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Market Insights: Chocolate in Mexico Published on September 2011

Report Summary Datamonitor's Market Insights: Chocolate in Mexico report forms a part of the Datamonitor's Market Insights product series. It provides insights using and analyzing information from Datamonitor products such as the Product Launch Analytics and Market Data Analytics databases, and is a snapshot of information at a point in time.Market understanding: develop a detailed understanding of the category and identify the key growth segments within it.Consumer trends and behavior: find out the latest consumer trends that are driving the category and access consumption and usage data.New product launches and trends: gain a broad understanding of the latest launches in the category and trends in new launches, including top flavors.Competitive landscape: obtain information about key players operating in the category and understand their key strengths in various segments.The Mexican chocolate category recorded sales of around $560m in 2010, and grew at a CAGR of 1.3% over 2005'10.The category is being driven by a large proportion of young people, who are the prime consumers of chocolate in the country. The increasing spending power of the middle class segment is also driving the category's sales.The Mexican chocolate category is clearly dominated by large international players like NestlĂŠ and Hershey's. Grupo Bimbo is the only major local competitor.What are the key drivers of the category that can be leveraged to boost sales'What product development/positioning strategies can be adopted to tap various consumer segments'How are the key players responding to various consumer dynamics and how can a player achieve differentiation in the category'

Market Insights: Chocolate in Mexico (From Issuu)

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Market Insights: Chocolate in Mexico (From Issuu)

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Market Insights: Chocolate in Mexico  

Datamonitor's Market Insights: Chocolate in Mexico report forms a part of the Datamonitor's Market Insights product series. It provides insi...

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