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Weight Management Trends in the U.S., 2nd Edition Published on March 2013

Report Summary Obesity has reached crisis levels in the United States. Almost 70% of adults and almost 32% of school-age children and adolescents are either overweight or obese, according to the latest government statistics. Between 1988 and 2008, the prevalence of obesity increased by 48% among adults and more than 72% among children and teenagers. Moreover, according to Simmons panel data from Experian Marketing Services, almost 39% of all U.S. adults, representing 87.8 million consumers, currently are watching their diet to either lose or maintain their weight. The causes of the increased prevalence of being overweight and obese are interconnected and complex. They include environment, psychological, cultural and socioeconomic factors as well as overeating, lack of exercise, slow metabolism, and genetic makeup. In fact, the U.S. Centers for Disease Control and Prevention (CDC) calls American society 'obesogenic' because it is characterized by environments that promote increased food intake, unhealthy foods, and a sedentary lifestyle. In addition, a growing spate of articles, books, and even films has charged that in its quest for profits, the food and beverage industry'and particularly the fast-food industry'is partly to blame for the obesity epidemic because marketers deliberately create and market foods that are nutritionally unsound and even 'addictive.' Due to obesity's scope as a national problem, it has also become a political problem, as federal, state, and local governments try new legislation, guidelines, and initiatives to help wrestle this health crisis under control. For marketers, the opportunity to help provide better responses solution to the nation's obesity epidemic is expanding. Nonetheless, as the battle of the bulge continues, the arsenal consumers use is changing. Now in its 2nd edition, Weight Management Trends in the U.S. identifies issues and trends affecting the marketplace and evaluates current and future sales, marketing, and consumer patterns in three crucial areas of the weight management market: foods and beverages, meal replacements and diet aids, and commercial weight management programs. The report analyzes competitive strategies of key players, new product trends, ingredients, and marketing and advertising positioning, all within the context of the medical, social, economic, and psychographic drivers of current consumer behavior. Key data sources include the latest government data from the CDC; SymphonyIRI Group's InfoScan Reviews quantifying retail mass-market sales at the marketer/brand share level; and extensive analysis of Simmons data examining consumers' weight management strategies and attitudes toward foods and beverages, and their use of foods and beverages, over-the-counter diet aids, weight management programs, and exercise. In addition, the report contains dozens of numerical tables and graphs, as well as numerous photographs of new products.

Table of Content Chapter 1: Executive Summary Scope of Report Exclusions Report Methodology

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Market Overview The Scale of Obesity 39% of Adults Are Managing Weight Two Consumer Categories Figure 1-1: Share of U.S. Population Watching Diet to Lose or Maintain Weight, 2012 (percent)

Obesity by the Numbers Table 1-1: Percentage of Adult Population Overweight or Obese, 1988-2010 (U.S. adults age 20 and over)

More Men Overweight; More Women Obese Table 1-2: Percentage of Adult Population Overweight or Obese: By Gender, 1988-2010 (U.S. adults age 20 and over)

Prevalence of Overweight and Obesity Higher Among Ethnic Minorities Table 1-3: Percentage of Adult Population Overweight or Obese by Ethnic Group, 2009-2010 (U.S. adults age 20 and over)

Obesity Epidemic Spreads to All U.S. States Figure 1-2: Prevalence of Self-Reported Obesity Among U.S. Adults

Childhood Obesity Table 1-4: Percentage of Children and Teens Who Are Obese, 1988-2008 (U.S. children and teens age 6-19)

Childhood Obesity Risk Higher Among Minorities An Obesogenic Society The Economic Costs of Obesity The Politics of Obesity U.S. Retail Sales Top $36.9 Billion Table 1-5: U.S. Retail Sales of Weight Management Products and Services, 2008-2012 (in millions of dollars)

Foods and Beverages the Largest Share U.S. Market to Reach $41.8 Billion by 2017 Table 1-6: Projected U.S. Retail Sales of Weight Management Products and Services, 2012-2017 (in millions of dollars)

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Market Focus: Food & Beverages Retail Sales Slip to $29.4 Billion in 2012 Table 1-7: U.S. Retail Sales of Weight Management Foods and Beverages, 2008-2012 (in millions of dollars)

Refrigerated Skim/Lowfat Milk the Largest Category at $7.2 Billion Table 1-8: SymphonyIRI-Tracked Retail Sales of Weight Management Foods and Beverages by Category, 2011-2012 (in millions of dollars)

Categories with a High Ratio of Weight Management Products Figure 1-3: Food and Beverage Categories with a High Penetration of Weight Management Products, 2012 (based on dollar sales in mass-market channels)

Supermarket/Grocery Stores Claim 62% of Retail Dollar Sales Figure 1-4: Share of U.S. Retail Dollar Sales of Weight Management Foods and Beverages by Retail Channel, 2012 (percent)

Sales Will Approach $32.8 Billion by 2017 Table 1-9: Projected U.S. Retail Sales of Weight Management Foods and Beverages, 2012-2017 (in millions of dollars)

Coca-Cola, PepsiCo Are Leading Marketers Diet Coke the Largest Brand Table 1-10: Top 20 Brands of Weight Management Foods and Beverages by SymphonyIRI-Tracked Retail Dollar Sales, 2011-2012(in millions of dollars)

WL/WM Consumers Developing Healthy Eating Habits Table 1-11: Consumer Attitudes/Opinions Toward Food: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

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Meal Replacement Bars the Largest Mass-Market Category Figure 1-5: Share of U.S. Retail Dollar Sales of Weight Management Meal Replacements and Beverages by Category, 2012 (percent)

Mass Market Channels Ring Up 34% of Retail Dollar Sales Figure 1-6: Share of U.S. Retail Dollar Sales of Weight Management Meal Replacements and Beverages by Retail Channel, 2012 (percent)

Sales Projected to Near $4.9 Billion by 2017 Table 1-13: Projected U.S. Retail Sales of Weight Management Meal Replacements and Diet Aids, 2012-2017 (in millions of dollars)

Kellogg, Atkins Lead Meal Replacement Marketers Table 1-14: SymphonyIRI-Tracked Sales of Selected Leading Meal Replacements for Weight Management, 2011-2012 (in millions of dollars)

Leading Marketers of Over-the-Counter Diet Aids Use of Non-Prescription Diet Products Table 1-14: Consumer Use of Non-Prescription Diet Products: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

Women More Apt Than Men to Use Most Non-Prescription Diet Products Table 1-15: Consumer Use of Non-Prescription Diet Products for Weight Loss and Weight Maintenance: All Adults and Male Consumers vs. Female Consumers, 2012 (percent and index of U.S. adults)

Market Focus: Commercial Weight Management Programs

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Revenues Projected to Exceed $4.1 Billion by 2017 Table 1-17: Projected U.S. Revenues of Commercial Weight Management Programs, 2012-2017 (in millions of dollars)

Use of Weight Management Programs Table 1-18: Consumer Use of Weight Management Programs: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)

Chapter 2: Overview Introduction Exclusions Report Methodology

Overweight and Obesity Population in the U.S. The Scale of Obesity 39% of Adults Are Managing Weight Two Consumer Categories Figure 2-1: Share of U.S. Population Watching Diet to Lose or Maintain Weight, 2012 (percent)

Definitions of Overweight and Obesity Body Mass Index Obesity by the Numbers Table 2-1: Percentage of Adult Population Overweight or Obese, 1988-2010 (U.S. adults age 20 and over)

More Men Overweight; More Women Obese

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Table 2-2: Percentage of Adult Population Overweight or Obese: By Gender, 1988-2010 (U.S. adults age 20 and over)

Prevalence of Overweight and Obesity Higher Among Ethnic Minorities Table 2-3: Percentage of Adult Population Overweight or Obese by Ethnic Group, 2009-2010 (U.S. adults age 20 and over)

Obesity Epidemic Spreads to All U.S. States Figure 2-2: Prevalence of Self-Reported Obesity Among U.S. Adults

Measuring Overweight and Obesity in Children Childhood Obesity Table 2-4: Percentage of Children and Teens Who Are Obese, 1988-2008 (U.S. children and teens age 6-19)

Childhood Obesity Risk Higher Among Minorities

Causes and Complications of Being Overweight and Obese An Obesogenic Society Are Americans Consuming More Calories' Is the Food Industry Partly to Blame for Obesity' Too Little Exercise The Socioeconomics of Obesity Genetic Components Societal Implications of Overweight and Obese Population Diabetes Cardiovascular Disease Other Diseases

The Economic Costs of Obesity The Politics of Obesity Calorie Counts in Restaurants Illustration 2-1: McDonald's Menu Board with Calorie Counts Lower-Calorie Foods Driving Growth in Restaurant Chains Illustration 2-2: Sbarro Skinny Slice Pizza NYC Planned to Ban Large Sodas

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Weight Management Three Components: Diet, Exercise and Behavior Modification Diet Exercise Behavior Modification

Government Regulations Type of Diets Portion-Control Diets Exchange Diets Prepackaged Meal and Liquid Formula Diets Fad Diets 'Wheat Belly' and Gluten-Free Diets

Meal Replacements and Diet Aids FDA and FTC Monitor OTC Diet Aids FDA Approves Two New Prescription Weight Loss Drugs

Types of Weight Management Programs Non-Clinical Programs Do-It-Yourself Programs Clinical Programs

Market Size and Composition Market Size Difficult to Measure U.S. Retail Sales Top $36.9 Billion Table 2-5: U.S. Retail Sales of Weight Management Products and Services, 2008-2012 (in millions of dollars)

Foods and Beverages the Largest Share Figure 2-3: Share of U.S. Retail Dollar Sales of Weight Management Products and Services, 2012 (percent)

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A Seasonal Business

Market Outlook Opportunities in Weight Management 'Globesity' a Growing Global Problem Obesity on a Global Scale Trends in Weight Management Methods, Products, and Programs Table 2-6: Trends in Weight Management Products and Services, 2008-2012 (percent of U.S. adults who are watching their diet to lose or maintain weight)

U.S. News and World Report Ranks 29 Popular Diets Most Effective Methods of Weight Loss Focus on Weight Management Ingredients Targeting Men Government and Private Sector Programs The Obama Administration: Let's Move Healthy Weight Commitment Foundation

Front-of-the-Package Nutrition Labels How Accurate Are Calorie Counts' News on the Health Front

Market Projections U.S. Market to Reach $41.8 Billion by 2017 Table 2-7: Projected U.S. Retail Sales of Weight Management Products and Services, 2012-2017 (in millions of dollars)

Major Competitors Three Arenas Major Food and Beverage Marketers Market Weight Management Products Major Marketers of Meal Replacements and Diet Aids Major Commercial Weight Management Programs

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The Consumer Simmons Consumer Survey Findings 39% of Adults Are Managing Weight Two Consumer Categories Figure 2-4: Share of U.S. Population Watching Diet to Lose or Maintain Weight, 2012 (percent)

High Socioeconomic Status Characterizes Dieters Table 2-8: Selected High-Index Demographics of Weight Loss/Weight Maintenance Consumers, 2012 Table 2-9: Demographic Overview of Weight Loss Consumers, 2012 (percent, number and index of U.S. adults) Table 2-10: Demographic Overview of Weight Maintenance Consumers, 2012 (percent, number and index of U.S. adults)

Consumer Attitudes Toward Health Table 2-11: Consumer Attitudes Toward Health: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent any agree and index of U.S. adults)

Consumer Dieting Trends Table 2-12: Consumer Dieting Trends, All Adults, 2008-2012 (percent any agree of U.S. adults)

Consumer Dieting Patterns Table 2-13: Consumer Dieting Patterns: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent any agree and index of U.S. adults)

Guilt Feelings Run High Among WL/WM Consumers Table 2-14: Guilt Feelings Toward Foods: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent any agree and index of U.S. adults)

Consumer Food Shopping By Retail Stores Table 2-15: Consumer Food Shopping By Retail Stores: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

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Consumer Shopping Behavior Table 2-16: Consumer Attitudes/Behaviors Toward Shopping: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent any agree and index of U.S. adults)

The IFIC Food and Health Survey International Food Information Council Most Americans Concerned About Their Weight Most Are Changing Diets to Improve Healthfulness Weight Management Techniques Misunderstanding of Calories

Other Consumer Surveys Consumer Reports NPD Group Surveys Technomic's Healthy Eating Survey

Chapter 3: Food & Beverages Methodology for Sales Estimates Market Size and Growth Retail Sales Slip to $29.4 Billion in 2012 Table 3-1: U.S. Retail Sales of Weight Management Foods and Beverages, 2008-2012 (in millions of dollars)

SymphonyIRI-Tracked Dollar Sales Just Under $17.4 Billion Refrigerated Skim/Lowfat Milk the Largest Category at $7.2 Billion Table 3-2: SymphonyIRI-Tracked Retail Sales of Weight Management Foods and Beverages by Category, 2011-2012 (in millions of dollars)

Categories with a High Ratio of Weight Management Products

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Supermarket/Grocery Stores Claim 62% of Retail Dollar Sales Figure 3-2: Share of U.S. Retail Dollar Sales of Weight Management Foods and Beverages by Retail Channel, 2012 (percent)

Market Outlook A Flat Market Eating Healthy Marketers Avoiding 'Diet' Positioning Projected Market Growth Sales Will Approach $32.8 Billion by 2017 Table 3-3: Projected U.S. Retail Sales of Weight Management Foods and Beverages, 2012-2017 (in millions of dollars)

Competitive Trends Major Food and Beverage Marketers Coca-Cola, PepsiCo Are Leading Marketers Table 3-4: SymphonyIRI-Tracked Sales of Selected Leading Weight Management Food and Beverage Categories, Marketers, and Brands, 2011-2012 (in millions of dollars)

Diet Coke the Largest Brand Table 3-5 Top 20 Brands of Weight Management Foods and Beverages by SymphonyIRI-Tracked Retail Dollar Sales, 2011-2012 (in millions of dollars)

Mergers and Acquisitions Marketing and Advertising Trends Coke Weighs In on the Obesity Epidemic Illustration 3-1: Coca-Cola Anti-Obesity Commercial

Better for You and Diet-Friendly Claims Trending Up Healthful Vending

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Illustration 3-2: HUMAN Healthy Vending Machine

Joint Promotions and Endorsements Illustration 3-3: Frigo Cheeseheads Joint Promotion with Curves Illustration 3-4: Progresso Soup's Product Placement on The Biggest Loser

Celebrity Spokespersons Marketers Lag in Using Social Networking as a Marketing Tool Advertising and Marketing Positioning Recurrent Advertising and Marketing Themes Healthy Choice: 'Don't Diet. Live Healthy' Illustration 3-5: Healthy Choice 'No-Carb Queens' TV Commercial

Lean Cuisine Makes Dieting Fashionable Illustration 3-6: Lean Cuisine 'All the Rage' TV Commercial Illustration 3-7: Lean Cuisine Food Samples Truck Illustration 3-8: Lean Cuisine Salad Additions Commercial

Special K: Gain from Losing Illustration 3-9: Special K 'Defined by a Number' Commercial

Dannon Light & Fit Greek Yogurt Helps Satisfy You Illustration 3-10: Dannon Light & Fit Greek Yogurt Commercial

'Love Every Sip' of Diet Pepsi Illustration 3-11: Diet Pepsi 'Love Every Sip' Commercial

Dr Pepper Ten Is 'Not for Women'' Illustration 3-12: Dr Pepper Ten TV Commercial Illustration 3-13: 7-Up Ten Commercial

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New Product Introductions Product and Ingredients Trends Frozen Meals Atkins Launches Frozen Entrees Illustration 3-15: Atkins Frozen Entrees Cedarlane Goes Lean Illustration 3-16: Cedarlane's CedarLean Soup & Wrap Lunch Combos Illustration 3-17: Cedarlane's CedarLean Egg White Frittatas ConAgra Foods: Healthy Choice Baked Entrees Illustration 3-18: Healthy Choice Baked Taste Entrees Lean Cuisine Salad Additions Illustration 3-19: Lean Cuisine Salad Additions NestlĂŠ Relaunches Lean Cuisine Line Illustration 3-20: Lean Cuisine's Culinary Collection Weight Watchers Smart Ones Satisfying Selections Illustration 3-21: Weight Watchers Smart Ones Satisfying Selections Lunds & Byerly's Better-for-You Frozen Entrees Illustration 3-21: Lunds & Byerly's Better For You Entrees Vitalicious Low-Calorie Pizza Illustration 3-22: Vitalicious VitaPizza

Weight Watchers Fresh Meals in the Deli Weight Watchers 'Pre-Portioned' Frozen Chicken Illustration 3-23: Weight Watchers Frozen Chicken

Thin Breads Rising Illustration 3-24: Arnold Pocket Thins Flatbread

Yogurt Goes Greek Illustration 3-25: Yoplait Greek 100 Yogurt Illustration 3-26: Dannon Light & Fit Greek Yogurt

High-Protein and High-Fiber Cereals

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Illustration 3-27: Fiber One Chocolate Cereal Illustration 3-28: Special K Protein Plus Cereal

Breakfast Foods Illustration 3-29: Special K Flatbread Breakfast Sandwiches Illustration 3-30: Jimmy Dean Delights Flatbread Sandwiches Illustration 3-31: Weight Watchers Smart Ones Pancakes with Turkey Sausage Illustration 3-32: Special K Protein Meal Bars Illustration 3-33: Special K Breakfast Shakes

South Beach Diet Relaunches Line Illustration 3-34: South Beach Diet Protein Fit Cereal Bars

Guilt-Free Snacks and Desserts Illustration 3-35: Special K Popcorn Chips Illustration 3-36: Popcorn, Indiana FIT Popcorn Illustration 3-37: Slim-Fast Snack Bites Illustration 3-38: Weight Watchers Red Velvet CrĂŠme Cake Illustration 3-39: Fiber One Chocolate Chip Cookie 90-Calorie Brownies

Frozen Yogurt Goes Greek Illustration 3-40: Healthy Choice Greek Frozen Yogurt

Kraft Follows MiO's Success with Crystal Light Liquid Illustration 3-41: Crystal Light Liquid Flavor Enhancers Illustration 3-42: Dasani Drops Liquid Flavor Enhancers

Monk Fruit Sweetener Makes it to Mass-Market Illustration 3-43: Splenda Nectresse No-Calorie Sweetener Illustration 3-44: Nevella To Go Liquid Sweeteners

Lower Calorie Fruit Juice Drinks Illustration 3-45: Trop50 Juice with Tea

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Low Calorie Soda Segment Heating Up Illustration 3-47: Dr Pepper Ten Illustration 3-48: Dr Pepper Ten Line Extensions

Meanwhile, in the United Kingdom' Illustration 3-49: Heinz (U.K.) Weight Watchers Squeeze & Stir Soups

' in Australia Illustration 3-50: Coles (Australia) Simply Less Private-Label Line

' and in Japan Illustration 3-51: Pepsi Special in Japan Illustration 3-52: Pepsi Special Commercial Illustration 3-53: Kirin Mets Cola in Japan

Consumer Trends About the Simmons Consumer Survey WL/WM Consumers Developing Healthy Eating Habits Table 3-6: Consumer Attitudes/Opinions Toward Food: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

WL and WM Consumers: Breakfast Is Most Important Meal of the Day Table 3-7: Consumer Attitudes/Opinions Toward Meals: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

Weight Management and Snacks Table 3-8: Consumer Attitudes/Opinions Toward Snacks: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

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Nutritional Attributes Table 3-10: Nutritional Attributes of Foods Bought When Watching Diet: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

Favorite Food Products/Brands Table 3-11: Food Products/Brands Bought: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

Favorite Diet Soft Drinks Table 3-12: Drink Diet Soft Drinks: All Consumers vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

Chapter 4: Meal Replacements and Diet Aids Definitions of Meal Replacements and Diet Aids Methodology for Sales Estimates

The Market Retail Sales Top $4.2 Billion in 2012 Table 4-1: U.S. Retail Sales of Weight Management Meal Replacements and Diet Aids, 2008-2012 (in millions of dollars)

SymphonyIRI-Tracked Dollar Sales Approach $1.1 Billion Meal Replacement Bars the Largest Mass-Market Category Table 4-2: SymphonyIRI-Tracked Retail Sales of Weight Management Meal Replacements and Diet Aids by Category, 2011-2012 (in millions of dollars)

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Mass Market Channels Ring Up 34% of Retail Dollar Sales Figure 4-2: Share of U.S. Retail Dollar Sales of Weight Management Meal Replacements and Beverages by Retail Channel, 2012 (percent)

Market Outlook Meal Replacements Can Be Effective for Dieting FDA and FTC Monitor Over-the-Counter Diet Aids Endorsement by Dr. Oz Drives Sales

Projected Market Growth Sales Projected to Near $4.9 Billion by 2017 Table 4-3: Projected U.S. Retail Sales of Weight Management Meal Replacements and Diet Aids, 2012-2017 (in millions of dollars)

Competitive Trends Hundreds of Companies and Products Leading Marketers of Meal Replacements Kellogg, Atkins Lead Meal Replacement Marketers Table 4-4: SymphonyIRI-Tracked Sales of Selected Leading Meal Replacements for Weight Management, 2011-2012 (in millions of dollars)

Leading Marketers of Over-the-Counter Diet Aids Iovate's Hydroxycut and GSK's Alli Lead the Market Table 4-5: SymphonyIRI-Tracked Sales of Selected Leading Weight Control Candies/Tablets, 2011-2012 (in millions of dollars)

Competitive Snapshots Atkins Nutritionals

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Illustration 4-1: Sharon Osbourne Talks about Atkins in an Interview

GlaxoSmithKline Plc Illustration 4-2: Alli Let's Fight Fat Website

Herbalife Ltd Illustration 4-3: Herbalife Website

Iovate Health Sciences, Inc. Illustration 4-4: Hydroxycut Website

Sensa Products, LLC Illustration 4-5: Sensa Website

Slim-Fast Foods Co. Illustration 4-6: Slim-Fast Website

SBD Foods LLC Illustration 4-7: South Beach Diet Bars Commercial Illustration 4-8: South Beach Diet Snack Smoothies Commercial

ThinkThin LLC

Consumer Trends About the Simmons Consumer Survey Use of Non-Prescription Diet Products Table 4-6: Consumer Use of Non-Prescription Diet Products: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (percent and index of U.S. adults)

Women More Apt Than Men to Use Most Non-Prescription Diet Products

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Table 4-7: Consumer Use of Non-Prescription Diet Products for Weight Loss and Weight Maintenance: All Adults and Male Consumers vs. Female Consumers, 2012 (percent and index of U.S. adults)

Chapter 5: Commercial Weight Management Programs Definitions of Commercial Weight Management Programs Non-Clinical Programs Do-It-Yourself Diets Clinical Programs

The Market Revenues Reach $3.3 Billion in 2012 Table 5-1: U.S. Revenues of Commercial Weight Management Programs, 2008-2012 (in millions of dollars)

Market Outlook Marketers Target Corporate Clients' ' And Minorities Illustration 5-1: Jennifer Hudson on the Cover of Weight Watchers Magazine Illustration 5-2: Website for the Hispanic Reality TV Show Dale con Ganas

Whither Consultants'

Projected Market Growth Revenues Projected to Exceed $4.1 Billion by 2017

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Table 5-2: Projected U.S. Revenues of Commercial Weight Management Programs, 2012-2017 (in millions of dollars)

Competitive Trends Weight Watchers Leads Marketers Increasing Competition from Free Websites and Apps MyFitnessPal LLC Illustration 5-3: MyFitnessPal Website Illustration 5-4: MyFitnessPal Mobile Apps PEERtrainer Illustration 5-6: PEERtrainer Website SparkPeople Inc Illustration 5-7: SparkPeople Website

Competitive Snapshots of Commercial Programs Curves International, Inc. Illustration 5-8: Curves Website

eDiets.com Illustration 5-9: eDiets Website

HealthyWage LLC Illustration 5-10: HealthyWage Website

Jenny Craig, Inc. Illustration 5-11: Jenny Craig Website Illustration 5-12: A Portion of Jenny Craig's Menu

Medifast, Inc. Illustration 5-13: Medifast 'Conversations with Yourself' Commercial

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Nutrisystem, Inc. Illustration 5-14: Nutrisystem QVC Ad Illustration 5-15: Nutrisystem Everyday Smoothies and Snacks Illustration 5-16: Nutrisystem Commercial with Janet Jackson

Weight Watchers International, Inc. Illustration 5-17: Products Endorsed by Weight Watchers Illustration 5-18: Weight Watchers Website Illustration 5-19: Weight Watcher's 'Lose Like a Man' Marketing Campaign

Consumer Trends About the Simmons Consumer Survey Use of Weight Management Programs Table 5-3: Consumer Use of Weight Management Programs: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)

Weight Loss/Weight Maintenance Consumers More Apt to Exercise Than General Public Table 5-4: Consumer Exercise Patterns: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)

Consumer Exercise Patterns by Place Table 5-5: Consumer Exercise Patterns by Place: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)

Frequency of Exercise Table 5-6: Consumer Exercise Frequency: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012 (U.S. adults, percent and index of any agree)

Types of Exercise Performed Table 5-7: Selected Types of Exercise in Past Year: All Adults vs. Weight Loss and Weight Maintenance Consumers, 2012

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Weight Management Trends in the U.S., 2nd Edition (From Issuu)

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Weight Management Trends in the U.S., 2nd Edition