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Report: France Beer Market Insights 2013 Category: Food and Beverage

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Report: France Beer Market Insights 2013 Report Details

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Publish date: 27th Jul, 2013 Number of slides: 142 Geographic coverage: France Available format: PDF, CD, Hardcopy Price for Single User License: USD 9,226 Price for Site License: USD 9,226 Price for Global User License: USD 9,226 Delivery Time: Within 1 business day Payment Modes: Credit/Debit Card, RTGS/Wire Transfer, Google Wallet, PayPal

Report: France Beer Market Insights 2013 Report Insights

• After a small recovery in 2011, PL volumes dropped in 2012, as consumers began to seek more premium and specialty products • Although the pace of growth is declining, flavored beers have recorded one of the highest growth rates among all beer segments and increased by more than 7% in volume • An increase in excise duty from January 2013 was widely expected to impact the beer markets development • Larger brewers in particular will be affected and will be forced to pass any increases on to the consumer • Heineken managed to increase its volumes in 2012 and even took over leadership from Kronenbourg

Report: France Beer Market Insights 2013 Report Insights (Continued)

• In off-premise channels, the trend towards premium and specialty beers has had an even higher impact, as only premium and super premium beers managed to grow in 2012 • Off-premise volume increased by almost 3% due to the high market share of premium and super premium beers • Market value has grown in 2012 and was highly driven by the positive development of premium and super premium beers • Off-premise channels have continued to drive the beer market because wine takes the larger share of on-premise sales • Within off-premise, premium and specialty beers had a much greater impact than discount and mainstream brands

Report: France Beer Market Insights 2013 Report Insights (Continued)

• Growth of metal cans continued in 2012, although at a lower level than 2011, while the 50cl can was particularly popular with an increasing number of brands using this pack type • Growth of 8% was recorded for exports in 2012, which was predominantly driven by French PL producers • There has been significant movement in the QSR sector, as leading fast food chains switch from one brand to another • Below average temperatures in the first and second quarter led to stagnating and even declining beer consumption • However, the warm summer months and a mild winter supported beer growth

Report: France Beer Market Insights 2013 Report Coverage

• Dynamics and structure of the France beer industry • Data includes volumes from 2008 to 2012 plus forecasts for 2013, enabling historical and current trend analysis • In-depth market segmentation including mainstream, premium, super premium, discount, alcoholic strength, local segmentation, beer type • Data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012 • Analysis of industry structure, reports on company volumes and contains brewer profiles for major brewers • Distribution channel data and latest trends in the key sub-channels

Report: France Beer Market Insights 2013 Report Coverage (Continued)

• Packaging data includes consumption volumes by pack material, type, size, refillable versus non-refillable, multi-serve versus single serve • Market valuation data and pricing data, including beer consumption by price segment or distribution channel along with selected consumer beer prices are also included

Report: France Beer Market Insights 2013 Table of Contents

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Market Context Market Background Briefing Market Update Market Update Methodology Beer Attributes Definitions Product Definitions Packaging Definitions Glossary Map

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