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Polishes in Spain Published on August 2011

Report Summary Polishes experienced a decline during 2010, due to the dispensable nature of these products. It is also a very mature category with little potential for growth, and a very limited consumer base which is shrinking every year. This can be explained by the lack of tradition amongst young people of using polishes. The main factor hampering growth is that the use of shoes and other products (such as cutlery or furniture) which need or deserve regular care has declined in Spain, and therefore also... The Polishes in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change. Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report' * Get a detailed picture of the Polishes market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop.

Table of Content Polishes in Spain Euromonitor International August 2011 List of Contents and Tables Headlines Trends Competitive Landscape Prospects Category Data Table 1 Sales of Polishes by Category: Value 2005-2010 Table 2 Sales of Polishes by Category: % Value Growth 2005-2010 Table 3 Polishes Company Shares 2006-2010 Table 4 Polishes Brand Shares 2007-2010

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>> Get this Report Now by email! Table 5 Forecast Sales of Polishes by Category: Value 2010-2015 Table 6 Forecast Sales of Polishes by Category: % Value Growth 2010-2015 Industrias Marca SA in Home Care (spain) Strategic Direction Key Facts Summary 1 Industrias Marca SA: Key Facts Summary 2 Industrias Marca SA: Operational Indicators Company Background Production Competitive Positioning Summary 3 Industrias Marca SA: Competitive Position 2010 Johnson Wax Española SA in Home Care (spain) Strategic Direction Key Facts Summary 4 Johnson Wax Española SA: Key Facts Summary 5 Johnson Wax Española SA: Operational Indicators Company Background Production Competitive Positioning Summary 6 Johnson Wax Española SA: Competitive Position 2010 Reckitt Benckiser España Sl in Home Care (spain) Strategic Direction Key Facts Summary 7 Reckitt Benckiser España SL: Key Facts Summary 8 Reckitt Benckiser España SL: Operational Indicators Company Background Production Competitive Positioning Summary 9 Reckitt Benckiser España SL: Competitive Position 2010 Sara Lee Household & Body Care Esp Sl in Home Care (spain) Strategic Direction Key Facts Summary 10 Sara Lee Household & Body Care España SL: Key Facts Summary 11 Sara Lee Household & Body Care España SL: Operational Indicators Company Background Production Competitive Positioning Summary 12 Sara Lee Household & Body Care España SL: Competitive Position 2010 Zelnova SA in Home Care (spain) Strategic Direction Key Facts Summary 13 Zelnova SA: Key Facts Summary 14 Zelnova SA: Operational Indicators Company Background Production Summary 15 Zelnova SA: Production Statistics 2010 Competitive Positioning Summary 16 Zelnova SA: Competitive Position 2010

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>> Get this Report Now by email! Executive Summary Home Care Is Hampered by the Economic Crisis Liquid Is the Star Format Sara Lee Leaves the Marketplace Private Label Consolidation Uncertain Recovery Key Trends and Developments Economic Recovery on Hold Competitive Pressure: Average Prices Continue To Fall Smaller, Smarter, Greener Non-liquids Bite the Dust Private Label and the End of the Crisis: Burning Star Or Consolidated Player' Market Indicators Table 7 Households 2005-2010 Market Data Table 8 Sales of Home Care by Category: Value 2005-2010 Table 9 Sales of Home Care by Category: % Value Growth 2005-2010 Table 10 Home Care Company Shares 2006-2010 Table 11 Home Care Brand Shares 2007-2010 Table 12 Penetration of Private Label by Category 2005-2010 Table 13 Sales of Home Care by Distribution Format: % Analysis 2005-2010 Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2010 Table 15 Forecast Sales of Home Care by Category: Value 2010-2015 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2010-2015 Definitions Sources Summary 17 Research Sources

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Polishes in Spain  

Polishes experienced a decline during 2010, due to the dispensable nature of these products. It is also a very mature category with little p...

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