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Vitamins and Dietary Supplements in Japan Published on July 2011

Report Summary Vitamins and dietary supplements saw an increase of just under 1% in 2010, which was higher than the review CAGR. Growth was supported by increased sales of both vitamins and dietary supplements. The main growth drivers were anti-ageing and beauty, but other products focusing on wellbeing, such as energy and eye health, also contributed to growth, which, overall, has been supported by more hectic modern lifestyles, including heavy computer usage. Euromonitor International's Vitamins and Dietary Supplements in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change. Product coverage: Child-Specific Vitamins and Dietary Supplements, Dietary Supplements, Tonics and Bottled Nutritive Drinks, Vitamins. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report' * Get a detailed picture of the Vitamins and Dietary Supplements market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Content Vitamins and Dietary Supplements in Japan Euromonitor International July 2011 List of Contents and Tables Headlines Trends Vitamins Dietary Supplements Competitive Landscape

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>> Get this Report Now by email! Prospects Category Data Summary 1 Dietary Supplements: Brand Ranking by Positioning 2010 Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2005-2010 Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2005-2010 Table 3 Dietary Supplements by Positioning 2005-2010 Table 4 Vitamins and Dietary Supplements Company Shares by Value 2006-2010 Table 5 Vitamins and Dietary Supplements Brand Shares by Value 2007-2010 Table 6 Vitamins Brand Shares by Value 2007-2010 Table 7 Dietary Supplements Brand Shares by Value 2007-2010 Table 8 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2010-2015 Table 9 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2010-2015 Daiichi Sankyo Healthcare Co Ltd in Consumer Health (japan) Strategic Direction Key Facts Summary 2 Daiichi Sankyo Healthcare Co Ltd: Key Facts Summary 3 Daiichi Sankyo Co Ltd: Operational Indicators Company Background Production Competitive Positioning Summary 4 Daiichi Sankyo Healthcare Co Ltd: Competitive Position 2010 Fancl Corp in Consumer Health (japan) Strategic Direction Key Facts Summary 5 Fancl Corp: Key Facts Summary 6 Fancl Corp: Operational Indicators Company Background Production Competitive Positioning Summary 7 Fancl Corp: Competitive Position 2010 Kobayashi Pharmaceutical Co Ltd in Consumer Health (japan) Strategic Direction Key Facts Summary 8 Kobayashi Pharmaceutical Co Ltd: Key Facts Summary 9 Kobayashi Pharmaceutical Co Ltd: Operational Indicators Company Background Production Competitive Positioning Summary 10 Kobayashi Pharmaceutical Co Ltd: Competitive Position 2010 Otsuka Pharmaceutical Co Ltd in Consumer Health (japan) Strategic Direction Key Facts Summary 11 Otsuka Pharmaceutical Co Ltd: Key Facts Summary 12 Otsuka Pharmaceutical Co Ltd: Operational Indicators Company Background Production Competitive Positioning Summary 13 Otsuka Pharmaceutical Co Ltd: Competitive Position 2010

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>> Get this Report Now by email! Rohto Pharmaceutical Co Ltd in Consumer Health (japan) Strategic Direction Key Facts Summary 14 Rohto Pharmaceutical Co Ltd: Key Facts Summary 15 Rohto Pharmaceutical Co Ltd: Operational Indicators Company Background Production Competitive Positioning Summary 16 Rohto Pharmaceutical Co Ltd: Competitive Position 2010 Sato Pharmaceutical Co Ltd in Consumer Health (japan) Strategic Direction Key Facts Summary 17 Sato Pharmaceutical Co Ltd: Key Facts Summary 18 Sato Pharmaceutical Co Ltd: Operational Indicators Company Background Production Competitive Positioning Summary 19 Sato Pharmaceutical Co Ltd: Competitive Position 2010 Ssp Co Ltd in Consumer Health (japan) Strategic Direction Key Facts Summary 20 SSP Co Ltd: Key Facts Summary 21 SSP Co Ltd: Operational Indicators Company Background Production Competitive Positioning Summary 22 SSP Co Ltd: Competitive Position 2010 Taisho Pharmaceutical Co Ltd in Consumer Health (japan) Strategic Direction Key Facts Summary 23 Taisho Pharmaceutical Co Ltd: Key Facts Summary 24 Taisho Pharmaceutical Co Ltd: Operational Indicators Company Background Production Competitive Positioning Summary 25 Taisho Pharmaceutical Co Ltd: Competitive Position 2010 Takeda Chemical Industries Ltd in Consumer Health (japan) Strategic Direction Key Facts Summary 26 Takeda Chemical Industries Ltd: Key Facts Summary 27 Takeda Chemical Industries Ltd: Operational Indicators Company Background Production Competitive Positioning Summary 28 Takeda Chemical Industries Ltd: Competitive Position 2010 Executive Summary Slow But Steady Recovery From Revised Pal Implementation Consumers Focus on Health Maintenance Rather Than Cure

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>> Get this Report Now by email! Competitive Environment Remained Stagnant Revised Pal Makes Only Small Impact on Retail Landscape Positive But Slower Growth Expected Over the Forecast Period Key Trends and Developments Adding Value Through New Formats and Convenience Desire for Healthy and Beautiful Living Continues Promoting Active Ageing Revised Pal Plan To Broaden Sales Channels A Flop Lack of Pharmacists Dampens Sales of Switched OTC Products Market Indicators Table 10 Consumer Expenditure on Health Goods and Medical Services 2005-2010 Table 11 Life Expectancy at Birth 2005-2010 Market Data Table 12 Sales of Consumer Health by Category: Value 2005-2010 Table 13 Sales of Consumer Health by Category: % Value Growth 2005-2010 Table 14 Consumer Health Company Shares by Value 2006-2010 Table 15 Consumer Health Brand Shares by Value 2007-2010 Table 16 Penetration of Private Label by Category 2005-2010 Table 17 Sales of Consumer Health by Distribution Format: % Analysis 2005-2010 Table 18 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010 Table 19 Forecast Sales of Consumer Health by Category: Value 2010-2015 Table 20 Forecast Sales of Consumer Health by Category: % Value Growth 2010-2015 Appendix Consumer Healthcare Registration and Classification Self-medication/self-care and Preventative Medicine Switches Summary 29 OTC Healthcare Switches 2008-2010 Definitions Summary 30 Research Sources

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