed service, or tool that can be self- managed. PanelPortal is built to scale and can accommodate multi-purpose communities easily. More than 120 global firms use PanelPortal’s ‘community’ solution. TolunaAnalytics provides users with two key benefits – speed and efficiency. Companies can access data quickly, which expedites the market research process. Users can begin to react to data, and generate insight within minutes of project launch. Users can create cross-tabulations with both quantitative and open-ended responses, as well as PowerPoint presentations within the tool.

Custom panel ‘communities’ can generate insight that goes above and beyond quantitative survey feedback. On-site chatter can be used to get an ongoing sense of customer sentiment, and help foster co-creation. Many worldwide brands benefit from using this Market Research Web 2.0 approach.

Contact Information 21 River Road – Wilton, CT Web:

www.toluna-group.com

Email:

toluna@toluna.com

Facebook:

www.facebook.com/pages/Toluna-Group/109369975771044

Twitter:

TolunaGroup

Phone:

(203) 834-8585

Key Personnel » Michael Anderson, Head of Sales » Janice Caston, AVP Industry Affiliations: AMA, AMSRS, ARF, ASC, CASRO, CMOR, EphMRA, ESOMAR, iMRO, MRA, MRIA, MRSI, PBIRG, PMRG

TruView Research Overview TruView Research uses state-of-the-art video conferencing technology to deliver a new experience for conducting inperson focus groups. TruView creates a true-to-life focus group setting using telepresence to seamlessly connect people in multiple cities across the US or around the world. Each room connects to an identical mirror-image room that gives the appearance of everyone meeting at the same table, even though you’re hundreds or thousands of miles apart. Multipoint technology means you can connect multiple cities to gain broader geographic coverage and market representation in fewer groups and less time. Backed by 10 years of experience from professional moderators and facility managers, TruView manages all of the services that you would typically expect from a traditional focus group facility – respondent recruiting and incentive administration, printing or copying of documents and stimuli, light refreshments for participants, a host to welcome moderator, client and participants, pens and notepads, and digital video and audio recording.

Supported Qualitative Research Methods Webcam Real-time Focus Groups & IDIs Emerging Solutions

TelePresence for Virtual Focus Groups TelePresence for Virtual Focus Groups

Contact Information 4111 Spicewood Springs Rd, #503 – Austin, TX Web:

www.truviewresearch.com

Email:

info@truviewresearch.com

Phone:

(512) 610-2866

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GreenBook®

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PLATFORMS TruView Research (cont'd)

Platforms and Services

Distinctive Features

TelePresence for Virtual Focus Groups

In response to demands to reduce market research costs without sacrificing quality and agility, online research and video conferencing solutions have surfaced as viable alternatives to traditional face-to-face focus groups and in-person discussions. However, researchers agree that sometimes there is no substitute for the live, in-person experience. TruView Research addresses this issue by leveraging telepresence technology for virtual focus groups. TruView leverages Cisco TelePresence technology to seamlessly connect people for a life-like, face-to-face experience that’s as easy as making a phone call. TruView also partners with Tata Communications to leverage their broad deployment of Cisco TelePresence suites in major cities around the globe.

Q: What is TelePresence? A: State-of-the-art, live virtual video conferencing like you have never seen before! • Three 1080p HD video screens in a semi-circle connected to a conference table that are reflecting an image of an identical room “on the other side” contributing to the perception that all parties are around the same table in the same room • Reflective lighting for a more 3-dimensional feel achieved by eliminating facial shadows that normally cast a “flat” image • Full-duplex audio that allows for true “dialogue” • Directional, voice-activated video and audio so that voices are coming from the screen of the person speaking • Highest-performance video and audio with dedicated 4 MB connections on each side to ensure QOS • Simultaneous sharing of laptop screen with projector on both sides • Conference multiple locations through multi-point connections across global sites in major cities • Mute a location so that they are not visible or heard by other locations (for client observers to watch anonymously) Q: What benefits does TelePresence bring to traditional focus groups? A: Valuable real-life interactions and ability to read facial expressions / body language while reducing travel and cost for both clients and vendors! • See ALL respondents’ faces up-close and personal versus the limited view behind the “traditional” glass or via video streaming – with TelePresence you get all the details of the non-verbal communication providing a richer viewing and learning experience • Respondents are more open/at ease to freely speak their mind: • No 2-way mirror to make it obvious they are being observed • No facilities with 3-4 rooms and 30-40 respondents in the waiting room like a lab rat waiting to be studied • Use of advanced technology is intriguing and engages the respondent even more in the dialogue • Obvious to participants that all eyes are on them: more attentive to discussion • Multi-Point. Conference 2, 3, 4 or more locations together: • More geographic coverage achieved in fewer focus groups provides less geographic bias • Larger market representation in less time due to elimination of travel required to all markets • Join hard-to-reach targets from multiple locations to ease recruitment difficulty or enable more groups to be feasible (i.e. Fortune 500, Federal Government, purchasers of niche products) • Face-to-face moderator debriefing with clients immediately after groups • Cost savings: • Travel costs for clients are minimized or even eliminated • $ Value of clients’ time back to company during the day due to not having to travel • Increased productivity and efficiency for client staff during the work day rather than downtime and exhaustion from travel distracting from focus on other priorities between cities and groups • Significant savings on travel costs and time for international research

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Market Research Applications Solid Benefits: • See ALL respondents’ faces up-close and personal • Multi-point enables diverse coverage for minimal added cost • Immediate face-to-face debriefing • Cost savings • Increased productivity Relevant Applications: • Budget-constrained projects • Dispersed/global markets • Broad internal client engagement • Market assessment, messaging, non-tangible concept testing

Other Services TruView manages all of the services that you would typically expect from a traditional focus group facility: • Respondent recruiting and incentive administration • Printing or copying of documents and stimuli • Light refreshments for participants • A host to welcome moderator, client and participants • Pens and notepads • Digital video and audio recording


New Qualita ative Researcch Methods & Tools — Spring 2012

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PLATFORMS

The Understanding & Insight Group Overview U&I, a Business Development and Products Research Company, specializes in front-end development of consumer-desired products and services. Purpose-built technologies and diagnostic tools are part of our integrated approach that produces deep, market-based understanding of people and the products they really want. With strategic information, optimal product spaces are quickly and precisely defined so development time and product evaluation costs can be reduced by 50% or more. Since our founding in 1999, our comprehensive process has lead to more than 300 successful product launches. That’s why we say It Works Everytime! Proprietary Products. Refined Technologies. Comprehensive Understanding. Original Thinking. Unparalleled Results. U&I Knows the Way.

Supported Qualitative Research Methods Telephone Focus Groups & IDIs Online Text Chat Real-time Focus Groups & IDIs Diaries, Journals, Blogs Online Communities (MROCs) Getting It! ® Qualitative-Quantitative Hybrid Market Research Emerging Solutions Video Streaming for Remote Viewing Knowledge mapping, value diagramming, idiographic analysis, trade-off analysis integrated with the above methods, qual and quant Kano analysis

Platforms and Services

Market Research Applications

Getting It!® - A proprietary integrated system of qualitative and

Comprehensive system is applicable to all industries, products and services at all levels from regional to worldwide. IT! works EVERYTIME!SM

quantitative approaches which transforms business and consumer information into strategic and actionable results that resonate strongly with deeply-held consumer desires. We also provide: • Technology-based information-gathering and analyses • Training of system • In-context interviewing • Quantifying qualitative information using our patented process

Training and Support Training for clients provided using any combination of the following: full service project direction; specific application of newly discovered information and insight analyses; process is learned and used repeatedly; customized approached can be developed; economical syndicated studies can be purchased.

Distinctive Features Getting It!® - Its proprietary integrated system which captures consumers emotional motivators transforms pertinent information into strategic and actionable results that resonate strongly with the consumer. Purpose-built technologies and diagnostic tools provide precise knowledge that define optimal product spaces. Training for clients provided using any combination of the following: full service project direction; specific application of newly discovered information and insight analyses; process is learned and used repeatedly; customized approached can be developed; economical syndicated studies can be purchased. In-context interviewing where the consumer interacts with the product or service provides more insightful and accurate results. Our methods for quantifying qualitative information include a proven patented process which provides deeply-accessed results, accurately, very quickly and at less cost than traditional-only methods. Our system, designed with business end-points as benchmarks, produces actionable strategies that are pre-tested and refined to ensure the best marketability. The process is sustainable, quick and accurate. IT! works EVERYTIME!SM

Contact Information 3 Rosewood Lane, Suite 103 – Denville, NJ Web:

www.theuandigroup.com

Email:

Jackie@theuandigroup.com

Phone:

(973) 328-9107

Key Personnel » Jacqueline Beckley, President Industry Affiliations: AMA, ARF, ESOMAR, IFT, MRA, PDMA

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PLATFORMS

Platforms and Services Userlytics.com

Userlytics Corporation Supported Qualitative Research Methods Webcam Real-time Focus Groups & IDIs Online Text Chat Real-time Focus Groups & IDIs Mobile Qualitative Research Online Discussion Boards Focus Groups & IDIs Qualitative-Quantitative Hybrid Market Research Social Media-Related Qualitative Research Emerging Solutions Recruiting & Sampling Transcription & Translation Services Video Streaming for Remote Viewing Online Webcam Asynchronous IDIs

Overview We provide an online webcam based IDI service based on a new technology. Participants interact with stimuli or rich media assets; live URLs, concept sketches, wireframes, prototypes, user interfaces, power point slides, or any type of static or dynamic asset or questionnaire. Both participants (through their own webcam) and everything they say, hear, see, and do on their computer screen are recorded and combined into a synchronized “Video-in-Video” recording. After the completion of the recorded stimuli phase, participants are also asked a series of post stimuli/task(s) survey questions. The dashboard includes a “Video Highlights” summary, where key events and comments are hyperlinked to the specific Video-in-Video and timeline moment. We also provide private labeling services.

A platform that enables online “Video-in-Video” based asynchronous In-Depth Interviews (IDIs). Participants, from their own home or workplace anywhere in the world, are asked to conduct tasks, answer questions, react to stimuli, or interact with prototypes, using any kind of static or dynamic media. Both finished products as well as draft concepts, wireframes, prototypes and user interfaces of any kind can be tested for usability, impact, engagement and effectiveness, and to explore and discover insights for developing product and creative strategies and assets, and for media planning purposes. Each study includes both a recorded stimuli/task(s)/question(s) phase, and a post stimuli/task(s) survey phase, so as to compare and contrast what participants do and say, as well as measure attentiveness and recall. The recorded phase can be set for various lengths of time, 10, 15, 20, or even 60 minutes. Participant invitation links can be sent to email lists, or placed at the end of a qualifying questionnaire, or placed on websites. Results can be obtained within days of setting up a study, even hours. USShowTell.com

Contests can be easily set up whereby participants can compete to develop the most interesting user experience video, or insight video, or focus group video, or Video-in-Video using the unique Userlytics technology. Participants can upload any type of video from any kind of device, including any kind of mobile device. Clients can set the conditions for the contest such as the target brand or concept, the type of video feedback, the number of winning awards, the award type and/or amount, etc.

Distinctive Features Userlytics.com

Online Video-in-Video. No other online platform allows for simultaneous viewing and observation of what respondents see and hear with what they say, who they are, and where they are. Not dependent on a browser or a web based test. All the interactions that take place on the respondent computer screen, not just the browser, are recorded. Prototypes and any type of stimuli or media asset can be tested, not just live URLs. “Video Highlights” hyperlinked annotations of key events and comments USShowTell.com

Ability to easily and rapidly set up video experience and video feedback contests, with monetization as an incentive. Use of unique “Video-in-Video” technology.

Market Research Applications Contact Information

Userlytics.com

473 Pine Street, 5th Floor – San Francisco, CA

• Usability and User experience studies, Online Focus Group and Online Video IDIs • Market Researchers, Advertisers, Product Managers • American Airlines, Intuit, RGA

Web:

www.userlytics.com

USShowTell.com

Email:

info@userlytics.com

Blog:

www.userlytics.com/blog

• Social & Viral Media Campaigns, Usability and User Experience Studies, Mystery Shopping • Corporate Advertisers, Market Researchers, Product Managers

Facebook:

www.facebook.com/pages/Userlytics/182222985152914

Twitter:

userlytics

Phone:

(415) 449-0502

Training and Support Userlytics.com

» Erika Langdon, Ops Manager

• Advice and assistance in task, questions and study set up • Recruitment • QA and Transcription

» Samantha Sferas, Account Executive

USShowTell.com

Key Personnel » Alejandro Rivas-Micoud, CEO

• Customer and Contributor email based support services Industry Affiliations: CASRO, ESOMAR, MRA, UPA, WPO, YPO

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New Qualita ative Researcch Methods & Tools — Spring 2012

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PLATFORMS

Visionslive.com (VisionsLive Limited)

Overview Visionslive is the world leader in online qualitative research solutions – Visionslive is the easiest and most cost-effective way to run your online qualitative research projects. Visionslive is an ‘on-demand’ qualitative research service provider that lets you set up live online focus groups and bulletin board focus groups in seconds, anywhere in the world, in any language at a fraction of the cost. The services provided on-demand via Visionslive.com are: 1. Live Online Focus Groups (OLFGs) 2. Next-Gen Bulletin Board Focus Groups (BBFGs) 3. Web In Depth Interviewing (IDIs) 4. Diaries, journals, user-journeys, web ethnography and more… International recruitment and multi-lingual moderators are available from Visionslive – contact us for a quote, or send us your RFQ. Visionslive is used by leading research agencies such as Ipsos, TNS, GfK and also by many leading research consultants and digital agencies around the world.

Platforms and Services Visionslive Online Focus Groups

The Visionslive Live Online Focus Groups platform was built from scratch for online qualitative research, and is designed for the entire qualitative research process – from loading up your respondents, to creating the focus groups, loading stimulus and discussion guides, inviting your stakeholders and running the group. The Visionslive Online Focus Groups system includes a project manager, and simple-to-use on-demand tools for creating live online groups in just a few minutes. Works on any computer, and works on all commonly-used browsers.

Supported Qualitative Research Methods Webcam Real-time Focus Groups & IDIs

Visionslive Online Focus Groups Online Text Chat Real-time Focus Groups & IDIs

Visionslive Online Focus Groups Mobile Qualitative Research

Visionslive Mobile Qualitative Online Discussion Boards Focus Groups & IDIs

Visionslive Next-Gen Boards Diaries, Journals, Blogs

Visionslive User Journeys, Diaries and Vlogs Online Communities (MROCs) Visionslive Mini-Communities Qualitative-Quantitative Hybrid Market Research

Visionslive SpeakSurveys Social Media-Related Qualitative Research Emerging Solutions Recruiting & Sampling

Visionslive Community Engage Platform Visionslive Web Ethnography

Visionslive Online Qualitative Recruitment Services Transcription & Translation Services

Visionslive Expert Project Assistance Co-Browsing technologies, web ethnography, remote ethnography, online co-creation workshops, online ideation workshops, microcommunities

Visionslive Next-Gen Boards

Visionslive Next-Generation Bulletin Board Focus Groups are advanced ‘on-demand’ moderated qualitative discussion boards, which were built from the ground-up for asynchronous online qualitative research. Not only do Visionslive Next-Generation Bulletin Board Focus Groups allow for standard text-driven discussions, but you can also present and control any kind of digital media to respondents, and you can also have respondents annotate materials, run visual exercises, record themselves directly with web-cameras and even upload and arrange their own materials. Works on any computer, and works on all commonly-used browsers. The ‘respondent experience’ has also been designed to be extremely straightforward – which allows for a much broader range of respondents. Advanced statistics and messaging means you can probe at any time, as well as send reminders to ensure maximum completes (via email, SMS or on-diary live messaging).

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GreenBook®

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PLATFORMS Visionslive.com (cont'd) Visionslive User Journeys

The Visionslive next-generation Qualitative Research Platform can be used to generate rich diaries, user journeys, vlogs and blogs for directed research. The Platform allows upload and manipulation of digital media by respondents, as well as the usual textual entries and discussions. It also works on any computer, and on all commonly-used browsers. Because it’s ‘on-demand’ it’s easy to use, and inexpensive too. The ease of use by respondents means that respondents stay engaged until the end, and advanced statistics and messaging means you can probe at any time as well as send reminders to ensure maximum completes (via email, SMS or on-diary live messaging) . Visionslive Online In Depth Interviews

Voice comments and a view of the respondents increase the quality of the research output from standard quantitative studies. A great way to eliminate cheaters and get rich, engaged qualitative insights from quantitative surveys. • 2-way engagement with respondents provides a richer experience from respondents. Get the same quantitative data you normally obtain from a standard survey, but also get ‘video bites’ and rich open-ended responses that really put your research into context! • Get voiced answers and qualitative insights for no extra effort! • VisionsLive SpeakSurveys feature a sophisticated cheater detection system, especially important for surveys intended for low-incidence/ highly segmented respondents. • Supports Mac, Windows and Linux operating systems – Internet Explorer, Safari, Firefox, Opera and Google Chrome.

Use your webcam and audio connection to communicate with respondents – right in the browser, with no special downloads required! Show any kind of stimulus, run snap polls and go through a discussion guide – and invite your client to watch.

Distinctive Features

Visionslive Online Web Ethnography (Visionslive RSV)

Visionslive Online Focus Groups

Visionslive RSV is built from scratch for remote web ethnograpy – allowing you to experience what a respondent experiences on their own computer. • Online remote ‘browsing experience’ interviewing and capture – see what respondents see on their computer screen – send them to websites – activate their web-camera and watch them browse. • Invite your client(s) to watch! • Special technology to see and share what a respondent sees on their screen, in real-time over the Internet - even videos and flash - from anywhere in the world. • No program installation for respondents, it just works! • Set up co-piloted website browsing - observers can watch invisibly and chat amongst themselves, as well as request the moderator to ask questions to the respondent. • Records everything into a single file – so you can review and analyze in your own time.

Visionslive Live Online Focus Groups - built from scratch for online qualitative research, and are designed for the entire qualitative research process – allowing collaboration and high engagement with respondents. With the on-demand wizard, you can make live online focus groups in seconds!

Visionslive Speak Surveys

A survey platform which includes qualitative components – now you can get really rich ‘open-ends’, including video recordings, web clippings, respondent uploads and much more – in addition to your quant data.

Contact Information Visionslive Limited, 26 York St – London Web:

www.visionslive.com

Email:

info@visionslive.com

Visionslive Next-Gen Boards

Built by researchers for online qualitative research using the same web 2.0 technology today’s social websites use. With the ‘on-demand’ wizard you can build boards for pre/post tasking, diaries, bulletin boards, user journeys, vlogs, blogs or any other kind of asynchronous qualitative research.

Market Research Applications Visionslive Online Focus Groups (OLFG)

• Focus Group projects, International Qualitative Research, NPD, FMCG, Healthcare projects • Low-incidence sample, geographically distributed people, time-poor respondents, fast qualitative feedback. Visionslive Next-Generation Bulletin Board Focus Groups (BBFG)

• Pre/Post tasking, Bulletin Board Discussions, Asynchronous IDI’s, CoCreation Workshops, Diaries, Vlogs, Blogs • Low-incidence respondents, geographically dispersed respondents, c-level professionals, Doctors and healthcare workers

Training and Support Visionslive offers either free ‘Orientation’ training, or formal subsidized training in the form of it’s ‘OQT Series’ training courses. These are for any organization wanting to get up to speed with the latest online qualitative tools and methods from Visionslive.com as fast as possible.

Blog:

www.visionslive.com/news

Twitter:

onlinequal

Other Services

Facebook:

www.facebook.com/VisionsLive

Phone:

(866) 347-7468, +4420 7788 7821

As well as leading the way with its on-demand qualitative tools, Visionslive also offers international moderator services (via an extensive moderator database) and also international or specialist recruitment – for that hard-to-find sample or for projects that span the globe.

Key Personnel » Andreiko Kerdemelidis, CEO » Andrew Hall, Operations Director » Dave Sanders, Technical/Support Director » Andrew Dixon, Accounts Industry Affiliations: QRCA, BAQMAR, ESOMAR

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New Qualita ative Researcch Methods & Tools — Spring 2012

dirrecttory ry

PLATFORMS

Overview Voxco is a global provider of software solutions that enable companies, market research firms, governments and education to make better decisions by providing the necessary tools to collect, process and analyze data from their environments. Voxco’s offering includes Acuity4 Survey, a leading edge online survey software, Acuity4 Social, a next-generation social media monitoring and insights solution whose analytics tools extract insights from millions of posts and comments gathered from the social web. This sits alongside Voxco Command Center™, the industry-leading multimode data collection platform for all types of surveys (web, phone, face-to-face, mobile and IVR). Voxco is headquartered in Montreal, Canada, with offices in the United-States, France, United-Kingdom, Germany and Australia.

Voxco Supported Qualitative Research Methods Social Media-Related Qualitative Research

Acuity4 Social

Platforms and Services ACUITY4 SOCIAL: Social Media Monitoring Tool

Enhance your understanding of any chosen topic through in-depth semantic analysis of what is said on the Social Web. Voxco’s Social Media Monitoring and Insights platform enables companies to obtain business intelligence by tracking and analyzing multiple media from the social Web. To convert data into valuable insights, Voxco uses a natural language processing approach that combines semantic analysis with proprietary machine-learning algorithms. The meaning of online content is reliably identified, providing analysis of results in context. Users can thus mine data and extract actionable information for a wide range of opinion monitoring requirements while shaving costly hours off the more complex data analysis phase. • Acuity4 Social listens in on and analyses content from social media, blogs, micro-blogs, forums, news feeds, review boards, articles, etc. • Flexible choice of search parameters ensures that the research is narrowed down to exactly what the user is searching for. • These parameters include selection of web source types (Twitter, Facebook, Customer Review Boards, Mainstream News, Blogs, etc.) to monitor and the industries to target. • Validation of the key categories and concepts to include or exclude and the type of information to gather (people, places, brands, etc.). • Detailed search parameters allow users to focus, very accurately, on the most relevant documents and postings instead of grabbing millions of irrelevant posts.

Distinctive Features • Advanced and flexible query parameters to choose from. • Fine-tuning of queries, based on initial results, before launching a project. • Semantic relevance assessment. • Integrated analytic tools and reporting capabilities (no need for a manual process). • Drill down results for important concepts based on state-of-the-art text analytics algorithms. • Works for search in English, French, Spanish and German.

Voxco Care is dedicated to providing after-sale technical support to ensure that our clients will never have to face problems by themselves. Voxco Care offers the services of a professional, effective and available technical team. Our clients benefit from: • A vast expertise from years of experience acquired with hundreds of clients around the world. • Support service by phone or e-mail provided by our offices in North America and Europe. • A group of multilingual and multidisciplinary experts. • The possibility of getting onsite technical support if need be.

Other Services Voxco Edge - Project Management

A team of experts in project management ensures the optimal implementation of Voxco solutions. A project manager is assigned to each client. From the solution’s start-up phase to its final approval, the project manager is the main point of contact between Voxco and the client. Voxco Edge - Professional Services

With 20 years of experience around the world, Voxco’s professionals possess the expertise and knowledge needed to meet the most complex industry requirements. Our clients benefit fully from this expertise that allows them to offer better services to their own clients. Voxco Care - Technical Support

Voxco Care is dedicated to providing after-sale technical support to ensure that our clients will never have to face problems by themselves. Voxco Care offers the services of a professional, effective and available technical team. Voxco Academy

Voxco Academy is the one-stop service for all training activities developed and offered by Voxco.

Contact Information 1134 Ste-Catherine Street West, Suite 600 – Montreal, QC, Canada Web:

www.voxco.com

Email:

marketing@voxco.com

Training and Support

Blog:

voxcoblog.wordpress.com

Voxco Academy, training program, is the one-stop service for all training activities developed and offered by Voxco. For more information of our Basic training at your place of business or in Voxco’s offices and, our Continuous Learning program, please visit

Twitter:

Voxco

Phone:

(514) 861-9255

www.voxco.com/en/service/training.php

» Louis Lessard, President and CEO

Key Personnel » Raymond Cyr, Chairman of the Board » Frédéric Le Bouar, Marketing Director » Vincent Auger, Sales Director – North America & Asia-Pacific Industry Affiliations: AAPOR, CASRO, ESOMAR, MRA, MRIA

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qualitative research consultant(s) marketing research provider

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Adelman Research Group

70

Advantage Research, Inc.

70

Applied Marketing Research, Inc.

71

Beacon Research

71

Bureau West Research Group

72

C+R Research

72

Campos Market Research

72

Centrac DC

72

Clarion Research

74

Clear Seas Research

74

Clearworks

74

Consumer Link

75

CSS/datatelligence

75

Culturati Research & Consulting, Inc.

75

Decision Analyst

76

Doyle Research Associates

76

Epley Research & Consulting

76

Fader & Associates

76

Fleischman Field Research

77

Focus Pointe Global

77

Frieden Qualitative Services

77

Goodmind

77

Great Lakes Marketing

78

Hagen/Sinclair Research Recruiting Inc.

78

Halualani Research

78

Hardwick Research

78

iModerate Research Technologies

79

InsideHeads

79

Insight Evolution LLC

79

Please note: All information in the cross-reference table is self-reported.

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Insights Marketing Group

79

Just Qual

80

KGC

80

Leichliter Associates LLC

80

Online Market Intelligence (OMI)

80

Primary Insights, Inc.

81

QRi Consulting

81

Rapport Marketing Research , LLC

81

Research Between the Lines

81

Sabena Qualitative Research Services

82

Saros Research ltd

82

Saurage Research

82

SIS International Research

82

Slaughter Branding

83

the tapestry group

83

Thornhill Associates

84

Thoroughbred Research Group

84

Touchstone Research

84

Userlytics Corporation

84

Van Patten Research

85

Whyze Group

85

WorldOne

85

Z. Research Services

85

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GreenBook®

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PROVIDERS

Abbott Research + Consulting

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Are you looking for new ways to get competitive advantage for your organization, brand or product? We are specialists in customer experience, service industries, and insight-driven innovation. Categories: financial services, banking, wealth management, insurance, software, publishing, education, communication technology, retail, packaged goods, consumer durables, OTC pharmaceuticals, and professional services. We also speak executive. You get the best qualitative methods for your project, whether online, offline, or both. We love to leverage new technology to get better insights for clients. We facilitate co-creation labs, study best practices, monitor emerging consumer trends and synthesize knowledge harvests. KICK-START™ debriefs take you from research to action. STRATEGY STUDIO™ process supports discovery-driven innovation. Leaders in online qualitative since 2004, and active in social media just as long.

DĞƚŚŽĚŽůŽŐŝĞƐ

Key Personnel: Susan Abbott, Chief Insights Officer

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Toronto, ON, Canada Web:

www.abbottresearch.com

Blog:

www.customercrossroads.com

Twitter:

susanabbott

ͻ&ŽĐƵƐŐƌŽƵƉƐ ͻ/ŶĚŝǀŝĚƵĂůŝŶƚĞƌǀŝĞǁƐ ͻtĞďͲĞŶĂďůĞĚŝŶƚĞƌǀŝĞǁƐ ͻ,LJďƌŝĚƐƚƵĚŝĞƐ ͻdžƚĞŶĚĞĚĨŽƌƵŵƐͬ&'

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Email: susan@abbottresearch.com

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Phone: (416) 481-7409, (888) 244-0285

Affiliations: QRCA, AMA, APT, CAPS, MRIA

Adelman Research Group (a Survey Service Company) ARG provides dynamic research solutions and insights to drive growth, innovation and change. We specialize in understanding behavior and attitudes utilizing custom designed research methods. Our qualitative research expertise includes consulting and facilitation of traditional as well as emerging hybrid qualitative and quantitative methodologies. We have expertise in health care, industrial, financial, consumer goods, public opinion and B-to-B research with C-level executives and have worked extensively in the areas of brand image, concept testing, product development, package design, needs analysis, ideation facilitation, name and logo testing. Through the design and implementation of innovative research solutions coupled with exceptional creative problem solving capabilities, we are the link to the voice of the customer and the market.

Advantage Research, Inc. Your “go-to” partner for recruiting and facility rental. We have been providing high quality research at competitive prices for over 20 years. Top Milwaukee area facility for B2B, focus groups, one-on-one interviews, inhome interviews, product placements, CLT’s, mock trials, ethnographies, taste tests, etc. Excellent show rates. Beautiful spacious free-standing facility. Upto-date technology. In-house moderators with analysis/reporting if needed. Quantitative services include: online surveys, CATI, mail, data tabulation, and analysis and reporting. We treat each project as a partnership with your team. We are committed to providing detailed, customized, and quality research. Highly-trained, experienced staff in all areas. We will accommodate all of your research needs in a timely manner. Key Personnel: Cathy Catanese, Senior Field Service Project Manager

Lori Gutbrod, President Key Personnel: Susan R. Adelman, President

Germantown, WI

James R. Bachwitz, Vice President Buffalo, NY Web:

www.surveyservice.com

Phone:

(716) 876-6450

Email: sadelman@surveyservice.com

Affiliations: QRCA, AMA, MRA

Web:

www.advantageresearchinc.com

Email:

ccatanese@advantageresearchinc.com

Blog:

advantageresearchink.blogspot.com

Facebook: www.facebook.com/pages/Advantage-Research-Inc/107711769284401 Phone:

(262) 502-7000

Affiliations: QRCA, AMA, BBB, CASRO, MRA, WBENC

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New Qualita ative Researcch Methods & Tools — Spring 2012

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Applied Marketing Research, Inc.

Beacon Research

Applied Marketing Research, Inc., is a minority owned business headquartered in Kansas City, MO. We have been in business for 19 years and employ approximately 50 employees. For our clients we provide a full range of marketing research services including: in-home product testing; web-based survey research using advanced techniques (conjoint, discrete choice, maxdiff, Hierarchical Bayes); online tabulations, analysis, chart exports, and real-time data reporting; advanced in-house multivariate and statistical analysis; certified focus group moderator with expertise in online focus groups, projective techniques and perception analyzer methods; bi-lingual Spanish interviewing and moderating; executive in-depth interviews; reports formatted to meet your company style preferences, mixed-mode survey capabilities (combining mail, phone and on-line data collection); digital 24station phone room with predictive dialing.

Beacon Research is an innovative qualitative research consulting firm that specializes in current and emerging New Qual methods and hybrid designs in the U.S. and abroad. Projects cover a wide range of industry and respondent types; most focus on co-creation/new products, advertising research, packaging and website development. Clients include Fortune 100 and smaller companies, non-profits, universities, branding firms and advertising agencies. Founded in 2000 by Kristin Schwitzer, Beacon Research has a decade of experience in online qualitative research methods. Prior to launching her firm, Kristin worked both client-side in brand management at P&G and agency-side in strategic planning and market research. She is the founder and recent CoChair of QRCA’s Online Special Interest Group, and is considered by her peers as a pioneer and expert in online qualitative, with one dubbing her the “Queen of Cool Research.”

Key Personnel: Donald L. Phipps, Chairman/CEO

Key Personnel: Kristin Schwitzer, President and “Queen of Cool Research”

Christine Coleman, Director of Project Management

Annapolis, MD

Karen Love, Associate Project Manager

Web:

www.beacon-research.com

Lulu Cheng, Data Analyst

Blog:

www.newqualitative.org/blog

Phone:

(410) 263-3934

Kansas City, MO Web:

www.appliedmr.com

Phone:

(800) 381-5599

Email: d.phipps@appliedmr.com

Email: kristin@beacon-research.com

Affiliations: QRCA

Affiliations: QRCA, AMA, MRA, MRGA, SEPA

Collaborate with a proven New Qual partner For the past decade, Beacon Research has been using innovative online research methodologies and creative hybrid designs. Award winning websites have resulted for P&G and AARP, along with a breakthrough teen targeted multi-media campaign for the Ad Council, and numerous new products, new packages and consumer insights for many leading brands. Join us as we focus on consumer co-creation and iterative feedback, guided by mobile moments of truth, digital ethnography and a variety of other cutting edge methodologies, combined with best in class traditional approaches. Benefit from a seasoned New Qual consultant leading your next project by contacting Kristin Schwitzer, President of Beacon Research.

Uncovering Insights Using Innovation kristin@beacon-research.com

410.263.3934

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Bureau West Research Group Bureau West is a consortium of market research professionals. Our goal is to select the best method and best researchers to fit your specific research project. Our associates offer expertise in a wide variety of fields, including e-business, healthcare, consumer goods, high technology, business-tobusiness, financial services, international research and many others. We conduct in-person focus groups, as well as online discussion board groups, video-conferencing groups, one-on-one interviews, online and offline surveys, and website usability testing. We encourage our clients to call us early when they’re considering research, so we can provide advice on the most appropriate research method or combination of methods. Bureau West was founded by Jay Zaltzman in 1995. Key Personnel: Jay Zaltzman, President Burbank, CA Web:

www.bureauwest.com

Phone:

(818) 752-7210

Email: info@bureauwest.com

Affiliations: QRCA

CAMPOS MARKET RESEARCH (d/b/a CAMPOS Inc) In our 25th year, Campos Inc is a well-established, highly brand recognized market research strategy firm specializing in providing deep insight into the Real Experience of the Customer through our business and marketing consultation, market research and branded online communities. Campos Inc translates these insights into business- and market-savvy interpretations and actionable business and marketing recommendations for our clients, which they then use to make smarter, strategic business decisions. We offer full service qualitative and quantitative research incorporating research design, recruitment, project management, moderating, data collection, analysis, and recommendations. We specialize in conducting consumer, B2B and employee research. Our downtown Pittsburgh facility features two focus group suites with full amenities. We are certified as a minority business enterprise by the WPMSDC, as a minority and woman owned business enterprise in the Commonwealth of Pennsylvania, and as a woman-owned business enterprise by WBENC. Your customer’s voice: listen. learn. leverage. Key Personnel: Barb Theobald, Executive Vice President

Ami Dubin, Executive Vice President Kelli Best, Director, Field and Fulfillment

C+R Research

Pittsburg, PA Web:

www.campos.com

At C+R Research, an established consumer insights firm built on creative minds and experienced talent, we have a knack for designing innovative and effective online and traditional qualitative methods. Our goal is to capture the nature of consumers and their brand stories. A blend of inspired design thinking, curiosity, common sense and technology is our success formula to give our clients what they expect from a research partner - relevant insights, and clearer, more honest results that lead to smarter business decisions and more meaningful products and experiences for their consumers. Our toolbox consists of in-depth discussion boards, online chats, mobile, diaries, video journaling, netnography, usability, large community panels, and more. And, we top it off with deep expertise in youth, parents, Latinos and shoppers.

Blog:

www.camposonline.com

Key Personnel: Mary McIlrath, Ph.D, Senior Vice President, Qualitative Research

Centrac enhances decision making by designing and executing high quality innovative research using a consultative approach – efficiently and expediently with high quality standards. Call to learn about full service custom quantitative and qualitative (traditional & virtual) research techniques / execution methods successfully employed in consumer, business, healthcare / medical / surgical, industrial, and other applications. State-of-the-art analysis & data collection (Internet, phone, in-person, mail). Specialists in difficult to reach targets & “Virtual Venues™ for Qualitative Research,” which facilitate a variety of interaction not generally possible in traditional settings, leading to a more robust experience, and richer data. Originally part of the Centrac family, founded in 1971. Virtual Venues™ for Qualitative Research - Virtual “venues” are now an accepted means of gathering data, thanks to an increase in researcher and consumer comfort/familiarity, acceptance and use of Internet technology. Online technologies are especially appropriate for hard to reach/interview and/or low incidence target audiences.

Robert Relihan, Ph.D, Senior Vice President Casey Sloan, Vice President Darren Breese, Research Director Chicago, IL Web:

www.crresearch.com

Blog:

www.crresearch.com/blog

Email: info@crresearch.com Twitter: emergesmarter

Facebook: www.facebook.com/pages/CR-Research/205315509490826 Phone:

(312) 828-9200

Affiliations: CASRO

Phone:

(412) 471-8484

Affiliations: QRCA, AMA, BMA, MRA, MWBE, WBENC

Centrac DC Marketing Research

Rockville, MD (Washington, DC metro) Web:

www.centracdc.com

Email:

dc@centracdc.com

Twitter:

JCAdler

Phone:

(301) 840-3850

Affiliations: QRCA, AMA, MRA, PMRG

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Twitter: camposinc

Facebook: www.facebook.com/camposinc

Key Personnel: Jeffrey Adler, President

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Email: info@campos.com


Technology. Research. Culture. Weâ&#x20AC;&#x2122;re inspired by the possibilities of online qualitative research. From in-depth discussions, mobile, diaries, video journaling and ethnographies, online chats, large community panels and more, weâ&#x20AC;&#x2122;ve innovated around new online approaches to discover the nature of consumers and their brand stories. Our goal? Not just relevant insights, but clearer, more honest results that lead to smarter business decisions and more meaningful products and experiences for your consumers.

Get to the heart of it.

Qualitative. Quantitative. Mixed method.

crresearch.com


GreenBook®

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PROVIDERS

No more guessing.

Clarion Research Clarion Research is a full-service custom marketing research firm offering a wide range of qualitative and quantitative solutions. Clarion has conducted projects for a wide variety of Fortune 500 companies, advertising agencies and consulting firms. We help our clients design, build and deliver high quality, high value, and actionable marketing insights, using proven methodologies and innovative techniques. We provide both consumer and B2B research solutions (domestic & international), and specialize in complex quantitative & qualitative studies. Have a study design, business issue, or research question? Clarion can help. We provide a consultant-like approach to marketing research, ensuring you receive the most actionable insights. Clarion offers award-winning research tools, including online & in-person focus groups, IDIs, ethnographies, and immersive diaries; online communities (MROCs); telephone & online surveys, online bulletin boards, and mobile phone studies.

We take the guesswork out of research decisions. For over 15 years our clients have trusted us to deliver actionable qualitative and quantitative research solutions. Go ahead, ask us anything.

Key Personnel: Diane Traiger, President & CEO

Steve Crane, Executive Vice President New York, NY Web:

www.clarionresearch.com

Email:

diane.traiger@clarionresearch.com

Phone:

(212) 664-1100

ClarionResearch.com 212.664.1100

Affiliations: QRCA, CASRO, CXPA, ESOMAR, MRA

Clear Seas Research

Clearworks

Clear Seas Research provides market research solutions to clients in over 60 industries through custom research, syndicated studies and omnibus capabilities. Our extensive network of industry experts and professional trade associations maximizes accuracy within studies and promotes interaction with target audiences. We believe market research gives business leaders the advantage to fully understand their industry, facilitate business development strategy, highlight company performance, and nurture industry growth.

We help you listen to and observe customers and use the insights to build products, services, messages & experiences that are relevant and compelling. Our team combines product and marketing expertise with market research capabilities to get you in-depth, actionable insights. We get what you need to know and how you’re going to use information to make decisions. We help you engage with customers in new ways using interactive techniques to uncover what you don’t know you don’t know. We facilitate exercises that generate creative new ideas. We’ve worked in many industries with both consumer and B2B. We learn new industries quickly and hit the ground running. With several team members on each project, we easily meet tight deadlines. We work with clients on projects around the world.

Key Personnel: Beth Surowiec, Executive Director Troy, MI Web:

www.clearseasresearch.com

Twitter:

ClearSeasRsrch

Phone:

(248) 786-1683

Email: info@clearseasresearch.com

Key Personnel: NoÎl Adams, President and CEO

Karie Starrett

Affiliations: AMA, CASRO, ESOMAR, MRA

Jennifer Cuthill Chuck Mallory San Francisco, CA Web:

www.clearworks.net

Email:

info@clearworks.net

Phone:

(866) 769-3807

Affiliations: MRA, PDMA

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New Qualita ative Researcch Methods & Tools — Spring 2012

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PROVIDERS

Consumer Link Moderating & Research Consulting, Inc. Consumer Link is a full service qualitative research and consulting company dedicated to making marketing research relevant. We focus on innovation including ethnographic immersion, insight generation, concept / idea development, and communication (advertising and packaging). Your business and research needs are diverse - one size doesn’t fit all! Consumer Link will work with you to design and customize the appropriate research to address your specific needs utilizing one or more of various approaches. We also recognize that change occurs and are happy to work with you to address any of your changing or evolving needs. We are committed to helping you deliver actionable results. Key Personnel: Mark G. Sumpter, President & Principal Qualitative Research Consultant Chicago, IL

Culturati Research & Consulting, Inc. Culturati is a full-service market research firm, specializing in qualitative and quantitative research, Learning-to-Action Sessions, online research solutions, and U.S. Hispanic consulting services. Culturati has a proven track record of providing valuable, actionable insights to our clients through unrelenting dedication to excellence in every phase of research. We offer the largest team of Multicultural researchers in the United States, including nine tenured, bilingual/bicultural Hispanic moderators who are native Spanish speakers. Quantitatively, our expertise includes Consumer Segmentation, Attitude & Usage, Habits & Practices, New Product Development, Pricing Optimization, Advertising/Copy Testing and Consumer Loyalty research. Online, Culturati offers the same level of service, innovation and quality while delivering actionable, cost effective solutions with its unacculturated and bicultural Hispanic MROC, the Learning Incubator™.

Web:

www.c-linkmoderating.com

Twitter:

markgsumpter

Email: mark@c-linkmoderating.com Key Personnel: Marissa Romero-Martin, President/U.S. Hispanic Insights Expert

Phone:

(773) 209-1987

San Diego, CA

Affiliations: QRCA

Web:

www.CulturatiResearch.com

Email:

Marissa.Romero@CulturatiResearch.com

Phone:

(858) 792-0500

Affiliations: QRCA, AMA, MRA

CSS/datatelligence CSS/datatelligence offers full service sensory research and consumer insights to support your business initiatives. We conduct projects domestically and internationally in areas such as food and beverage, personal care, household products, fragrance and cosmetic research, and many more. We offer project support from initial test design through delivery of reports and final presentations & recommendations. CSS/datatelligence is a division of CRG GLOBAL, INC. with full use of CRG’s 28 state of the art mall offices across the US, and proprietary online panel of over 400k consumers. CSS utilizes the newest technologies CRG offers with 12 eye-tracking labs, 250 laptops & 50 PDA’s for off-site testing, Perception Analyzer Dials, and multiple computers with high-speed Internet in all locations. Key Personnel: Michael Cook, Ph.D, President

Anastasia Mentavlos, Senior Vice President Carolyn Corbett, Vice President of CSS Chari Stenson, Director of Operations CSS Ormond Beach, FL Web:

www.cssdatatelligence.com

Email:

sales@cssdatatelligence.com

Phone:

(386) 677-5644

Affiliations: ARF, CASRO, ESOMAR, IFT, WBENC

™ CBUmPuS V D O *  y it H n O J m -FBSOarket Research Online Co Hispanic M

r r • Cheape arn • Faste e L • re lo p Ex Innovate • 4 CORE FEATURES: Community Wall

Expert Panel

24 HR Consumer feedback

Asynchronous qualitative

Results in 1-2 weeks

Longitudinal up-close insights

Surveys

Blogs

Contact: Maggie Mariscal at (858) 792-0500 Maggie.Mariscal@CulturatiResearch.com

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GreenBookÂŽ

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PROVIDERS

Strategic Research  Analytics  Modeling  Optimization

Decision Analyst

Epley Research & Consulting

Decision Analyst focuses on questions and issues of marketing and strategy signiďŹ cance in qualitative investigations and analyses. Time-Extended Online Forums, Time-Extended Depth Interviews, Online Ethnography, Online Chat Sessions, Online Communities, as well as traditional in-person qualitative research, are our main data collection methods. Decision Analystâ&#x20AC;&#x2122;s great strength is high-quality analysis of qualitative information. Itâ&#x20AC;&#x2122;s all about thinking, objectivity, perspective, and analytic insight, so that qualitative data can be translated into sound strategic recommendations.

Epley Research & Consulting acts like forensic researchersâ&#x20AC;&#x201D;uncovering the hidden motivations and root causes behind customer behavior. Using the Epley ProbeÂŽ Methodology, executive interviewers conduct qualitative interviews to help clients learn what is beneath the surface in their relationships with customers, prospects, business partners, vendors, or others that affect the bottom line. Epley has experience in many industries, including healthcare, ďŹ nancial services, insurance, telecom, transportation, agriculture, and manufacturing. Engagements focus on issues such as sales wins/losses, new product development, customer satisfaction, securing renewals, preventing declining relationships, and winning back lost customers. Epley offers coding, analysis, and reporting on each interview, providing a narrative account of what is in the minds of customersâ&#x20AC;&#x201D;written almost entirely in their own words. Options for .wav ďŹ les, aggregate analysis/ reporting, and presentations also available.

Key Personnel: Jerry W. Thomas, President/CEO

Gwen Ishmael, Senior Vice President, Director of Insights & Innovation Arlington, TX Web:

www.decisionanalyst.com

Email:

gishmae@decisionanalyst.com

Blog:

www.ideaďŹ&#x201A;ow.com

Twitter:

DecisionAnalyst

Phone:

(817) 640-6166

Key Personnel: Doug Smith, Director of Client Services

Steve Epley, President

AfďŹ liations: CASRO

Julie Walters, Business Development Representative Becky Johnson, Director of Operations North Liberty, IA Web:

www.epleyresearch.com

Email:

dougsmith@epleyresearch.com

Phone:

(319) 626-2567

AfďŹ liations: QRCA, AMA, MRA

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Doyle Research Associates

Fader & Associates

We are qualitative research specialists: experienced, curious, smart, and strategic. Our boutique ďŹ rm is small enough to provide our clients with personalized service; and large enough to innovate and collaborate to meet our clientsâ&#x20AC;&#x2122; unique needs. We are equipped with a toolbox of proven and forward thinking methods that allow for creative study design and transformative insights. Our methods include face-to-face, telephone, ethnographic, mobile and online (webcam groups, bulletin boards, video diaries, immersion). In addition, we have become experts at integrating social media analysis as another source of data and insights for our clients. We are skilled in conducting research with consumers (from kids to seniors), as well as business and health care professionals. An extensive list of our clients can be found on our Web site.

Fader & Associates specializes in all forms of qualitative research projects using both traditional and right-brain/emotional insight techniques. We have developed numerous proprietary storytelling and analytical techniques that energize the research process. Our ďŹ&#x201A;exible and multi-layered approach allows us to deliver what is needed across a wide range of industries and company structures. We conduct research throughout the United States.

Key Personnel: Kathy Doyle, President

Carole Schmidt, VP, Senior Research Associate Chicago, IL Web:

www.doyleresearch.com

Email:

info@doyleresearch.com

Phone:

(312) 863-7602

AfďŹ liations: QRCA, PDMA

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Key Personnel: Susan Fader, President

Jennifer Larsen, Managing Director Brooke Seder, Director of Fielding & Fun New York, NY Web:

www.faderfocus.com

Email:

jenniferlarsen@faderfocus.com

Blog:

www.faderfocus.wordpress.com

Phone:

(212) 749-3986

AfďŹ liations: QRCA, AMA, ESOMAR


New Qualita ative Researcch Methods & Tools — Spring 2012

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PROVIDERS

Fleischman Field Research

Frieden Qualitative Services

Top-rated, conveniently located focus facility near Union Square features flexible creative studios including comfy living room, retail store, game room, mock jury settings and the Techsploration Lab, fully loaded for usability and video games. All suites convert to conference style as well. Fleischman is known for its knowledgeable and responsive staff, outstanding onsite recruiting, project & field management and data collection, whether telephone or online. On-site tech support is always available with digital recording, fast internet connections, installed translation equipment and 2 usability labs. Specialties: B2B, medical, upscale consumer, IT, website usability, video games, jury and litigation research, new product development/ testing. Spanish and 6 Asian language capabilities are offered. Video conferencing/streaming is provided through FocusVision, ActiveGroup, Video InterClipper. Member of First Choice Facilities.

Exciting moderator! Gary Frieden has a Ph.D. in Psychology - produces underlying motivations and reactions, and gets people talking. Has conducted thousands of Focus Groups, and also moderates online focus groups via webcams, telephone focus groups and IDIs, and video streaming for remote viewing. Very customer-oriented for client satisfaction. Over 20 years of experience. Will travel. Invited speaker at several national qualitative conferences. MRA and QRCA member. My goal: To make you a hero by conducting exciting, actionable groups that make you successful. Let’s talk!

Key Personnel: Molly Fleischman, Owner/Principal

Key Personnel: Gary Frieden, Ph.D., Principal Sherman Oaks, CA (Los Angeles metro) Web:

www.GaryFrieden.com

Email:

Gary@GaryFrieden.com

Phone:

(818) 789-6894

Affiliations: QRCA, AMA

Lisa Chiapetta, Vice President Meagan Ruiz, Project Manager San Francisco, CA Web:

www.ffrsf.com

Email:

molly@ffrsf.com

Phone:

(415) 398-4140

Affiliations: AMA, MRA

Focus Pointe Global

Goodmind

Expert focus group recruiting and luxurious focus facilities equipped with videoconferencing and streaming technologies in key US commercial centers. Your projects will be in the extremely capable hands of FPG recruiters, who bring decades of recruiting experience and knowledge to every category, including consumer, business, pharmaceutical, medical, and jury. The FPG panel is populated by carefully selected respondents through a rigorous qualitative recruiting regimen. You and your clients will enjoy the professionalism and elegant comfort of our focus facilities, backed by innovative technology that incorporates every possible recruiting and datagathering methodology.

Goodmind is a full service research firm based in NYC that specializes in innovative, custom, online qualitative research. We approach each project with the customer in mind, not the methodology. Our arsenal of services includes, but is not limited to: • Remote ethnography, benefits of ethnography without the high costs • Online focus groups • Online bulletin board discussions with embedded quantitative surveys • Mobile research (via smartphone and tablet devices) • Psychological interviewing • Proprietary lines of questioning to help you get the most out of your research • Social recruitment Our research reports are used as a blueprint for action.

Key Personnel: Thomas Bershad, CEO

Laura Livers, President Ileen Branderbit, Executive Vice President

Key Personnel: Cathy Wrap, VP Research and Operations

Shawn Gore, VP Recruiting Operations

Christina Hill, Research Assitant Jacqueline Amyot, Vice President

Philadelphia, PA + locations across the U.S.

John Greenberg, President

Web:

www.focuspointeglobal.com

Email:

onecall@focuspointeglobal.com

New York, NY

Twitter:

FocusPointeGLB

Web:

www.goodmind.net

Facebook: www.facebook.com/pages/Focus-Pointe-Global/151159609740

Email:

cathy.wray@goodmind.net

Phone:

Phone:

(212) 660-0110

(215) 561-5500

Affiliations: QRCA, MRA

Affiliations: QRCA, CASRO

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Great Lakes Marketing

Halualani & Associates

GLM is a full-service marketing research firm that creates customized data collection plans to give our clients in-depth consumer insights. We pioneered several research tools for ethnographic research, observational research, home use tests, and panel studies. We have unique capabilities to conduct research with children and adults of all ages. We specialize in testing products with those who have ability issues. Our reports are insightful analyses that our clients use to make informed decisions. We operate a phone bank, state of the art focus group suite with a large observation room and webcams and several IDI rooms with webcams. GLM was founded in 1964 and is located in Toledo, Ohio, a perfect reflection of mid-west values and a cross-section of the population.

Halualani & Associates Inc. is a leading research and consulting organization that combines academic rigor with commercial experience. Our principals have extensive expertise in their areas of focus and are considered leaders in their fields. We employ several qualitative and quantitative research methods (survey design, experiments, in-depth interviewing, focus group panels, participation observation, user research, diary studies), web panels, and triangulated designs. We also specialize in multicultural and intercultural data collection (i.e., conducting research on different ethnic, racial, and national groups and in multiple languages). Our firm specializes in diversity strategy and research (diversity master plans, campus climate, equity audits) as well as grant/program evaluation (NSF, DOE) and market research studies. Halualani & Associates is constantly researching and creating novel methodologies to provide our clients with solutions that address their strategic needs.

Key Personnel: Lori M. Dixon Ph.D., President

Amelia Soh, Project Manager Ben McNeil, Project Manager Laura Jamieson, Project Manager Toledo, OH

Key Personnel: Rona T. Halualani, Ph.D, Principal and Founder, Lead Researcher

Web:

www.GLM.com

Redwood City, CA

Email:

LDixon@GLM.com

Web:

www.halualani.com

Phone:

(419) 534-4710

Email:

rona@halualani.com

Phone:

(650) 996-9255

Affiliations: ASTM, BBB, IOPP, MRA, Lighter Association

Affiliations: QRCA, American Evaluation Association, SFBAE

Hagen/Sinclair Research Recruiting Inc.

Hardwick Research

We deliver personalized, polished recruiting services for online and in-person research studies anywhere in the United States. Specialties are B2B and executive boards and interviews as well as consumer blogs, in-depths, and ethnographies. Clients appreciate our responsiveness, accuracy and overall terrific service.

Hardwick Research provides data collection, analysis and reporting for quantitative and qualitative research studies. Staff includes Nancy Hardwick, an experienced focus group moderator (QRCA member), with 20+ years of experience. Each project conducted is customized to match your particular needs and receives our close personal attention from start to finish, ensuring quality research and data you can trust. Whether you have your study mapped out or you need some additional help in determining the best approach, we can help. For example, our team would be happy to help determine which methodology would be most appropriate for you research project, discussing with you the pros and cons of each. Hardwick Research. We help you know!

Chico, CA Web:

www.hagensinclair.com

Email:

hagenc@hagensinclair.com

Twitter:

ResearchLady

Facebook: www.facebook.com/pages/HagenSinclair-Research-RecruitingInc/128852450568 Phone:

(530) 899-3140

Affiliations: BBB, MRA

Key Personnel: Nancy Hardwick, President/Moderator Mercer Island, WA Web:

www.hardwickresearch.com

Email:

nancy@hardwickresearch.com

Phone:

(206) 232-9400

Affiliations: QRCA, AMA, Puget Sound Research Forum (PSRF)

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New Qualita ative Researcch Methods & Tools — Spring 2012

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iModerate Research Technologies

Insight Evolution LLC

At iModerate, we conduct a unique type of qualitative market research: one that’s based on online one-on-one conversations and an in-depth understanding of how consumers think and behave. Unlike other methods, ours allows us to engage with consumers individually, in real-time, creating the perfect environment for unveiling honest and organic responses. As the leaders in online one-on-ones, we’ve conducted over 100,000 conversations with consumers of all kinds about everything from couponing to medical devices. In doing so, we have helped companies large and small, in industries that range from packaged goods to entertainment––and everything in between and beyond. Every day we continue to evolve to better provide our clients, including 32 of the Fortune 100, with the most meaningful consumer insights.

Insight Evolution is a Sensory and Market Research Full Service Company devoted to understanding the consumer, their true aspirations & motives (i.e. sensorial, functional and emotional) that drive appreciation of products and services, as they interact with a fast and complex world. Insight Evolution personalized approach is based on a holistic understanding of the consumer in their personal environment. This focused view recognizes each project for its own uniqueness and thus enables us to customize, tweak and develop data-collection methods and research techniques that will translate knowledge into actionable insights. We are a small personalized company with a large global reach.

Key Personnel: Carl Rossow, CEO

Windermere, FL

Key Personnel: Thais Senger, Owner

Gregg Nicoll, Director Adam Rossow, VP, Marketing

Web:

www.insightevolutionllc.com

Jen Drolet, COO

Email:

thais.senger@insightevolutionllc.com

Denver, CO

Facebook: www.facebook.com/insight.evolution

Web:

www.imoderate.com

Phone:

Email:

info@imoderate.com

Affiliations: QRCA, AMA, CEF, MRA

Blog:

www.imoderate.com/blog

(201) 927-1977

Facebook: www.facebook.com/pages/iModerate/104640100504 Phone:

(303) 333-7880

Affiliations: AMA, ESOMAR, MRA

InsideHeads

Insights Marketing Group

ONLINE FOCUS GROUPS Moderating online focus groups for clients across the globe since 1998. Experience you won’t find anywhere else. Full service recruiting, project management, moderation & analysis. Interview more than a dozen participants simultaneously to test concepts, logos, names, print ads, package designs, videos, TV ads, live websites, and more. Fast quotes. Dedicated service. Happy clients. Darn nice people. VIRTUAL FOCUS FACILITY Designed by moderators, enjoy a comfortable and intuitive private room online for eliciting candid and uninhibited feedback in real-time. Timetested, stable and secure, this fully brandable, browser and OS compatible platform supports multiple languages, unlimited observers, back room notes, moderator and administrator controls, expandable chat area, live interactive whiteboard and complete transcripts instantly. Say goodbye to cancellation fees, transcription costs and travel.

IMG works with companies that are facing innovation, branding and marketing challenges in a communlcatlons-saturated world. We connect them with their consumers in real-life situations, and generate deep insights and innovative ideas that can help them break through the clutter. IMG’s approach combines consumer research with the power of Creative Problem Solving and facilitation to further your research investment. Our three-stage, consumer-centric Innovation process is designed for successful business innovation that creates value for your customers. In the exploration stage we gather deep consumer insights, often through ethnographic or hybrid (mixed methodology) qualitative research such as our InsightsMax. At the heart of the innovation track is InsightsLab® where we help your team create insight-drlven solutions to your marketing challenges. Finally, new concepts are optimized through qualitative or quantitative evaluative research. Key Personnel: Belkist Padilla, CEO

John Holcombe, President

Key Personnel: Margaret Pero, Panel Manager

Richard Roller, Director of Sales

Marlenny Anziani, Project Director

Karen Brady, Project Manager

Gina Eckardt, Project Director Jose Visbal, Assistant Project Director

Jennifer Dale, President St. John, VI

Miami, FL

Web:

www.InsideHeads.com

Twitter:

InsideHeads

Facebook: www.facebook.com/pages/Insights-Marketing-Group/201723706507060

Phone:

(877) 464-3237

Phone:

Affiliations: QRCA, AMA, MRA

Email: info@insideheads.com

Web:

www.insights-marketing.com

Email: info@insights-marketing.com

(305) 854-2121

Affiliations: QRCA, MRA

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PROVIDERS LEICHLITER ASSOCIATES LLC MARKET RESEARCH / IDEA DEVELOPMENT

Open Minds Open Minds®

Just Qual

Leichliter Associates LLC

Just Qual, LLC is a boutique qualitative healthcare marketing research firm with global online capabilities. Principal Eric Swatek is a PRC Certified Expert who has been serving both pharmaceutical and medical device clients since 1998. We have experience in a variety of healthcare categories – from HIV to Hernia, from Alzheimer’s to Allergy, and we’re known for leveraging technology and new methods to make qualitative research more efficient and effective. We have completed scores of online IDI and Focus Group projects utilizing the state of the art Adobe Connect Pro platform over the years. Our experience with online research includes positioning, messaging and concept research, website usability testing and strategic acquisition projects. Online research offers speed, simplicity, engagement, reduced cost and compressed timelines. Please contact us for more information or a demonstration of our online technology!

Specialty: Qualitative and interactive research for new products, services, environments, and experiences. • Full service or a la carte (research design, expert moderating/facilitating, interpretation, etc.). • All methods - in-person or remote via phone, web, mobile. • Total US and global capabilities through a network of expert associates. • Committed to the belief that Open Minds Open Minds®. Betsy Leichliter has conducted and interpreted well over 10,000 hours of qualitative and usability research across a wide range of categories and targets, such as: affluent investors and the wealth advisors/securities analysts they trust; specialized surgeons, their patients, and the professionals who support them; multi-country teens who manage their lives via mobile devices; B2B managers who steer technology adoption within their firms; and more. She also teaches courses in qualitative and emerging market research at the NYU School of Continuing and Professional Studies. Her prior experience includes advertising agency management, new product/service development, an MBA in Finance/Marketing from the Stanford Business School, and BA in theatrical design/production from Stanford. Contact Betsy directly for complimentary initial consultations, examples of experience relevant to your topic or target, or client references.

Key Personnel: Eric Swatek, Principal

Laurie Quercioli, Consultant Venice, FL Web:

www.justqual.com

Email:

eric@justqual.com

Phone:

(941) 882-0204

Affiliations: QRCA, AQR, MRA, PBIRG, PMRG

Key Personnel: Betsy Leichliter, Qualitative Advisor New York, NY Web:

www.leichliter.com

Twitter:

leichliter

Phone:

(212) 753-2099

Email: betsy@leichliter.com Facebook: www.facebook.com/leichliter

Affiliations: QRCA, ESOMAR, UPA

KGC

Online Market Intelligence (OMI)

KGC is a U.S-based, global qualitative marketing research firm specializing in healthcare. Our mission is to provide high quality insights & information at fair market value to help clients make more informed marketing decisions. KGC conducts qualitative marketing research with great skill based upon years of experience. We blend creativity, practicality, technology and worldwide market knowledge for vision into the minds, habits, and perceptions of your customers. We are involved from the project start to provide your team an appropriate methodological design, professional data collection, interpretive analysis and actionable results.

Online Market Intelligence (OMI) provides sample, software, moderation, and translation services for online qualitative studies of different kind in Russia, Ukraine, Belarus, Kazakhstan, and the Baltic states. With OMI online panels you can access over 500k consumers, 350k vehicle owners, 20k IT professionals, and over 15000 Physicians, recruited from wide variety of local WEB portals and professional sites. B2B and Physician panels are 100% phone verified. Why choose OMI: • Panels are in full compliance with ESOMAR, CASRO and EU Safe Harbor standards for online research. • Deep profiling and accurate targeting are available. • Advanced quality control procedures have been implemented, including regular removal of fraudulent panelists. • Response rates are as high as 50%. OMI is the only research company in Russia that holds the Gold Certificate for quality and consistency awarded by the US based online panel auditor Mktg Inc.

Key Personnel: Kendall Gay, PRC Certified Qualitative Researcher – Expert Level

Mary Ellen Motyl, Moderator/Analyst Lynn Kendall, Senior Researcher – Qualitative & Quantitative Methods & Analytics Simon Easton – Senior Qualitative Research Consultant & Team Leader – Ex-USA

Key Personnel: Dr. Alexander Shashkin, CEO

Sarasota, FL

Svetlana Moskvitina, Client Services

Web:

www.KGC-Qualitative.com

Email:

info@KGC-Qualitative.com

Twitter:

KGC-Qualitative

Moscow, Russia

Phone:

(800) 861-7261

Web:

omirussia.ru/en/

Phone:

+74955424054

Affiliations: QRCA, AQR, PBIRG, PMRG, Mobile Market Research Association

Svetlana Burmistrova, CFO

Affiliations: AIMRI, ESOMAR, MRA

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Email: rfp@omirussia.ru


New Qualita ative Researcch Methods & Tools — Spring 2012

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PROVIDERS

Primary Insights, Inc.

Rapport Marketing Research, LLC

Primary Insights, Inc. ignores all preconceptions about qualitative research but one: the need to achieve clients’ objectives in an atmosphere of thoroughness, respect, and honesty. We specialize in topics that are difficult because they are intimate, embarrassing, emotionally charged, or so ordinary that people long ago lost sight of the reasons behind their actions. We examine the layers people build around their true motivations. The first layer is the automatic reason, the survey answer. Next is a feeling, a history, a story. Beneath that is the Core Voice: the unvarnished, unarticulated drive that manifests in consumer decisions and beliefs. By liberating your consumers’ Core Voice, we hear stories they may be sharing for the first time in their lives and learn how to connect with their innermost motivations. We then make sure your team is equipped to use this learning to rocket forward into new ways of thinking, learning, and inventing.

Rapport Marketing Researchers are a different breed. We believe insights surface organically from spontaneous, natural conversations, not rigid questionnaires. We engineer creative and participatory research methodologies that put clients and consumers together, for true “in their shoes” experiences. Our clients collaborate with respondents at nontraditional field sites including homes, restaurants, museums and park benches. RMR’s hybrid ethnography/technology approach leverages the consumer’s natural use of mobile and online in their everyday lives. Our clients span many categories (automotive, financial services, healthcare, retail, not-for-profit, etc.) but they have a common goal: deep consumer insight that has the power to transform business strategy.

Lisle, IL

Takoma Park, MD

Key Personnel: Monique Madara, Principal

Michelle Vensell, Operations Director Web:

www.primaryinsights.com

Blog:

primaryinsights.posterous.com

Email: info@primaryinsights.com Twitter: PrimaryInsights

Facebook: www.facebook.com/pages/Primary-Insights/175751635772658 Phone:

Web:

www.rapportmr.com

Email:

michelle@rapportmr.com

Phone:

(888) 643-5116

(630) 963-8700

Affiliations: QRCA, AMA, MENG

QRi Consulting

Research Between The Lines

QRi Consulting is a Motivational Qualitative and QualiQuantTM Research agency coming out of London, UK, specializing in European and International markets using both in-person & online methods. Our understanding of Consumer Psychology enables us to dig deeper to identify Consumer, B2B and Health needs. We use projective and enabling techniques to help reveal consumer’s true feelings and their relationships with brands and products, to achieve excellence in consumer understanding. QRi Consulting evolved out of CRAM & QiQ International, has over 25 years experience in understanding consumer’s ever-changing motivations and behavior and has worked with online methods for over 10 years. Through thoughtful, insightful analysis we present actionable recommendations. We have a range of products and services including; Concept Lab™, Design Lab™, Ad-Vantage™, Sensations™, Lovemarker™ and BrandWorld™.

Our unique approach is geared toward decision-making, not just information. We place equal value on qualitative and quantitative data, believing both are required to provide true insight that leads to actionable information. We frame your project based on a clear understanding of your business issues, sketch a research solution, draw the hard lines with quantitative research, and use qualitative research to provide the color. By integrating qualitative and quantitative methodologies, we allow you to see the full picture when making new product, restage, branding, or other marketing decisions. Clients have found our Concept Tests, Package Tests, Home Use Tests, and CLTs provide the direction needed for product success. We use new technologies when they make your research better, faster, or less expensive. In addition, you will be excited to see the insights that we uncover utilizing consumer psychology, visualization, and other methods in focus groups, IDIs, triads, ethnography, etc. Please contact us to discuss your next project.

Key Personnel: Simon Patterson, CEO

Key Personnel: Judy Patton, President

Debbie Whittick, Operations Director

Marcy Larson, Vice President

John Pawle, Consultant Director James Patterson, Research Director

Carol Winfrey, Vice President Delray Beach, FL

London, United Kingdom

Web:

www.ResearchBetweentheLines.com

Web:

www.qriconsulting.com

Email:

Judy.Patton@ResearchBetweentheLines.com

Email:

qri@qriconsulting.com

Phone:

(561) 544-0106

Phone:

+44 20 7420 1630

Affiliations: QRCA, AMA, MRA

Affiliations: QRCA, AQR, BPS, ESOMAR, IOD, MRS

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PROVIDERS

Sabena Qualitative Research Services

Saurage Research, Inc.

Don’t sacrifice experience when choosing among today’s qualitative options. Sabena Qualitative Research is a well-known marketing research consultancy conducting both US and global qualitative research. We provide custom qualitative research—across a broad range of categories—to deliver insight mining, strategic guidance, innovative solutions, and concept, ad, brand, product, packaging, website, and corporate development. Our methods include traditional face-to-face and phone qual, and in-person or video ethnographies, along with newer platforms, including online discussion boards and diaries, mobile phone research, and video and audio diaries. We have pioneered qualitative research techniques involving psychographic segmentation, joint-decision making, perceptual mapping, psychodrawing, storytelling, archetypes, and contemporizing brand equity. We find that all of these are transferrable to new qualitative methods and tools. Give us your tough projects!

Since 1987, Saurage Research has illuminated a path to strategic success for grateful clients in many industries. This full-service research insights firm helped business-to-business clients define and reach new customers and advertising agencies redirect foundering campaigns. Data mined and interpreted has helped energy companies tap into new markets and given healthcare companies a shot in the arm. Saurage Research’ customer insights and market knowledge drives planning, product development, process alignment, and corporate advertising and communications. The Saurage team applies the newest tools – online communities, bulletin boards, panels, mobile - with traditional methodologies to locate go-to-market insights for actionable strategies.

Key Personnel: Pat Sabena, Principal

Nicole Sabena Feagin, Senior Qualitative Researcher

Key Personnel: Ruth Stanat, President Houston, TX Web:

www.SaurageResearch.com

Email:

ssaurage@saurageresearch.com

Blog:

www.RealitySpikes.com

Fairfield, CT

Twitter:

RealitySpikes

Web:

www.qual.com

Facebook: www.facebook.com/ssaurage

Email:

psabena@qual.com

Phone:

Phone:

(203) 292-9680

Affiliations: QRCA, AAF, AAPOR, AMA, MRA

(713) 526-2415

Affiliations: QRCA, AQR

Saros Research ltd

SIS International Research

The UK’s leading database-driven research participant recruitment service, offering robust and reliable respondent screening, professional and intelligent project management, with a passion for great customer service. We do not use the UK freelance ‘Recruiters Network’. Saros are experts in online and traditional fieldwork methodologies, we understand new qual and what you need from your participants. From UX to used cars we cover all market sectors, B2B and B2C, with a range of in-house specialists. We believe the intersection of new media and established qualitative techniques represents exciting possibilities still to be fully explored, not old-style research on the cheap… Your online qualitative research deserves proper participant recruitment, not “sample”! Talk to Saros today.

SIS International is a leading full-service market research and intelligence firm, with Global and US nationwide coverage since 1984. We conduct consumer, B2B, medical and strategic research. Key services include opinion and perception insights, segmentation, satisfaction and loyalty research, behavior usage & attitude, data collection, branding, competitive intelligence, pricing, usability testing, stakeholder audits and market entry/sizing. Other specialties include advertising, positioning, packaging, emerging markets, ethnic, product, event, key opinion leader, industrial, IT and strategic research. We also specialize in low-incidence research and integrated methods. We provide vast resources (online and offline) to accommodate your projects. Our methods include online qualitative methods, focus groups, ethnography, home visits, CAPI, car clinics, in-depth interviews, central-location testing, mystery shopping, secondary research, social media, analytics and more.

Key Personnel: Maya Middlemiss, Managing Director

Fiona Jack, Partner London, United Kingdom Web:

www.saros-research-recruitment.com

Key Personnel: Ruth Stanat, President

Email:

maya@sarosresearch.com

New York, NY

Twitter:

sarosresearch

Web:

www.sisinternational.com

Facebook: www.facebook.com/ SarosResearch

Email:

research@sisinternational.com

Phone:

Blog:

www.marketintelligences.com

Twitter:

sisintlresearch, sisfocusgroups

+4420 8481 7169

Affiliations: AQR, MRS

Facebook: www.facebook.com/pages/SIS-International-Research/14694159087 Phone:

(212) 505-6805

Affiliations: AIMRI, AMA, ESOMAR, MRA, SCIP

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PROVIDERS

Slaughter Branding Our qualitative methods provide you with the “4i’s” – insights that are more Immediate, Immersive, Iterative, and In-Context, creating a whole new set of lenses through which to view your consumer and your brand. Through online and technology-enabled platforms, Slaughter Branding is a moderator consultancy that can help you see those insights your brand has been missing! Our national, market-leading clients rave about our broad toolkit and unique designs, that help them seamlessly reach farther into their consumers world’s, without having to leave the comfort of their offices. We have extensive experience both in one-off studies, as well as in the hottest areas of qualitative research – online insights communities and panels. Our Head Honcho, Dana Slaughter, is a former brand manager for a leading CPG manufacturer, and has over 15 years in marketing and insights. So, she applies that perspective to leverage online tools where they will add the most value, and be seen as a welcomed new way to listen and learn in your organization. We are fluent in QualBoard and 20/20’s suite of related tools, Revelation, Civicom’s Dial-a-Note and Chatterbox, Focus Forums, QualVu, and the industry’s leading mobile qual platforms, as well. Contact us to hear more about the “4i’s of Online Qualitative”.

See the insights your brand has been missingsm KƵƌ&ŽƌƚƵŶĞϱϬϬĐůŝĞŶƚƐƚĞůůƵƐƚŚĂƚEĞǁYƵĂůŵĞƚŚŽĚƐƉƌŽǀŝĚĞ ŝŶƐŝŐŚƚƐƚŚĂƚĂƌĞŵŽƌĞImmersive͕/ƚĞƌĂƟǀĞ͕In-Context͕ĂŶĚ /ŶƟŵĂƚĞ͘>ĞƚƵƐƐŚŽǁLJŽƵƚŚĞ͞ϰŝ͛Ɛ͟ŽĨEĞǁYƵĂůǁŝƚŚ͗ ͻƵƐƚŽŵŽŵŵƵŶŝƟĞƐĂŶĚWĂŶĞůƐ ͻ/ŵŵĞƌƐŝǀĞͬsŝƌƚƵĂůƚŚŶŽŐƌĂƉŚLJ ͻsŝĚĞŽΘƵĚŝŽŝĂƌŝĞƐ ͻDŽďŝůĞYƵĂůŝƚĂƟǀĞ ͻ,LJďƌŝĚͬDƵůƟͲDŽĚĞĞƐŝŐŶƐ ͻƵůůĞƟŶŽĂƌĚƐͬKŶůŝŶĞ&ŽĐƵƐ'ƌŽƵƉƐ ͻtĞďĐĂŵ'ƌŽƵƉƐͬ//Ɛ͕>ŝǀĞŚĂƚƐ ĂŶĂ^ůĂƵŐŚƚĞƌ͕,ĞĂĚ,ŽŶĐŚŽ 214.395.8364 ǁǁǁ͘ƐůĂƵŐŚƚĞƌďƌĂŶĚŝŶŐ͘ĐŽŵ

Dallas, TX Web:

www.slaughterbranding.com

Phone:

(214) 395-8364

Email: dana@slaughterbranding.com

Affiliations: QRCA

Thornhill A S S O C I AT E S

the tapestry group Tapestry group is at the forefront of innovation in qualitative research. With New Qual tools and technology consumers show us what really happens in the settings where decisions are made. Mobile and online methods can spot the pain points and unmet needs that lead to inspired solutions. Immersed in real life, real time contexts, tapestry applies inter-disciplinary analysis to deliver more definitive insights on behavioral drivers. A team of broadband thinkers and brand engagement specialists we bring diverse expertise to strategic initiatives. Best known for the Customer Decision Journey, tapestry links emotional levers to meaningful touch points for effective marketing. Experienced with different platforms, tapestry guides clients on best practices for speedy, cost-efficient New Qual. Key Personnel: Marie Lemerise, President Brooklyn, NY Web:

www.tapestry-group.com

Email:

marie@tapestry-group.com

Phone:

(718) 788-5920

Q UA L I TATI V E R E S E A R C H STRATEGIC CONSULTING FACILITATION

Susan Thornhill President 962 3rd Street Hermosa Beach, CA 90254

Affiliations: QRCA, AMA, HBA, NextGen Market Research, PMRG, WBO

TEL FAX WEB EMAIL

310.318.2600 310.318.6053 www.thornhill-associates.com susan@thornhill-associates.com

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PROVIDERS

Thornhill Associates

Touchstone Research

Maximize your research dollars with fully customized qualitative research and strategic consulting from Thornhill Associates. Our innovative and resourceful approach combines new technologies, traditional methods and creativity to gain insights, identify new business opportunities and develop solutions that enhance your business. We use a full array of methodologies and tools including pre-tasks, journaling, traditional focus groups, as well as research conducted via video, on-site, online, and mobile. We specialize in taking cross-functional client teams from an immersion in the customer to an idea-generating session so you can make rapid use of insights gained. Our added experience in creative event organization and strategic planning gives us a unique perspective. Susan Thornhill has extensive experience in conducting consumer, business-to-business, organization/association and employee research. Currently serving as President of the QRCA (Qualitative Research Consultants Association) and very active over the past 10+ years, Susan calls on a unique breadth of resources in providing client insight solutions.

Our business is helping our clients succeed through effective, leading-edge market research. We have extensive expertise in youth research, digital research (online qual/quant & mobile technologies) and creating and managing highly customized advanced proprietary online research panels & insight communities (over 10+ years). We utilize new technologies to provide a better means of helping our clients connect with their customers. Clients may use our full array of state-of-the-art community tools and our webcam enabled virtual qualitative and collaborative suite for community activities and online qualitative research with our kids & families community (access kids, tweens, teens, moms, dads and young adults). We support independent researchers, MR firms and end clients with affordable ad hoc services or full service as desired. Key Personnel: Steve Burch, President

Aaron Burch, Vice President Branford, CT Web:

www.touchstoneresearch.com

Key Personnel: Susan J. Thornhill, President

Email:

info@touchstoneresearch.com

Hermosa Beach, CA

Blog:

www.touchstoneresearch.com/blog

Web:

www.thornhill-associates.com

Twitter:

tstoneresearch

Email:

susan@thornhill-associates.com

Facebook: www.facebook.com/touchstoneresearchinc

Phone:

(310) 318-2600

Phone:

(203) 315-3280

Affiliations: QRCA, AWE

Affiliations: AMA

Thoroughbred Research Group

Userlytics Corporation

Thoroughbred Research Group is a full-service research firm with over 35 years of experience. We take a consultative approach to each research project to ensure the most appropriate methodology is employed to meet our clients’ objectives. Our services range from simple programming and hosting of web surveys to in-depth, advanced analytics and reporting. We routinely conduct telephone interviews (via our multiple in-house call centers), program and host web surveys, conduct traditional and online focus groups, provide full coding and tabulation services, offer questionnaire design and analytics and real-time reporting for all phone and web related studies. Our reputation for providing preemptive, proactive and projective insights sets us apart.

We provide an online webcam based IDI service based on a new methodology. Participants interact with stimuli or media assets; live URLs, prototypes, UI, power point slides, or any type of static or dynamic asset or questionnaire. Participants are recorded using their own webcam. In addition, everything they do and see on screen, whether involving the browser or any element on their desktop, is also recorded. The two audiovisual streams are then combined into a Video-in-Video (ViV) recording. After the stimuli/task recording phase, participants are asked post stimuli/task survey questions, so as to measure attentiveness and recall. The dashboard presents the full ViVas well as a “Video Highlights” summary, each one hyperlinked to the specific ViV and timeline moment.

Key Personnel: Mary Lea Quick, Director of Qualitative Research Key Personnel: Alejandro Rivas-Micoud, CEO

Louisville, KY Web:

www.torinc.net

Francisco Erlich, CTO

Email:

mary.lea.quick@torinc.net

Samantha Sferas, Client Liason Erika Langdon, Operations Manager

Facebook: www.facebook.com/pages/Thoroughbred-ResearchGroup/177914175581155

San Francisco, CA

Phone:

Web:

www.userlytics.com

Blog:

www.userlytics.com/blog

(502) 753-5007

Affiliations: QRCA, AAPOR, AMA, CASRO, MRA, PMRG

Facebook: www.facebook.com/userlytics Phone:

(415) 449-0502

Affiliations: CASRO, EDOMAR, MRA, UPA, WPO, YPO

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Email: info@userlytics.com Twitter: userlytics


New Qualita ative Researcch Methods & Tools — Spring 2012

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PROVIDERS

Van Patten Research

WorldOne

Liz Van Patten is a pioneer in the use of online qualitative and “hybrid” (i.e., qualitative/quantitative) research methods. Since 2001, Liz has designed and executed domestic and international online research projects in a range of industries including health care/pharmaceuticals, financial services, Internet, e-commerce, technology, CPG, retailing and energy. She is a regular conference and webinar speaker on the topic of online qualitative research. Liz’s business philosophy focuses on building partnerships with clients and managing research investigations with creativity and flexibility. As head of her own research consultancy since 1987, Liz has provided customized, highly professional market research consulting services to dozens of Fortune 500 companies, marketing agencies and industry associations.

WorldOne is the leading market research fieldwork agency in the healthcare industry. Headquartered in New York and London, and with regional offices throughout the world, WorldOne provides a global one-stop shop for all qualitative and quantitative needs. Offering accurate, timely, and cost-efficient data collection with access to millions of physicians, allied health professionals, and healthcare consumers, WorldOne can tailor any project to meet a client’s specific needs. WorldOne has an exemplary approach to recruiting panelists and utilizes telephone verification of all healthcare professionals to achieve the highest quality and largest global panel in the healthcare industry. Key Personnel: Peter Kirk, CEO

Matt Campion, President of North America

Key Personnel: Liz Van Patten, President Southampton, NY

New York, NY

Web:

www.vanpattenresearch.com

Web:

www.worldone.com

Email:

Lvanpatten@aol.com

Email:

info@worldone.com

Phone:

(631) 283-7842

Phone:

(212) 358-0800

Affiliations: QRCA, AMA

Affiliations: ABEP, AIMRI, AMA, AQR, ASOCS, BHBIA, CASRO, EphMRA, ESOMAR, JMRA, MRA, MRS, PBIRG, PMRG, PMSA

Whyze Group

Z. Research Services

Jason M. Sherman is one of the most widely referred qualitative researchers in North America. He founded Whyze Group in 2001. Whyze Group provides deep insights into influencing buyer behavior to Global 2000 companies, strategy consultants and ad agencies. Jason’s industry experience includes insurance, banking, manufacturing, CPG, retail, healthcare, high technology, energy and hospitality. Methods used include live and virtual focus groups, in depth interviews, usability studies, mobile marketing research and ethnography. He consults on brand positioning, new product development, advertising copy, customer experience, employee engagement, usability and mobile app development. He helps companies integrate brick and mortar, social media and mobile channel strategies. Jason is frequently quoted in marketing and business publications. His whitepaper, “Bridging the Research Innovation Gap,” is cited by the U. S. Department of Commerce Baldrige National Quality Program.

Companies looking to match the right online qual method to their marketing issues come to Z. Research Services. Z. Research Services is a market research consulting firm specializing in online qualitative research since 1995. We take great pride in developing custom research to deliver results that surpass expectations. Our foremost talent is innovative study designs for execution in the online environment customized engagement activities, projective techniques and game play - to stimulate insights from your consumers. Advanced Techniques - Creative Approach - Skilled Moderation - High Impact Analysis Key Personnel: Monica Zinchiak, Consumer Insight Specialist San Diego, CA Web:

www.zresearchservices.com

Email:

monica@zresearchservices.com

Blog:

www.newqualitative.org/blog

Key Personnel: Jason M. Sherman, President

Phone:

(619) 223-4107

Cleveland, OH

Affiliations: QRCA

Web:

www.whyzegroup.com

Email:

jason@whyzegroup.com

Blog:

www.whyzegroup.com/index.php/innovation-management

Facebook: www.facebook.com/people/Jason-M-Sherman/1013697736 Phone:

(440) 785-0547

Affiliations: QRCA, AMA, MRA

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GreenBook速

index of company profiles Platform

24

20|20 Technology Provider

See ad on page 70

Abbott Research + Consulting Platform

See ad on inside cover

ActiveGroup Ventures, Inc. See ad on page 72

Provider

Adelman Research Group Provider

Provider

Applied Marketing Research, Inc. See ad on page 71

Beacon Research Platform

BlogNog / Accelerant Research Provider

Bureau West Research Group Provider

See ad on page 73

C+R Research Provider

Provider

See ad on page 31

Civicom, Inc. See ad on page 74

Clarion Research Provider

Provider

28 72 72

29 74

74

Clearworks Provider

75

Consumer Link Provider

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Clear Seas Research

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> www.greenbook.org <

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Doyle Research Associates Platform

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Fader & Associates Platform

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Fleischman Field Research Provider

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New Qualitative Research Methods & Tools â&#x20AC;&#x201D; Spring 2012

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Research Between the Lines Platform

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> www.newqualitative.org <

87


GreenBook®

Online tools and applications Here are examples of a wide range of tools and applications developed for general purposes that are often used in conjunction with qualitative research. Most of these were suggested by qualitative researchers who share tips and best practices on the members-only online QRCA Forum on www.qrca.org – one of the most popular benefits of being a member of the Qualitative Research Consultants Association. CAMTASIA – used primarily to make training videos – records onscreen activity

PINTEREST – free – create (or let participants create) online collages

and provides editing tools – useful for capturing any on-screen video –

("pinboards") with images from the internet and post comments – great way to visualize stories/reports – www.pinterest.com PREVIEW – free – included in Mac OS – crop/resize/manipulate files and save them to various formats SKYPE – free – Voice Over IP for voice calls, conference calls, chat/Instant Messaging, and file transfers over the internet – also paid features for calling phone numbers worldwide – www.skype.com SNAGIT – captures screens including long windows as well as online video – includes simple editing and tagging tools – www.techsmith.com/snagit.html SNIPPING TOOL – in Windows Vista OS under Programs>Accessories – capture screen shots and save as JPGs SONGBIRD – a music player (similar to iTunes) that works on Windows, Mac and Linux – www.getsongbird.com SPERRY SOFTWARE add-ins – for sending mass emails individually, scheduling emails automatically with Outlook, etc. – www.sperrysoftware.com SUPER© – free – convert (encode) and play any multimedia file –

www.techsmith.com/camtasia.html

CLONEZILLA – free – creates a backup image of any drive to restore in case of failure – works on any platform/OS – may require software skills – www.clonezilla.org

DOODLE – free – efficient tool for arranging meetings based on their

availabilities across various time ranges – www.doodle.com DROPBOX – for file transfers – multi-platform – installs as a directory/folder

on your computer and acts like a local folder but files are actually saved remotely – synch folders across multiple computers and share folders for large file transfers – www.dropbox.com ECHOSIGN – makes it possible to quickly sign and return docs (such as nondisclosure agreements or participant agreements) without scanning – www.echosign.com

EFAX – basic service free for receiving faxes, free trial for send/receive service –

allows you to receive faxes in your email and print from there – www.efax.com EVERNOTE app – for sharing notes across Mac, iPad, iPhone –

www.erightsoft.com/SUPER.html

www.evernote.com

TUNGLE – free – calendar tool that permits others to book appointments in

FILEZILLA – free – open source FTP (file transfer protocol) software to upload

your calendar – syncs with most calendars – useful for booking individual interviews – www.tungle.me VIDEO DOWNLOAD HELPER – free – a Firefox add-on that can capture a video from the Internet and save it to your local computer –

to web servers – www.filezilla-project.org FREECONFERENCE – free – get your own conference number for free – each party pays the long distance charge – www.freeconference.com GIMP – free – open source software for cropping/resizing/manipulating files and saving them to various formats – can grab sections of a screen –

www.downloadhelper.net

VIDEO EDITING

• VEGAS PRO (for Windows) –

www.gimp.org

GRAB – included in MAC OS – captures and saves screen shots INQSCRIBE – view and transcribe video in the same window, insert time codes

into transcripts and jump to the same spot in a video, add subtitles to movies –

www.sonycreativesoftware.com/vegaspro

• FINAL CUT PRO (Mac) – www.apple.com/finalcutpro

www.inqscribe.com

VLC Media Player – free – open source and available for all platforms – www.

INSTAPAPER – free – saves any web page/article to your custom newspaper –

videolan.org/vlc

www.instapaper.com

KLOK – free – time tracking software www.getklok.com

WORDLE – free – create word cloud pictures – users can edit or consolidate text from transcripts, online forums, blogs, etc., and generate word clouds –

MINDMAPPING software

www.wordle.net

• Mindjet MindManager – www.mindjet.com • Inspiration – www.inspiration.com • NovaMind – www.novamind.com • MindMeister – free – www.mindmeister.com • Freemind – free – www.freemind.sourceforge.net NOTABILITY iPad app – for taking notes on a PDF –

YOUSENDIT – basic service free – upload large files and notify recipients to download them – overcomes email attachment size limits –

www.gingerlabs.com/cont/notability.php

ZOHO – some tools are free for small users – offers a large suite of online

PERSONAL BACKUP – free – helps you create backups on Windows systems –

project management tools – www.zoho.com

http://personal-backup.rathlev-home.de/index-e.html

PICASA – free – photo management software from Google – set up albums to

share with others – picasa.google.com

88

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www.yousendit.com

ZAPD iPhone app – free – create websites from templates right from your iPhone – participants can use it to create websites of their experiences – www.zapd.com


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New Qualitative Research Methods & Tools 2012  

This user guide and directory helps you understand new qualitative research methods and learn how to choose an appropriate method for a proj...

New Qualitative Research Methods & Tools 2012  

This user guide and directory helps you understand new qualitative research methods and learn how to choose an appropriate method for a proj...