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North American Mobile Enterprise Applications Outlook Published on October 2011

Report Summary Businesses, large and small, realize the competitive edge that mobile solutions create. However, preferences vary dramatically, depending on company size, location, and who acts as the purchase decision maker. External forces are also at play, with an array of industry stakeholders competing for share. This outlook provides an overview of 2010 activity and a status of 2011's expectations around three major enterprise application categories. Frost & Sullivan's 1Q 2011 Mobile Enterprise Applications survey results frame each category's analysis, thereby, providing the reader a perspective on deployment plans, adoption barriers, and ROI impact. Revenue forecasts, market trends, and top application vendors are also identified.

Table of Content

Table of Contents Chapter1 Executive Summary Highlights: The 2011 Mobile Enterprise Apps Marketplace 1-1 Key Findings 1-1 Chapter2 North American Mobile Enterprise Applications Market Mobile Enterprise Applications in North America 2-1 Mobile Communications Revenue View 2-1 Key Mobile Enterprise Application Categories 2-4 Mobile Workforce Management 2-5 Mobile Office 2-5 Mobile Sales Force Automation (SFA) 2-5 Major Stakeholder Segments 2-6 Content and Application Developers 2-6 Corporate Software Vendors (CSVs) 2-7 Systems Integrators (SIs) 2-7 Mobile Platform Providers 2-7 Wireless Carriers 2-7 Mobile Device Manufacturers 2-8 Major Market Trends and Issues 2-9 2011 Market Trends and Issues 2-9 Increasing Enthusiasm for SaaS Model 2-9 Integrated Mobility Management Platform Approach 2-9

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>> Get this Report Now by email! Ongoing Interest in Horizontal Solutions 2-10 Intensifying Competition Between Wireless Carriers and Major Corporate Software Vendors 2-10 Continued Cost Sensitivity 2-10 Enthusiasm for Native Applications 2-10 Security Concerns 2-11 Importance of Customer Satisfaction Metric 2-11 Investigating the Application Storefront Model 2-11 Continued Stakeholder Shake Out 2-11 Increased Interest in Mobile Collaboration 2-12 Making Mobility Attractive to the SMB Sector 2-12 Chapter3 North American Mobile Workforce Management Market 2010 Review of North American Mobile Workforce Management Market 3-1 2010 Revenue Results and Subscriber Dynamics 3-1 2010 Major Market Trends and Issues 3-4 2011 Outlook for North American Mobile Workforce Management Market 3-5 Forecast and Stakeholders 3-5 2011 Enterprise Preferences and Plans 3-8 Significant Increase in Popularity 3-8 Deployment in Over Half of Today's Companies 3-9 Lack of Need As Major Adoption Barrier 3-11 Cost, Expertise, and Security Concerns for Interested Prospects 3-12 Canadian companies 3-12 U.S. companies 3-13 Trials and Pilots as the Norm 3-14 Decreasing Level of Out-of-Box Implementations 3-15 Continued High Customer Satisfaction 3-16 Clear ROI Impacts for Both U.S. and Canadian Customers 3-17 Strong Carrier Brand Identification 3-19 2011: Major Market Trends and Issues 3-19 Lack of Knowledge Regarding the Vendors or Solutions 3-23 Chapter4 North American Mobile Sales Force Automation (SFA) Market 2010 Review of North American Mobile SFA Market 4-1 2010 Revenue Results and Subscriber Dynamics 4-1 2010 Major Market Trends and Issues 4-3 2011 Outlook for North American Mobile SFA Market 4-4 Forecast and Stakeholders 4-4 2011 Enterprise Preferences and Plans 4-7 Building Consensus Regarding Value Proposition 4-8 Expansion Plans by Current Users 4-9 Lack of Need as Primary Barrier to Purchase 4-10 Cost and Security Concerns for Interested Companies 4-10 Heavy Dependence on Pilots or Trials 4-12

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>> Get this Report Now by email! Low Need for Significant Customization Effort 4-12 Highly Satisfied Users 4-13 Clear and Measurable ROI Impacts 4-14 2011: Major Market Trends and Issues 4-15 Chapter5 North American Mobile Office Market 2010 Review of North American Mobile Office Market 5-1 2010 Revenue Results and Subscriber Dynamics 5-1 2010 Major Market Trends and Issues 5-3 2011 Outlook for North American Mobile Office Market 5-4 Forecast and Stakeholders 5-4 2011 Enterprise Preferences and Plans 5-7 High Business Value 5-7 Expansion Plans of Current Mobile Office Users 5-8 Multiple Purchase Barriers for Disinterested Businesses 5-9 Variety of Reasons for Delayed Introductions 5-10 Widespread Use of Trials and Pilots 5-11 Minimal Customization Requirements 5-12 Positive User Feedback and Satisfaction 5-13 Enhanced Productivity and Reduced Paperwork 5-14 2011: Major Market Trends and Issues 5-16 List of Charts Chapter2 North American Mobile Enterprise Applications Market 2.1 Total Mobile Enterprise Applications Market: Combined Consumer and Enterprise Communications Revenue Forecast by Mobile Service and Mobile Data (North America), 2009-2016 2-2 2.2 Total Mobile Enterprise Applications Market: Major Data Services Solution Categories (North America), 2011 2-3 2.3 Total Mobile Enterprise Applications Market: Percent of Consumer and Enterprise Mobile Data Services Revenues by Category (North America), 2009-2016 2-4 2.4 Total Mobile Enterprise Applications Market: Major Solution Categories (North America), 2011 2-6 2.5 Total Mobile Enterprise Applications Market: Customer-Facing Ecosystem (North America), 2011 2-8 Chapter3 North American Mobile Workforce Management Market 3.1 Mobile Workforce Management Market: Mobile Resource Management Solution Categories (North America), 2011 3-2

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>> Get this Report Now by email! 3.2 Mobile Workforce Management Market: Revenue and User Forecasts (North America), 2009-2016 3-6 #N93C-65 Š 2011 Frost & Sullivan www.frost.com viii 3.3 Mobile Workforce Management Market: Level of Perceived Need for Solutions (North America), 2011 3-9 3.4 Mobile Workforce Management Market: Deployment Plans (North America), 2011 3-10 3.5 Mobile Workforce Management Market: Top Barriers to Implementation for Companies With No Plans to Deploy (North America), 2011 3-12 3.6 Mobile Workforce Management Market: Top Barriers to Implementation for Companies That Have Plans to Introduce Within Next Three Years (North America), 2011 3-14 3.7 Mobile Workforce Management Market: Methods of Introduction (North America), 2011 3-15 3.8 Mobile Workforce Management Market: Level of Customization Required (North America), 2011 3-16 3.9 Mobile Workforce Management Market: Level of Customer Satisfaction (North America), 2011 3-17 3.10 Mobile Workforce Management Market: Primary ROI Impacts (North America), 2011 3-18 Chapter4 North American Mobile Sales Force Automation (SFA) Market 4.1 Mobile Sales Force Automation Market: Solution Categories (North America), 2011 4-2 4.2 Mobile Sales Force Automation Market: Ecosystem (North America), 2011 4-5 4.3 Mobile Sales Force Automation Market: Revenue Forecast (North America), 2009-2016 4-7 #N93C-65 Š 2011 Frost & Sullivan www.frost.com ix 4.4 Mobile Sales Force Automation Market: Level of Perceived Need (North America), 2011 4-8 4.5 Mobile Sales Force Automation Market: Deployment Plans (North America), 2011 4-9 4.6 Mobile Sales Force Automation Market: Top Barriers to Implementation for Companies With No Plans to Deploy (North America), 2011 4-10 4.7 Mobile Sales Force Automation Market: Top Barriers to Implementation for Companies That Have Plans to Introduce Within Next Three Years (North America), 2011 4-11 4.8 Mobile Sales Force Automation Market: Methods of Introduction (North America), 2011 4-12 4.9 Mobile Sales Force Automation Market: Level of Customization Required (North America), 2011 4-13 4.10 Mobile Sales Force Automation Market: Level of Customer Satisfaction (North America), 2011 4-14

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>> Get this Report Now by email! 4.11 Mobile Sales Force Automation Market: Primary ROI Impacts (North America), 2011 4-15 Chapter5 North American Mobile Office Market 5.1 Mobile Office Market: Revenue Forecast (North America), 2009-2016 5-5 5.2 Mobile Office Market: Ecosystem (North America), 2011 5-6 5.3 Mobile Office Market: Level of Perceived Need (North America), 2011 5-8 5.4 Mobile Office Market: Deployment Plans (North America), 2011 5-9 5.5 Mobile Office Market: Top Barriers to Implementation for Companies With No Plans to Deploy (North America), 2011 5-10 5.6 Mobile Office Market: Top Barriers to Mobile Office Implementation (North America), 2011 5-11 5.7 Mobile Office Market: Methods of Introduction (North America), 2011 5-12 5.8 Mobile Office Market: Level of Customization Required (North America), 2011 5-13 5.9 Mobile Office Market: Level of Customer Satisfaction (North America), 2011 5-14 5.10 Mobile Office Market: Primary ROI Impacts (North America), 2011 5-15

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North American Mobile Enterprise Applications Outlook  
North American Mobile Enterprise Applications Outlook  

Businesses, large and small, realize the competitive edge that mobile solutions create. However, preferences vary dramatically, depending on...

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