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Wyeth: Performance, Capabilities, Goals and Strategies in the Worldwide Pharmaceutical Market Published on October 2010

Report Summary A strategic assessment of Wyeth, one of the world's leading pharmaceutical companies, provides significant competitor information, analysis, and insight critical to the development and implementation of effective marketing and R&D programs. The report presents a comprehensive analysis of the company's performance, capabilities, goals and strategies in the global pharmaceutical market. Contains 65 pages and 7 tables

Table of Content Table of Contents I. Executive Summary . . . 1 II. Business Organization . . . 5 III. Senior Management . . . 12 IV. Facilities and Employees . . . 15 V. Technological Know-How . . . 19 VI. Product Portfolio . . 21 VII. Marketing Tactics . . 36 VIII. Sales and Profit Growth . . .. 37 IX. R&D Expenditures and Major Programs . . 45 X. Collaborative Arrangements . . . 54 XI. Strategic Direction . . .. 63 List of Tables Table 1: Wyeth Sales by Business Segment Table 2: Wyeth Sales Growth by Business Segment Table 3: Wyeth Sales and Operating Profit Growth Table 4: Wyeth Sales by Therapeutic Category Table 5: Wyeth Sales by Major Drug Table 6: Wyeth Consumer Healthcare Sales by Product Table 7: Wyeth Consumer Healthcare Sales Growth by Product

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Wyeth: Performance, Capabilities, Goals and Strategies in the Worldwide Pharmaceutical Market  

A strategic assessment of Wyeth, one of the world's leading pharmaceutical companies, provides significant competitor information, analysis,...

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