Report: The Future of the Philippines Household Care Packaging to 2017 Report Insights
• With the evolution of consumers product demands, dynamics between different packaging types also evolve • This evolution favors some packaging types and formats leaving others increasingly out of line with demand patterns • As a result, understanding the shifting market dynamics is key to ensuring maximum sales in the future • Differing growth rates in overall product category sales, as well as changes in packaging within those categories, drive fundamental shifts in the market
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