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Special International Research

All in One

Latest Figures – Record Breaking More than 180 exhibitors from 23 countries were already listed when this report went to press – a new record high is in the offing. International research groups are coming, as are full-service agencies, field research institutes, IT service providers and specialist suppliers. The show's organisers are also excited to find out if the 2017 and 2018 record number of 3,300 visitors will be broken this time around; and if those visitors again give the event the best possible reviews. The bar is set high, with visitor satisfaction at no less than 84 percent in 2018, but beating that 20

esearch &

esults 5 · 2019

The 14th Research & Results is being held in Munich on 23 and 24 October. Here’s what the leading international trade show for research, data and insights has to offer this year. mark motivates the organisers, because they want Research & Results to keep getting better every year. This year they are especially proud to announce a new record: there will be a total of 150 presentations on the two days of the show!

Workshop Programme – Ready to Go Visitors not only find out what's hot in the business from the exhibits, but also in the 112 workshops. From customer experience to artificial intelligence, from automation to social listening – the topics are broadly diverse. For instance, Ipsos takes „A Look at Gen Z: Partnering with ABOUT YOU to Uncover the Lifestyle & Mea48 of the workshops will ning of Fashion in the Life of Young Women“. be held in English or in GapFish talks about „Emotional AI in Market Research“. One of Kantar's topics is „Mastering German with English Momentum: How Artificial Intelligence and interpreters. Agile Trackings Help Brands Grow“. GIM promises a better understanding of the young generation in „Psychographics and Profiles: Zoom into Gen Z". Norstat give their view on „Optimising the Customer Journey with Algorithms“. And mo’web research reveals „MR Fuckups. Things that Went Wrong and What We Have Learned from It“. 48 of the workshops will be held in English or German with English interpreters. You will find the entire programme online here: www.research-results.com.

Innovation Area – Underway Well-established, highly popular and always jam-packed: the Innovation Area is back again this year. 31 presentations of 15 minutes each are scheduled here on both show days, five of www.research-results.de

Photos: © www.dominikmuenich.de

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he leading international trade show for research, data and insights – Research & Results – is on again in the Bavarian state capital Munich from 23 to 24 October 2019. The event's venue is as well-known as it is tried and proven, with the who's who of the market research industry coming together at the MOC München conference centre – this year under the motto “New Insights, Better Results”. And that's not just a catchphrase: visitors to Research & Results can again expect to find the latest trends, innovative tools, top speakers and endless opportunities to network there.

Profile for Research & Results

Research & Results 5/2019  

Research & Results ist eine führende Zeitschrift für Marktforschung mit jährlich sieben Ausgaben. Die Ausgabe 5 enthält Fachartikel u.a. zum...

Research & Results 5/2019  

Research & Results ist eine führende Zeitschrift für Marktforschung mit jährlich sieben Ausgaben. Die Ausgabe 5 enthält Fachartikel u.a. zum...

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