This IDC Manufacturing Insights report discusses findings from a United States-based consumer study designed to assess the current situation and potential challenges associated with connected vehicle technology adoption. The report provides perspectives for automotive original equipment manufacturers (OEMs) and other ecosystem stakeholders on potential areas of focus to accelerate the adoption of connected vehicles, especially with regard to mobile connectivity."According to our study, most consumers find it vital to use the phone in the vehicle but also want to maintain their 'digital identity' by connecting their current device to the vehicle," says Sheila Brennan, program manager of IDC Manufacturing Insights' Connected Vehicle Strategies research. "Therefore, automakers that have a strategy to provide consumers with the ability to not only access their current device's service through the vehicle but also gain access to any OEM unique embedded services will gain an advantage in ...