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Report: Mobile Engagement and Promotional Services Market in India 2013 Category: IT, Telecom & Electronics

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Report: Mobile Engagement and Promotional Services Market in India 2013 Report Details

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Publish date: 19th Feb, 2013 Number of slides: 156 Geographic coverage: India Available format: PDF, CD, Hardcopy Price for Single User License: USD 1,600 Price for Site License: USD 2,400 Price for Global User License: USD 3,200 Delivery Time: Within 1 business day Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google Wallet, PayPal www.researchonglobalmarkets.com


Report: Mobile Engagement and Promotional Services Market in India 2013 Report Coverage

• Mobile engagement and progression in consumer engagement • Key elements of mobile marketing • Global mobile ad servings and ad spending • India mobile ad serving scenario in terms of demographics • Current scenario of ad market in India • Market size, growth and segmentation of mobile ad market in India • Mobile promotional services in India • Market size and growth of location based services market in India • Mobile ad conversions in India www.researchonglobalmarkets.com


Report: Mobile Engagement and Promotional Services Market in India 2013 Report Coverage (Continued)

• Market potential of m-Engagement in terms of market spending • Major types of m-engagement activities in India • M-engagement in business segments • Sources of m-engagement platform selection and platform discovery • Mobile engagement framework • Mobile marketing ecosystem and value chain • Location based service value chain • Porter’s five forces analysis • Detailed company profiling of major players in this sector www.researchonglobalmarkets.com


Report: Mobile Engagement and Promotional Services Market in India 2013 Table of Contents

• Introduction • Evolution • Market Overview • Advantages of Services • Segments & Features • Distribution Channel • Role of Regulatory Bodies • Drivers & Challenges • Key Issues • Technology Adoption www.researchonglobalmarkets.com


Report: Mobile Engagement and Promotional Services Market in India 2013 Table of Contents (Continued)

• Competitive Landscape • Transactions • Strategic Recommendations • Appendix

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Report: Mobile Engagement and Promotional Services Market in India 2013 List of Figures and Tables

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Mobile Ad Market India – Size & Growth (2011-2016e) Mobile Ad Type Share Split (2012) Mobile Ad Type Revenue Split (2012) LBS Market India – Size & Growth (2011-2016e) Market Potential of m-Engagement – Market Spending (2012-2016e) Infotainment m-Engagement – User Consumption Across Indian States (2011-12) Sources of m-Engagement Platform Selection (2011-12) M-engagement Platform Discovery via Search Engine (Jan-Mar 2011 – Apr-Jun 2012) M-engagement Platform Discovery via Mobile Devices (Jan-Mar 2011 – Apr-Jun 2012) Smartphone – Market Size (Shipment) (2011 – 2015e) Smartphone Minimum Price Point India (2009-2012) Desktop vs. Mobile Internet (2009 – 2012) Wireless Subscriber Base India (2010-2015e) Market Growth – Subscriber Base of 3G Services (2012 – 2015e) www.researchonglobalmarkets.com


Report: Mobile Engagement and Promotional Services Market in India 2013 List of Figures and Tables (Continued)

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Total no. of Household (2005, 2-15e and 2025e) Aggregate Annual Disposable Income (2005, 2015e and 2025e) Smartphone App – Maximum Downloads Smartphone App – Highest Activity / Usage Average Time Spent on Social Networking Websites – Age Wise (2011) Mobile Internet Access Type – Q2 2012 Type of Technology Used Frequency of Usage Location of Usage LBS Awareness LBS Usage Accuracy of LBS Results Attractiveness of Individual Location Based Services Mobile Data Growth – India Mobile Data India – Split (2016e)

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Report: Mobile Engagement and Promotional Services Market in India 2013 List of Figures and Tables (Continued)

Tables: • • • • • • • • •

Global Mobile Ad Servings Global Mobile Ad Spending Popular Location Based Services & Providers India Mobile Ad Conversions India (2010 & 2011) m-Engagement in Business Segments Global 3G Data MVAS Revenue Sharing Model Mobile Usage and Preferences – Introduction & Methodology Location Based Service Usage and Preference – Introduction and Methodology

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Global Market Research Report : Mobile engagement and promotional services market in india 2013