Issuu on Google+

ReportLinker

Find Industry reports, Company profiles and Market Statistics

>> Get this Report Now by email!

The Future of Functional Food and Beverages: Cognitive Health Published on January 2012

Report Summary Functional food and beverages have moved beyond an emergent concept to become an established market, with the market benefitting from a widening appeal. This report identifies key target segments, growth drivers and strategies for success.Identify the size of the cognitive alertness/energizing and relaxation markets across 20 countries and growth prospects up until 2015Evaluate the potential impact on consumer demand of marketing and product development through utilizing consumer, product and market insightIdentify and capitalize on the main consumer trends that are driving rising demand for functional productsGain an understanding of the main obstacles that brands are encountering and how these can be overcomeThe market for functional alertness/energizing products has shown signs of plateauing, particularly in more mature Western. Moreover, demand is being impacted by the failure of brands to tap into the potential of older demographics health concerns regarding caffeine and related ingredients and some products failing to meet consumer taste demandsStanding out in the alertness/energy market is difficult due to the number of products which offer identical benefits and delivery. However, the industry is beginning to offer more diverse delivery. Moreover, while caffeine remains the dominant ingredient, other ingredients such as potassium and B vitamins are increasingly gaining tractionThere are a number of inhibitors to wider consumption of functional relaxation products. These include prevailing consumer skepticism in relation to efficacy, unclear focus among products which is leading to a lack of understanding of potential product benefits, and a lack of breakthrough brands in the same mold as Red Bell and RelentlessWhat are the growth prospects for the cognitive alertness/energizing and relaxation markets up until 2015'How can demand for functional products be fostered among separate, distinct consumer segments'What are the key inhibitors that are subduing demand for cognitive relaxation products'How can functional brands overcome the prevailing and marked disconnect between interest in, and actual consumption of, functional products'How can functional brands effectively utilize marketing to emphasize product efficacy and maintain authenticity'

Table of Content

OVERVIEW 'Summary OVERVIEW '(Untitled section) 'This product has been designed for delivery in a slide pack format (ppt). 'Introduction 'Features and Benefits 'Highlights 'Key questions answered 'Keywords 'Disclaimer

The Future of Functional Food and Beverages: Cognitive Health (From Issuu)

Page 1/3


Find Industry reports, Company profiles and Market Statistics

ReportLinker

>> Get this Report Now by email! Fax Order Form To place an order via fax simply print this form, fill in the information below and fax the completed form to: ƒ ƒ

Europe, Middle East and Africa : + 33 4 37 37 15 56 Asia, Oceania and America : + 1 (805) 617 17 93

If you have any questions please visit http://www.reportlinker.com/notify/contact

Order Information Please verify that the product information is correct and select the format(s) you require. The Future of Functional Food and Beverages: Cognitive Health

Product Formats Please select the product formats and the quantity you require.

1 User License--USD 2 795.00

Quantity: _____

Contact Information Please enter all the information below in BLOCK CAPITALS

Title:

Mr

Mrs

Dr

Miss

Ms

Prof

First Name:

_____________________________ Last Name: __________________________________

Email Address:

__________________________________________________________________________

Job Title:

__________________________________________________________________________

Organization:

__________________________________________________________________________

Address:

__________________________________________________________________________

City:

__________________________________________________________________________

Postal / Zip Code:

__________________________________________________________________________

Country:

__________________________________________________________________________

Phone Number:

__________________________________________________________________________

Fax Number:

__________________________________________________________________________

The Future of Functional Food and Beverages: Cognitive Health (From Issuu)

Page 2/3


Find Industry reports, Company profiles and Market Statistics

ReportLinker

>> Get this Report Now by email! Payment Information Please indicate the payment method, you would like to use by selecting the appropriate box.

Payment by credit card

Card Number: ______________________________________________

Expiry Date

__________ / _________

CVV Number _____________________

Card Type (ex: Visa, Amex…) _________________________________

Payment by wire transfer

Crédit Mutuel RIB : 10278 07314 00020257701 89 BIC : CMCIFR2A IBAN : FR76 1027 8073 1400 0202 5770 189

Payment by check

UBIQUICK SAS 16 rue Grenette – 69002 LYON, FRANCE

Customer signature:

 

Please note that by ordering from Reportlinker you are agreeing to our Terms and Conditions at http://www.reportlinker.com/index/terms

Please fax this form to: Europe, Middle East and Africa : + 33 4 37 37 15 56

ƒ ƒ

Asia, Oceania and America : + 1 (805) 617 17 93

The Future of Functional Food and Beverages: Cognitive Health (From Issuu)

Page 3/3


The Future of Functional Food and Beverages: Cognitive Health