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Russia: Frozen Yogurt Market. Analysis and Forecast to 2017 Published on May 2011

Report Summary The report provides current information about the frozen yogurt market in Russia as of March 2012. The objectives of this market research report are to describe the state of the Russian frozen yogurt market and to provide relevant information on production volumes in Russia, the changes that occurred in 2010 and 2011, As well as to build a forecast of the industry in the medium term. Frozen yogurt is a relatively new product on the Russian market. Consumers have not yet fully comprehended nor understood its novelty, utility, and taste. Therefore, each new customer associatively compares it with its cousin, with ice cream. The total market volume of the ice cream in Russia was 14% higher in 2010 than in 2009. However, being new to the market, frozen yogurt, a lower caloric product for weight conscious people, is a fast-growing market which is not yet saturated. Growth in 2010, with the emergence of frozen yogurt cafes, was 473% higher compared with 2009. In 2011, the market doubled. has the following demographic of customers:

fruit, cereals are useful, as well as calorie and products;

' Couples, including those with children, who order it as a treat with various

toppings and are willing to try it due to its resemblance to ice cream; on the frozen yogurt market in Russia contains: by region

' Men under 35 who prefer tasty and healthy food.

' Analysis and forecasts of market dynamics

' An analysis of domestic production, the market share of major players

of factors affecting the development of the market

According to a survey, frozen yogurt

' Women, mostly aged 15 to 30 years who care about their health, as yogurt,

' Analysis of end-uses

The report

' The structure of consumption

' An analysis of exports and imports

' Analysis

' Assessment and forecast of market development

'

Financial and economic profiles of leading companies in the industry Methodology: ' Expert interviews with top managers of the largest players statistical information:

' Analysis of submissions from market participants

- Federal Service of State Statistics (Rosstat)

- The Ministry of Economic Development

' Analysis of

- The Federal Customs Service (FEA)

- The Federal Tax Service

- Industry associations

The report will allow you to: 1. Identify the key market indicators, to build their own forecasts of business on the basis of market growth potential and threats in the market

The report contains information on the following companies:

(Moscow), Redberry, Yogu (St. Petersburg), Coolberry (Rostov-on-Don), Cherry Berry, YogoBoom, etc.

2. To assess the

Pinkberry and Freshberry The report contains 55

pages, 19 tables, 13 figures

Table of Content

Content About IndexBox

1. Summary 2. Study Design 3. The history of frozen desserts 4. Characteristics of the Russian ice cream

market in 2007-2010 forecast for 2011-2017 years

4.1. The volume and dynamics of the Russian ice cream market in 2007-2010

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4.2. The structure of the ice cream market: production, exports, imports, consumption 5.

Characteristics of the Russian market of frozen desserts, including yoghurt

5.1. Characteristics of the Russian restaurant market

5.2. Volume and dynamics of the Russian market of frozen yogurt in 2009-2011 of the market by types of additives to frozen yogurt base for the organization of trade

6.1. Description of the main players in the industry

6.1.2. Freshberry (Moscow) 6.1.4.1. Yogu (St. Petersburg)

6.1.3. Redberry

5.6. The state resource 6.1.1. Pinkberry (Moscow)

6.1.4. Major players in Russia

6.1.4.2. Coolberry (Rostov-on-Don)

6.1.4.4. YogoBoom

6.1.4.5. Other companies

6.1.4.3. Cherry Berry

6.2. Calculation of the costs for opening the

6.3. Parameters of points: the average check, the number of seats at the number of checks

sample picture of the target customer the main locations

5.5. The structure of the market for trading formats

5.4. The structure

5.7. Methods of organization and business development 6. Competitive analysis of sales outlets

and networks, realize the frozen yogurt

same point in different formats

5.3. Drivers of market growth

6.5. Period of project outputs at full load

6.4. A

6.6. The cost of renting in the Moscow region on

6.7. The prospects for business development 7. Factors affecting the development of the frozen yogurt market

7.1. The level of welfare

7.2. The demographic situation in Russia

List of Tables Table 1. Retail prices for yoghurt, desserts, supplements, «Yogu» rub. Table 2. Retail prices for yoghurt, desserts, supplements, «Collberry» rub. Table 3. Retail prices for yoghurt, desserts, supplements, «Chery Berry» rub. Table 4. Retail prices for yoghurt, desserts, supplements, «YogoBoom» rub. Table 5. The cost of fixed costs for opening a single point Table 6. Pararmetry some networks that implement the frozen yogurt: the average check, the number of seats, check kolichesvto Table 7. Comparative characteristics of trading floors in shopping centers in Moscow as of 2011 Table 8. Vacancy rates and rental rates offers in trade corridors of Moscow as of Table 9. Rent commercial premises in shopping centers in Moscow as of Q4 2011 Table 10. Real disposable money incomes of the Russian Federation in January 2008 - February 2012 Table 11. Dynamics of the available resources of households (100 people), thousand rubles, the Russian Federation, the entire population of the Russian Federation in 2005-2010 Table 12. Per capita income in Russia in 2005-2011 years, Rubles a month Table 13. Deviation of per capita income for the federal district of the national average in 2005-2010 Table 14. The differentiation of personal incomes in 2005-2011 years Table 15. Structure of disposable RESURSS households of different socio-economic categories in 2010, as a percentage of totals Table 16. Distribution of the Russian population by income level in 2007-2010, in% of total Table 17. The number of births per year a person Table 18. Total fertility rate (forecast), children in a woman Table 19. Distribution of the Russian population by sex and age group, January 1, 2010, in thousands

List of Figures Figure 1. The volume of supply to the ice cream market in 2007 - 2010 years and forecast for 2011-2017 year, thousand tons Figure 2. Dynamics and structure of the ice cream market in 2007 - 2010 years and forecast for 2011-2017 years, thousand tons Figure 3. The structure of the ice cream market by origin in 2010, in-kind Figure 4. Volume and dynamics of the Russian market of frozen yogurt in 2009-2011, Thousand rubles Figure 5. Consumer preferences for types of supplements on the market yogurt frozen in 2011 Figure 6. The structure of the frozen yogurt on the format of trade in 2011 Figure 7. Quarterly changes in real disposable incomes of the Russian Federation,% of corresponding period of previous year Figure 8. Dynamics of nominal and real incomes of the Russian Federation in 2005-2011 years Figure 9. The average deviation of per capita income in the federal districts of Russia in the middle of the average for the period 2005-2010 Figure 10. Distribution of total money income in 2011 for groups Figure 11. The structure of the Russian population by income level in 2010, in% of total Figure 12. The dynamics of the resident population as of 1 January 2005-2012., Million Figure 13. Age and sex composition of the population of the Russian Federation on January 1, 2010

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Russia: Frozen Yogurt Market. Analysis and Forecast to 2017  

The report provides current information about the frozen yogurt market in Russia as of March 2012. The objectives of this market research...

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