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Travel and Tourism Corporate Strategy: Recovering Lost Ground Published on August 2011

Report Summary Travel and tourism has seen a slow recovery as it attempts to regain the ground lost by the recent downturn. While parts of Europe still face uncertainty, Asia Pacific is fast becoming the centre for corporate expansion and growth across the leading global companies operating within the tourism industry. Social media are also taking on a more mainstream role for all travel professionals, with communication to and from consumers seen as vital. The Travel and Tourism Corporate Strategy: Recovering Lost Ground global briefing offers an insight into to the size and shape of the Travel And Tourism market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market from innovation, pricing, channel distribution to economic/lifestyle influences. Forecasts illustrate how the market is set to change and outlines the criteria for success. Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report' * Get a detailed picture of the Travel And Tourism market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.

Table of Content Travel and Tourism Corporate Strategy: Recovering Lost Ground Euromonitor International August 2011 Scope of the Report Executive Summary Global Performance Airlines Hotels Car Rental Travel Retail

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Travel and Tourism Corporate Strategy: Recovering Lost Ground  

Travel and tourism has seen a slow recovery as it attempts to regain the ground lost by the recent downturn. While parts of Europe still fac...