Page 1

Report: The Chinese Soy Products Market What Consumers Eat and Why? Category: Food and Beverage

Insert Image Height - 3.60 Width – 4.98

www.researchonglobalmarkets.com


Report: The Chinese Soy Products Market What Consumers Eat and Why? Report Details

• Publish date: 31st Oct, 2013

• • • • • • • •

Number of slides: 48 Geographic coverage: China Available format: PDF, CD, Hardcopy Price for Single User License: USD 3,995 Price for Site License: USD 7,990 Price for Global User License: USD 11,985 Delivery Time: Within 1 business day Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google Wallet, PayPal www.researchonglobalmarkets.com


Report: The Chinese Soy Products Market What Consumers Eat and Why? Report Insights

• As China undergoes rapid development and population dynamics start to take effect, being able to capitalize early on the new emerging consumer behaviors will be fundamental to future growth • This makes early identification of the consumer groups and trends driving market behavior essential • Consumers uptake of products and the influence of consumer trends are fundamental causes of change in markets • While more males are heavy frequency users of soy milk than females, overall consumption is higher for females • Soy products market is dominated soy milk, constituting 65% of the market by value www.researchonglobalmarkets.com


Report: The Chinese Soy Products Market What Consumers Eat and Why? Report Insights (Continued)

• The second-largest market is soy drinks, followed by soy desserts • Consumption frequency analysis reveals that the better off wealth group has a 40% share of the market by value • Combined with the second-largest wealth group, moderate income, these two wealth groups account for almost two-thirds of the market, suggesting strong potential for premium products • Not only do a large proportion of Chinese consumers of soy milk highlight that specific consumer trends have an influence on their consumption, it also translates into a significant proportion of actual value being directly influenced as well

www.researchonglobalmarkets.com


Report: The Chinese Soy Products Market What Consumers Eat and Why? Report Insights (Continued)

• Consumers are therefore acting enough on these trends to ensure that targeting them in the right categories is essential to success • Branded products account for less than a quarter of soy products distributed in China, while private label products dominate • This indicates that branding has not been effective in soy products • Brands wishing to enter the market will need to provide an innovative, value-added product, to win market penetration from entrenched private labels

www.researchonglobalmarkets.com


Report: The Chinese Soy Products Market What Consumers Eat and Why? Report Coverage

• Consumer data, based upon proprietary surveys and then consumer

group tracking and modeling for the following specific categories:  Soy Desserts  Soy Drinks

 Soy Milk

• Detailed consumer segmentation covering over 26 consumer groups, 20 consumer trends, and consumption frequency for each product category • Consumer penetration for brands and private labels

www.researchonglobalmarkets.com


Report: The Chinese Soy Products Market What Consumers Eat and Why? Table of Contents

• Introduction

• Methodology • Consumer Segmentation, Group Value and Trend Influence • Consumption Analysis

• Brand versus Private Label Uptake • The Share of Consumers Influenced by Trends • Consumption Impact: Market Valuation

• Appendix

www.researchonglobalmarkets.com


Interested in this report? To view more details regarding this premium market research report, Please click here

For further information, get in touch with us: E-mail: support@researchonglobalmarkets.com Call: US: +1 866 325 7446 UK: +44 203 514 2363 Others: +91 22 4098 7600 About Us Research on Global Markets is a leading source for market research on various sectors globally offering premium research content from worldwide publishers of market research reports Industry Segments Automotive & Transport

Consumer goods

Agriculture

Food and Beverage

Energy and Utilities

Public Sector

Manufacturing & Construction

Healthcare

Media & Entertainment

IT, Telecom & Electronics

Services

Others

www.researchonglobalmarkets.com

Global Market Research Report : The chinese soy products market what consumers eat and why  

For the complete report ,visit us at: http://bit.ly/chinese-soy-products Or, get in touch with us at : support@researchonglobalmarkets.com