Reputation Repair Helps Your Brand in Crisis Management Mode Building a brand online and keeping a positive perspective about it takes a considerable amount of search engine optimization, and it may also require the professional knowledge and expertise of an online reputation company. Unfortunately, when a business passes a certain tipping point online, it will find it difficult to please 100 percent of customers. Negative reviews or nasty remarks can be written on blogs, forums or in online customer review sections. Left unattended, these negative beliefs can influence others and may have a bad effect on the sales and reputation of a company. Reputation repair is the only way to alleviate this challenge, and it takes a specific plan of action to succeed. Even if a company knows that they are in the right and that the majority of their customers are happy, it only takes a few negative remarks to influence how others perceive a business. An online company should make it a mainstay focus to create the reputation that they want others to feel about their company. This involves taking a proactive effort to track down negative remarks about a company and tackle those remarks head on. This involves taking control of a brand's reputation on social media sites, their news headlines and major search engine listings. The most effective way that online reputation repair can be completed is by replacing negativity with positive content about a brand. The creation of positive content can be strategically ranked with a laser focused plan of search engine optimization that moves those few negative remarks to pages that hardly get seen by potential customers or patrons already familiar with a company. This plan of action has to be implemented before negative remarks occur, though, as it takes some time for search engine optimization to take place. Positive news articles and other related material must be written beforehand and kept aside for moments when quick action is required. If a negative crisis springs up, factors such as search engine listing placement, the ranking strength of the page containing the negative comments, the number of people searching for that specific business and businesses with the same name will have to be determined. Crisis management may require a rinse and repeat method of adding, refreshing, optimizing and updating content continuously so that search engines show information that portrays a positive image about a brand. Sustained and constant pressure is required in different degrees depending on the amount of negative publicity and other factors mentioned. An online reputation company can continue this process and monitor the results for a brand. Complete visibility of the progress of reputation repair is given and can be used by a business to gather insights about feelings that customers have and may even help a business form new strategies for marketing. Establishing a distinct and positive online presence is one of the main jobs that an online reputation company can help assist with. The creation of a professional image online is best constructed using web properties that portray the ideals and strengths surrounding a brand. When biographies, positive articles and blog posts paint a brand as being trusted, those web properties can be used in a time of crisis management and linked to Twitter or Facebook posts, articles on new sites, comments placed on relevant forums or guest posts on blogs with strong search engine rankings.