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The Future of Functional Food and Drinks - successful product positioning and claims May 2014


VALUABLE MARKET INSIGHTS

 Health is often not a prime consideration when consumers come to select what food and drink to consume; other motivations are more pressing, meaning consumers are likely to select an unhealthy product if it better meets their needs. Even where there is clear clinical evidence that a product or ingredient can improve health outcomes, the functional benefit may be better positioned as a solution for busy lives or changing lifestyles, or even just as expression of individualism.  As a result of stringent regulation, Europe has become the global hub for functional food and drinks clinical trials, while Japan remains by far and away the centre of functional innovation. As the quality of clinical data supporting health claims improves, a deeper segmentation of target audiences for functional products is expected to be seen.

The Future of Functional Food and Drinks - successful product positioning and claims www.researchonglobalmarkets.com


KEY TRENDS

 Key trends in the evolving functional food and drink market maybe segmented under the following categories:  The future of probiotics and assessment of the clinical evidence in probiotics  The mainstreaming of glucose control  Performance muscle and prevention muscle  Cognitive performance in adults DID YOU KNOW?

 The largest number of functional food and drink consumers is in the US - Especially as a market for lifestyle health products.

The Future of Functional Food and Drinks - successful product positioning and claims www.researchonglobalmarkets.com


REPORT COVERAGE

 A review of the current state of the regulatory landscape in major markets and the implications for the functional food and drinks market.  Analysis of how the functional food and drinks market can be segmented. It looks at functional food and drinks in terms of the relationship of claims to performance, prevention and treatment, and how these performance, prevention and treatment claims map onto consumer age groups and site-specific benefits.  Analysis of key trends in functional food and drinks.  Identification of the key consumer groups for health claims, how much consumers trust food and drinks manufacturers (on health claims), and what claims resonate with consumers. The Future of Functional Food and Drinks - successful product positioning and claims www.researchonglobalmarkets.com


REPORT COVERAGE

Continued..

 Evaluation of the future of the functional food and drink market, including the clinical trials bell curve, the clear establishment of senior nutraceutical products, the question mark over innovative ingredients, and the continued role for lifestyle products.

The Future of Functional Food and Drinks - successful product positioning and claims www.researchonglobalmarkets.com


GAIN A COMPETITIVE EDGE

 Valuable market insights allow marketers to update their product and innovation strategies to make the most of new opportunities in the functional food and drink market.  The conceptual frameworks and consumer data used throughout the report allow manufacturers to quickly identify what health needs and consumer groups should be targeted, and with what ingredients.  Knowledge of the functional food and drink regulatory and consumer landscape will allow manufacturers to successfully position and market their product in a rapidly changing environment.

The Future of Functional Food and Drinks - successful product positioning and claims www.researchonglobalmarkets.com


TABLE OF CONTENTS

 Introduction  The Regulatory Landscape  Segmenting The Functional Food and Drinks Market  Trends in Functional Food and Drinks  The Consumer Landscape  The Future of Functional Food and Drinks  Appendix Want to know more? You are just a click away! The Future of Functional Food and Drinks - successful product positioning and claims www.researchonglobalmarkets.com


REPORT DETAILS

 Publish date: May 20, 2014  Number of slides: 89  Geographic coverage: Global  Available format: PDF, CD, Hardcopy  Price for Single User License: USD 7,995  Price for Site License: USD 15,990  Price for Global User License: USD 23,985  Delivery Time: Within 1 business day  Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google Wallet, PayPal

The Future of Functional Food and Drinks - successful product positioning and claims www.researchonglobalmarkets.com


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The Future of Functional Food and Drinks - successful product positioning and claims For further information, get in touch with us: E-mail : customerservice@researchonglobalmarkets.com Call : US: +1 866 325 7446 UK: +44 203 514 2363 Others: +91 22 4098 7600


US comprises the largest consumer group in the global functional food and drinks market