Forbes Chimes in on Business Reputation Management Business reputation management is not a new concept. Successful companies have always been cognizant of public perception and worked diligently to nurture it. The Internet, however, has changed reputation management because bad press is more difficult to contain and spreads like wildfire. All it takes is one disgruntled consumer to start a complaint thread that does permanent damage. Forbes Chimes In Managing reputation online has developed into a science, and even big corporations are standing up to take notice because theyâ€™re no less susceptible than the small business. In a recent article by Forbes, Cheryl Conner considered the options available to businesses that are maligned unfairly, which is by far the most significant reputation management concern. A company can take its lumps when it deserves them, but many companies are losing significant money for something they didnâ€™t do. The article discussed the two primary approaches to protection: proactive and reactive management. Proactive Management Although proactive reputation management was once the sole domain of celebrities and the like, many businesses are embracing it. Proactive management is more than building a positive image through marketing; itâ€™s about building relationships with consumers. If a business is known for a great online presence and relationships with its consumers, then people are less likely to assume the worst when a bit of bad press comes along. Reactive Management Reactive management is the traditional business approach, and it focuses on cleaning spills. For most modern businesses, proactive and reactive is a two-pronged approach and not an either-or scenario. Regardless of how proactive a company is, however, there will be spills, and a business must be able to manage and clean those spills in order to avoid any lasting damage. A great example of reactive management is Asus, a company known for dealing with negative reviews on sites like Newegg and Amazon head on.
Reputation Management Tips by Forbes In the Forbes article, the author also discussed a series of general steps that every company should take in order to achieve effective business reputation management. The article advises monitoring online activities by consumers while paying particular attention to new outlets. It suggests that a common mistake is to fixate on Facebook and Twitter and miss a lot because of that tunnel vision. The article also points out that companies should go to great lengths to channel the complainers to its own website, which provides a great deal of control. Businesses should not, however, assume a seek-and-destroy approach. A much more organic and productive solution is to counter the negative press. Some of the best online press a company can achieve is when they tackle a complaint head on and turn it into something positive. Finally, if a company does use online reputation tools and services, then it is very important to synchronize those items with marketing and customer service. Reputation management efforts can be undone rather quickly if a business is providing consumers with a mixed message. Reputation Tiger If your business requires reputation management, then you owe it to yourself to consider Reputation Tiger. Reputation Tiger is a leader in online reputation tools and a service that can help you manage and nurture your reputation through both proactive and reactive channels. Reputation Tiger will even provide you with an online reputation analysis for your business free and without obligation. For more information, go to www.reputationtiger.com.
Published on Jun 10, 2013
Published on Jun 10, 2013
In the Forbes article, the author discussed a series of general steps that every company should take in order to achieve effective business...