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What Consumers Want: Checking Accounts in the USA 2011 Published on August 2011

Report Summary Introduction This slide deck focuses on the important questions concerning consumers' behavior regarding checking accounts. Product penetration, choice of channel, the drivers of product and provider choice, and the barriers to adoption are all covered in this deck to ensure that the reader knows What Consumers Want from a checking account in their country of interest. Features and benefits * Build a customer-centric strategy by learning what consumers want and need from a checking account. * Identify new opportunities in the checking account market through a better understanding of what consumers demand from this product. * Gain a deeper insight into the checking account market through country-level data across income and age groups. Highlights Top 10 financial services providers by checking account market share. Channel analysis including channel of opening and channel usage by activity. Essential product and provider features. Your key questions answered * What features do consumers demand from a checking account and a checking account provider' * What channels do consumers use for their regular banking activities' * How likely are consumers to switch checking account provider in the next six months' * What channels do consumers use for researching and purchasing checking accounts' * Why do consumers decide not to have a checking account'

Table of Content The What Consumers Want series Summary of analysis Product holding Product holding Product holding: by age Product holding: by income

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>> Get this Report Now by email! Research sources Research Research: by age Research: by income Competitive environment Competitor choice Competitor type Competitor type: by age Competitor type: by income Likelihood to switch Likelihood to switch Likelihood to switch: by age Likelihood to switch: by income Channel choice Channel of opening Channel of opening: by age Channel of opening: by income Account activity by channel Drivers of product choice Desired product features Desired product features: by age Desired product features: by income Drivers of provider choice Drivers of provider choice Drivers of provider choice: by age Drivers of provider choice: by income Barriers to adoption Barriers to adoption Barriers to adoption: by age Barriers to adoption: by income Appendix

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What Consumers Want: Checking Accounts in the USA 2011  

IntroductionThis slide deck focuses on the important questions concerning consumers' behavior regarding checking accounts. Product penetrati...

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