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Report: Taiwan Beer Market Insights 2013 Category: Food and Beverage

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Report: Taiwan Beer Market Insights 2013 Report Details

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Publish date: 25th Jul, 2013 Number of slides: 56 Geographic coverage: Taiwan Available format: PDF, CD, Hardcopy Price for Single User License: USD 2,662 Price for Site License: USD 2,662 Price for Global User License: USD 2,662 Delivery Time: Within 1 business day Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google Wallet, PayPal

Report: Taiwan Beer Market Insights 2013 Report Insights

• Taiwan has become increasingly reliant on trade with China, shifting from an agricultural to manufacturing economy over time, leaving the nation exposed to difficulties across imports of raw materials • Rising cost of living in cities, and expansion of public transportation and infrastructure has made it possible for city dwellers to move to the city outskirts, shaping distribution channels across all markets • Younger generations are more inclined towards western diets such as grills, burgers, bread and pizza, making this group of consumers a good target for imported beers from western countries • Growth of modern retail channel, excluding convenience chains, has slowed down or stagnated the number of stores and total revenue

Report: Taiwan Beer Market Insights 2013 Report Insights (Continued)

• Taiwan's society used to be founded on a widely-inclusive family base • A family usually consisted of three generations, from grandparents to grandchildren • Now the younger generation seek employment in the cities and break away from the family, starting small families of their own in urban areas

Report: Taiwan Beer Market Insights 2013 Report Coverage

• Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis • In-depth market segmentation mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type • Data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012 • Analysis of industry structure, reports on company volumes and brewer profiles for major brewers • Distribution channel data, packaging data and latest trends in the key sub-channels • Market valuation data and pricing data

Report: Taiwan Beer Market Insights 2013 Table of Contents

• Executive Summary • Market Context • Market Background Briefing • Market Update • Brewer Profiles

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