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Polishes in South Africa Published on July 2011

Report Summary South African polishes is driven by below-the-line advertising and pricing. In such a competitive category, leading players have to focus on their value offerings to maintain or increase their value share. In 2010, Reckitt Benckiser had a 'Buy 2, Get 1 Free' and a 'Buy 2 for R39.99' promotion, giving consumers a 25% saving on floor polishes. It was also running the same 'Buy 2 for R29.99' promotion with a 25% saving on furniture polish to increase sales. Euromonitor International's Polishes in South Africa market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change. Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish. Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data. Why buy this report' * Get a detailed picture of the Polishes market; * Pinpoint growth sectors and identify factors driving change; * Understand the competitive environment, the market's major players and leading brands; * Use five-year forecasts to assess how the market is predicted to develop. Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Content Polishes in South Africa Euromonitor International July 2011 List of Contents and Tables Headlines Trends Competitive Landscape Prospects

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>> Get this Report Now by email! Category Data Table 1 Sales of Polishes by Category: Value 2005-2010 Table 2 Sales of Polishes by Category: % Value Growth 2005-2010 Table 3 Polishes Company Shares 2006-2010 Table 4 Polishes Brand Shares 2007-2010 Table 5 Forecast Sales of Polishes by Category: Value 2010-2015 Table 6 Forecast Sales of Polishes by Category: % Value Growth 2010-2015 Executive Summary Home Care Experiences Double-digit Growth in 2010 Consumers Seek Added Value and Value for Money During 2010 Global Giants Continue To Dominate Home Care Supermarket Retailers Remains the Largest Distribution Channel Within South African Home Care in 2010 Growth Set To Continue Over Forecast Period Key Trends and Developments Rising Costs Continue To Dampen Consumer Spending in South Africa in 2010 Banded and Multipacks Popular During Times of Economic Stress in 2010 Private Label Offerings Grow in Sophistication and Variety Convenience Demands Drive Packaging Innovation in 2010 Urbanisation Boosts Interest in Home Care Market Indicators Table 7 Households 2005-2010 Market Data Table 8 Sales of Home Care by Category: Value 2005-2010 Table 9 Sales of Home Care by Category: % Value Growth 2005-2010 Table 10 Home Care Company Shares 2006-2010 Table 11 Home Care Brand Shares 2007-2010 Table 12 Penetration of Private Label by Category 2005-2010 Table 13 Sales of Home Care by Distribution Format: % Analysis 2005-2010 Table 14 Sales of Home Care by Category and Distribution Format: % Analysis 2010 Table 15 Forecast Sales of Home Care by Category: Value 2010-2015 Table 16 Forecast Sales of Home Care by Category: % Value Growth 2010-2015 Definitions Sources Summary 1 Research Sources

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