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Market research can be conducted in a numerous different ways. Similarly, there are different methods to collect customer data. However, one should not stay confined to just one research method. Several market research companies in South Africa utilize different research techniques to help their clients achieve the desired result efficiently. Below are the four common market research techniques on which most of the South Africa market research companies swear on! Have a look –


1.Surveys Surveys are the most commonly used market research technique by the market research companies in South Africa. In a survey a short series of open or closed ended questions are being asked to the users. These question series can either delivered as an on-screen questionnaire or through emails. Customer Experience professionals of several premier South Africa market research companies say that the best approach to research is online survey. According to some market research experts, online surveys are easier and inexpensive way to conduct and also help in collecting a lot of data quickly. In addition to that the data collected are quite upfront to analyze.

2.Interviews One of the most perceptive market research techniques is an Interview. Interviews are one-on-one conversations with the target market members. A face-to-face interview helps in diving deep and even reading the non-verbal cues easily. However, if it is impossible for you to conduct an in-person meeting then you can opt for video conferencing.


No matter how you conduct it, a detailed interview of any type helps in producing bigger benefits in understanding your customers and the target market efficiently. What makes interviews a perceptive technique is a direct conversation with an ideal customer, which enables to gain better understanding of their experiences. And hence, you can follow perceptive ways to produce a lot of great moments.

3.Focus Groups Focus groups bring a cautiously and carefully chosen set of people who fit the target market of a company. A trained and professional moderator leads a conversation regarding the product, user experience and marketing message for gaining deeper insights. However, focus groups can be dangerous when not conducted properly. It can prove to be an expensive affair for you especially if you are new to market research field! Two possibilities can ruin your focus group approaches that include a dominant participant influencing the group and different moderator personalities bringing different results in the same study!


4.Observation Customer observation session is the most powerful market research technique. During the sessions someone from the company takes notes while observing an ideal user who is involved in their product or similar product from their competitor. Observation is an inexpensive yet powerful market research approach. Interaction of people with your product in a natural setting without influencing each other is the main reason that makes observation a powerful technique.

Conclusion: Research 8020 is one of the leading and full-service market research companies in South Africa. They carry out market research using several proven as well as innovative techniques. To know more visit https://www.research8020.com/

Profile for Research 8020 Limited

Four Most Common Market Research Techniques to Swear On!  

We are a reliable market research company in South Africa that offer both market & social research. We gather the key insights needed for yo...

Four Most Common Market Research Techniques to Swear On!  

We are a reliable market research company in South Africa that offer both market & social research. We gather the key insights needed for yo...

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