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Report: South Korea Beer Market Insights 2013 Category: Food and Beverage

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Report: South Korea Beer Market Insights 2013 Report Insights

• Increasing growth of imported beer market is beginning to threaten domestic brands • The Korean market is dynamic and tends to shift every couple of years inducing leading producers to try and compete with imported products • The export of Korean beer is growing strongly while there is growing success in Mongolia and Australia with Cass and OB Golden Lager Hite and Oriental Brewery (OB) have continued to lead the market in 2012 and together they hold 96% of the Korean beer market

Report: South Korea Beer Market Insights 2013 Report Insights (Continued)

• OB has now overtaken Hite as the market leader due to a superior management system and internal problems within Hite • Oriental Brewery is strengthening its distribution network across non-metropolitan areas, where Hite previously held an iron grip • Increased costs in raw materials, logistics and tax duties have led average prices to grow in 2012 • Japanese beers such as Asahi and Kirin have made in-roads into the market thanks to the increasing popularity of Japanese pub-style restaurants called Izakaya

Report: South Korea Beer Market Insights 2013 Report Insights (Continued)

• Off-premise sales have been increasing, with consumers taking advantage of greater beer varieties and lower prices in supermarkets • Imported beer continues to increase the choices available to consumers, with Budweiser and Asahi among the leading players • Packaging remains standardized in South Korea, with refillable glass bottles easily leading the market

Report: South Korea Beer Market Insights 2013 Report Coverage

• Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical, current trend analysis and market segmentation • Data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012 • Analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers • Distribution channel data and latest trends in the key sub-channels • Packaging data including consumption volumes • Market valuation pricing data, including beer consumption by price segment or distribution channel and selected consumer beer prices

Report: South Korea Beer Market Insights 2013 Table of Contents

• Market Context • Legislation and Taxation Tables • Market Background Briefing • Current and Emerging Trends • Segmentation • Market Structure • Distribution and Pricing Tables • Brewer Profiles

Report: South Korea Beer Market Insights 2013 Report Details

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Publish date: 18th Jul, 2013 Number of slides: 60 Geographic coverage: South Korea Available format: PDF, CD, Hardcopy Price for Single User License: USD 6,196 Price for Site License: USD 6,196 Price for Global User License: USD 6,196 Delivery Time: Within 1 business day Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google Wallet, PayPal

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Rapid growth of imported beer in the South Korean beer market threatens domestic brands  

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