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Report: Philippines Beer Market Insights 2013 Category: Food and Beverage

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Report: Philippines Beer Market Insights 2013 Report Details

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Publish date: 18th Jul, 2013 Number of slides: 60 Geographic coverage: Philippines Available format: PDF, CD, Hardcopy Price for Single User License: USD 2,662 Price for Site License: USD 2,662 Price for Global User License: USD 2,662 Delivery Time: Within 1 business day Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google Wallet, PayPal www.researchonglobalmarkets.com


Report: Philippines Beer Market Insights 2013 Report Insights

• Beer market was generally flat and fairly non-eventful in 2012 with limited new product development • Of the top five umbrella brands controlling over 99% of the market, only Red Horse (San Miguel Philippines) managed to see growth • The Philippines is an emerging economic nation with a democratic system of government, rich in natural resources and attracts largescale foreign investment • In terms of volume, the Philippines is one of the main beer markets in Asia and beer, in turn, is the most consumed alcoholic beverage in the country www.researchonglobalmarkets.com


Report: Philippines Beer Market Insights 2013 Report Insights (Continued)

• Imports remain a minor element of the market at a fraction of one percent of volume and this seems unlikely to change in the shortterm as price restricts the buying audience to a very small part of the population • Exports are ten times the level of imports but are still restricted • San Miguel Corporation is the main exporter and its top three export markets in 2012, by volume, were Korea Singapore and Taiwan • Filipinos enjoy high alcohol beer • 61% of beer consumed in the country is over 5.5% alcohol by volume • Low calorie beers account for almost 10% of volume in 2012 www.researchonglobalmarkets.com


Report: Philippines Beer Market Insights 2013 Report Insights (Continued)

• Red Horse, the extra strong lager sold by San Miguel Philippines, is the outstanding brand in terms of volume and also achieved the greatest increase in incremental volume last year as most of the competition saw sales dip

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Report: Philippines Beer Market Insights 2013 Report Coverage

• Excellent way of gaining a thorough understanding of the dynamics and structure of the Philippines Beer industry • Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis • In-depth market segmentation including mainstream, premium, super premium, discount, alcoholic strength, local segmentation and beer type • Data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012

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Report: Philippines Beer Market Insights 2013 Report Coverage (Continued)

• Analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers • Distribution channel data (on versus off-premise) along with the latest trends in the key sub-channels • Packaging data includes consumption volumes by pack material, type, size, refillable versus non-refillable, multi-serve versus single serve • Market valuation data and pricing data, including beer consumption by price segment or distribution channel and selected consumer beer prices www.researchonglobalmarkets.com


Report: Philippines Beer Market Insights 2013 Table of Contents

• Market Context • Market Background Briefing • Market Update • Brewer Profiles • Methodology • Beer Attributes Definitions • Product Definitions • Packaging Definitions • Glossary • Map www.researchonglobalmarkets.com


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Global Market Research Report : Philippines beer market insights 2013  

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